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Internet Schools east 2010

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Marisa Peacock
Marisa Peacock

The document discusses collaboration in different contexts. It describes how collaboration works in the real world using examples like Amazon, Yelp and CNN. It then discusses how collaboration has evolved online from Web 1.0 to 3.0. Several parts of the document focus on collaboration in educational settings like K-12 schools and discuss how tools like Google Docs, Twitter and blogs can facilitate collaboration between teachers, librarians and communications offices.

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Internet@Schools East April 12, 2010 Collaboration – That 13 Letter Dirty Word
Part I: Collaboration in the Real World Marisa Peacock, Sr. Marketing Manager & Social Media Specialist
What is Collaboration? It’s a conversation It’s not one-sided It's sharing resources & information It’s multi-disciplinary It’s about making informed decisions It’s about being curious
User-Generated Content (USG) also known as consumer-generated media, USG refers to various kinds of media content, publicly available, that are produced by end-users (Source: wikipedia). Examples of Collaboration in the Real World
Examples of Collaboration in the Real World Amazon.com
Examples of Collaboration in the Real World Yelp.com
Examples of Collaboration in the Real World CNN iReport
Collaboration Helps Us: make decisions about where to eat, what to buy, how much to spend tell a story about the what's going on around us gain perspective and insights
The Web & Collaboration Since the 1990's the Internet has seen many iterations of communication and collaboration. Web 1.0 Websites, e-mail newsletters and “Donate Now” buttons pushing content out one way communication Web 2.0 Blogs, wikis, and social networking sites publishing and re-publishing content via several distribution channels two-way communication
The Web & Collaboration Since the 1990's the Internet has seen many iterations of communication and collaboration. Web 3.0 Mobile Websites, Text Campaigns and Smart phones soliciting different behaviors, interactions and actions from users through mobile, easy-to-access platforms interactive communications And Beyond: Changing the way people communicate and changing the ways they interact with content
If Collaboration in the Real World is helpful to millions of consumers, why can't Collaboration in the Classroom be just as useful to students, teachers and administrators?
IT CAN. IT IS. No, it's true.
Teachers are already: using Twitter to share ideas with other educators sharing classroom-generated media on YouTube and Vimeo facilitating discussions about homework on BlackBoard editing student lesson plans on wikis uploading photos onto Flickr and Picasa
But collaboration isn't just about the web. It's about: facilitating discussions with people inviting others to share their perspectives, stories asking questions listening for answers not knowing it all
@marisacp51 @sisarinasays [email_address] facebook.com/sisarina Marisa Peacock, Sr. Marketing Manager & Social Media Specialist
Part II: Collaboration in the Academic World Rebecca Brooks, Archivist & Head Librarian
Collaboration in the Academic World Is it collaboration or really just cooperation? Do teachers understand that librarians can teach more than just information literacy? Do we give off the warm and fuzzy vibe?
Common Collaboration in School Libraries Teachers bringing students in to use the library resources Teachers asking librarians to review the resources with students teachers asking librarians to discuss the integrity of online sources Blocked library time with no teacher present If library is the only space in school with computers, it is used as a computer lab Others?
Why Collaboration is Difficult There isn't enough time to collaborate Librarians don't know what teachers are discussing in the classroom Lack of Administrative support Stereotypical Librarians who don't seek out collaborative endeavors
  How do we clean up Collaboration's DIRTY image?
We use technology...
Google Chat >> Google Docs
Twitter
Twitter Lists and Hashtags
Yahoo Pipes
Yahoo Pipes
Yahoo Pipes
Rebecca Brooks, Archivist & Head Librarian @littlejunk [email_address] www.madeira.org
Part III: Collaboration in the Communications Office Kelly Brown, eCommunications Manager
Collaboration Main Entry: col·lab·o·rate Pronunciation: ə-ˈla-bə-ˌrātFunction: intransitive verb Inflected Form(s): col·lab·o·rat·ed ; col·lab·o·rat·ing Etymology: Late Latin collaboratus, past participle of collaborare to labor together, from Latin com- + laborare to labor — more at labor Date: 1871 1 : to work jointly with others or together especially in an intellectual endeavor 2 : to cooperate with or willingly assist an enemy of one's country and especially an occupying force 3 : to cooperate with an agency or instrumentality with which one is not immediately connected (source: www.m-w.com)
Who Am I? Kelly Brown eCommunications Manager, The Madeira School 5 years of Development & Alumnae Relations experience Created Madeira’s first Facebook presence @madeiraschool @madeiraalumnae @twobraids Kelly Larson Brown Because I wear these hats I am act as a representative of each constituency.
The Madeira School Communications Office Two person office responsible for disseminating information to many constituencies Provide information in a variety of formats Creative team Marketers Virtual office consisting of every department
Goals of the Communications Office We are marketers-the School is our product “ Schools aren’t a business.” But really they are. Promote Madeira brand “Madeira Girls Have Something to Say” This drives all messages Web was where we launched our brand because it was where we were most comfortable doing so
What is Madeira Doing? “ Eyewitness” reporting Student and faculty reports and review on events in and out of the classroom Speakers, curriculum, field trips, projects Photo stories Sharing stories on Madeira website, Twitter and YouTube
Buy In Start with faculty that are already providing information to be included online Encourage other faculty members to submit their interesting classroom activities Be an active participant in school lectures, demonstrations, activities, meetings to gleam information about what may be newsworthy
Buy In (continued) Could be any member of the community sharing the information not just the Communications Office Only as good as the information you receive
How do you engage users with content? Share important events with your constituents Students earning awards Visiting speakers, artists, guest Use web calendar as a tool and share the story on your homepage (iCal Sync) Add photos of the event Share links for additional information Take advantage of FREE third party applications such as Twitter, Facebook, YouTube, Vimeo, etc.
But… Benefits Potential to reach an ‘untapped’ audience Provide wider audience for your school Reaching people in their comfort zones/networking circles Gleam information from users (alumnae, parents, students) Challenges Unresponsive colleagues More important things to be doing “ Too much in too many places” Constantly changing/updating “ Letting go”-must think strategically
Twitter Feeds
What’s Next? YouTube with new headmistress Administrative & student blogging ??? because we are curious and willing we’ll embrace whatever comes next
Kelly Brown, eCommunications Manager @twobraids @madeiraschool @madeiraalumnae [email_address] www.madeira.org

More Related Content

Internet Schools east 2010

  • 1. Internet@Schools East April 12, 2010 Collaboration – That 13 Letter Dirty Word
  • 2. Part I: Collaboration in the Real World Marisa Peacock, Sr. Marketing Manager & Social Media Specialist
  • 3. What is Collaboration? It’s a conversation It’s not one-sided It's sharing resources & information It’s multi-disciplinary It’s about making informed decisions It’s about being curious
  • 4. User-Generated Content (USG) also known as consumer-generated media, USG refers to various kinds of media content, publicly available, that are produced by end-users (Source: wikipedia). Examples of Collaboration in the Real World
  • 5. Examples of Collaboration in the Real World Amazon.com
  • 6. Examples of Collaboration in the Real World Yelp.com
  • 7. Examples of Collaboration in the Real World CNN iReport
  • 8. Collaboration Helps Us: make decisions about where to eat, what to buy, how much to spend tell a story about the what's going on around us gain perspective and insights
  • 9. The Web & Collaboration Since the 1990's the Internet has seen many iterations of communication and collaboration. Web 1.0 Websites, e-mail newsletters and “Donate Now” buttons pushing content out one way communication Web 2.0 Blogs, wikis, and social networking sites publishing and re-publishing content via several distribution channels two-way communication
  • 10. The Web & Collaboration Since the 1990's the Internet has seen many iterations of communication and collaboration. Web 3.0 Mobile Websites, Text Campaigns and Smart phones soliciting different behaviors, interactions and actions from users through mobile, easy-to-access platforms interactive communications And Beyond: Changing the way people communicate and changing the ways they interact with content
  • 11. If Collaboration in the Real World is helpful to millions of consumers, why can't Collaboration in the Classroom be just as useful to students, teachers and administrators?
  • 12. IT CAN. IT IS. No, it's true.
  • 13. Teachers are already: using Twitter to share ideas with other educators sharing classroom-generated media on YouTube and Vimeo facilitating discussions about homework on BlackBoard editing student lesson plans on wikis uploading photos onto Flickr and Picasa
  • 14. But collaboration isn't just about the web. It's about: facilitating discussions with people inviting others to share their perspectives, stories asking questions listening for answers not knowing it all
  • 15. @marisacp51 @sisarinasays [email_address] facebook.com/sisarina Marisa Peacock, Sr. Marketing Manager & Social Media Specialist
  • 16. Part II: Collaboration in the Academic World Rebecca Brooks, Archivist & Head Librarian
  • 17. Collaboration in the Academic World Is it collaboration or really just cooperation? Do teachers understand that librarians can teach more than just information literacy? Do we give off the warm and fuzzy vibe?
  • 18. Common Collaboration in School Libraries Teachers bringing students in to use the library resources Teachers asking librarians to review the resources with students teachers asking librarians to discuss the integrity of online sources Blocked library time with no teacher present If library is the only space in school with computers, it is used as a computer lab Others?
  • 19. Why Collaboration is Difficult There isn't enough time to collaborate Librarians don't know what teachers are discussing in the classroom Lack of Administrative support Stereotypical Librarians who don't seek out collaborative endeavors
  • 20.   How do we clean up Collaboration's DIRTY image?
  • 22. Google Chat >> Google Docs
  • 24. Twitter Lists and Hashtags
  • 28. Rebecca Brooks, Archivist & Head Librarian @littlejunk [email_address] www.madeira.org
  • 29. Part III: Collaboration in the Communications Office Kelly Brown, eCommunications Manager
  • 30. Collaboration Main Entry: col·lab·o·rate Pronunciation: ə-ˈla-bə-ˌrātFunction: intransitive verb Inflected Form(s): col·lab·o·rat·ed ; col·lab·o·rat·ing Etymology: Late Latin collaboratus, past participle of collaborare to labor together, from Latin com- + laborare to labor — more at labor Date: 1871 1 : to work jointly with others or together especially in an intellectual endeavor 2 : to cooperate with or willingly assist an enemy of one's country and especially an occupying force 3 : to cooperate with an agency or instrumentality with which one is not immediately connected (source: www.m-w.com)
  • 31. Who Am I? Kelly Brown eCommunications Manager, The Madeira School 5 years of Development & Alumnae Relations experience Created Madeira’s first Facebook presence @madeiraschool @madeiraalumnae @twobraids Kelly Larson Brown Because I wear these hats I am act as a representative of each constituency.
  • 32. The Madeira School Communications Office Two person office responsible for disseminating information to many constituencies Provide information in a variety of formats Creative team Marketers Virtual office consisting of every department
  • 33. Goals of the Communications Office We are marketers-the School is our product “ Schools aren’t a business.” But really they are. Promote Madeira brand “Madeira Girls Have Something to Say” This drives all messages Web was where we launched our brand because it was where we were most comfortable doing so
  • 34. What is Madeira Doing? “ Eyewitness” reporting Student and faculty reports and review on events in and out of the classroom Speakers, curriculum, field trips, projects Photo stories Sharing stories on Madeira website, Twitter and YouTube
  • 35. Buy In Start with faculty that are already providing information to be included online Encourage other faculty members to submit their interesting classroom activities Be an active participant in school lectures, demonstrations, activities, meetings to gleam information about what may be newsworthy
  • 36. Buy In (continued) Could be any member of the community sharing the information not just the Communications Office Only as good as the information you receive
  • 37. How do you engage users with content? Share important events with your constituents Students earning awards Visiting speakers, artists, guest Use web calendar as a tool and share the story on your homepage (iCal Sync) Add photos of the event Share links for additional information Take advantage of FREE third party applications such as Twitter, Facebook, YouTube, Vimeo, etc.
  • 38. But… Benefits Potential to reach an ‘untapped’ audience Provide wider audience for your school Reaching people in their comfort zones/networking circles Gleam information from users (alumnae, parents, students) Challenges Unresponsive colleagues More important things to be doing “ Too much in too many places” Constantly changing/updating “ Letting go”-must think strategically
  • 40. What’s Next? YouTube with new headmistress Administrative & student blogging ??? because we are curious and willing we’ll embrace whatever comes next
  • 41. Kelly Brown, eCommunications Manager @twobraids @madeiraschool @madeiraalumnae [email_address] www.madeira.org