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It's the Community, Stupid! Take 2
- 1. IT’S THE COMMUNITY, STUPID! 7-step Plan To Raise & Nurture Any Community Online Karine Joly (@karinejoly on Twitter)
- 3. 2005 RSS, podcasting 2006 blogs 2007 online video 2008 social networking Twitter
- 4. So many tools, so little time
- 5. “ The medium is the message.” Marshall McLuhan Understanding Media: The Extensions of Man 1964
- 6. “ The conversation is the message.” Karine Joly CASE Conference for communication senior executives September 2006
- 7. “ The conversation is killing the messenger, the message and, the recipient.” Karine Joly eduWeb 2008 July 2008
- 8. “ The message is dead, the conversation - diluted on a multitude of social media – is almost impossible to follow. Karine Joly CUPRAP Conference 2009 March 2009
- 10. BIG QUESTIONS
- 12. How do you catch up? How do you keep up?
- 13. YOU CAN’T YOU DON’T
- 15. Think!
- 16. Remember, we are in the... ...Relationships Building Business
- 18. Many Conversations, Many Relationships.
- 19. IT’S THE COMMUNITY, STUPID!
- 20. “ Community is about people’s need to connect [even with you], not your need to control.” Charlene Li & Josh Bernoff
- 21. 7-Step Plan Their Needs Your Goals Participatory Design Exclusive Valuable Content Listen, Identify, Empower Cross-Promote Treat Them as Stakeholders
- 22. What can YOU do for THEM?
- 23. What do YOU Want? 2
- 24. If you build it with them , they will come 3
- 25. Exclusive content Conversation starters 4
- 27. Call them back - on their terms 6
- 28. Meet your new boss(es)! 7
- 29. 7-Step Recap Their Needs Your Goals Participatory Design Exclusive Valuable Content Listen, Identify, Empower Cross-Promote Treat Them as Stakeholders
- 30. Never forget that THEY know more than YOU do...
- 31. ... as the higher ed community knows more than I do.
- 32. Over 150+ admitted student members 25% of students invited joined the community 700+ photos uploaded 400+ forum comments
- 33. Ann White, Web Content Coordinator Oklahoma Christian University
- 34. 2,300 registered admitted students 51% never made an official visit Of these, 83% submitted a deposit
- 35. Adam Stahr, University of Nebraska-Lincoln
- 36. 8,111 visits 78,631 pageviews 282 members (1,323 invited on Jan. 2) 712 photos posted by members 38 discussion forums 10 minutes: average time on site
- 37. Rachel Reuben, Web Communication Dir. SUNY New Paltz
- 38. 697 members 876 uploaded photos 20 groups created by members 82K monthly page views 45% members invited by their peers
- 39. Mike Caulfield Keene State College
- 40. Launched in January 2007 1700 members 2700 websites reviewed eduStyle Awards The eduStyle Guide to Usable Higher-Ed Homepage Design
- 41. Stewart Foss, Founder eduStyle Web Design Gallery
- 42. Launched in April 2007 1801 members 39 speakers 20 webinar series 1325 webinars taken
- 43. THE LAST WORD...
- 44. Share your secret! www.collegewebeditor.com/cuprap [email_address] Find me on Twitter: http://twitter.com/karinejoly