Social Media Use in Southeast Asia 2015
•
6 likes•5,187 views
This document provides statistics on social media usage in Southeast Asian countries from 2010 to 2015. It shows the total number of users of major social media platforms in each country. It also lists the average age of social media users who engage with video-based content and brand-based content in each country, as well as the engagement levels with that type of content. Indonesia has the most social media users in the region at over 69 million in 2015.
Report
Share
Social Media Use in Southeast Asia 2015
- 1. SEA SOCIAL STATS MOST POPULAR PLATFORMS AND TOTAL USERS5 2010 2015 VIETNAM 3.2M 4.8M 3.3M 3.5M 4.6M 2.9M 20M 4.8M 7.6M 11.5M 9.7M THAILAND 4.3M 7.1M 0.6M 0.7M 3.7M 2.6M 18.2M 9M 11.7M 11.9M1.3M 12.8M 7.2M 2.7M 0.95M 18.9M 15.5M 15.8M MALAYSIA 1.4M SINGAPORE 2.5M 0.44M 0.6M 0.14M 3.8M 2M 2.7M 2.4M 1.3M 1.2M PHILIPPINES 4.3M 0.6M 0.7M 0.6M 5.4M 0.7M 0.9M 3.7M 2.6M 61.1M16.1M INDONESIA 32.3M 60.4M 28.4M 23.3M(2014) 69.8M 15-19 18-24 PHILIPPINES AVERAGE AGE OF SOCIAL MEDIA USERS OF VIDEO -BASED CONTENT % 47 15-24 15-19 51 0.6% 0.52% ENGAGEMENT LEVELS OF BRAND BASED CONTENT SINGAPORE AVERAGE AGE OF SOCIAL MEDIA USERS OF VIDEO -BASED CONTENT 55 45 16-24 18-24 ENGAGEMENT LEVELS OF BRAND BASED CONTENT 0.26% 0.55% % THAILAND AVERAGE AGE OF SOCIAL MEDIA USERS OF VIDEO -BASED CONTENT% 13 15-24 18-24 39 0.68% 1.17%ENGAGEMENT LEVELS OF BRAND BASED CONTENT INDONESIA AVERAGE AGE OF SOCIAL MEDIA USERS 15-19 18-24 ENGAGEMENT LEVELS OF BRAND BASED CONTENT IN 2015 0.29% OF VIDEO -BASED CONTENT17% MALAYSIA AVERAGE AGE OF SOCIAL MEDIA USERS ENGAGEMENT LEVELS OF BRAND BASED CONTENT IN 2015 0.4% 15-24 18-24 VIETNAM AVERAGE AGE OF SOCIAL MEDIA USERS ENGAGEMENT LEVELS OF BRAND BASED CONTENT IN 2015 25.3% 5.5M Statista: http://bit.ly/1B1m2s9 Wearesocial: http://bit.ly/1xcuTzA comScore: http://bit.ly/1L0KjS8 socialbakers: http://bit.ly/1IulKcX GenK.vn: http://bit.ly/1F7uwJc