10 things that have helped me be a better advertising account handler

This article provides tips for starting and running a successful home business, including choosing a product people need, researching competitors' pricing, accurately estimating startup costs, maintaining a dedicated work space, using in-person marketing, and depositing money daily for security. Following the tips in the article should help ensure a home business succeeds.

This document outlines seven steps for improving telemarketing performance and sales. The steps are: 1) Know your audience, 2) Prepare for the call, 3) Smile when you dial, 4) Take the right approach by being clear, brief, specific and yourself, 5) Stop talking and listen, 6) Don't stress over objections as they are not rejections, and 7) Don't be coy about closing and seize the initiative to make the sale. The document encourages following these seven simple steps to work smarter, boost sales, and improve return on investment when making telephone calls.

The document discusses the journey from an entrepreneurial idea to taking a company public (IPO). It outlines essential elements for success including having a strong value proposition, generating business opportunities, converting leads to customers, monetizing customers, and efficient systems. It emphasizes that entrepreneurs must have a dream, vision, purpose, and mission, and pursue their "soul purpose" to achieve the "supreme moment." Key steps in the process are outlined such as mindset, ideation, planning, structure, strategy, and milestones. Common reasons for business failure like not having product/market fit or wasting money in premature scaling are also highlighted.

This document provides guidance on achieving product-market fit by starting with customers who have a problem. It discusses identifying early adopters who are actively trying to solve the problem and have a budget to do so. The document recommends finding early adopters through various online and offline channels like social media, influencers, groups/forums, competitors, conferences and by going where the problem occurs. Prioritizing channels based on time, paying customers and priority is advised to efficiently reach early adopters and start the journey to product-market fit.

This document provides an overview of lean startup principles and methodologies. It discusses building minimum viable products to test hypotheses, iterating based on customer feedback through continuous learning and measurement, and making course corrections quickly. The document emphasizes focusing on learning goals, validating assumptions with real customers, and advancing customer conversations to the next step of commitment whenever possible.

5 Ways Marketing Managers Leave Money On The Table And Under-Serve Their CEOs And Boards Of Directors FULL REPORT FOR FREE: WWW.YESPRESENTATIONS.com We know from military records going back many decades that a modern army it takes about 15,000 infantry bullets to shoot one enemy soldier. For snipers, it takes only 1.2 bullets. That’s a whopping 12,500-fold improvement over the main army’s performance. What we see here is how the “Ready => Aim => Fire” approach trumps the disturbingly more and more popular “Ready => Fire => Aim” approach. When marketing managers present their next marketing plans to their executive boards, very often the same happens. They shoot lots of proverbial bullets, that is, facts, figures, concepts, etc., at their audiences, but more often than not, nothing happens. Most presentations leave audience members unmoved, and the only movement they make is scurry out of the presentation room and back to their offices to continue their work. And where does this apathy leave our presenter? Well, very often she doesn’t get the budget to fully implement her plan. Then at the end of the next fiscal year, the executives may pester her for lacklustre results or even worse. It’s clear that this gunslinger approach of shooting from the hip, like a gun-crazed and trigger-happy psychopath, can’t achieve the desired results, and instead of doing more of the same, we have to... Do Less Of Something Completely Different The “Ready => Aim => Fire” approach requires a pretty carefully hatched plan for your next presentation. You also have to make sure to address five presentation shortcomings that leave future budget money on the table. They are... 1. Fail to talk to their audiences’ reptilian brains 2. Fail to present both afflictions and aspirations 3. Fail to address their audiences’ innate selfishness 4. Fail to present their concepts in concrete terms 5. Fail to draw contrasts between situations and possible outcomes 1. Fail To Talk To Their Audiences’ Reptilian Brains Most presentations talk to the neocortex, so although audience members nod in agreement, they are not 100% engaged with the presenter. Full engagement comes from engaging the old reptilian brain that has been with us ever since we climbed down the trees... and before. Look at it this way. The neocortex is a pompous gatekeeper. It puts up a big show about its importance, but it’s the reptilian brain that makes all the decisions. An old Mark Twain quote comes to mind... “Thunder is good, thunder is impressive; but it is lightning that does the work.” Imagine that the neocortex plays the thunder loudly, obnoxiously and pretentiously, while, hidden in the background, quietly and unassumingly, just like lightning, the reptilian brain does all the real work. On this website, you find several articles about how to address the reptilian brain effectively. 2. Fail To Present Both Afflictions A

This document provides an overview of a Lean Startup event or workshop. It discusses principles of building iteratively to learn, focusing on learning goals and validating hypotheses through measurement. Key parts of the agenda include lean flow, prioritization, stakeholder analysis, and learning goals. Attendees are encouraged to limit work-in-progress, get early customer feedback, and present their weekly progress and learning goals to get advice from others. The overall message emphasizes rapid prototyping, testing assumptions, and using metrics to guide the business model rather than focusing too much on specific details.

This document provides tips for attracting clients by focusing on building your brand and marketing magnetism rather than constantly chasing after business. It recommends developing a clear "biz-umbrella" that helps potential clients understand who you are, what you do, and why you do it. The key is to attract business to you by making it easy for clients to understand your value rather than exhausting yourself trying to convince others.

The document provides tips for writing powerful copy, including focusing on the customer's needs and desires, generating interest, building conviction, and calling to action. It discusses techniques like using benefits, testimonials, emotional language, and highlighting exclusive offers to grab attention and motivate the desired response from the target audience. The goal is to craft messaging that people will feel in their gut and that supports the desired action.