This document provides an overview of how to integrate social media, specifically blogs, into PR campaigns. It discusses developing a social media strategy, key social media platforms like blogs, Twitter, networks and videos. It also covers reputation management and measuring the effectiveness of social media efforts. The document includes sections on blog types, opportunities for PR through blogging, mapping blog audiences, defining blog success, blogger outreach best practices, case studies, and running blogger events.
Medical Tourism in Croatia - Presentation for "Medical Care Beyond Borders" conference in Istanbul (10-11 February, 2011). Medical Tourism in Croatia and Social media marketing (case study).
A free and in-depth planner for your social media strategy in 2020
Establish Goals
Social Media Audit
Establish Your Target Audience
Competitive Analysis
Establish Brand Voice & Tone
Build Your Social Media Content Strategy
Social Media Marketing Measurement
The WOW Content - How to create a content that makes a big buzz?Muhammad Omar
this was my lecture in "Openess" at Microsoft Egypt - Smart Village; March, 2015 where i was discussing with attendees the best practices from Buzzfeed and Upworthy and how they create a viral digital content?
The document provides guidance on developing a social media strategic plan. It recommends starting with profiling the target audience and setting goals and objectives. It then discusses auditing current social media profiles, developing a content strategy, defining success metrics, preparing to monitor social channels, and using analytics to track progress and adjust the strategy. The document includes exercises to help with setting objectives, auditing profiles, researching competition, setting guidelines, identifying relevant platforms, developing a content plan, and determining metrics.
Social Media Takes Muscles: : A Workout for Improving Conversion and Merchand...FastPivot
In this webinar presented by social media experts TurnTo & FastPivot, you’ll learn specific steps that must be taken to realize true social success. FastPivot gives takeaways on content creation while TurnTo be walks Yahoo! merchants through the various ways of leveraging social on-site.
A beginners guide to successful blogger outreachSelf-employed
Blogger outreach is the process of developing relationships with influential bloggers to promote brands. Traditional marketing is less effective, as consumers now trust recommendations from bloggers over paid ads. Successful blogger outreach campaigns involve researching relevant bloggers, crafting personalized pitches, tracking results, and maintaining relationships. Key metrics to track include traffic, social shares, and mentions to evaluate a campaign's success. Tools like GroupHigh can help discover bloggers and monitor mentions.
Content seeding involves strategically distributing positive information online when needed to shape perceptions. This document discusses how search engines rely heavily on current real-time information, and how 80% of searches are informational with 75% of online readers believing information even without knowing the source. It also summarizes a case study where a multilingual, multichannel strategy helped grow tourism to Iceland by 20% after a volcanic eruption disrupted flights. The strategy leveraged platforms like Google, YouTube, Facebook and blogs to distribute new positive content about Iceland in 7 languages.
Most of the organizations have no idea where to start or whether social media can be an effective business channel for engaging with their target audience! No matter how passionate you are about it, this is not the place to be salesperson of the year! Social networking should be used to define your audience, locate your potential customers, build a social relationship with them and then proceed to promote your brand and website.However, in order to achieve this, an organization needs to clearly define its goals and its audience – in short it needs a comprehensive social media strategy.
This document discusses social media marketing. It outlines the key steps in a social media marketing strategy as planning content, publishing posts, engaging with users, and analyzing engagement. It also lists popular social media marketing tools and the top benefits of social media marketing such as brand recognition, increased sales, cost-effectiveness, and higher conversion rates. Finally, it states that social media is becoming an important part of digital marketing that provides great benefits by connecting with customers worldwide.
Social media marketing - Part 4 Social Media ContentTeddy Tassew
Comprehensive training on Social media marketing for beginners and intermediate levels.
The course aims to enable you to understand, experience
and make use of social media as a marketing tool for a business.
Facebook social media marketing presentation given to local San Luis Obispo small business owners.
Prevail PR
2220 Exposition Dr., San Luis Obispo, CA 93401
(805) 456-8636
http://prevailpr.com/
Developing Engaging Content for Content MarketingBrian Huonker
Traditional marketing channels have become ineffective in capturing and engaging the attention of today’s perpetually connected consumers. Today's businesses must adapt their marketing strategies in an effort to build a brand advantage in the face of the consumers’ rapidly changing media consumption landscape. Additionally, today’s millennial generation does not trust traditional advertisements, only 6% of millennials consider advertising even to be credible. In this class, you will learn how to develop, promote and take advantage of branded content delivered through a strategic social media plan that will allow your business to engage today's generation, building a trusted relationship, and become unmistakable and essential in their eyes.
In this session, you will learn how to create content based on your strategic plan for your content marketing and social media efforts.
IWU Small Business Development Center and YouthBuild McLean County Marketing Series.
Intro to Social Media, Social Media Tools, Social Media CampaignRebecka Anderson
This document provides an introduction to social media and outlines steps for creating an effective social media campaign. It defines key terms like social media and campaigns. It then discusses measuring success through setting small, measurable goals. The document reviews popular social media tools like Facebook, Twitter, and Tumblr and provides best practices for using each platform. It stresses the importance of listening, engaging audiences, and adapting campaigns based on metrics. Finally, it outlines a six-step process for developing a social media campaign plan.
Social PR Secrets – How to use Social Media to get publicity
Location: Salon B
For immediate release: Smart Brands Are Getting Publicity Via Social Media. It�s no secret – the percentage of the public that sees news on social-networking sites such as Facebook, Google+, or Twitter increased from 29 percent in 2010 to 47 percent in 2012. Is your brand reporting news on social media? Learn about the opportunity, how to leverage social media networks to share and report company news and become a news source to journalists, prospects, customers and your social community. Discover how to create and curate content that delivers ROI, new ways to get social publicity, leverage visuals, gain exposure and measure results. Lisa will share actionable social PR takeaways that any size business can do right away.
This is the presentation which I have helped to put together with Simon Smith from BBC Training. It's intended to introduce various staff in BBC Vision who work within factual programming to social media. It covers the things which might be important to think about when creating a branded social media presence.
Creating Contagious Content On Social Media: What Retail Brands Must Do To Ge...Clement Wong
Getting only 1 like, 2 likes on your fan page when you post?
Are you frustrated that people are not buying on social media?
In this sharing that I presented at the Marcus Evans Retail Excellence Conference in Singapore 2014, you will be able to learn:
1) 3 Tactics To Spike The Volume Of Engagement
2) Receive a Breakthrough Number of Shares In Your Content... Even on a Slow News Day.
3) Gain an Influx of Targeted, Engaged, Ready Fans that Buy Not Once, Not Twice, and Not Even Three Times --- But Whenever You Want Them To.
This presentation provides an introduction to social media channels. It will examine the importance of social media and how to use platforms such as Facebook, Twitter and LinkedIn successfully. It will explore the main principles of social media, and how it can be used by organisations to transform their marketing communications. The area of social media monitoring and risk will also be examined along with some practical advice on how to successfully protect your organisation's reputation online.
This document provides an overview of social public relations (PR) strategies presented by Lisa Buyer. It discusses how PR has evolved from mailing printed press releases that journalists may discard, to utilizing optimized, visual, mobile-friendly content across various social media platforms. Buyer emphasizes the opportunity for companies to become their own publishers by reporting news directly and driving traffic back to their websites and blogs. She provides examples of optimizing content for platforms like Facebook, LinkedIn, Pinterest, YouTube and Google+. Buyer also stresses the importance of an online company newsroom that provides optimized content for media, customers and search engines.
This document provides an overview of tactics and tools for integrating social media into food and drink PR campaigns. It discusses social media outreach through blogs, Twitter, social networks and forums. It also covers online PR strategy, reputation management, and measuring ROI. Specific tactics covered include social media events, blogger outreach, using forums, podcasts and video. Case studies are also presented on campaigns by brands like Beck's, Hotel Chocolat, Smirnoff and Pizza Hut that have successfully utilized various social media.
This document provides an overview of developing a digital communications plan. It outlines key elements to include such as identifying your brand, defining goals and parameters, developing infrastructure like a website and blog, connecting with others on social networks, listening to conversations, engaging with your audience, publishing content, and evaluating your efforts. Social media continues to grow in popularity with nearly a quarter of online time spent on networks and blogs. Integrating social media can boost brand awareness, search engine optimization, collaboration, and relationships.
The document discusses how to effectively engage with new media such as social networks and blogs, highlighting the importance of cultivating relationships with bloggers, measuring engagement metrics, and developing compelling content for social media platforms to build awareness and drive traffic. It also provides examples of successful blogger outreach programs and reviews best practices for social media monitoring and participation.
Today I spoke at Social Media Conference (Biz Buzz) on B2B Blogging. The deck as presented today walks you through the following:
- Things to think about before you start blogging
- Why you might want your B2B (or B2C) company to have a blog
- What keywords are important to your blog
- How to organize your content for your blog
- What you might write about on your blog
- How to market your blog and share via social media
- High level measurement of blog traffic, referral sources, keywords and top content (and how to use it)
- and what to do if you get stuck for lack of blog content.
Happy Reading!
Presentation given at social media conference in Western New York. An introduction to B2B blogging. The deck talks about things to think about before setting up your B2B blog, like search keywords, audience, blog categories, and then walks through types of content, publishing frequency and high level measurement.
The presentation was given by Wendy K. Emerson, Social Media & Marketing Manager. Follow Wendy on Twitter (@SocialPMChick).
This document outlines a digital marketing strategy that involves identifying brand parameters and goals, developing infrastructure like websites and blogs, listening to customers, connecting on social media, engaging audiences, and publishing content. It notes that brands engaging more on social media saw 18% revenue growth. Integrating social media is important for search engine optimization, collaboration, conversations, thought leadership, feedback, and relationships. The strategy advises defining SMART goals and focusing on the "big three" social networks. It provides tips for listening, connecting, engaging audiences, and publishing content across networks and a website/blog.
The document discusses best practices for travel brands and tourism boards collaborating with travel bloggers, including how to select bloggers, build campaigns, measure results, and consider different types of campaigns including social media campaigns, branded content, press trips, and brand ambassadorships. It also provides case studies from the perspectives of both brands and bloggers on real campaigns they have worked on together.
This document provides tips and best practices for using social media to generate B2B leads. It discusses developing a social media plan with goals and objectives, tying social media to other marketing efforts, training employees, and being accountable through reporting. A case study is presented of a major B2B marketing company that uses a team approach and daily content creation across multiple channels to engage prospects and move them through the funnel. Their tactics include promoting webinars in advance, following up with content, and nurturing leads based on their level of engagement.
A blog allows a company to engage in two-way communication with customers, share content regularly to remain top-of-mind, and build relationships over time. Inbound marketing focuses on attracting organic traffic by creating helpful content for customers at each stage of their buying journey. Creating a buyer/content matrix involves deeply understanding customers' needs and mapping content ideas to address their questions and move them through the sales process. The goal is to position the company as a thought leader by providing high-value, educational content.
This document is a summary of an introduction to blogging presentation. It discusses how to grow a blog through social media, aggregate sites, collaborations, email newsletters and advertising. It then explains what SEO is and how it works through on-page and off-page factors. Finally, it discusses monetizing a blog through brand collaborations, adverts, affiliate programs and selling products to avoid burnout while focusing on creating great content.
This document discusses blogs and wikis as hubs for communication and collaboration. It begins by defining blogs as individually editable websites. It then discusses why blogs are useful for establishing personal brands, enhancing careers, informing audiences, and influencing others. Key aspects of blogs include frequent new posts, reader comments, and sharing content on social networks. Effective blogs discuss topics the author is knowledgeable in and engage readers. The document also contrasts blogs with websites, newsletters, and forums, noting blogs combine elements of each. It provides tips for getting started with blogging, including researching topics and understanding the blogger role. Wikis are defined as websites that allow collaborative editing using just a browser.
Greg Savage, founder and CEO of Firebrand Talent Search, created an integrated social media recruitment strategy to attract talent. He established a blog, engaged on Twitter, YouTube, LinkedIn and Facebook to build his personal brand and expertise. This increased Firebrand's online exposure, engaged recruiters worldwide, and led to hiring quality recruiters and referrals that accounted for 25% of hires. Through consistent, targeted content on recruitment trends, his readership and influence grew substantially.
Blogs and wikis are collaborative tools for communication and information sharing, with blogs allowing individuals to post and edit content on a website and wikis enabling multiple users to collectively create and edit interlinked web pages. Blogs are useful for personal branding, career enhancement, and engaging an audience, while wikis facilitate group projects through their open structure and version control features that record changes to content. Both tools combine elements of websites, newsletters, forums, and other media to connect individuals and foster discussion.
This document provides an overview of blogging and Twitter for business purposes. It discusses what blogging and Twitter are, why businesses should use them, how to get started, tools to use, success stories, and dos and don'ts. The key points are that blogging and Twitter can be used to attract and engage customers, build familiarity and trust with a brand, and initiate sales if done strategically by focusing on the audience and providing useful content. Setting objectives, creating compelling content, and regularly engaging with followers are important for success.
ASR August 14, 1020 - Leveraging the Power of Social MediaSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency and Danny Keith, Santa Cruz Skate and Surf Shop
Over the last few years, social media platforms like Facebook and Twitter have gone from college networking sites to marketing powerhouses. Businesses today tap into Facebook to reach their audience in more targeted, local, and efficient ways than ever before. This seminar, presented by Danny Keith, owner of the Santa Cruz Skate and Surf Shop, and Mike Duncan CEO of Sage Island, teaches the latest tactics and applications that elevate social media from self promotion sites to professional lead generating tools.
Improve your digital marketing with the use of a strategic approach that joins your sales goals to your digital marketing activity. Topics covered include content strategy, SEO, blogging, social media, email marketing, and pay per click.
An overview of social media marketing, with a specific focus on LinkedIn, Twitter, Facebook, and Google+. Key points include the importance of treating each channel differently, creating a social media policy, and measuring what matters.
This document provides guidance on using social media for business purposes. It discusses why businesses should use social media, including that customers expect access to information and it allows networking on your own terms. It also outlines specific uses of social media like promotion, customer service, and recruitment. The document then gives tips for setting goals and choosing the right platforms based on your target audience. Finally, it discusses measuring success and integrating social media campaigns.
Northern Lights PR - Social media masterclass - York University June 2013 Jonny Ross
This document provides an overview of a social media masterclass covering key social media platforms like LinkedIn, blogs, Twitter, and Facebook. It discusses the importance of social media, networking principles, case studies, and tips for a strategic social media presence. Specific topics covered include the basics of each platform, content creation through blogging, sharing content, search engine optimization, and developing a social media strategy and action plan. The goal is to help businesses understand how to effectively use social media to meet their marketing goals.
Similar to Introduction to social media training deck (20)
Sustainability requires ingenuity and stewardship. Did you know Pigging Solutions pigging systems help you achieve your sustainable manufacturing goals AND provide rapid return on investment.
How? Our systems recover over 99% of product in transfer piping. Recovering trapped product from transfer lines that would otherwise become flush-waste, means you can increase batch yields and eliminate flush waste. From raw materials to finished product, if you can pump it, we can pig it.
Are you interested in learning about creating an attractive website? Here it is! Take part in the challenge that will broaden your knowledge about creating cool websites! Don't miss this opportunity, only in "Redesign Challenge"!
Quantum Communications Q&A with Gemini LLM. These are based on Shannon's Noisy channel Theorem and offers how the classical theory applies to the quantum world.
this resume for sadika shaikh bca studentSadikaShaikh7
I am a dedicated BCA student with a strong foundation in web technologies, including PHP and MySQL. I have hands-on experience in Java and Python, and a solid understanding of data structures. My technical skills are complemented by my ability to learn quickly and adapt to new challenges in the ever-evolving field of computer science.
Interaction Latency: Square's User-Centric Mobile Performance MetricScyllaDB
Mobile performance metrics often take inspiration from the backend world and measure resource usage (CPU usage, memory usage, etc) and workload durations (how long a piece of code takes to run).
However, mobile apps are used by humans and the app performance directly impacts their experience, so we should primarily track user-centric mobile performance metrics. Following the lead of tech giants, the mobile industry at large is now adopting the tracking of app launch time and smoothness (jank during motion).
At Square, our customers spend most of their time in the app long after it's launched, and they don't scroll much, so app launch time and smoothness aren't critical metrics. What should we track instead?
This talk will introduce you to Interaction Latency, a user-centric mobile performance metric inspired from the Web Vital metric Interaction to Next Paint"" (web.dev/inp). We'll go over why apps need to track this, how to properly implement its tracking (it's tricky!), how to aggregate this metric and what thresholds you should target.
The Rise of Supernetwork Data Intensive ComputingLarry Smarr
Invited Remote Lecture to SC21
The International Conference for High Performance Computing, Networking, Storage, and Analysis
St. Louis, Missouri
November 18, 2021
Coordinate Systems in FME 101 - Webinar SlidesSafe Software
If you’ve ever had to analyze a map or GPS data, chances are you’ve encountered and even worked with coordinate systems. As historical data continually updates through GPS, understanding coordinate systems is increasingly crucial. However, not everyone knows why they exist or how to effectively use them for data-driven insights.
During this webinar, you’ll learn exactly what coordinate systems are and how you can use FME to maintain and transform your data’s coordinate systems in an easy-to-digest way, accurately representing the geographical space that it exists within. During this webinar, you will have the chance to:
- Enhance Your Understanding: Gain a clear overview of what coordinate systems are and their value
- Learn Practical Applications: Why we need datams and projections, plus units between coordinate systems
- Maximize with FME: Understand how FME handles coordinate systems, including a brief summary of the 3 main reprojectors
- Custom Coordinate Systems: Learn how to work with FME and coordinate systems beyond what is natively supported
- Look Ahead: Gain insights into where FME is headed with coordinate systems in the future
Don’t miss the opportunity to improve the value you receive from your coordinate system data, ultimately allowing you to streamline your data analysis and maximize your time. See you there!
Details of description part II: Describing images in practice - Tech Forum 2024BookNet Canada
This presentation explores the practical application of image description techniques. Familiar guidelines will be demonstrated in practice, and descriptions will be developed “live”! If you have learned a lot about the theory of image description techniques but want to feel more confident putting them into practice, this is the presentation for you. There will be useful, actionable information for everyone, whether you are working with authors, colleagues, alone, or leveraging AI as a collaborator.
Link to presentation recording and transcript: https://bnctechforum.ca/sessions/details-of-description-part-ii-describing-images-in-practice/
Presented by BookNet Canada on June 25, 2024, with support from the Department of Canadian Heritage.
The DealBook is our annual overview of the Ukrainian tech investment industry. This edition comprehensively covers the full year 2023 and the first deals of 2024.
How to Avoid Learning the Linux-Kernel Memory ModelScyllaDB
The Linux-kernel memory model (LKMM) is a powerful tool for developing highly concurrent Linux-kernel code, but it also has a steep learning curve. Wouldn't it be great to get most of LKMM's benefits without the learning curve?
This talk will describe how to do exactly that by using the standard Linux-kernel APIs (locking, reference counting, RCU) along with a simple rules of thumb, thus gaining most of LKMM's power with less learning. And the full LKMM is always there when you need it!
In this follow-up session on knowledge and prompt engineering, we will explore structured prompting, chain of thought prompting, iterative prompting, prompt optimization, emotional language prompts, and the inclusion of user signals and industry-specific data to enhance LLM performance.
Join EIS Founder & CEO Seth Earley and special guest Nick Usborne, Copywriter, Trainer, and Speaker, as they delve into these methodologies to improve AI-driven knowledge processes for employees and customers alike.
Performance Budgets for the Real World by Tammy EvertsScyllaDB
Performance budgets have been around for more than ten years. Over those years, we’ve learned a lot about what works, what doesn’t, and what we need to improve. In this session, Tammy revisits old assumptions about performance budgets and offers some new best practices. Topics include:
• Understanding performance budgets vs. performance goals
• Aligning budgets with user experience
• Pros and cons of Core Web Vitals
• How to stay on top of your budgets to fight regressions
12. Overview
• Matured - blogging has now matured
as a phenomenon to cross all
consumer interest areas
• Extensive - vibrant communities can
be found collecting around vast
ranges of topics
• Culture - blogger outreach carries
with it different expectancies in
regards to form of communications
than traditional media
13. Opportunity
• ‘Link etiquette’ of the blogging world encourages quick viral
dissemination of well-targeted stories and engaging content
• SEO - this ‘link etiquette’ is also responsible for blogs faring extremely well
in search returns – ranking highly in Google
– As a result, blog posts can be extremely visible and influential
– Impacting consumer opinion
– Driving mainstream coverage
• Brand advocates - the highly focused nature of blogs – with bloggers
becoming passionate opinion formers on very specific topics – offers
distinct opportunity to encourage strong advocates of a product or service
14. Overview
• What is a blog?
– Short for Web Log
– A publication
– A diary
– An information tool
• How many?
– Range between 50-70 million
– Relevance
15. Blog types
• National Publications
– The London Paper, London Lite
• Professional
– Londonist, Shiny Media
• Corporate
– GM Fastlane
• ‘Hobby’
– A Welsh View, Lazy Laces, Eat Like a Girl
• Dormant
– Blogs that haven’t been updated in months
• Link Farms
– Blogs built specifically to up advertising revenues under the
guise of legitimacy
16. Blogging
• Why do people blog?
– Share information
– Create an online persona
– Establish credibility
– Gather information
– Network
– Catharsis
– Passion
19. Scoring
BlogScore™ is Social Media Library’s unique rank system that provides
an easy measure of both a blog’s influence and its visibility in search
engines. A top score of 10 indicates a blog that is highly regarded by
other, relevant, influential sites; in addition to a high propensity to rank
well in search returns.
28. Preparation
• It is vital to know who you’re pitching to. Specifically this includes:
Reading the site’s about page
Reading the last week or so of posts or news stories
If possible, finding a specific, concrete example and URL that
proves why the editor would be interested in writing about the
campaign?
If not a URL, the site should be very specific to your
client/campaign
29. Digging Deeper
It’s essential that you ask yourself…
Are you going after an active blogger or a fair-weather blogger?
• If your blogger is very active online, chances are he or she
has received a pitch before and will at least know the drill. If
not, he or she may still be a good target, but you may have to
explain the process a little more in-depth.
Is the blogger is interacting only in the blogging community or if
are they active elsewhere?
• Twitter? Facebook? Flickr? MySpace?
30. More Digging
How does the blogger interact online?
• Is he or she cynical or critical? Is he or she part of a
community that is characteristically anti-PR?
Search for terms…
Pitch
Public Relations
PR
Marketing
Flack
Your client or the client’s product
Client competitors
31. Blog Pitching - Ethics
Transparency
• Honesty of Relationship: You say who you're speaking for
• Honesty of Identity: You never obscure your identity
Specifics
• No monetary exchanges
• Commitment to represent blogger and client
• No dodgy dealings, bribery
• No pestering
• No anonymous posting or commenting
• No spamming
32. Step One: The Pre-pitch
What it does:
• Ensures that a blogger is
interested in hearing from PR
Why it’s important:
• One disgruntled blogger has
the power to tarnish the
reputation of the agency and
client with the click of a button
33. Step One: The Pre-pitch
Includes:
• Short introduction of who you are and what you do
• Opt-in clause of participation
• A hint of what might be in store
• Chance to be placed on a ‘Do Not Pitch’ list
Does not include:
• Press releases
• Hard sells
• Attachments
• Unsolicited advice or information
34. Step Two: Relationship Establishment
What it does:
• Ensures that the blogger
understands your objectives
and that you understand theirs
Why it’s important:
• Each blogger is different -
some want to review products,
some want Google juice, some
want advertising, some don’t
know what they want… This
gives us all a chance to start off
on the same page.
35. Step Three: The Pitch & Maintenance
What it does:
• Keeps an ongoing
conversation with the blogger
Why it’s important:
• The blogger will be much
more likely to take your other
pitches if they know you
36. Step Three: The Pitch & Maintenance
What it includes:
• Knowing what’s going on in
the blogger’s life
• Thinking before you pitch
• Short, to the point,
correspondence
• Follow-up
• Personality
38. Case study - Beck’s Canvas
Key Outputs
• Over 120 pieces of online coverage
achieved
• 40,148,733 unique users
• £257,000 equivalent online media
value
• ROI – 9:1
40. Overview
• Blogger events can be run in a very similar way to media events
• These can either be run in tandem with mainstream media events or
independently
• Successful blogger events tend to adopt very tailored methods of syncing
specific elements of an event to bloggers’ personal tastes
41. Opportunity
• With bloggers currently not invited
to a large number of events, they
offer a powerful means by which
to build strong relationships and
brand advocates
• Face-to-face time allows impact to
be made far beyond that possible
during normal email
communications
• Following blogger events,
bloggers frequently post detailed
and well-branded reviews and
posts