Investor readiness presentation
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This document provides an overview of preparing a startup to raise capital from investors. It discusses the differences between raising money from angels versus VCs and the key factors to consider, such as goals, tradeoffs of outside funding, and typical funding amounts. The document also outlines the process for raising funds, including creating pitch materials, identifying target investors, and expected timelines. Key tips are presented, such as having traction, being prepared, and managing expectations around rejection. Sample canvases are also included to help structure fundraising pitches and materials.
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Investor readiness presentation
- 1. getting your startup investor-ready © Real Ventures
- 2. introduction mark macleod CFO Advisor Investor © StartupCFO Enterprises Inc.
- 3. Agenda Raise vs Not Angel vs VC Seed / Angel Canvas VC Canvas Process Who’s got bucks? © StartupCFO Enterprises Inc.
- 4. thinking about raising capital what are your goals Big Rich Lifestyle Autonomy Vision © StartupCFO Enterprises Inc.
- 5. do I want outside capital? pros cons move quicker time consuming think bigger loss of control strategic freedom failure rate build a team alignment issues access smarts forces a big outcome © StartupCFO Enterprises Inc.
- 6. angels & VCs Very different needs & objectives Strained relationship Same end goal: returns Need different approaches for each Priorities Angel - time to break-even, year 1 burn, capital efficiency VC - opportunity size, team © StartupCFO Enterprises Inc.
- 7. how much do I need? Simple…. Next Value Creating Milestone With wiggle room… © StartupCFO Enterprises Inc.
- 8. how much do I need? stage amount key milestones prototype, wireframe & start $0-50K customer development seed < $500K launch of beta product & early traction growth in user base, Series A $1.5M + build team, start revenue serious growth, Series B $5M + commercialization © StartupCFO Enterprises Inc.
- 9. Raising - Seed VC / Angels © StartupCFO Enterprises Inc.
- 10. Seed VC Canvas © StartupCFO Enterprises Inc.
- 11. fund raising checklist – Seed, VC ü Prototype / Wireframes / MVP ü Investor pitch ü Executive summary ü Clear Ask /Milestones © StartupCFO Enterprises Inc.
- 12. Raising VC © StartupCFO Enterprises Inc.
- 13. Big VC Canvas © StartupCFO Enterprises Inc.
- 14. fund raising checklist - VC ü Pro formas ü Investor pitch ü Executive summary ü Traction & Validation © StartupCFO Enterprises Inc.
- 15. fund raising checklist The pro forma typically includes: core financials play w. revenue scenarios assumptions test different assumptions hiring plan involve key people department plans capital expenditure plan bonus... per user economics break-even point key metrics © StartupCFO Enterprises Inc.
- 16. fund raising checklist The investor pitch & executive summary About your company Team tell a story about Problem the problem you solve. Market (size, landscape, competition) Your Solution Business Model Go-to-Market Forecast Use of Proceeds Summary © StartupCFO Enterprises Inc.
- 17. what you must know Business - what makes you unique?! Industry - key motivation for buying your stuff! Numbers - metrics, financials, cash burn! Comparables - competition, relevant exits! Strengths & Weaknesses - don t hide them!! Strategy - how will you build a big, valuable business?! Audience - why are you pitching me?! Needs - how much money until exit?! © StartupCFO Enterprises Inc.
- 18. what you must have Traction… Users Usage Metrics! Feedback! © StartupCFO Enterprises Inc.
- 19. sample timeline t-minus 2 - 4 weeks! prep your investor package & make your hit list t-minus 1 week! practice, practice, practice Launch ! parallel, not serial send out your teaser book meetings © StartupCFO Enterprises Inc.
- 20. sample timeline weeks 2 & 3! 1st meetings, feeling-out process weeks 4 & 5! 2nd meetings, in person with more than 1 partner weeks 6-8 ! early diligence © StartupCFO Enterprises Inc.
- 21. sample timeline week 9! ALL PARTNERS MEETING week 10! term sheet weeks 11-15! docs & closing week 16! sleep! © StartupCFO Enterprises Inc.
- 22. fundraising tips strategic be prepared time fundraising to buzz go local first what to expect you will be rejected (a lot) smaller amounts 6 months + (VC) © StartupCFO Enterprises Inc.
- 23. fundraising tips play the game love @ 1st sight go for the no create urgency in your corner advisors no agents angels are your friends © StartupCFO Enterprises Inc.
- 24. Angel Groups Good, but sometimes… © StartupCFO Enterprises Inc.
- 25. who s got money http://www.markevanstech.com/2012/10/03/canadian-startup-infographic/ © StartupCFO Enterprises Inc.
- 26. q&a Questions? © StartupCFO Enterprises Inc.
- 27. thank you mark macleod twitter: @startupcfo blog: startupcfo.ca © StartupCFO Enterprises Inc.