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Iphonegraphy and the news




  Instagram (and others)




International Journalism Festival - Perugia - 28-4-2012
What do we call iphonegraphy?


Capture moments that can be digitally recorded and
shared via iPhone camera apps
Iphoneography and the news
Instagram
The founders
Kevin Systrom

Classe: 1983

Laureato a Stanford
in Science & Engineering

Durante gli studi conosce
Zuckerberg e D'Angelo
che stanno lanciando Facebook

Internship a Twitter e Google

Inserito da Forbes nel 2011
nella classifica dei 30 giovani sotto
i trent'anni più influenti al mondo
Michel “Mike” Krieger


                    Brasiliano, classe 1986

        Si trasferisce nel 2004 in California

     Laurea a Stanford in Sistemi Simbolici

        Internship a Microsoft e Foxmarks
                               poi a Meebo

Alunno del Mayfield Fellows Program (MFP)

         Appassionato di design e usabilità
I Filtri




Image Source -
 http://www.theatlantic.com/technology/archive/2012/04/a-guide-to-the-instagram-filters-youll-soon-be-seeing-on-facebook/255650/
Gennaio 2011




         http://instagr.am/tags/hashtagname/feed/recent.rss
Piccolo esperimento con hashtag Festival
febbraio 2011
THE BIEBER EFFECT

21 LUGLIO 2011:

Justin Bieber, twitta ai suoi
11 milioni di follower
un'immagine
scattata con Instagram,
accompagnata da un
memorabile commento:
“L.A. traffick sucks”

- è delirio
3 aprile 2012 – Instagram debutta su Android
9 aprile 2012 – Facebook compra Instagram
Gli
Instagramers
Iphoneography and the news
http://instagramers.com/
Iphoneography and the news
http://instagramersitalia.it/
Trenta gruppi locali “ufficiali”
Iphoneography and the news
Applicazioni
Visualizzare le foto da Web, esportarle, e molto altro
Visualizzatori
Iphoneography and the news
Iphoneography and the news
Iphoneography and the news
http://followgram.me
Pagine personalizzate per i brand




      http://followgram.me/audi
Iphoneography and the news
Foto by location 1# - InstaEarth




        http://instaearth.me
Foto by location 2# - InstaMap




http://www.instamapapp.com/
Iphoneography and the news
http://www.pingram.me/
Esportare le foto
Iphoneography and the news
Iphoneography and the news
Iphoneography and the news
http://instadrop.appspot.com/
http://www.scoop.it/t/instagram-sites
Accessori
Treppiede, stabilizzatori, lenti e obiettivi
Accessori #1




http://photojojo.com
http://olloclip.com
and others...
Accessori #2




http://joby.com/gorillamobile
                                http://www.tiffen.com/steadicam_smoothee_homepage1.html
Alternative
Hipstamatic




http://hipstamatic.com/the_app.html
http://picplz.com/
PIXLR-O-MATIC

http://pixlr.com/o-matic/

iOS
Android
Web - Desktop
Post-produzione
DIPTIC




http://www.dipticapp.com/
SNAPSEED




http://www.snapseed.com/
COLOR SPLASH




http://www.pocketpixels.com/ColorSplash.html
SQUAREREADY




http://ios.fang.co.jp/index_e.html
NEWS OUTLETS USING




      Names, Pros & Cons
Iphoneography and the news
Iphoneography and the news
I CONSIGLI DI NBC




         l
             Upload Original Photos
         l
             that Share
         l
             a Unique Perspective

         l
             Thank and Follow Other
         l
             Instagram Users

         l
             Search for User Content
http://pinterest.com/wsj/wsj-on-instagram/
Iphoneography and the news
Iphoneography and the news
Iphoneography and the news
Iphoneography and the news
Iphoneography and the news
Iphoneography and the news
Iphoneography and the news
Iphoneography and the news
Iphoneography and the news
Iphoneography and the news
Bloggers & Citizen journalists
 Come usano Instagram per raccontare storia
#MediaLebanonTour
Citizen journalists
Iphoneography and the news
Iphoneography and the news
Russia: Il blogger Alexei Navalny & friends nel cellulare della polizia

                    http://instagr.am/p/XhTGt/
Ok, news look great with Instagram & Co.


             But...
                      …it's   ethical?
Opportunities


  Address an audience of 40 millions and counting
l
   (not considering sharing on other social networks)

l
    Build a sense of community

Use Instragram to find sources and images to cover
breaking news (esp. via the geolocation feature) or
l
  cultural – entertainment events

Add emotion even to “flat” images, such as staff
l
  meetings, behind the scenes, etc
Risks




l
    Go for the audience, not for the news

l
    Making even tragedies “likable” and vintage

l
    “cheat” the audience (but don't forget Photoshop)

l
    Standarize
A conclusion (maybe)




l
    Be transparent on the device and effect you use
l
    Use Instagram to cover the latest fashion week
l
    Think twice for breaking news and “serious” situations
Grazie
 Per contatti e approfondimenti:

Blog personale: www.federicoguerrini.com

Blog su La Stampa.it: http://bit.ly/wuMfYT

Sito di Corsi Digitali: www.corsidigitali.com

          Twitter: @fede_guerrini

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