InMobi Network Research South East Asia: Q1, 2015
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Q1 2015 Network Research reports on the latest mobile device and OS share trends on InMobi Network for South East Asia
InMobi Network Research South East Asia: Q1, 2015
- 1. insights@inmobi.com @InMobiwww.inmobi.com / / Apple iPhone Apple iPad Samsung SM-G313HZ Samsung SM-G7102 Samsung GT-I9082 SOUTH EAST ASIA MARKET OVERVIEW Handset Share Of Impressions Manufacturer’s Share Of Impressions 14.7% 2.2%78.8% RIM OSiOSAndroid - 5.0 -2.7 +14.6 44% 15% 5% 4% 3% Others +3.4 -5.0 +1.4 6% +3.8 +2.7 -5.2 +1.0 -2.5 84.7% 12.3% Tablets and Connected Devices Smartphones +7.9 -3.3 3.0% Feature Phones -4.6 Device Share Of Impressions 8.5% THAILAND 6.9% MALAYSIA 67.0% INDONESIA FASTEST GROWTH #1 67%Ad impressions on InMobi network in South East Asia are on mobile apps. Mobile App 33% Ad impressions on InMobi network in South East Asia are on mobile websites. Mobile Web Top Countries by Region 11.1% 3.4% 2.7% 2.5% 2.3% OS Share Of Impressions Q1 2015 + - Percentage point change since Q4 2014 Q1 2015 Since Q4 2014 Since Q4 2014 Q1 2015 Q4 2014 + - Percentage point change since Q4 2014 Q1 2015 5% 17%