Investor Day 2013 (London, UK): Cardlytics at the Halifax
Charles Humphreys is the Managing Director of Cardlytics UK. Cardlytics is a global leader in card-linked marketing with a real-time marketing and analytics platform. It has partnerships with over 400 financial institutions in the US, including Bank of America. In the UK, Cardlytics launched a proposition in September 2013 with Lloyds Banking Group and their Halifax brand. Cardlytics models balance the needs of financial institutions, customers, and retailers/brands by providing revenue through rewards funded by advertisers, increasing card usage and engagement for customers through relevant offers, and profitable new media for advertisers. For financial institutions specifically, Cardlytics delivers value through rich rewards at no cost to the institution, increased card spend
Investor Day 2013 (London, UK): Cardlytics at the Halifax
- 2. CARDLYTICS AT THE HALIFAX Charles Humphreys October 1, 2013
- 3. • Managing Director at Cardlytics UK • Prior to Cardlytics, member of the Management Team at Nectar, latterly as Director of Business Development and previously managing Nectar’s Client relationships as Commercial Development Director • Before joining Nectar in 2002, formerly a consultant with McKinsey & Company in London • Holds a degree in biochemistry from the University of Oxford INTRODUCTION 3 Charles Humphreys MANAGING DIRECTOR, CARDLYTICS UK
- 4. CARDLYTICS IS THE GLOBAL LEADER IN THE EMERGING FIELD OF CARD-LINKED MARKETING 4 • Minority equity position taken in 2011 • Real-time marketing and analytics platform • At scale in US through partnerships with 400+ financial institutions including Bank of America • Aimia and Cardlytics launched proposition in UK in September with Lloyds Banking Group with their Halifax brand
- 5. DEMO USING LIVE HALIFAX/BACKUP LLOYDS ACCOUNTS 6
- 6. DEMO USING LIVE HALIFAX/BACKUP LLOYDS ACCOUNTS 7
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- 8. CARDLYTICS MODELS BALANCES THE NEEDS OF THREE CONSTITUENTS Financial Institutions Customers Retailers, Service Providers & Brands Revenue-producing rewards solution Highly relevant and easy savings Profitable new media to drive sales + + + 9
- 9. CARDLYTICS DELIVERS VALUE TO FINANCIAL INSTITUTIONS IN FOUR KEY AREAS Rich rewards at no cost • Customer rewards fully funded by advertising retailers, restaurants and brands Increased card spend • Ability to earn rewards brings card to “front of wallet”, leading to increased credit and debit card usage Customer engagement and retention • Increased frequency of customers log on to online and mobile banking • Increased retention rates from customers who redeem offers Customer acquisition • Cardlytics-powered programmes become core part of financial institutions product strategy 10
- 10. CARDLYTICS BRINGS CONSUMERS RELEVANT, TARGETED OFFERS FROM REGIONAL AND NATIONAL ADVERTISERS 11 Service & Entertainment Providers Restaurants Major Retail
- 11. PROVIDING ADVERTISERS WITH UNMATCHED MEASURABILITY THROUGH TRANSACTION DATA 12 Segment Customer Reach Campaign Revenue Incremental Revenue Percent Incremental Total Investment ROAS A – Growth 500,000 $150,000 $150,000 98% $57,785 250% B – Growth 600,000 $400,000 $375,000 94% $115,505 325% C – Switchers 3,800,000 $4,000,000 $2,750,000 75% $670,426 410% D – New Customers 5,000,000 $500,000 $500,000 98% $134,851 370% Total 9,900,000 $5,050,000 $3,625,000 79% $978,567 370% Category Spend Incented Spend Unincented Spend Pre-campaign Spend Campaign Spend Post-campaign Spend Long Term Value Campaign performance