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INTERIM REPORT .pdf

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RishabTaneja2

This interim report summarizes the work done by Rishab Taneja during his internship at Agile Ventures Pvt Ltd. The internship focused on digital and influencer marketing. Key tasks included creating a database of influencers, reaching out to convince them to collaborate, and helping generate social media content. Over the course of 55 days, 63 collaborations were secured reaching over 2,000 people and generating 6,500 clicks and 50,000 views. The report provides an overview of influencer marketing strategies used and statistics on the results. It also describes some mid-course corrections made to better achieve targets and motivate performance.

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INTERIM REPORT ON DIGITAL AND INFLUENCER MARKETING SUBMITTED BY : RISHAB TANEJA (21BSPHH01C0953)
A report submitted in partial fulfillment Of the requirements of MBA programme of IBS HYDERABAD Date: 24/04/20223 Acknowledgement : I would like to express my gratitude to all those who gave me the possibility to complete this project. I want to thank IBS HYDERABAD for giving me permission to commence this project in the first instance, to do the necessary research work and to use the available data. I am bound to senior batch students for their stimulating support. I am deeply indebted to my supervisors, DR. VENKATESWARARAO (faculty-in-charge) and Mr. GAGAN SINGH (company guide) for their help, stimulating suggestions and encouragement in all the time of internship. I would like to give a special thanks to my parents and friends for their patient love and help during this internship.
TABLE OF CONTENT : ● ABSTRACT ● TASK ASSIGNED ● INTRODUCTION ● COMPANY PROFILE ● METHODOLOGY ● OBJECTIVES ● TIMELINE OF WORK DONE ● LIMITATIONS ● DESCRIPTION ● WHAT IS INFLUENCER MARKETING? ● IMPORTANCE OF INFLUENCER MARKETING ● STRATEGIES ● STATISTICS ● MID WAY CHANGES OF THE PLAN ● CONCLUSION ● REFERENCES
ABSTRACT As a part of my PGPM curriculum I have done my internship training at Agile Ventures Pvt Ltd. In this report I am going to share my experience in the company for the period of 55 days. During this period my role was to study the ‘Influencer markets’ and to collaborate for the company’s ‘in house brands on different social media platforms’. I was supposed to understand the concept of influencer marketing and to bring the collaborations to different niches of bloggers and to create a buzz in the market for different in house brands. As a part of my internship I had identified some problems and provided the recommendations to the company to market the show.
TASK ASSIGNED Planning is a key factor for the success of any project, what my company guide Mr. Gagan Singh told me at the first day in company is the importance of planning, with numerous examples he told me: 1. It helps us to get to our goal. 2. There is less chance of failure. 3. To make good decisions aligned with the goal. 4. To think out of the box 5. To understand how influencer marketing can drive sales
GOAL: To generate more sales with the help of Collaborations with relevant niche according to the chosen product and drive sales. Tasks which are assigned to me are: 1. Create a Database of influencers required. 2. Collect each influencers contact information. 3. Reach out to these influencers informing them of the ongoing collaboration. 4. Convince influencers to collaborate with our brand. 5. Help influencers choose the right product according to their profile. 6. Create bitly links and descriptions for the posts to be uploaded. 7. Provide the necessary assistance like scripting, idea generation to the influencers. 8. Get the desired deliverables completed and make the payments for each influencer. 9. Create content for Instagram Reels and YouTube for the brand’s official pages and post regularly.
INTRODUCTION: The main objective of this internship is to get exposure for the brand on Every social media platform to create awareness. This is an ideal way to learn about an industry and to build a relationship with a prospective employer as well as prospective customer, giving one a chance to simply hone his creative and people skills at the same time. In Agile Ventures my objective is to learn all about Social media and influencer marketing and to implement my knowledge in live projects. We are told to get Instagram reels and Youtube videos made by bloggers with good engagement on their channels at the minimal cost. To complete this task we’ve to collect primary data, find out which leads are hot and which ones are cold, we’ve to negotiate with the blogger to get the most at the least cost, provide an idea and scripts to people in need of them and make sure the video goes
live with trackable links and generated code as to track a sale. This helps in deciding whether the blogger is a good investment or bad. COMPANY PROFILE: Agile Ventures Private Limited is a Private incorporated on 04 July 2006. It is classified as Non-govt company and is registered at Registrar of Companies, Delhi. Its authorized share capital is Rs. 100,000 and its paid up capital is Rs. 100,000. It is involved in Legal, accounting, book-keeping and auditing activities; tax consultancy; market research and public opinion polling; business and management consultancy Additionally, they’ve three in house manufacturing sister companies namely: 1. Roncuvita : Health Supplements Brand 2. Sleepsia: Orthopedic pillow brand 3. Zimble: Beauty and Skin Care Vision of the Company: is to seek innovation continuously in the processes and systems. To add value in whatever they do & optimize productivity.
Mission of the Company: is to strive continuously to develop exceptional services and products. METHODOLOGY 1. Primary and secondary data collection 2. Reaching out to influencers to inform them about the collaboration 3. Negotiating Prices and closing the deal 4. Providing all the necessary things required by the influencer to make the video 5. Keeping track of ROI ratio with number of orders placed by the followers of a particular influencer.
OBJECTIVES: Primary objectives: ● To understand the influencer market ● To understand how a video is ranked above others on different social media ● To analyze the effectiveness of the collaborations done. Secondary Objectives: ● To recommend better ways for data collection and provide a social media strategy ● To create a buzz about our brand and drive sales online.
TIMELINE OF WORK DONE Please refer to the given link: COLLAB DETAILS Limitations of the Study: 1. As agile media’s influencer marketing team is very new, there is a lack of Single Direction. 2. Lack of Secondary data makes data collection a time consuming process
3. Lack of Willingness to match the market rates and keeping the primary focus on Barter Collaborations makes getting influencers onboard more difficult. 4. More interested in the quantity of videos made, than quality. DESCRIPTION: In the initial stage of our internship, we were given different brands to collaborate for and I got Roncuvita - Our Health Supplements Brand and was required to get Instagram reels made for a list of Products. In the second stage we moved onto getting 100 YouTube Videos made for our Pillow Brand - Sleepsia to achieve 10 Lac Views which according to our calculations would generate 2000 sales as per market click rate and conversion ratio. I chose influencer marketing because it’s an interactive and challenging process helping me brush off my negotiating and creative skills.
What is influencer marketing? At a fundamental level, influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche. Influencer marketing works because of the high amount of trust that social influencers have built up with their following, and recommendations from them serve as a form of social proof to your brand’s potential customers.
- Why is Influencer Marketing Important? Influencer marketing is closely related to social media marketing, as most opinion leaders gather their audience from social platforms. This channel gives you access to an enormous audience – half of the global population uses social networks. Better yet, influencer marketing enables you to reach people you can't attain through traditional advertising. Two-thirds of consumers use ad blockers, but the same people willingly take advice from influencers. 80% of users have purchased something based on an influencer’s recommendation. Brands that already employ influencer marketing have proven the effectiveness of this channel. 89% of marketers say that ROI from influencer marketing is comparable to or better than other marketing channels. It’s no wonder that 17% of companies spend over half of their marketing budget on influencers.
So, influencer marketing is crucial in the age of social media and ad fatigue. This channel helps build trust for your brand and drives impressive results. Strategies 1. Approach- In this stage I made an initial contact with the potential influencers and tried to find out how if they wanted to collaborate with our company. 2. Message- It is the most important stage. Message is the first point of contact between you and a lead. The aim of my message was to attract the Manager’s attention, stimulate his interest and stir a desire for the collaborations so that he takes appropriate action. The main aim is to communicate the marketing benefits effectively to the prospect and convince him to give the deliverables according to our budget. I not only spoke about the benefits the influencer was looking for, but also convinced him about the additional benefits of Collaborating with our Brand. 3. Handling Objections- I clarified the doubts or objections that the influencers had.
4. Closing- In this stage I asked the influencers to place a prepaid order for our Product and confirm the Collaboration. 5. Follow up- It was my last stage where in I aimed to develop a long-term relationship with the influencers by giving generous offers as compared to others. STATISTICS: People Reached - 2030 Collaborations Done- 63 Clicks Received on Website- 6500 No of Views- 50 MID WAY CHANGES OF THE PLAN: 1. Motivation: Motivation is the inner drive that triggers people to achieve their goals. Motivation helps in achieving the desired performance levels and in maintaining them. Managers ought to motivate their personnel in order to attain desired level of productivity in the organization.
2. Basic Amenities: As our company is entirely new in Influencer Marketing we were facing issues in getting good engagement on our collaborated videos. We were provided access to different softwares for finding influencers and paid collaborations were approved to improve video qualities. 3. Target deduction: Our target for collaboration has been deducted from 200 Videos/month to 100 videos/month. This was done just for motivating the student towards a more achievable target. 4. Experimentation based on Math: The amount of videos was decided by mathematical calculations giving us the estimated result to expect from the particular campaign and be more sure of what we were doing instead of just getting endless videos made. Conclusion From this 55 days experience in a corporation, I got a good exposure about what corporate life is about. It’s waking along with targets and mind stresses every morning and yet keeping enough calm to make it. The person who can manage these target and the stress needs to be calm and trust the process. I personally think that marketing is not everyone’s cup of tea but if one sets his target high and continuously strives towards their goal,
nothing is impossible. The only thing required in our field is the right attitude or a positive attitude towards attaining one’s goal. References: 1. Wikipedia 2. SlideShare.com 3. Sleepsia.com 4. Roncuvita.com 5. Viralpitch.co 6. Quoruz.com 7. All the secondary data available with the company 8. Google.com

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INTERIM REPORT .pdf

  • 2. A report submitted in partial fulfillment Of the requirements of MBA programme of IBS HYDERABAD Date: 24/04/20223 Acknowledgement : I would like to express my gratitude to all those who gave me the possibility to complete this project. I want to thank IBS HYDERABAD for giving me permission to commence this project in the first instance, to do the necessary research work and to use the available data. I am bound to senior batch students for their stimulating support. I am deeply indebted to my supervisors, DR. VENKATESWARARAO (faculty-in-charge) and Mr. GAGAN SINGH (company guide) for their help, stimulating suggestions and encouragement in all the time of internship. I would like to give a special thanks to my parents and friends for their patient love and help during this internship.
  • 3. TABLE OF CONTENT : ● ABSTRACT ● TASK ASSIGNED ● INTRODUCTION ● COMPANY PROFILE ● METHODOLOGY ● OBJECTIVES ● TIMELINE OF WORK DONE ● LIMITATIONS ● DESCRIPTION ● WHAT IS INFLUENCER MARKETING? ● IMPORTANCE OF INFLUENCER MARKETING ● STRATEGIES ● STATISTICS ● MID WAY CHANGES OF THE PLAN ● CONCLUSION ● REFERENCES
  • 4. ABSTRACT As a part of my PGPM curriculum I have done my internship training at Agile Ventures Pvt Ltd. In this report I am going to share my experience in the company for the period of 55 days. During this period my role was to study the ‘Influencer markets’ and to collaborate for the company’s ‘in house brands on different social media platforms’. I was supposed to understand the concept of influencer marketing and to bring the collaborations to different niches of bloggers and to create a buzz in the market for different in house brands. As a part of my internship I had identified some problems and provided the recommendations to the company to market the show.
  • 5. TASK ASSIGNED Planning is a key factor for the success of any project, what my company guide Mr. Gagan Singh told me at the first day in company is the importance of planning, with numerous examples he told me: 1. It helps us to get to our goal. 2. There is less chance of failure. 3. To make good decisions aligned with the goal. 4. To think out of the box 5. To understand how influencer marketing can drive sales
  • 6. GOAL: To generate more sales with the help of Collaborations with relevant niche according to the chosen product and drive sales. Tasks which are assigned to me are: 1. Create a Database of influencers required. 2. Collect each influencers contact information. 3. Reach out to these influencers informing them of the ongoing collaboration. 4. Convince influencers to collaborate with our brand. 5. Help influencers choose the right product according to their profile. 6. Create bitly links and descriptions for the posts to be uploaded. 7. Provide the necessary assistance like scripting, idea generation to the influencers. 8. Get the desired deliverables completed and make the payments for each influencer. 9. Create content for Instagram Reels and YouTube for the brand’s official pages and post regularly.
  • 7. INTRODUCTION: The main objective of this internship is to get exposure for the brand on Every social media platform to create awareness. This is an ideal way to learn about an industry and to build a relationship with a prospective employer as well as prospective customer, giving one a chance to simply hone his creative and people skills at the same time. In Agile Ventures my objective is to learn all about Social media and influencer marketing and to implement my knowledge in live projects. We are told to get Instagram reels and Youtube videos made by bloggers with good engagement on their channels at the minimal cost. To complete this task we’ve to collect primary data, find out which leads are hot and which ones are cold, we’ve to negotiate with the blogger to get the most at the least cost, provide an idea and scripts to people in need of them and make sure the video goes
  • 8. live with trackable links and generated code as to track a sale. This helps in deciding whether the blogger is a good investment or bad. COMPANY PROFILE: Agile Ventures Private Limited is a Private incorporated on 04 July 2006. It is classified as Non-govt company and is registered at Registrar of Companies, Delhi. Its authorized share capital is Rs. 100,000 and its paid up capital is Rs. 100,000. It is involved in Legal, accounting, book-keeping and auditing activities; tax consultancy; market research and public opinion polling; business and management consultancy Additionally, they’ve three in house manufacturing sister companies namely: 1. Roncuvita : Health Supplements Brand 2. Sleepsia: Orthopedic pillow brand 3. Zimble: Beauty and Skin Care Vision of the Company: is to seek innovation continuously in the processes and systems. To add value in whatever they do & optimize productivity.
  • 9. Mission of the Company: is to strive continuously to develop exceptional services and products. METHODOLOGY 1. Primary and secondary data collection 2. Reaching out to influencers to inform them about the collaboration 3. Negotiating Prices and closing the deal 4. Providing all the necessary things required by the influencer to make the video 5. Keeping track of ROI ratio with number of orders placed by the followers of a particular influencer.
  • 10. OBJECTIVES: Primary objectives: ● To understand the influencer market ● To understand how a video is ranked above others on different social media ● To analyze the effectiveness of the collaborations done. Secondary Objectives: ● To recommend better ways for data collection and provide a social media strategy ● To create a buzz about our brand and drive sales online.
  • 11. TIMELINE OF WORK DONE Please refer to the given link: COLLAB DETAILS Limitations of the Study: 1. As agile media’s influencer marketing team is very new, there is a lack of Single Direction. 2. Lack of Secondary data makes data collection a time consuming process
  • 12. 3. Lack of Willingness to match the market rates and keeping the primary focus on Barter Collaborations makes getting influencers onboard more difficult. 4. More interested in the quantity of videos made, than quality. DESCRIPTION: In the initial stage of our internship, we were given different brands to collaborate for and I got Roncuvita - Our Health Supplements Brand and was required to get Instagram reels made for a list of Products. In the second stage we moved onto getting 100 YouTube Videos made for our Pillow Brand - Sleepsia to achieve 10 Lac Views which according to our calculations would generate 2000 sales as per market click rate and conversion ratio. I chose influencer marketing because it’s an interactive and challenging process helping me brush off my negotiating and creative skills.
  • 13. What is influencer marketing? At a fundamental level, influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche. Influencer marketing works because of the high amount of trust that social influencers have built up with their following, and recommendations from them serve as a form of social proof to your brand’s potential customers.
  • 14. - Why is Influencer Marketing Important? Influencer marketing is closely related to social media marketing, as most opinion leaders gather their audience from social platforms. This channel gives you access to an enormous audience – half of the global population uses social networks. Better yet, influencer marketing enables you to reach people you can't attain through traditional advertising. Two-thirds of consumers use ad blockers, but the same people willingly take advice from influencers. 80% of users have purchased something based on an influencer’s recommendation. Brands that already employ influencer marketing have proven the effectiveness of this channel. 89% of marketers say that ROI from influencer marketing is comparable to or better than other marketing channels. It’s no wonder that 17% of companies spend over half of their marketing budget on influencers.
  • 15. So, influencer marketing is crucial in the age of social media and ad fatigue. This channel helps build trust for your brand and drives impressive results. Strategies 1. Approach- In this stage I made an initial contact with the potential influencers and tried to find out how if they wanted to collaborate with our company. 2. Message- It is the most important stage. Message is the first point of contact between you and a lead. The aim of my message was to attract the Manager’s attention, stimulate his interest and stir a desire for the collaborations so that he takes appropriate action. The main aim is to communicate the marketing benefits effectively to the prospect and convince him to give the deliverables according to our budget. I not only spoke about the benefits the influencer was looking for, but also convinced him about the additional benefits of Collaborating with our Brand. 3. Handling Objections- I clarified the doubts or objections that the influencers had.
  • 16. 4. Closing- In this stage I asked the influencers to place a prepaid order for our Product and confirm the Collaboration. 5. Follow up- It was my last stage where in I aimed to develop a long-term relationship with the influencers by giving generous offers as compared to others. STATISTICS: People Reached - 2030 Collaborations Done- 63 Clicks Received on Website- 6500 No of Views- 50 MID WAY CHANGES OF THE PLAN: 1. Motivation: Motivation is the inner drive that triggers people to achieve their goals. Motivation helps in achieving the desired performance levels and in maintaining them. Managers ought to motivate their personnel in order to attain desired level of productivity in the organization.
  • 17. 2. Basic Amenities: As our company is entirely new in Influencer Marketing we were facing issues in getting good engagement on our collaborated videos. We were provided access to different softwares for finding influencers and paid collaborations were approved to improve video qualities. 3. Target deduction: Our target for collaboration has been deducted from 200 Videos/month to 100 videos/month. This was done just for motivating the student towards a more achievable target. 4. Experimentation based on Math: The amount of videos was decided by mathematical calculations giving us the estimated result to expect from the particular campaign and be more sure of what we were doing instead of just getting endless videos made. Conclusion From this 55 days experience in a corporation, I got a good exposure about what corporate life is about. It’s waking along with targets and mind stresses every morning and yet keeping enough calm to make it. The person who can manage these target and the stress needs to be calm and trust the process. I personally think that marketing is not everyone’s cup of tea but if one sets his target high and continuously strives towards their goal,
  • 18. nothing is impossible. The only thing required in our field is the right attitude or a positive attitude towards attaining one’s goal. References: 1. Wikipedia 2. SlideShare.com 3. Sleepsia.com 4. Roncuvita.com 5. Viralpitch.co 6. Quoruz.com 7. All the secondary data available with the company 8. Google.com