The document discusses building an intrapreneurial mindset within large corporations. It defines intrapreneurship as entrepreneurship within an organization. While decentralization can help address issues caused by large size, it is not enough on its own. True problem-solving requires giving decisions to those who achieve successful results, not those who are just inoffensive or politically skilled. What is needed is something like free market entrepreneurship within the corporate structure. This would create internal innovation and responsiveness in a way that benefits both individuals and the organization.
2. Intrapreneurship…
“Today's large corporations are suffering from size. They are so large that the managers
making decisions are often isolated from a personal knowledge of the problems to be
solved. The traditional answer for this situation is decentralization.
Unfortunately, decentralization alone is not enough. In a hierarchical organization,
promotions can be won by social graces, loyalty to one's boss, and in general, political skills.
Courage, original thought, and ability to observe the obvious but overlooked fact, do
not necessarily lead to success.
If we are to get really good problem-solving in our decentralized corporation,- we must
introduce a system that gives the decision to those who get successful results., not to
the inoffensive. Such people will be willing to take moderate risks and will be more
concerned with achieving results than with gaining influence. These are among the
characteristics of the successful entrepreneur.
What is needed in the large corporation is not more semi-independent departments run
by hard-driving yes men'. but something akin to free market entrepreneurship within
the corporate organization. Such a new way of doing business would be a social invention
of considerable importance, both for the individuals in it, and for the productivity and
responsivity of the corporation.”
Gifford and Elizabeth Pinchot, 1978
http://www.intrapreneur.com/MainPages/History/IntraCorp.html
6. http://www.pinchot.com/2011/11/the-intrapreneurs-ten-commandments.html
1. Ask for advice before asking
for resources.
2. Express gratitude.
3. Build your team;
intrapreneuring is not a solo
activity.
4. Share credit widely.
5. Keep the best interests of
the company and its
customers in mind,
especially when you have to
bend the rules or circumvent
the bureaucracy.
6. Don't ask to be fired; even as
you bend the rules and act
without permission, use all
the political skill you and
your sponsors can muster to
move the project forward
without making waves.
7. Thinking Tools (examples)
Tactical:
• Scratch your own itch + Org data
Creative:
• SIT Method
Strategic:
• Three Box Solution
Execution:
• Design Thinking + Lean Startup + Agile