Intro to Mass Communication: CH 1
- 1. How aware are you!
- 5. How aware are you that media affects your life?
- 6. 68.8% of our waking hours we are exposed to media messages.
- 7. We can’t escape it...
- 10. There is an inescapable symbiosis between us and the media.
- 11. We need... information They need... revenue
- 12. How do we define mass communication?
- 13. MASS COMMUNICATION: Technology-assisted transmission of messages to mass audiences.
- 14. To be “media literate” we must be able to recognize the different forms of communication for what they are.
- 15. Mass communication is a process that targets technologically amplified messages to massive audiences.
- 16. MEDIATED COMMUNICATION • carried out by the means of technology • can be contrasted by face-to-face communication.
- 17. Interpersonal and Group communication are NOT mass communication.
- 18. Mass communication is ONLY possible through technology.
- 19. AUDIENCE: The mass audience is eclectic and diverse.
- 20. DISTANCE: The mass audience is beyond the communicator’s horizon. (sometimes thousands of miles)
- 21. FEEDBACK: The mass audience generally lacks the opportunity for immediate feedback... The response is delayed.
- 22. Mass communication cannot exist without technology... • Printing presses • Broadcast transmitters • Internet
- 23. Another form of mediated communication is SOCIAL MEDIA • Facebook • Twitter • Youtube • Blogs
- 24. Unlike some forms of mass communication, social media is accessible to almost anyone.
- 25. Basic components of media literacy... • Linguistic Literacy • Visual Literacy
- 26. Linguistic Literacy Reading skills Writing skills
- 27. Visual Literacy Still images Moving images
- 28. Technical codes
- 30. Why does this mean peace?
- 34. Sign language
- 40. What a difference a hat makes!
- 44. Film Literacy ... Who is the good guy?
- 45. Do you think that affects us outside the movie theatre?
- 46. REMEMBER: media literacy... Being able to analyze and evaluate media messages.
- 47. What are ways you have noticed different types of media shaping the way you think about the world? Do you think this is positive or negative?
- 48. Why do companies invest billions of dollars in advertising? Do you think it makes a big difference?
- 49. What's your favorite brand? Can you attribute your fondness to the advertising about the brand?
- 50. According to some, one of the most powerful advertising mediums in the world is: Word of Mouth Why do you think that is?
- 51. What are the risks of weak media literacy?
- 52. How does communicating through mass media and social media differ from other human communication?
- 53. How do critical thinking skills figure into media literacy?
- 54. Mass Communication is Purposeful. It can be used to... • Inform • Persuade • Amuse • Enlighten
- 55. Anyone ever had a life changing media experience? (Perhaps it challenged your personal values)
- 56. What has been the most society- unifying episode in your own media experience?
- 65. 5 Key Questions of Media Literacy Who created the message?
- 66. 5 Key Questions of Media Literacy What creative techniques are used to attract my attention?
- 67. 5 Key Questions of Media Literacy How might different people understand this message differently than me?
- 68. 5 Key Questions of Media Literacy What values, lifestyles and points of view are represented or omitted?
- 69. 5 Key Questions of Media Literacy Why is this message being sent?
- 70. Now... Let’s apply our Media Literacy What messages do you receive?
- 71. Kia motors
- 73. Mercedes
- 74. bugs
- 75. Diet coke