interns report big bazzar

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INTERNSHIP REPORT
On
Marketing strategy and Consumer Behavior
Submitted in Partial Fulfillment of Requirement for the Degree of Bachelor of Business
Administration
From 1st
Aug 2013 to 31st
Aug 2013
Submitted By
VISHAL MOHIT
511113494
Cybotech Campus
Sikkim Manipal University
Boring Road, Patna
INTERNAL GUIDE EXTERNAL GUIDE
Mr. Kishore Bhattacharya Mr. Vikash Singh
PATNA

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CERTIFICATE
The Project Title “everyday Vs Mahabachat operational strategy” is done by VISHAL MOHIT,
BBA semester 6, and Roll no. 8. This Report is based on his Understanding and Research and
has not been copied from some Publishing Source or Website.
Certified by:
Kishore Bhattacharya
Professor
Marketing department
Cybotech campus, Patna Dated:

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DECLARATION
I solemnly declare and certify that the present work is a bon-fide and the result of my own
research and report. My indebtedness to other books, publications and websites has been
indicated in the project.
Name : Vishal Mohit
Course : Bachelor of Business Administration
Semester : 6th
Roll no. : 511113494
Cybotech Campus

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ACKNOWLWDGEMENT
First and foremost I would like to express my thanks to God because of His love and strength that He has
given to me to finish this logbook as my internship report. I do thank for His blessings to my daily life,
good health, healthy mind and good ideas.
This internship report is important to full-fill part of the requirement for the Bachelor Program in Business
Administration at Cybotech Campus, Patna. I know that there are still many lacks of arranging this report
even when doing internship and I thank to those who have supported me to perform the internship up to
carrying out this report.
At the outset I would like to express my deep sense of gratitude and sincere thanks to Director of our
college, Mr. Abhijeet Kumar for providing such a nice opportunity to discover the corporate world.
I also thank to Prof. Kishore Bhattacharya (Marketing Dept.) my internal guide for this project to whom I
am deeply grateful for his constant support and guidance without which it would have not been possible
for me to complete this project.
Now, I take this opportunity to extend my sincere gratitude to Mr. Saumyajeet Chatterjee (Store
Manager) and Mr. Vikash Singh (ADM), Big Bazaar for giving me an opportunity to undertake internship
project in esteemed organization for making it wonderful experience.
I convey my gratitude to all the staff of “Big Bazaar” for their kind cooperation throughout the project and
everyone else who have contributed in any manner to this project.
Last but not the least I would like to thank my friends for their cooperation and help and very much
thankful to my Parents for the support and encouragement in preparation of this project without whom this
project could not have been a success.
Vishal Mohit
BBA-6th
semester
Roll Number: 511113494
Cybotech Campus
Patna

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ABSTRACT
Big Bazaar well known name in Indian Retail sector which has emerged as one of the leading
retail chain stores in India for Food, Fashion, and General Merchandise and Home products.
The objective of Big Bazaar is to provide quality products at cheapest price in the hands of
customer which is directly proportional efficient working system.
In this project a study is done to know about the various departments and their roles in
operational and marketing strategies by comparing strategies in Mahabachat season to
everyday sales in Big Bazaar and the consumer behavior during that period.

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CONTENTS
List of Contents Page no.
1. Future Group…………………………………………………………………………………...........8
a. Board of Directors…………………………………………………………………………………………………............11
b. Company History…………………………………………………………………………………………………………...12
c. Organizational profile…………………………………………………………………………………………………….14
2. Mission and Vision……………...………………………………………………………………....15
a. Group vision………………………………………………………………………………………………………………….16
b. Group Mission…………………………….……………………………………………………………………………...….16
c. Core values.…………………………………………………………………………………………………………………...16
3. Patna Big Bazaar……………………………………………………………………………………17
4. Organizational Chart………………………………………………………………………..…….19
5. Line of Business……………………………………...……………………………………………..21
a. Business departments……………………………………………………………………………………………………22
b. Famous Brands……………………………………………………………………………………………………………...24
6. FunctionalDepartment………………...………………………………………………………..26
a. Human Resource Management……………………………………………………………………………………….27
b. Financial Management…………………………………………………………………………………………………...29
c. Marketing Management…………………………………………………………………………………………………30
d. Category Management……………………………………………………………………………………………………31
e. Logistic Management……………………………………………………………………………………………………..32
f. Sales management…………………………………………………………………………………………………………33
g. CSD……………………………………………………………………………………………………………………………….34
h. Administration………………………………………………………………………………………………………………35
7. Objective and Scope……………………..………………………………………………………..36
a. Objective……………………………………………………………………………………………………………………….37
b. Scope…………………………………………………………………………………………………………………………….37
8. Limitations……………...…………………………………………………………………………….38
9. Research Methodology……………………...…………………………………………………...40

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a. Methods of Research……………………………………………………………………………………………………...41
b. Primary Data………………………………………………………………………………………………………………....41
c. Secondary Data……………………………………………………………………………………………………………...41
10. Analysis……………………...……………………………………………………………………….42
a. Mahabachat Vs everyday analysis…………………………………………………….43
1) Manpower……………………………………………………………………………………………...44
2) Timing……………………………………………………………………………………………………45
3) Promotion……………………………………………………………………………………………...46
4) Above the line………………………………………………………………………………………...47
5) Below the Line………………………………………………………………………………………..47
6) Sales and Stock……………………………………………………………………………………….48
b. Consumer Behavior analysis…………………………………………………………….50
1) Do you know about BB…………………………………………………………………………...50
2) Preference for shopping………………………………………………………………………….51
3) Reason to prefer BB………………………………………………………………………………..52
4) Factors influencing customer to visit BB………………………………………………….58
5) Advertisement Media which customers come across………………………………..60
6) Advertisement customers come across……………………………………………………61
7) Opinion about BB……………………………………………………………………………………62
8) Effects of Ads on customers…………………………………………………………………….63
9) Helpfulness of media in getting information…………………………………………….64
10) Customer satisfaction……………………………………………………………………………..65
11) Plans before visiting BB………………………………………………………………………….66
12) Purchasing sections………………………………………………………………………………..67
13) Frequency of visiting BB…………………………………………………………………………71
14) Respondents analysis……………………………………………………………………………..72
15) Expectations……………………………………………………………………………………..……73
16) Shopping experience………………………………………………………………………………78
17) Probability of visiting again…………………………………………………………………….82
11. Finding…………..…………………………………………………………………………………...83
12. Recommendations………..……………………………………………………………………..84
13. Conclusion………………………………………………………………………………………... 85
14. Questionnaire..…………………………………………………………………………………... 86
15. Bibliography…………………………………………………………………………………….....91

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Mr. Kishore Biyani, CEO
Future Group

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1. Future group
Future Group, led by its founder and Group CEO Mr. Kishore Biyani, is one of the leading corporate houses in India
with multiple business activities spanning across various sectors especially in Retail sectors which forms core
business activity of Future Group, whose subsidiaries are also present in Finance, Capital, Insurance, Leisure, and
Logistics.
Led by its flagship enterprise The Group operates over 16 million sq ft of retail space serving customers in more than
95 cities employing 30000 employees directly from different sections of society, With their headquarter situated in
Mumbai. The company follows a multi-format retail strategy that captures almost the entire consumption basket of
Indian customers.Future Group’s marquee brand Big Bazaar is a hypermarket chain in India with 214 stores all over
India.
The first set of Big Bazaar stores was introduced in the year 2001 with the opening of its first stores in four different
cities i.e. Kolkata, Bangalore,Indore and Hyderabad within a period of 22 days. Historywitnessed a fastest growth in
terms of retail expansion of big bazaar by its opening of 101st
store in year 2008, joining league of India’s super
brands. Big bazaar was launched as a fashion format selling apparel, cosmetics, accessories and general
merchandise, over the years they included
Future Generali
Planet sports
Home Town

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Future Venture
Future central
Future Capital Holding
Ezone
Future Supply Chains
Future Money
Into their wide ranged portfolio, while retail forms the core business activity of Future Group
Future group believes in developing strong insighton Indian consumers and building business based on Indian ideas
as espoused in group’s core value of Indianness. The groups corporate credo is, ‘Rewrite rules, Retain values’

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1. a) Board of Directors
1.) Mr. Kishore Biyani,
Group CEO and founder director
2.) Mr. Rakesh Biyani
Director
3.) Mr. Vijay Biyani
Director
4.) Mr. Anil Biyani
Director
5.) Mr. Sunil Biyani
Director
6.) Mr. V. Vaidyanathan
Director
7.) Mr. Gopikishan Biyani
Director
8.) Mr. S Doreswamy
Director
9.) Mr. Shailesh Haribhakti
Director
0.) Mr. Anil Harish
Director

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1. b) Company History
Major milestones
1987- Company is incorporated under the name of Manz Wear Private Ltd. and launched Pantaloons as
India’s first formal trouser brand.
1991- Launch of BARE as an Indian jeans brand
1992- Initial Public Offer (IPO) of shares by the Company
1994- The Pantaloon Shoppe, Future Group's exclusive menswear store in a franchisee format is
launched across the nation and started distribution of branded garments through multi-brand retail outlets.
1995- Launched John Miller, a brand for Formal shirts
1997- Entered in modern retail with the launch of the first 8000-sq. ft. store Pantaloons in Kolkata
2001- Launched four Big Bazaar stores within a span of 22 days in Kolkata, Bangalore and Hyderabad
and Indore.
2002- Food Bazaar, the supermarket chain is launched
2004- Launched India’s first seamless mall, Central, in Bangalore.
2005- Moved beyond retail and acquires a stake in Galaxy Entertainment, Indus League Clothing and
Planet Retail and sets up Kshitij, India's first real estate investment fund, to build a chain of shopping
malls.
2006- a) Future Capital Holdings, the group's financial arm, is formed to manage over $1.5 billion in real
estate, private equity and retail infrastructure funds
b) Enters into joint venture agreements to launch insurance products with Italian insurance major
General
c) Forms joint ventures with US office stationery retailer Staples
d) Home Town, the home building and improvement products retail chain, is launched along with
consumer durables format Ezone and furniture chain Furniture Bazaar
2007- a) Pantaloon Retail wins the International Retailer of the Year award at US-based National Retail
Federation convention in New York, and Emerging Retailer of the Year award at the World Retail
Congress held in Barcelona
b) Future group crosses the $1 billion turnover mark.
c) Acquires rural retail chain ‘Adhar ‘ from the Godrej Group, which has a presence in 65 rural
locations

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2008- a) Future Capital Holdings becomes the second group company to make a successful Initial
Public Offering (IPO) in the Indian capital market.
b) Total operational retail space crosses the 10 million square feet mark
c) Acquires rural retail chain ‘ Adhar’ from the Godrej Group, which has a presence in 65 rural
locations
d) Big Bazaar crosses the 100-store mark, marking one of the fastest expansions of the
hypermarket format anywhere in the world.
2009- a) celebrates its first Shopping Festival across all retail formats in key Indian cities
b) Future Innoversity starts its campuses in Ahmadabad, Bangalore and Kolkata to offer degree
programs through a tie-up with IGNOU
c) Future Group partners with Hong Kong-based Li & Fung Group to strengthen its supply chain
and logistics network across the country.
2010- a) Future Group launches its telecom brand T24 in partnership with Tata Teleservices to provide
additional loyalty benefits to its customers.
b) Future Group launches products in key FMCG categories through Sach, a brand co-created
with Sachin Tendulkar
c) Future Group connects over 4000 small and medium Indian manufacturers and entrepreneurs
with consumers
2011)- a) KB's Fairprice celebrates opening its 200 stores in India
b) Future Supply Chains becomes ISO certified

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Organizational Profile
Big bazaar is the chain departmental store in India. It works on the same economy model as Wal-Mart
does. This idea was pioneered was by entrepreneur Kishore Biyani, CEO of future Group. Currently big
bazaar stores arte located only in India.
Big bazaar has democratized shopping in India and is more than a hypermarket in India. Here you will
find thousand of products under one roof that caters to every needs of family, making big bazaar India’s
most favorite shopping destination.
In big bazaar you will find best quality product at cheapest price possible. Form apparel to Merchandise
like plastic, utensils, crockery, home furnishing and many more. It is the destination where you get
products available at prices cheaper than their MRP setting a new standard in price, convenience and
quality.
For fashion conscious buy who wants to up to date at an affordable price big bazaar is the place for them.
Big bazaar has clearly emerged as a favorite shopping destination for millions of customers, across
country.

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Chapter-2
(Vision, Mission and Core Values)

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2. a) Group Vision
 Future Group shall deliver Everything, Everywhere, Every time for every Indian customer
in the most profitable manner
2. b) Group Mission
 we share the vision and belief that our customers and stakeholders shall be served only
by creating and executing future scenarios in the consumption space leading to
economic development
 We will be the trendsetters in evolving delivery formats, creating retail realty, making
consumption affordable for all customer segments – for classes and for masses
 We shall infuse Indian brands with confidence and renewed ambition
 We shall be efficient, cost- conscious and committed to quality in whatever we do
 We shall ensure that our positive attitude, sincerity, humility and united determination
shall be the driving force to make us successful
2. c) Core Value
 Indianness: Confidence in ourselves
 Leadership: To be a leader, both in thought and business
 Respect & Humility: To respect every individual and be humble in our conduct
 Introspection: Leading to purposeful thinking
 Openness: To be open and receptive to new ideas, knowledge and information
 Valuing and Nurturing Relationships: To build long term relationships
 Simplicity & Positivity: Simplicity and positivity in our thought, business and
action
 Adaptability: To be flexible and adaptable, to meet challenges
 Flow: To respect and understand the universal laws of nature


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Chapter-3
(Patna Big Bazaar)

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Big Bazaar
P&M mall,
Patliputra,
Patna
As this store is big enough with 4 levels and 28 departments has long product range and
product depth. Once a customer gets inside the store he will find all kinds of products available
that may be food items, cosmetics, electronics, garments etc.

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Chapter-4
(Organizational chart)
Organizational Chart

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Store Manager
Assist.Store Manager
Dept.
manager
HR
manager
Visual
merc.
CSD MarketingSales
Manager
InfoAdmin.
Team
Leader
Assistant
DM
Team
Member
Maintenance
House keeping
Cashier Security

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Chapter-5
(Line of Business)
5.1) Different Line of Business

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Depot
a. General Books
b. Office Stationary
c. Children Stationary
d. CD’s and DVD’s
Footwear
a. Sports shoes
b. Casual shoes
c. Formal shoes
d. Sandals for Men’s & Ladies
e. Slippers
f. Shoes for children’s
g.
Mobile Bazaar
a. All mobile accessories
b. All major prepaid sim cards
c. All kinds of mobile handsets
Toys
a. Soft Toys
b. Dolls
c. Board games
d. Video games and PC games
e. RC games
f. Sports items and cycles
g.
Luggage
a. Travel bags
b. Trolleys
c. Suitcase
d. School Bags
e. Laptop Bags
Ladies Wear
a. Top’s and Jeans in Western Wear
b. Kurti, Patiala, Dupatta, Leggings in
ethnic wear.
c. Under Garments
d. Night Wear
e. Lee Copper garments
Crockery
a. Dinner sets
b. Wine/juice glasses
c. Table materials
d. Cutlery
e. Kitchen tools & Non-stick cookware
f. Bottles, Mugs, Buckets
g. Cleaning tools and material
Men’s Wear
a. Formal shirt & Trousers
b. Casual shirts & Trousers
c. Party wears
d. Suits and blazers
e. Ties and Belts
f. Jeans
g. Lee copper garments
h. T-shirts
Line of Business
Kids (Infants) Kids (boys)

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a. Shirts
b. Baniyan
c. Vest
d. Bed items
e. Diapers
f. Other baby accessories
a. T-shirts
b. Trousers
c. Jeans
d. Co-ordinates
e. Raincoats
Kids (Girls)
a. Frocks
b. Ethnic wear
c. Western wear
d. sweaters
e. co-ordinates
Home Linen Department
a. Bed sheets
b. Pillow
c. Blankets
d. Towels
e. Curtains
f. Mattresses and mats
Food Bazaar ( beverages)
a. Soft drinks
b. Frozen foods
c. Mineral water
d. Fruit juices
Food Bazaar (staples)
a. Cereal
b. Rice
c. Wheat
d. Cooking oils, masala
e. Spices
f. Ready to cook items
g. Dry fruits
h. Sugar, salts
i. Vegetables
Home care
a. Phenyl
b. Detergents, washing powders
c. Scratch
d. Dish wash etc.
Food Bazaar (Process Department)
a. Corn flakes
b. Chips
c. Health drinks
d. Instant mixes
e. Soups
f. Pickles etc.
Food Bazaar ( Confectionaries)
a. All kinds of chocolates, cakes &
confectionaries
b. Other sweets
Electronics
a. Mobile phones, irons
b. Mixer grinder, microwave ovens
c. Other electronic appliances
Line of Business

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5.2) Famous Brands of Big Bazaar
Big Bazaar introduces Private labels in fashion over the last few years. These brands
are known as “IN HOUSE BRANDS” which are exclusively promoted by big bazaar in
their stores.
Knighthood is men’s formal wear brand with a wide range in formal shirts, trousers,
blazers and ties.
DJ&C is a brand manufacture by big bazaar itself to compete with the international
brands targeting peoples of age group 15-60 of both men’s and ladies
Shatranj is men’s ethnic wear consisting of kurta and sherwani

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Srishti is a complete wear range offering a range of traditional designs for ladies
encompassing Kurti and Patiala and legging having a mix n match fusion wear.
Studio NYX is men’s party wear brands

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Chapter-6
(Functional Department)

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6.1) Human Resource Department
HR department can be said as one of the important department of Big Bazaar as employees are the
biggest strength and asset of any organization and HR department realizes this as well. They take
utmost care to select, train, motivate and retain all employees. They have continuous developmental
programs for all the employees. As currently Big Bazaar, Patna have 171 employees working in 2 shifts
i.e. From 10:30 am to 7:30 pm and 11:30 am to till the store closes.
6.1.1) Source of Recruitment
a. Consultancy services
b. Walk-ins
c. Employee referrals
d. Campus recruitment
6.1.2) Selection Procedure
a. Interview
b. Psychometric test
c. Group Discussion
6.1.3) Induction
Now after all these procedure the selected employees will be given 13 days induction and
training program. They will be given information about companies business, and different
department etc. They will be informed of their roles, duties and responsibilities. They will also be
informed about rules and policies about company.
The new employees will be on probation for a period of 6 months, after that after reviewing
performance the employee’s service may be confirmed.
6.1.4) Compensations & rewards
a. The salary of an employee includes Basic pay, HRA, special allowances, PF, ESI etc.
b. The employees and their dependable are also entitled for med claim
c. EDC is given to employees to get discount up to 30% on any product bought from big bazaar

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6.1.5) Leaves and other rules
a. An employee during their probation can take leave up to 7 days and a confirmed employee is
entitled for leave up to 30 days in a year.
b. There is only 1 type of leave known as “All Purpose Leave”
6.1.6) Performance appraisal
Performance appraisal is done every year in the month of April and on the basis of that
increment will be given in their pay.
Incentives and cash rewards were also given to the team members if they achieve or exceed
the target given by the company.

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6.2) Finance Department
Finance id the life blood of any business. Finance dept. of Big Bazaar, Patna performs a
few basic functions such as preparing the store’s Income and Expenditure statements
giving full particulars of all items
It also prepares the budget of expenditure at various levels on different items
It is also responsible for deciding and giving weekly, monthly, and yearly sales target for
all departments separately.
It is also responsible for collecting and depositing the cash received in the company’s
bank account dally

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6.3) Marketing department
Marketing is consumer orientation backed by integrated marketing aimed at generating
customer satisfaction as the key to satisfying organizational goals. In order to implement
marketing concept it has to ascertain consumer needs and wants before.
Marketing Department Designs creative and attractive advertisements through which
the company’s products can be promoted to the customers. Decides the different
marketing channels to be used to increase the sales. Creates a very pleasant and feel
good environment in the Store to attract more customers also responsible for the
arrangement of products in each department to help easy availability of products to the
customers.
The department has to design creative and attractive advertisements through which the
company’s products can be promoted to customers.

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6.4) Category management
Category management is based on the belief that a customer walks into a store looking for party
shirt or a formal trouser, rather than a particular brand. Therefore the store is designed
according to the categories like men’s formal wear, women’s western wear or a casual wear,
etc. Within the organization too, teams were divided according to the categories that they
managed, rather than the brands. Big Bazaar wanted to have a complete bouquet of products in
each category at different price-points, design, fabric, size and color. The objective was to
create ‘traffic drivers’ within the Store rather than make brands compete with each other.
Focusing on categories also helped to achieve a level of perfection within the specific segments.
This department is responsible for the attractive product arrangement in the Store with respect
to their nature. The basic function of this department is it divides the Store into some
departments based on the nature of the product and also within the department it decides how
the products should be arranged keeping in mind the customers taste. It also arranges the
products to attract the customers and also ensure easy availability of products

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6.5) Logistic management
Logistics is a very important department of Big Bazaar. It is responsible for procuring the stock
of all the products of the different departments. The logistics department receives the goods
from the warehouse. The logistics department receives the stock of different goods and verifies
the quantity and quality of the goods with the particulars given in the ‘Goods Received
Statement’ which it receives along with the stock. Then it checks for any damage in the stock
received. If there is no damage in the stock, after recording it in the ‘Stock Inward Register’
dispatches the goods to the respective department taking the signature of the Departmental
Manager. On the other hand if there is a damage in the goods or if the goods do not match the
details given in the Goods Received Statement, it enters in the Stock Outward Register and
sends it back to the warehouse along with a Goods Returned Note giving full information
regarding the reason for returning back the goods and the defect or damage in the goods

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6.6) Sales department
This department is responsible for the collection of sales amount i.e., cash sales. There are in
all 15 cash counters in the Store. There is a Head Cashier to whom all the cahiers report and
submit the total sales amount collected throughout the day by the cashiers. In addition to cash
all leading credit and debit cards are accepted at no extra charge. Also Big Bazaar vouchers
and Sodexho coupons are also accepted. A cashier at the time of opening his billing counter will
be given an opening balance of Rs.1000. The cashier has to ensure that all the offers applicable
on respective products are given to the customer in his/ her bill. Also if any free items are given
on some purchases, it should be informed to the customer clearly. After the billing is done, the
cashier has to pack the products neatly in a plastic cover according to the customer’s needs. At
the time of closing the billing counter, the cashier has to give a statement of cash, with all
particulars of different denominations of cash, amount collected through credit cards, amount
collected in debit cards, amount collected in Sodexho coupons & Big Bazaar vouchers and also
amount collected through Credit Notes. Wednesday Bazaar is a very important and popular
event in Big Bazaar. Every Wednesday fabulous offers and great discounts are given on most of
the products. Good discounts and offers are also provided to attract more number of customers.
Retailing is not just about selling products —it is about selling an idea. Why do people in shop
when they are bored or depressed? It is not just because they have the money to buy, but
because they want to go through an experience. It is very crucial in retailing to make customers
relate to every product that is being sold, as well as the Store’s environment

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6.7) CSD
As the name suggests this is the separate dept which mainly focuses on customer service like if
a customer finds difficulty in finding any product, if there are any customer complaints, they are
also looked into, any customer assistance etc. is also provided. There is also an Exchange
Counter where if a customer is dissatisfied or wants to exchange the product he/ she has
purchased for any reason , the customers can exchange them within 7 days of their purchase.
When a customer brings a product for exchange, the product is first received and checked if it is
used or deliberately damaged or tampered with. If it is in an acceptable condition, then the
customer is issued a Credit Note for that amount (product’s price). The customer can then
purchase any product for that amount or just take back the money by en cashing the credit note
at a cash counter. If the customer buys a product less than the amount in the credit note, the
difference amount will be returned to the customer and on the other hand if a customer buys a
product more than the amount in the credit note, the customer will be asked to pay the
difference amount. This department is also responsible for announcing all the offers running in
the store on different products throughout the day. This dept also does gift wrapping for any
product if the customer wants it at free of cost. - The dept also collects customers’ opinion /
feedback for continuous improvement in their service. The ultimate aim of this department is to
help and satisfy the customer in every possible manner and makes the customers’ experience
memorable. 7. Administration The Store administration comes under the Store Manager. Its
functions are store maintenance, housekeeping, security etc. The store maintenance is
concerned with the proper running of the store in co-ordination with all the departments. It also
has to ensure proper back –up power supply in times of power cuts. The Housekeeping is
concerned with keeping all the departments of the Store clean and neat all the time. Covers and
other wastes should be properly cleaned and the floor is swept regularly to keep it clean. The
Security section is concerned with the security of the entire store. Security department keeps a
vigilant check on all the people entering and departing at the various entry and exit points in the
store. They also maintain all the registers like employees’ attendance register, stock register,
visitors’ register etc. They check all customers’ bill before letting them out of the store. They
ensure orderliness in the store and prevent shrinkage or pilferage of goods to minimize the loss
arising out of it. The housekeeping and security are outside agencies employed by the store on
a contract basis to take care of the respective functions.

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6.8) Administration
The Administration department also has a separate section known as ‘Information Technology’.
This department is responsible for the maintenance of all the systems of the Store, all billing
machines their functioning networking with the master machine etc. If there is any problem with
the machine in any department in the store, then this department comes into function. This dept
integrates all the systems in the store and properly maintains all of them.

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Chapter-7
(Objective and scope)

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7.1) Objective of Study
a. To understand the marketing and operational strategy of the company
b. Enables us to gain insight into the corporate world and how it practically works
c. To study the satisfaction level of customers in different attributes of Big Bazaar
d. To understand the psychology of the consumer about Big Bazaar and their buying patterns
and what perceptions customers formed after shopping.
e. To under stand the factors influencing customers to visit Big- Bazaar, Patna
f. To understand the customer opinion and expectations about product, services, and prices
g. To ascertain the satisfaction level of customers of Big-Bazaar, Patna
7.2) Scope of the study
a. This report is based on the study conducted at Big Bazaar, Patna
b. It aims at understanding company’s organizational structure and marketing and operational
strategies of the company

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8. Limitations
a. Training period was short
b. Employees and management were busy and were less responsive
c. The study is mainly based on the available printed and published information and opinion of
officers and employees of the company

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Chapter-9
(Methodology and source of Data)
9.) Methodology adopted for the study

42
Here we prepared a set of question for an interview with customers and also observed
the customers, managers to fetch useful and needful information
Sources of Data
1. Primary Data
The data collected for the first time through observations and interview method. The data is
collected by observing the working of various departments and also by interviewing the
managers of all the departments. It is also obtained by the help of staff members
2. Secondary Data
This data is collected through company manual, product brochure, company website and
questionnaire filled by customers
ResearchMethods
Exploratory Conclusive
Descriptive Causal
Sampling
Non-probabilityProbability
ConvenienceJudgmental
Data CollectionTools
Interview
Data Collection Tools
Observation

43
Chapter-10
(Analysis of Data)

44
10.1) Mahabachat strategy Vs Everyday strategy
Mahabachat offer
“The 6 days of Big Bazaar’s Mahabachat is the most awaited shopping period for India’s masses. With
the prices of everything going up, what you get for your money today is lesser. The monthly budgets are
getting tighter; your shopping bags are getting lighter. But these 6 days of Mahabachat in Big Bazaar from
10th to 15th August, will be an opportunity for customers to maximize the power of their money by filling
their shopping carts with great products at unbeatable prices. From electronics to household items, food
& grocery items to fashion apparel, kitchenware to home décor, Big Bazaar’s Mahabachat will help
customers to reap maximum saving with unbelievable offers and discount. It means Mega Bargain &
Mega Value on the widest range of products during the 6 days of Mahabachat
Some key offers for Mahabachat offer 2013

45
Comparison of Strategy on the basis of
1. Man Power
Mahabachat
• 171 employees
• Aditional temprory employees are
recruited for a particular time period
during mahabachat season to
meet the requirements
Everyday
• 171 Employees
• No extra employees are recruited

46
2. Timing
Mahabachat
• Morning shift- 9am to 8:30 pm
• Afternoon shift-12pm till closing of
bazaar at night
Everyday
• Morning shift- 10:30am to 7:30 pm
• Afternoon shift-11:30am till closing
of bazaar at night

47
3. Promotion
Mahabachat
• Above The Line( ATL) sales
promotion is done as well as
• Below The Line(BTL) sales
promotion
Everyday
• Only Below The Line sales( BTL)
promotion is done

48
Below The Line
'below-the-line' promotion or communications refers to forms of non-media communication,
even non-media advertising. Some of the ways of this type of sales promotion is giving freebies
with goods, trade discounts given to dealers and customers, reduced price offers on products,
giving coupons which can be redeemed later etc.
Below the line sales promotions are short-term incentives, largely aimed at particular group of
consumers
Methods of below the line sales promotion
1. A discount to the normal selling price of a product
2. More of the product at the normal price
3. Coupons On a pack to encourage repeat purchase
4. Gift with purchase
5. Competitions and prizes
6. Money refunds
7. Frequent user / loyalty incentives like profit club
Above The Line
Above-the-line promotions use mass media methods. ATL is a type of advertising
through media such as television, cinema, radio, print, and Out-of-home to promote brands or
convey a specific offer. This type of promotion focuses on advertising to a large audience. It
includes print, online media, television and cinema advertising. Above-the-line activities include
adverts in the press. They also produce online banner advertisements, place advertisements on
billboards and use their website to meet the needs of their consumers
Methods of Above the Line sales Promotion
1. Televisions
2. Radio
3. Internet

49
4. Sales and Stock
In Big Bazaaar, during Mahabachat season I observed that lots of customer visited the store
and done purchasing because of that the sales of Big bazaar increased. There were lots of
crowd there in Big Bazaar making it possible for BB to achieve the target of 6 days of
Mahabachat season (10th
August – 15th
August, 2013) which was of 2 crores and 11 lakhs
which is usually near about 1 month target of BB store.
BB, Patna is at 4th
Rank in top revenue generating BB store all over India because off which it
had large stock to sell especially for big days. There were lots of stock which were out warded
to Other BB stores
Whereas there were some stocks which were in warded from other BB stores aka BB-Patna 2
and FBB, Bhagalpur
As I have done deep analysis on Ladies Section of Big bazaar the sales status of BB
during Mahabachat season was
Week 1 (all data’s are in lakhs)
Days Target Sales
Monday 1.04 1.51
Tuesday 1.04 1.29
Wednesday 1.38 1.62
Thursday 1.73 1.01
Friday 1.73 2.49
Saturday 4.37 3.65
Sunday 6.04 3.58
total 17.27 15.15
Week 2 (all data’s are in lakhs)
Days Target Sales
Monday 3.92 1.59
Tuesday 3.92 1.93
Wednesday 3.92 2.03
Thursday 5.66 2.97
Friday 1.09 1.02
Saturday 1.31 1.34
Sunday 1.96 2.31
total 21.77 13.19

50
Total ladies target: (17.27+21.77) lakhs
Total actual sales: (13.15+13.19) Lakhs
Total achieved: 67%
Week1
• Ladies sales target:
17.27 Lakhs
• Actual sale: 15.15
lakhs
• Total due: 2.12
lakhs
• Achievement: 88%
Week2
• Ladies sales target:
21.77 lakhs
• Actual sales: 13.19
lakhs
• Total due: 8.58
lakhs
• Achievement: 61%

51
10.2) Consumer Behavior
Analysis with the Secondary data
With the data collected from the secondary source we can clearly interoperate that the costumer
will prefer to visit Big Bazaar more during offer period. In a time frame of two month there were
totally three different offers were executed. And the response was good. During the weekends,
Sunday and Saturday and also during Wednesday the customer walk-in, is normally high, when
we compare to normally day’s.
Analysis and Interpretation
1) Do you know big bazaar?
Analysis
From the survey we can come to know that 100% respondents are known the Big Bazaar in
Patna
Interpretation
The study shows that the Big bazaar known by all the 100 respondents where we have done
survey in Patna
100
0
50
100
150
% of people saying 'YES'
Frequency
100 100.0 100.0 100.0YesValid
Frequency Percent Valid Percent
Cumulative
Percent

52
2. Where do you generally prefer to shop?
1. Big bazaar
2. Vishal Mega Mart
3. V2 mall
4. Kirana shops
5. Other specify………………………
Shopping Preference
Frequency Percent Cum. Frequency
Big Bazaar 68 68 68
Vishal Mega mart 8 8 76
V2 6 6 82
Kirana shops 18 18 100
Total 100 100
Interpretation
• 68% of people generally like shopping at Big Bazaar
• 8% of people generally like shopping at Vishal Mega Mart
• 6% of people generally like shopping at V2
• 18% of people generally like shopping at Kirana stores
68
8 6
18
0
10
20
30
40
50
60
70
80
Big Bazaar Vishal Mart V2 mall Kirana shops and
others
Frequency

53
From the above we can make it out that more than half that is 68% of customers prefer
visiting Big Bazaar for shopping than comparing to other outlets.
3. Why do you prefer to shop there?
(Tick the related options)
Big bazaar Vishal V2 mall Kirana shops Others
1. Bulk purchase
2. Location
3. Offers
4. Quality
5. Service

54
3.1) Bulk Purchase
Interpretation
a.47% visit big bazaar for bulk purchase
b.13% visit Vishal for bulk purchase
c.6% visits V2 mall for bulk purchase
e.34% visit Kirana shops for bulk purchase.
From the above we can make it out that more than half that is 45%of customers prefer
visiting Big Bazaar for bulk purchasing compared to other outlets.
0
5
10
15
20
25
30
35
40
45
50
Big bazaar Vishal mart V2 mall Kirana shops and
others
frequency
frequency
Frequency Percent Cumulative Percent
Big Bazaar 47 47.0 47.0
Vishal Mega Mart 13 13.0 60.0
V2 mall 6 6.0 66.0
Kirana Shops 34 34.0 100.0
Total 100 100.0

55
3.2) Location
Big Bazaar 51 51.0 51.0
V2 9 9.0 74.0
Total 100 100.0
Interpretation
a.51% customers preferred big bazaar as convenient location for shopping
b.15% customers preferred Vishal as convenient location for shopping
c.9% customers preferred V2 as convenient location for shopping
d.26% customers preferred Kirana Shops as convenient location for shopping.
More than 50% of customers preferred Big Bazaar as a preferable location for shopping
compared to other retail outlets.
0
10
20
30
40
50
60
BB Vishal Mart V2 Kirana shops and
others
Frequency
Frequency

56
3.3) Offers
Big Bazaar 63 63.0 63.0
V2 5 5.0 83.0
Total 100 100.0
Interpretation
a.63% of customers preferred the offers of BIG BAZAAR for shopping.
b.15% of customers preferred offers of Vishal for shopping
c.5% of customers preferred offers of V2 for shopping
d.17% of customers preferred offers of Kirana for shopping.
Most of the customers felt that the offers provided by BIG BAZAAR are good than compared to
the other retail outlet.
0
10
20
30
40
50
60
70
BB Vishal Mart V2 Kirana shops
Frequency
Frequency

57
3.4) Quality
Big Bazaar 57 57.0 57.0
V2 13 13.0 89.0
Total 100 100.0
Interpretation
a 57% of customers found good quality products in Big bazaar
b.19% of customers found good quality products in Vishal
c.13% of customers found good quality products in V2
d.11% of customers found good quality products in Kirana.
Customers find good quality products at big bazaar than the other retail outlets.
0
10
20
30
40
50
60
BB Vishal V2 Kirana
Frequency
Frequency

58
3.5) Service
Big Bazaar 67 67.0 67.0
V2 6 6.0 90.0
Total 100 100.0
Interpretation
a. 67% of customers found good service provided by Big bazaar
b.17% of customers found good service provided by Vishal
c.6% of customers found good service provided by V2
d.10% of customers found good service provided by Kirana shops.
Most of the customers found the service provided by Big Bazaar is good than compared to others.
0
10
20
30
40
50
60
70
80
BB Vishal V2 Kirana
Frequency
Frequency

59
4. Factors Influencing customers to visit Big Bazaar
Factors Frequency Percent Valid Percent Cumulative Percent
Attracted by adds 21 23 23 23
Word of mouth. 29 31 31 54
Because of family force 1 1 1 55
Shopping experience 7 7 7 62
All product in one roof 19 21 21 83
Offers 11 9 9 92
Low price 5 3 3 95
Bulk purchase 5 5 5 100
Total 100 100 100
Inference:
The chart shows factors influence the customer to visit Big Bazaar. Out 100 respondents 31% of
customers visiting because of offers, 23% because of attracted by ads, 21% are visiting
because of all products are available in one roof. It means most influencing factors are offers,
advertisements, and all products available in one place
Sales
Bulk purchase
low price
offers
Shopping experience
family force
products under 1 roof

60
5) Which are the advertisement media you come across?
Analysis
Out of 100 respondents 26% people have come across the print media adds, 66% people have come across TV
adds,4% people have come across by internet media,4% people by others media.
Interpretation
By our survey most of the people means 66% have come across television media which ads come from TV.
26 26.0 26.0 26.0
66 66.0 66.0 92.0
4 4.0 4.0 96.0
4 4.0 4.0 100.0
100 100.0 100.0
Print media
Television
Internet
Others
Total
Valid
Cumulative
Percent

61
6) Which are the advertisements you come across?
Analysis
Out of 100 respondents 72% people have come across the TV ads,4% people have come across hordings,
boarding’s & paintings,6% people have come across standees & drop downs,12% people have come across leaflets
& pamphlets, 6% people have come across other advertisement.
Interpretation
From the survey it is completely clear that television ads are more important than other advertisements.
Others
Leaflets & pamphlets
Television ads
72 72.0 72.0 72.0
4 4.0 4.0 76.0
6 6.0 6.0 82.0
12 12.0 12.0 94.0
6 6.0 6.0 100.0
100 100.0 100.0
Television and paper ads
Hordings,boarding’s & pain
tings
Standees & drop downs
Leaflets & pamphlets
Others
Total
Valid
Cumulative
Percent
Statistics
100
0
Valid
Missing
N
Standees & drop down
Hordings & paintings

62
7) What is your opinion about bb?
Analysis
Out of 100 respondents 70% people has given opinion as good about the Big bazaar. Other 30% people have given
their opinion as average.
Interpretation
From the survey it is clear that 80% people are having good opinion about big bazaar
0
10
20
30
40
50
60
70
80
Good Average
Frequency
Frequency
70 70.0 70.0 70.0
30 30.0 30.0 100.0
100 100.0 100.0
Good
Average
Total
Valid
Cumulative
Percent
Statistics
100
0
Valid
Missing
N

63
8) What do you feel by watching bb advertisement?
Analysis
Out of 100 respondents 8% people felt that ads are very informative, 16% people felt that it gives greater
product information,20% people said that in identification of big bazaar as differently,48% people said that
it is highly influenced to visit big bazaar and purchasing, 8% people said that it gives greater awareness
about big bazaar.
Interpretation
By the survey it is clear that maximum people felt that advertisements are helpful to know about big
baza12) According to you which media will be help full for getting information about bb?
Very
informative
8%
Adequate
Informative
34%
Infuetial enugh
to visitand
purchase
58%
Frequency
8 8.0 8.0 8.0
34 34
.
34.0 42.0
58 58.0 58.0 100.00
100 100.0 100.0
Very info
Gives adequate info
Influence to visit bb and
Purchase
Total
Valid
Cumulative
Percent

64
9. According to you which media will be help full for getting
information about bb?
Analysis
Out of 100 respondents 66% people are getting information about big bazaar by TV ads,12% are getting by
hoardings,6% people are getting by road shows, 14% are getting by pamphlets,2% are getting by wall paints
Interpretation
From the survey we can come to know that TV ads are more effective than other medias, people are getting more
information about big bazaar by it only ar and it is highly influenced to purchasing products there
TV ads
78%
hoarding
14%
road shows
7%
pamphlets
1%
frequency
66 66.0 66.0 66.0
12 12.0 12.0 78.0
6 6.0 6.0 84.0
16 16.0 16.0 100.0
100 100.0 100.0
TV advertisement
Hoardings
Road shows
Pamphlets
Total
Valid
Cumulative
Percent

65
10. Customer satisfaction
Frequency Percent
Valid
Percent Cumulative Percent
Excellent 19 19 19 19
Good 71 71 71 90
Not satisfactory 10 10 10 100
Total 100 100 100
Inference:
The chart shows that 71% of customer satisfaction is good, 19% of customer satisfaction is
excellent and 10% is not satisfied with the service. The average customer satisfaction in Big
Bazaar, Patna

66
11. Plans made by the customer before visiting big Bazaar
Plans Frequency Percent
Valid
To purchase 36 36 36 36
Just to visit 28 28 28 64
To know about the new offer. 5 5 5 69
To know the new product 2 2 2 71
If good offers found then to
purchase 29 29 29 100
Total 100 100 100
Inference:
From the above graph it is clear that plans made by the customer before coming big bazaar.
Out of 100 respondents 22% of them come to purchase, 29% just to visit, 40% to know about
the new offers, 4% is to know the new products, 22% is to if good offers found then to purchase.
It means that most the customer will visit to know the new offers.
to purchase
36%
justto visit
28%
to know about
new offer
5%
to know about
new product
2%
if good offers
found then to
purchase
29%
frequency

67
12. Customer normally purchasing sections
A. FMCG
FMCG Frequency Percent
Valid
Yes 37 37 37 37
No 63 63 63 100
Total 100 100 100
Inference:
Out of 100 respondents 29% of customer normally purchase Fast moving consumer goods.
YES
37%
NO
63%
Frequency

68
B. food items
Food items Frequency Percent Valid Percent
Cumulative
Percent
Yes 62 62 62 62
No 38 38 38 100
Total 100 100 100
Inference:
Out of 100 respondents 48% of customer normally purchases food items.
YES
62%
No
38%
Frequency

69
C. apparels
Apparels Frequency Percent Valid Percent Cumulative Percent
Yes 52 52 52 52
No 48 48 48 100
Total 100 100 100
Appearels sections normally purchaset
48%
52%
No
Yes
Inference:
Out of 100 respondent 52% of customer normally purchase from apparels.

70
D. electronics
Electronics Frequency Percent Valid Percent Cumulative Percent
Yes 14 14 14 14
No 86 86 86 100
Total 100 100 100
Eletronic sections normally purchase
86%
14%
No
Yes
Inference
Out of 100 respondent 14% of customer purchase electronics items

71
Frequency of the Respondents visiting “Big Bazaar” store.
Frequency of Visit Number of Respondents Percentage
Once in a week 51 51%
Twice in a week 10 10%
Once in fortnight 27 27%
Once in a month 10 10%
OCCASIONALLY 2 2%
TOTAL 100 100%
Chart showing the Frequency of Respondents visiting Big Bazaar stores
About 51% of the respondents would like to visit the store once in a week; this day will be
mostly weekend’s .i.e. Saturdays and Sundays. Very 10% respondents would like to visit twice
in a week and once in a month. About 27% of the respondents would find it ideal to visit once in
a fortnight, which is second highest frequency of visiting the stores. And at last only 2% of the
respondents would like to visit occasionally as most of them do not want to miss the experience
of shopping or due to need that arise for the products.
No. of respondant
Once in a week
Twice in a week
Once in a fortnight
Once in a month
Ocassionally

72
Respondents interviewed
GENDER Number of
Respondents
Percentage (%)
MALE 57 57%
FEMALE 43 43%
TOTAL 100 100%
Chart showing the distribution of gender:
Analysis
The survey consists of 57% of male respondents and 43% of female respondents. Given the
gender distribution for the study the male respondents are more than the female respondents.
0
10
20
30
40
50
60
No.of respondents
MALE FEMALE
Gender
Table no.1
MALE
FEMALE

73
Age wise distribution of the respondents
Age Number of Respondents Percentage (%)
15-25 Years 31 24%
26-35 Years 23 25%
36-45 Years 22 23%
46-55 Years 17 23%
56 and above 5 5%
TOTAL 100 100%
Chart showing the age wise distribution of the Respondents visiting the store
The above table shows that people of all the ages visit the store except in the age category of
56 and above. So from the above table you can say that the store has a very good mix of
respondents when it comes to age wise distribution. The middle aged customers also customers
also would like to come as much as the young customers. The age distribution of the
respondents visiting the store is spread equally. So from the above table we can infer that
customers across all the ages visit the store and the store has a good age mix of the customers
visiting the store
0
5
10
15
20
25
30
35
15-25yrs 26-35yrs 36-45yrs 46-55 56 and
above5
No. of respondants
No. of respondants

74
Occupation distribution of the respondents
Occupation Number of Respondents Percentage (%)
Student 22 22%
Business man 9 9%
Government employee 25 23%
Private employee 26 23%
House wife 18 23%
TOTAL 100 100%
From the above table we can say that almost all the occupations have equal number of
respondents except for the business man option which constitutes about 9% of the respondents.
Other all the occupation is distributed almost equally.

75
13. What are the expectations from Big Bazaar?
(Rank the following by placing 1 beside the one, which you expect the most, and 2nd
accordingly)
_______ Offer _______ Quality
_______ Variety _______ Low price
_______ Shopping Experience _______ new products
Offers big bazaar
Rank Frequency Percent Cumulative Percent
1 28 28.0 28.0
2 41 41.0 69.0
3 11 11.0 80.0
4 11 11.0 91.0
5 4 4.0 95.0
6 5 5.0 100.0
Total 100 100.0
Offers Of Big Bazaar
Offers Of Big Bazaar
654321
Frequency
50
40
30
20
10
0

76
Variety of Products
1 21 21.0 21.0
2 6 6.0 27.0
3 38 38.0 65.0
4 18 18.0 83.0
5 9 9.0 92.0
6 8 8.0 100.0
Total 100 100.0
Variety of Products
Variety of Products
654321
Frequency
40
30
20
10
0

77
Shopping Experience in Big Bazaar
1 20 20.0 20.0
2 10 10.0 30.0
3 20 20.0 50.0
4 15 15.0 65.0
5 12 12.0 77.0
6 23 23.0 100.0
Total 100 100.0
654321
Frequency
30
20
10
0

78
Quality of products
1 5 5.0 5.0
2 27 27.0 32.0
3 20 20.0 52.0
4 13 13.0 65.0
5 17 17.0 82.0
6 18 18.0 100.0
Total 100 100.0
Quality of Products
Quality of Products
654321
Frequency
30
20
10
0

79
Low price offered
1 22 22.0 22.0
2 21 21.0 43.0
3 2 2.0 45.0
4 18 18.0 63.0
5 35 35.0 98.0
6 2 2.0 100.0
Total 100 100.0
Low Price Offered
Low Price Offered
654321
Frequency
40
30
20
10
0

80
New products
1 2 2.0 2.0
3 11 11.0 13.0
4 22 22.0 35.0
5 22 22.0 57.0
6 43 43.0 100.0
Total 100 100.0
New Products
New Products
65431
Frequency
50
40
30
20
10
0

81
14) Would you like to visit bb again?
Analysis
Out of 100 respondents 80% people said that they definitely visit again,20% people said as not
sure.
Interpretation
From the study more people want to visit again to big bazaar.
Not sureDefinitely
100
80
60
40
20
0
80 80.0 80.0 80.0
20 20.0 20.0 100.0
100 100.0 100.0
Definitely
Not sure
Total
Valid
Cumulative
Percent

82
Findings
The overall project is mainly of how to increase consumer walk-in in big bazaar. In this project
the major findings are as follows
During the project period there are totally nine different types of offers executed (apart form
weekends offers) by big bazaar. And the customer walk-in was very good in these offers days
Consumer walk-in, in big bazaar is very high during the offer periods.
76% of the customers prefer to visit BIG BAZAAR due to the availability of the variety of
products.
75% of customers of Patna prefer to visit big bazaar.
63% of Patna customer thinks that there is always any new offers before visiting big
bazaar.
63% of customers of big bazaar expect good offers from big bazaar.
67% consumers are satisfied with the offers from big bazaar Patna
62% of the customers are satisfied by the quality of the products at BIG BAZAAR
66% customers visit BIG BAZAAR for purchasing rather than a visit.
65% of the customers are satisfied by the service provided at BIG BAZAAR
Most of the customers would definitely visit BIG BAZAAR again.
Most important Service of salesmen is not up to the mark

83
Recommendations
In this project the major recommendations are as follows.
during offers period’s big bazaar has to good Parking facilities to increase customer
walk-in
should Increase the variety of stock with sizes available and special offers must be
given during peak hours.
providing awareness about the new offers to the loyal customers
Ambience with proper ventilation and sitting arrangements and restaurant and new
brands must be introduces in Big Bazaar
Separate ladies rest room.
providing membership cards.
Since the TV Advertisement is most attractive media as per the respondents view,
company can concentrate on TV ads by making them more attractive and in a medium that’s
understandable by people of in and around Patna, to inform about any new deals like weekend
Offers & SAB SE SASTA DIN
Hoardings & Paintings are good source of advertisements so company has to
concentrate on this advertising aspect Hoardings & Paintings has to be increased & placed in
more crowded areas.
Big Bazaar has to concentrate on more offers & may provided discounts, more
exchange offers.
Media Company has to give more advertisements on these media’s, to reach maximum people
The service of sales man should be improved, they should be more interactive and
personal care should be taken by sales person for the customers so that customer feels
good.
Conclusion

84
I would conclude the project stating that the customer of Patna are satisfied with offers,
and they still needs good offers in future days. And the big bazaar has doing good in
terms of understanding customer expectation and providing them good offers and
products in terms of fulfilling their expectation. During the project I would come to know
about differs offers of big bazaar, what a normal consumer will think before entering into
big bazaar. And the different types of factors which influence customers to visit big
bazaar. And what are the factors which we need focus for increase consumer walk-in big
bazaar Patna
The consumers preferences are changing & they are moving from Traditional Kirana
stores to Modern Retail outlet. It’s the main challenge to the Modern retail outlets to
attract the customers towards them from that of competitors. To attract more customers
companies have to carryout the promotional activities in unique way. BIG BAZAAR has
maintained that uniqueness & has succeeded in attracting customers.

85
Questionnaire
Dear Sir/Madam,

86
I request you to please co-operate & fill the questionnaire to facilitate our study. Your information
will be kept confidential & will be used only for study purpose.
Name: ____________________
Address (location): _________________________
Sex: Male Female
Please let me know a little more about yourself.
Please specify your Age group (years);
(a) 18-25 (b) 26-40 (c) 41-50 (d) Over 50
Please specify your monthly household income (Rs.);
(a) Less than 10,000 rupees/month (b) 1, 0000 to 20,000 rupees/month
(C) 20,000 to 30,000 rupees/month (d) over 30000 rupees/month
. Occupation:
Business Employee Professional House wife Student
1) Are u aware about BIGBAZAAR?
Yes No
2) Where do you generally prefer to shop?(skip to Q 12)
Big bazaar Vishal mart V2 (Kirana) shops Other……
3) Rate the following factors in accordance with the retail shops where you would like to buy? (On
the scale of 1 – 5 where 1 being the highest and 5 is least)
Big Bazaar Vishal More Kirana
shops
others
1. Bulk purchase
2. Location

87
3. Offers
4. Credit Facility
5. Goodwill
6. Quality
7. Service
4) What are the factors that influence you to visit Big-Bazaar?
a) Attracted by ads b) Word of mouth c) Because of family force
d) Shopping experience e) All products in one roof f) Offers g) Low Prices
5) Which media you come across related to BIGBAZAAR ads?
Print media Television Internet Radio Others
6) Which are the advertisements of BIGBAZAAR you come across?
Television Ads Hoardings, Boarding’s & Paintings
Leaflets & Pamphlets Others ……………
7) What is your opinion about advertisements?
Very good Good Average Bad Worst
8) Do you think advertisements of BIGBAZAAR were useful?
a) Very informative
b) Helps in identifying BIGBAZAAR as differently
c) Highly influences to visit BIGBAZAAR & purchase

88
9) According to you, which media will be helpful to you for getting information about BIG BAZAAR?
a) TV ads b) Hoardings c) Road shows d) Pamphlets e) Wall paints
10) To what extent are you happy with Big Bazaar’s products/prices/ services
Parameters Highly Satisfied Satisfied Neither satisfied
nor dissatisfied
dissatisfie
d
Highly
dissatisfie
d
1. Products
2. Prices
3. Services
11) Rate satisfaction level regarding shopping at BIGBAZAAR
Highly satisfied neither satisfied dissatisfied Highly dissatisfy
Satisfied nor dissatisfied
12) If not big Bazaar where do you go for shopping?
Reasons ……………………………………………………………… …………..
13) What is special about Big bazaar? (Rate the parameters from 1-5)
Parameters 1[Extreme poor] 2[poor] 3[Fair] 4[Good] 5[Very Good

89
1. Service
2. Offers
3. New
Products
4.Variety
5. Quality
6.Advertisement
7. Shopping
Experience
14) . What is your purchase plan before coming to Big-bazaar?
a) To purchase b) Just for visit c) To know about the new offer
d) To know the new products e) If good offer found than to purchase.
15) Which are the sections you normally purchase the product?
FMCG Food items Apparels Electronic e) others……………
16) . How often do you visit BIG BAZAAR?
First time once a week twice a week
Weekends Once a month anytime During festival
17) . What are the expectations from Big bazaar?
(1which you expect the most, and 2nd
accordingly and 6 is least )
Offer Quality Variety Low price Shopping Experience New products

90
18) Would you like to visit BIG BAZAAR again ?
(a) Definitely (b) Not sure (c) No
If No, (Please specify the reasons) ____________________________________________________
19) Suggestions or comment for further improvement of
BIG BAZAAR ___________________________________________________
________________________________________________________________
******************* THANK YOU ********************
Bibliography
www.futuregroup.in
www.futurebazaar.com
www.slideshare.com
www.wikipedia.en

interns report big bazzar

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