IxD13 Redux
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This document discusses various topics related to user experience (UX) design including: 1) UX consulting focuses on guiding clients through strategic decision making processes. 2) User experience encompasses how users feel during and after engagement with a product or service, not just the visual design or interactions. 3) Good UX differentiates companies and determines whether users will return, so companies must invest in the user experience to survive.
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IxD13 Redux
- 1. #ixd13cinci @RikkiCreative Sponsored by:
- 6. “ People will forget what you said. People will forget what you did. But people will never forget how you made them feel. ” Angelou Maya
- 7. “ I do not believe people are looking for the meaning of life, as much as they are looking for the experience of being alive. ”
- 20. What happens to data after death?
- 21. Should we own our own data?
- 22. Is there good that comes from companies owning our data?
- 24. Facebook is not a website. It is a framework for people.
- 26. People want to feel unique.
- 27. People want to feel connected.
- 28. ME US THEM Self Inner Circle Everyone Else
- 29. COMFORT ZONE US ME THEM Self Inner Circle Everyone Else
- 30. ` Build fast. Test. Iterate. Facebook pushes new changes everyday.
- 31. STOP RESEARCHING. START DOING.
- 33. ` YOU ARE NOT YOUR USER
- 38. Benefits of Lean UX Push MVP to market Quick user feedback Redefine roles UXD as planner and guide Less waste Fits within Agile
- 39. “Ways to leverage tension…” Creating Positive Tensions in Experiences Matt Walsh, CP+B
- 40. Tension is a primal human emotion.
- 44. UX consultants are becoming business consultants.
- 47. UX Benefits Understand Customers Identify Market Opportunities Rethink Business Models Articulate a Vision Define Experience Strategy Plan for Organizational Change
- 48. “Companies are seeing that their products have to support their customers in a very different way than they’ve been doing in the past.”
- 50. The core of UX consulting is strategic management. We are responsible for guiding clients through a decision-making process.
- 51. STOP BEING JUST A DESIGNER Cultivate a creative partnership Always zoom out to the big picture Adopt your developers Prototype early and often
- 53. RESCUE YOUR CLIENT Realize that your client is in over their head Push client to achieve intended goal Be sure that you are included in planning phase
- 54. BE CAREFUL LETTING NON-DESIGNERS HAVE UX CONTROL Rephrase your rationale Always have a reason Be wary of “contract” decisions Prepare for limitations Show that you are the UX leader
- 55. IMPACTFUL UX REQUIRES: Experience Strategy User Understanding Measurement & Testing Visual Design Culture
- 56. Designing Culture Teresa Brazen, Cooper
- 61. Identify and confirm Team, Commitment and Role Identify Users and Roles / User Personas Identify User Research Methodologies Define go-to market message Review / Assess Current Site Identify Business Goals Identify User Goals 1:1 interviews Mass Survey
- 62. Establish Timeline Define Scope of project Establish core functionality Identify technological capabilities Document technology requirements decisions Validate requirements (content, business, users)
- 63. Identify key content requirements Apply user personas to workflow Analyze Card Sorting results Create content strategy Create a user workflow Organize content
- 64. Create Wireframes Generate Prototypes Define user interaction Implement User behavior strategy
- 65. Create physical representation of Creative Vision Pick typography style (font, sizes, etc.) Implement Surface into Functionality Pitch Surface Vision to Full Team Design graphic elements Choose color palette Design Mockups
- 66. UX UNICORN Visual Master + Developer + Experience Designer
- 67. UX != IxD
- 69. IxD = Designing the way people interact with technology.
- 70. Interaction design is designing what the user will see and how they will interact.
- 71. UX = Defining the experience as a whole. Designing human behavior.
- 72. User Experience Design is designing how the user will feel during and after engagement.
- 73. “User Experience isn’t a checkbox. You don’t do it and then move on. It needs to be integrated into everything that you do.” Liz Danzico Chair of Interaction Design School of Visual Arts NYC
- 74. It is UX that forms a customer’s opinion of a company.
- 75. It is UX that determines whether your users will come back.
- 76. It is UX that differentiates a company from it’s competitors.
- 77. User experience is not limited to the confines of technology. User Experience lies within every interaction.
- 78. The biggest misconception is that companies have a choice to invest in their user’s experience. To survive, they don’t.
- 85. Obama For America Mobile Campaign Thirteen 23, Austin, USA
- 87. Nike FuelBand R/GA, NYC, USA
- 91. 21 Balancoires Daily Tous les Jours, Montreal, Canada
- 93. Paper by FiftyThree Fifty Three, NYC, USA
- 95. Practice Fusion Cooper, San Francisco, USA
- 98. The future is here. It just is not evenly distributed.
- 101. USERS PREFER NATURAL ACTIONS
- 102. SOON INTERFACES WILL BE OBSOLETE
- 107. Do not limit yourself to what people have done in the past. Create your own future.
- 108. THIS IS OUR TIME!
Editor's Notes
- Welcome to the Interaction13 Redux.The Interaction conference is held at the beginning of every year by the Interaction Design Association. Over 1000 interaction designers get together to share ideas, talk about the future, and absorb all of the excitement of the industry. This year it was held in Toronto. This presentation is a summary of talks that inspired me at the Interaction13 conference.The term “Redux” literally means: to take back and use for good. My hope is that you will also be inspired by some of the ideas I share, and use them for good here in Cincinnati.
- So.. This is the reason I was at the conference.I am the regional co-coordinator for North America. Sitting beside me is my boss…
- This is the workshop we held. Over 50 local leaders from all over the world in attendance.They updated us on each local group, showed videos and photos and We tried to help them work through pain points.This the only time that we get to meet with our local leaders in person.One of our points was to reach out to local groups.
- Overall conference themes
- And he is right!The UX industry is only around 10 years old. How often do people get to contribute to the foundation of an industry? We have the opportunity to shape the Future of User Experience.It’s also very exciting that large businesses are realizing the value and power of UX.
- Michelle and I love this quote.We are not just “making things pretty” anymore. We are designing for real people. It is important to think about how we are making people feel with our designs.
- Ravi spoke about using design to make a positive impact. He see’s designers as behavior changers. That our designs can effect the quality of lifeHe sees life a.
- He talked about stories and using basic human instincts to design.
- Quickly understand needs, then push code. Listen to your users.
- CompassGo-MilanEven in the age of GPS, to explore cities today, Frog points out our tendency to "pre-Google" our destinations. What’s lost? The feelings of spontaneity and exploration. MTA Relay-New YorkRelay is a band to help navigate New York’s transit system. Its three strands hide dynamic displays, which will glow with the colors of nearby lines and transfers, while providing up-to-date scheduling information.