The slides of the presentation I held on April 28, 2012, at the International Journalism Festival of Perugia about the use of Instagram (and other photo sharing applicatons) to cover news
1 of 77
Download to read offline
More Related Content
Iphoneography and the news
1. Iphonegraphy and the news
Instagram (and others)
International Journalism Festival - Perugia - 28-4-2012
2. What do we call iphonegraphy?
Capture moments that can be digitally recorded and
shared via iPhone camera apps
6. Kevin Systrom
Classe: 1983
Laureato a Stanford
in Science & Engineering
Durante gli studi conosce
Zuckerberg e D'Angelo
che stanno lanciando Facebook
Internship a Twitter e Google
Inserito da Forbes nel 2011
nella classifica dei 30 giovani sotto
i trent'anni più influenti al mondo
7. Michel “Mike” Krieger
Brasiliano, classe 1986
Si trasferisce nel 2004 in California
Laurea a Stanford in Sistemi Simbolici
Internship a Microsoft e Foxmarks
poi a Meebo
Alunno del Mayfield Fellows Program (MFP)
Appassionato di design e usabilità
8. I Filtri
Image Source -
http://www.theatlantic.com/technology/archive/2012/04/a-guide-to-the-instagram-filters-youll-soon-be-seeing-on-facebook/255650/
9. Gennaio 2011
http://instagr.am/tags/hashtagname/feed/recent.rss
12. THE BIEBER EFFECT
21 LUGLIO 2011:
Justin Bieber, twitta ai suoi
11 milioni di follower
un'immagine
scattata con Instagram,
accompagnata da un
memorabile commento:
“L.A. traffick sucks”
- è delirio
55. I CONSIGLI DI NBC
l
Upload Original Photos
l
that Share
l
a Unique Perspective
l
Thank and Follow Other
l
Instagram Users
l
Search for User Content
72. Russia: Il blogger Alexei Navalny & friends nel cellulare della polizia
http://instagr.am/p/XhTGt/
73. Ok, news look great with Instagram & Co.
But...
…it's ethical?
74. Opportunities
Address an audience of 40 millions and counting
l
(not considering sharing on other social networks)
l
Build a sense of community
Use Instragram to find sources and images to cover
breaking news (esp. via the geolocation feature) or
l
cultural – entertainment events
Add emotion even to “flat” images, such as staff
l
meetings, behind the scenes, etc
75. Risks
l
Go for the audience, not for the news
l
Making even tragedies “likable” and vintage
l
“cheat” the audience (but don't forget Photoshop)
l
Standarize
76. A conclusion (maybe)
l
Be transparent on the device and effect you use
l
Use Instagram to cover the latest fashion week
l
Think twice for breaking news and “serious” situations
77. Grazie
Per contatti e approfondimenti:
Blog personale: www.federicoguerrini.com
Blog su La Stampa.it: http://bit.ly/wuMfYT
Sito di Corsi Digitali: www.corsidigitali.com
Twitter: @fede_guerrini