The document summarizes the key findings of a 2020 report by the Institute for Public Relations on disinformation in American society. The report examines how Americans perceive intentionally misleading news or information. Some of the main findings are: 1) While over half of Americans see misinformation and disinformation as major problems, concerns have declined since 2019; 2) Fewer Americans are verifying information from other sources compared to 2019; 3) There are gaps between who the public thinks should be responsible for combating disinformation and perceptions of their actual performance.
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IPR 2020 Disinformation in Society
1. AUG
2020
Published by the Institute
for Public Relations
By Tina McCorkindale
Ph.D., APR
2020 IPR
DISINFORMATION
IN SOCIETY
REPORT
How Americans Perceive Intentionally
Misleading News or Information
18. Methodology
Morning Consult conducted this survey online between March 25-27, 2020
among a national sample of 2,200 adults. The data were weighted to
approximate a target sample of adults based on age, educational attainment,
gender, race, and region. Results from the full survey have a margin of error of
plus or minus two percentage points.
Primary Researcher
Tina McCorkindale, APR, Ph.D.
Institute for Public Relations
Contributors
Steve Cody, Peppercomm
Doug Pinkham, Public Affairs Council
Graphic design
Britt Buzan, HAMBURGER Creative
About IPR
Founded in 1956, the Institute for Public Relations is an independent, nonprofit foundation
dedicated to the science beneath the art of public relations™. IPR creates, curates, and promotes
research and initiatives that empower professionals with actionable insights and intelligence they
can put to immediate use. IPR predicts and analyzes global factors transforming the profession,
and amplifies and engages the professional globally through thought leadership and
programming. All research is available free at www.instituteforpr.org and provides the basis for
IPR’s professional conferences and events.
Communication
and web publishing
Sarah Jackson, Institute for Public Relations
Nikki Kesaris, Institute for Public Relations
Olivia Kresic, Institute for Public Relations
Jasmine Lubin, Institute for Public Relations
Taylor Vasquez, Institute for Public Relations
Brittany Higginbotham, Institute for Public Relations
For the full report and charts, please visit the IPR website at
https://instituteforpr.org/2020-disinformation-report/.
If you are an academic researcher who would like access to
the data, please contact Tina McCorkindale at tina@instituteforpr.org.
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