SEO is the process of optimizing a website to increase its visibility in organic search engine results. This involves keyword research to target relevant search terms, on-page optimization of content and code to include those keywords, and off-page activities to build backlinks. Properly optimized websites are indexed by search engines and can appear in different types of search results like organic listings, featured snippets, local maps, and knowledge panels. SEO is important because it is the primary source of free traffic to most websites, helps build trust and credibility through authoritative content, and provides a quantifiable way to understand website performance and make improvements over time.
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Introduction SEO
1. Introduction to SEO
SEO is a process to make the website ranks higher in search engines like
Google, Bing, Yahoo etc with relevant keyword or phrase.
Ex: “Best Digital Marketing Institute in Durgapur”
2. • Websites that have been discovered by the search engines are added into a database
called indexing.
• The index includes all the discovered URLs along with several relevant key signals such
as:
• The keywords discovered within the website content
• The type of content that is being crawled.
• The freshness of the website
• The user engagement of the website
Function of Search Engine
Types of Search Results
Featured Snippets
Google Ads
Local Knowledge Graph Panel
Local Pack Results
Organic Search Results
Rich Answers
Knowledge Graph
3. Why SEO is Important?
A. Primary Source of Website Traffic
B. Builds Trust & Credibility
C. Better User Experience
D. Cost-Effective
E. Understand the Environment of the Website
F. Long-Term Strategy
G. It’s Quantifiable
