5. “ The medium is the message.” Marshall McLuhan Understanding Media: The Extensions of Man 1964
6. “ The conversation is the message.” Karine Joly CASE Conference for communication senior executives September 2006
7. “ The conversation is killing the messenger, the message and, the recipient.” Karine Joly eduWeb 2008 July 2008
8. “ The message is dead, the conversation - diluted on a multitude of social media – is almost impossible to follow. Karine Joly CUPRAP Conference 2009 March 2009
20. “ Community is about people’s need to connect [even with you], not your need to control.” Charlene Li & Josh Bernoff
21. 7-Step Plan Their Needs Your Goals Participatory Design Exclusive Valuable Content Listen, Identify, Empower Cross-Promote Treat Them as Stakeholders
29. 7-Step Recap Their Needs Your Goals Participatory Design Exclusive Valuable Content Listen, Identify, Empower Cross-Promote Treat Them as Stakeholders
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