IT Marketing – Should You Target B2C? Or B2B? (Slides)
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http://ITMarketingIdeas.com SUMMARY SLIDES: Many small VARs, MPS’s, and consultancies struggle with IT marketing and targeting. Learn why the distinction between B2B and B2B is so critical. Copyright (C) SP Home Run Inc. SP Home Run is a registered trademark of SP Home Run Inc. All worldwide rights reserved.
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IT Marketing – Should You Target B2C? Or B2B? (Slides)
- 1. SPHomeRun.com IT Marketing Should You Target B2C? Or B2B? Courtesy of the Small Business Computer Consulting Blog http://blog.sphomerun.com Creative Commons Image Source: Flickr BUILDWindows
- 2. Sponsored by ITMarketingIdeas.com SPHomeRun.com Many in the IT Channel Frequently Get Their Targeting Completely Wrong
- 3. Sponsored by ITMarketingIdeas.com SPHomeRun.com In this Article, We’ll Look at How IT Marketing and Customer Acquisition Costs
- 4. Sponsored by ITMarketingIdeas.com SPHomeRun.com Impact Your Decision on Where to Target
- 5. Sponsored by ITMarketingIdeas.com SPHomeRun.com How Important is Targeting?
- 6. Sponsored by ITMarketingIdeas.com SPHomeRun.com There’s a Good Chance You Haven’t Thought Much About Targeting or Segmentation,
- 7. Sponsored by ITMarketingIdeas.com SPHomeRun.com and in Turn are Trying to Market to “Everyone”
- 8. Sponsored by ITMarketingIdeas.com SPHomeRun.com But There’s an Inherent Problem That’s Much Bigger Than B2C vs. B2B
- 9. Sponsored by ITMarketingIdeas.com SPHomeRun.com When Targeting is an Afterthought:
- 10. Sponsored by ITMarketingIdeas.com SPHomeRun.com When You Fail to Come Up with Your Own Targeted IT Marketing Plan,
- 11. Sponsored by ITMarketingIdeas.com SPHomeRun.com A “Marketing Plan” Will be Assigned to You by the Marketplace
- 12. Sponsored by ITMarketingIdeas.com SPHomeRun.com ...the “Default” Configuration
- 13. Sponsored by ITMarketingIdeas.com SPHomeRun.com The “Default” IT Marketing Configuration (and Why It Sucks!)
- 14. Sponsored by ITMarketingIdeas.com SPHomeRun.com What in the IT World Do We Know About “Default” Configurations That Happen
- 15. Sponsored by ITMarketingIdeas.com SPHomeRun.com When You Click “Next, Next, Next, Apply, OK”?
- 16. Sponsored by ITMarketingIdeas.com SPHomeRun.com There are Massive Performance and Security Problems
- 17. Sponsored by ITMarketingIdeas.com SPHomeRun.com That May Not Immediately Be Apparent
- 18. Sponsored by ITMarketingIdeas.com SPHomeRun.com Getting Back to Your “Default” Marketing Plan, What Does This Mean?
- 19. Sponsored by ITMarketingIdeas.com SPHomeRun.com Like They Say in Court, “If You Do Not Have an Attorney,
- 20. Sponsored by ITMarketingIdeas.com SPHomeRun.com One Will Be Assigned to You”
- 21. Sponsored by ITMarketingIdeas.com SPHomeRun.com For IT Marketing, if You Do Not Employ Targeting or Segmentation in Your Campaigns,
- 22. Sponsored by ITMarketingIdeas.com SPHomeRun.com You Will be “Assigned” Customers:
- 23. Sponsored by ITMarketingIdeas.com SPHomeRun.com • Cheapskates
- 24. Sponsored by ITMarketingIdeas.com SPHomeRun.com • Deadbeats
- 25. Sponsored by ITMarketingIdeas.com SPHomeRun.com • Software pirates
- 26. Sponsored by ITMarketingIdeas.com SPHomeRun.com • Wannabes
- 27. Sponsored by ITMarketingIdeas.com SPHomeRun.com • Control freaks
- 28. Sponsored by ITMarketingIdeas.com SPHomeRun.com • Time vampires
- 29. Sponsored by ITMarketingIdeas.com SPHomeRun.com • Liars
- 30. Sponsored by ITMarketingIdeas.com SPHomeRun.com • Verbal Abusers
- 31. Sponsored by ITMarketingIdeas.com SPHomeRun.com And Just All Around Jerks (to Put to it “Nicely”)
- 32. Sponsored by ITMarketingIdeas.com SPHomeRun.com How Do You End Up with Such a Bumper-Crop of Customers that No One Else Wants?
- 33. Sponsored by ITMarketingIdeas.com SPHomeRun.com Why Marketing to “Everyone” is Like Marketing to “No One”
- 34. Sponsored by ITMarketingIdeas.com SPHomeRun.com Unless Your Marketing Budget Rivals the Size of the Marketing Budget
- 35. Sponsored by ITMarketingIdeas.com SPHomeRun.com of Industry Leaders Like Dell, Intel, or Microsoft,
- 36. Sponsored by ITMarketingIdeas.com SPHomeRun.com You’re Barking Up the Wrong Tree
- 37. Sponsored by ITMarketingIdeas.com SPHomeRun.com If You Think Your Company Can Successfully Market to “Everyone”
- 38. Sponsored by ITMarketingIdeas.com SPHomeRun.com The 3rd Grade Math that Makes Marketing to B2C Nearly Impossible to Do Profitably
- 39. Sponsored by ITMarketingIdeas.com SPHomeRun.com Marketing IT Services to Residential Users, or B2C Market,
- 40. Sponsored by ITMarketingIdeas.com SPHomeRun.com is Extraordinarily Difficult to do Profitably
- 41. Sponsored by ITMarketingIdeas.com SPHomeRun.com Why Even Relatively Tiny SMB Customers (B2B) Are Better Targets Than B2C Customers
- 42. Sponsored by ITMarketingIdeas.com SPHomeRun.com A B2B Buyer May Spend Upwards of $500 to $5,000+ Each and Every Month of the Year
- 43. Sponsored by ITMarketingIdeas.com SPHomeRun.com on Outsourced ITServices
- 44. Sponsored by ITMarketingIdeas.com SPHomeRun.com ...Pushing Their Lifetime Value into the 5, Even 6 Figure Range Over Years
- 45. Sponsored by ITMarketingIdeas.com SPHomeRun.com So the 3rd Grade Math is Simple:
- 46. Sponsored by ITMarketingIdeas.com SPHomeRun.com B2C: How Much Can You Afford to Invest in IT Marketing Campaigns
- 47. Sponsored by ITMarketingIdeas.com SPHomeRun.com To Attract Residential B2C Customers with an Average Lifetime Value of $300?
- 48. Sponsored by ITMarketingIdeas.com SPHomeRun.com If You Answered, a Lot Less Than $300, You’re on the Right Track
- 49. Sponsored by ITMarketingIdeas.com SPHomeRun.com B2B: How Much Can You Afford to Invest in IT Marketing
- 50. Sponsored by ITMarketingIdeas.com SPHomeRun.com to Acquire SMB Clients with an Average Lifetime Value
- 51. Sponsored by ITMarketingIdeas.com SPHomeRun.com in the Range of $20,000 to $100,000 or More?
- 52. Sponsored by ITMarketingIdeas.com SPHomeRun.com Now There’s a Potentially Profitable Client if You Know Where to Look...
- 53. Sponsored by ITMarketingIdeas.com SPHomeRun.com Hence the Critical Need for Targeted B2B Marketing
- 54. Sponsored by ITMarketingIdeas.com SPHomeRun.com The Bottom Line
- 55. Sponsored by ITMarketingIdeas.com SPHomeRun.com In this Article, We Looked at IT Marketing Decision-Making
- 56. Sponsored by ITMarketingIdeas.com SPHomeRun.com and Whether Your VAR, MSP, orConsultancy Business Should be Targeting the B2C
- 57. Sponsored by ITMarketingIdeas.com SPHomeRun.com or B2B Segment
- 58. Sponsored by ITMarketingIdeas.com SPHomeRun.com Now Granted, There are Some IT Channel Companies that do Figure Out a Way
- 59. Sponsored by ITMarketingIdeas.com SPHomeRun.com to Profitably Market to Residential Customers
- 60. Sponsored by ITMarketingIdeas.com SPHomeRun.com You Can’t Afford to Spend $300 to Acquire a Customer that will Spend $300 with You
- 61. Sponsored by ITMarketingIdeas.com SPHomeRun.com on the Entire Lifetime of that Relationship
- 62. Sponsored by ITMarketingIdeas.com SPHomeRun.com Change Your Targeting From B2C to B2B, Where Even Your Smallest Customers
- 63. Sponsored by ITMarketingIdeas.com SPHomeRun.com May Have Annual IT Budgets in the $5,000 to $10,000 Range,
- 64. Sponsored by ITMarketingIdeas.com SPHomeRun.com and Now You’re Back in Business
- 65. Sponsored by ITMarketingIdeas.com SPHomeRun.com What’s Been Your Experience with IT Marketing?
- 66. Sponsored by ITMarketingIdeas.com SPHomeRun.com Does Your Company Target B2C or B2B?
- 67. Sponsored by ITMarketingIdeas.com SPHomeRun.com Please Share Your Tips in the Comments Section Below
- 68. SPHomeRun.com Recommended Reading: Top 10 IT Marketing Strategies Download this Free Special Report Now at ITMarketingIdeas.com Copyright © SP Home Run Inc. All worldwide rights reserved. SP Home Run is a registered trademark of SP Home Run Inc. Creative Commons Image Source: Flickr BUILDWindows