The document discusses the concept of representation in media. It explains that representation is how media re-presents reality, which is not simply an accurate reflection but a constructed version. Representations are shaped by the decisions of media producers and technical constraints. The media provides a distorted mirror of reality rather than a transparent window. Media texts construct representations by selecting, focusing on, and mediating particular elements of reality through technical and creative choices.
2. What will you be studying? What is meant by representation? What kind of world is being constructed by the media text? Who is in control of the text? Whose ideas and values are expressed through representations? How will audiences interpret/decode the representations in the text? Who is the text aimed at? The ‘Effects debate’ how representations in the media effect the audience – our opinions and attitudes of people/groups/issues.
3. What is Representation? When you switch on your TV the images on the screen look like the ones you see when you look through your window. TV is often described as a ‘ window on the world ’ However TV ( and the media) is not a window on the world or could ever be. Every televised image is a product of many decisions about how reality should be transformed . TV/ the media can only ever offer versions of reality … … influenced by the decision making processes of media producers and the technical constraints of the media/ medium.
4. “ The media, therefore, is not a window on the world.” (Stuart Hall) It is a “distorting mirror.” (John Pilger)
5. What is Representation? Representation is how the media re-presents reality. It is not simply an accurate reflection of reality. People, places, events and issues are all things that can be given a specific representation.
13. Key points to remember: A representation is never the whole truth about what is represented – it is only one version or perception of the truth A media representation is a construction – an image made by a team of people, each of whom has some influence in shaping the final product/text. This shaping process is known as MEDIATION
14. Mediation MEDIATION = The way the media represents/ recreates reality. ( it selects, constructs and focuses upon particular elements . Choices are made about what to leave out and what is drawn to our attention.) Simply it is the idea that when the medium (TV. Film, newspapers) carries a message it is mediating it. Mediation is the act of ‘going between ’ - in this case between the ‘real world’ and the ‘audience’.
15. Mediation When you think about it you may come to the conclusion that much of what you know and most of your experiences are merely mediated. Task: Think of as many words/things/ideas that you would associate with the country Egypt.
16. Construction and Focus So media texts ( and representations) are all constructions – they are built. Focus – mediation also encourages the audience to focus upon a particular aspect of the media texts to push us towards a certain perspective. E.g. in a drama the camera may focus upon a particular chaarcter or in newspapers and magazines our eyes are drawn to the headlines and coverlines
17. Representation is a Controversial Concept Our beliefs, views and values (and prejudices) are shaped by representations in the media…