Jason Fizet Resume Sept2014
- 1. Jason Fizet jason.fizet@yahoo.com ▪ Mobile # 949-637-9102 SUMMARY OF QUALIFICATIONS: Seasoned Marketing Sales Executive with progressive work experience, strong leadership, project management skills, and a proven track record of success. Key qualifications and results include: EXPERIENCE: West Coast Prime Meats – Brea, CA (February 2014 – Present) Regional Sale Representative • Penetrate all targeted accounts and radiate sales from within client base in Orange County Los Angeles and San Diego. • Perform professional presentations or demonstrations of company product(s)/service(s) while on-site. • Emphasize product/service features and benefits, quote prices, discuss credit terms, and prepare sales order forms and/or reports. • Generate and develop new customer accounts to increase revenue, by cold-calling if necessary. • Ensure follow-up with calls-to-action, dates, complete profile information, sources, and so on. • Generate and develop new customer accounts to increase revenue, by cold-calling if necessary. • Maintain accurate records, including sales call reports, expense reimbursement forms, billing invoices, and other documentation. • Use marketing data using applicable sales management software tools to maximize sales efficiency and effectiveness. • Build and maintain ongoing awareness of new products and services, competitor activities, and other research. • Make front-line assessment of market conditions and advise company Account Managers and marketing staff of findings. Shell Oil Company (June 2007 – February 2014) Retail Fuel Division - National Brand and Communications Marketing Implementer (June 2011 – Present) • Led in the development and implementation of grocer (Kroger, Ahold) and alliance/coalition communication programs for 14,500 Shell locations in 190+ markets across the US to grow the fuel volume by +270M gallons. • Manage the communication and interaction process across a large number of business units within Shell at all levels, as well as direct contact with the Regions, Wholesalers, and external companies and organizations such as: JWT, Pointsmith, Edelman and the Regional Wholesale Councils. • Project manager of brand ambassador tour including development and implement key market strategies. • Serve as the focal point for the implementation of regional programs and events promotions for fuels, cards and sponsorships working closely with the regional Program Implementers and the Wholesale Council. • Work with the various grocers and lead the implementation of programs such as “greeter” and local events to generate additional excitement and awareness of the Grocer program and banners across the U.S. • Given the complexities of the launch of the coalition/alliance, serve as the hub in the development of issuance POP, functionality of websites and the development of legal disclaimers. • Work directly with the Global COE and the NA Research Manager in the research and development of new media, specifically in the BTL digital area. Confidential Resume • Manage all promotional activity for Shell Retail Division events including Shell Houston PGA Open, Chicago Air and Water Show, New Orleans Jazz Fest, and Shell Motor Sports (NASCAR/Indy Car). • Project Manager for national roll-out of the Shell/fuel award network brand ambassador tour. • Manage annual marketing spend in excess of $5mm within budget while still achieving brand, event and promotional goals. • Generate and develop new customer accounts while also identifying new opportunities for growth within current customer base. • Experience managing and mentoring up to 8 direct reports as well as peer to peer coaching. • Significant background in both internal and external stakeholder engagement and relationship building. • Strong operational background with ability to understand and analyze Profit and Loss statements. • Strong I.T. skills including Microsoft Excel, Outlook, Word, and PowerPoint. • 14+ years of solid B2B & B2C experience.
- 2. • Ensure the communication materials available as part of the co-op program (annual spending $12M) are up-to-date and relevant and review/fill and promotional plan gaps. • Provide recommendations regarding regional promotional initiatives including fine-tuning communication elements and introducing cost-effective options to maximize effectiveness of the communication plan. • Monitor all promotional plan and event results to ensure maximum effectiveness throughout campaign period. • Work closely with the regional Wholesale Councils to coordinate promotional plan timing/launch. • Nurture and grow regional relationships with external companies and external stakeholders to improve overall volume in the marketplace. Jiffy Lube International Division - District Operations Manager (June 2007 – June 2011) • Act as business consultant to franchisees and their teams in 48 locations in Hawaii, Orange, Riverside, LA and San Diego Counties. • Partnered with Franchisee/Entity to develop business plans to drive key Jiffy Lube initiatives, and utilize cross promotional relationships to increase customer count, revenue, profitability and the consistent execution of operational standards. • July – December 2010 was selected as “Regional Manager/Team Lead” for southwest division and LA COOP. - In this role I acted as supervisor of 8 direct reports. During this transition our main focus was to ensure existing “Plan to Win” objectives remained top-of-mind and target dates were met. Participated in all divisional and national operational calls/meetings. Provided coaching and leadership to individual contributors on my team, filtered action items as necessary and provided guidance to individual contributors and assisted in the further development of 2 new district managers on my team. Acted as JLI operations representative at all LA COOP meetings. During this transition I demonstrated the ability to lead and develop professionals within the Shell framework. I also successfully managed high level stakeholder engagement both internally and externally, to ensure consistent representation was provided for the southwest division. • Accountable for managing Royalty, T&E Budgets. • Responsible for conducting franchisee business reviews and business planning at ADI/District level. • Responsible for assisting the franchisee to increase customer count volume and revenue at the store level through marketplace awareness-including competitive analysis, demographic shifts, etc… • Communicate and ensure consistency in marketing and promotions of the Jiffy Lube’s products and services. • Grow and retain key accounts and business relationships (B2B) by actively planning and calling on the customers via calls and visits. Plan, train, and assist Franchisees with customer calls and visits. • Work with Network/Development Planning team to assist in new store growth and the franchise renewal process. • Serve as primary point of contact and communications link between Jiffy Lube and Franchisee community. • Mentor and trainer for new incoming District Managers. Galardi Group, Inc. (dba Weinershcnitzel) - Newport Beach, CA (2001 – 2007) Franchise Area Director (2003 - 2007) • Oversee 43 locations in 3 states: California, Nevada, and Utah. • Manage and support 4-6 Company operated location with 8 direct reports. • Focal point to multiple venues including Staples Center, Honda Center, and Arco Arena. Maximized brand awareness through various media outlets within venue, POP materials, as well as menu boards and displays. • Assist venue management with implementation of contract obligations, maximize brand awareness in venues and ensure proper product procedures to meet brand standards. • Increase franchisee profitability and maximize sales through training, cost analysis, and marketing. - Implemented daily inventory counts, and other cost saving techniques gearing to growing bottom line. • Manage new store openings; analyze pre-open expenses, organize training teams, implement proper operating procedures, coordinate local promotions, ensure smooth transition after grand opening. • Perform regular P&L margin analysis and identify trends in same store sales for each location. As well as manage each location’s profitability based upon P&L analysis. - Identified underperforming day parts per location, which resulted in the utilization of a specific marketing plan geared towards boosting day part sales and customer growth. • R & D - Implement and monitor new product testing in local stores. Forecasted potential new menu item sales, food costs and consumer demand. • Cultivate the relationship between franchisees and the corporate office. Field Marketing Manager (January 2001- December 2002) • Corporate marketing focal point for 6 high-impact growth markets across U.S. • Plan and execute initiatives, promotions and the communication of the brand message as it relates to the national and regional marketing plans. Confidential Resume
- 3. • Developed strategic marketing plans with local ad agencies to best target core customers as well as identified new opportunities for market share growth in conjunction with top line sales. • Monitor promo performance and results to ensure maximum effectiveness throughout promotional campaign period • Managed relationships between Galardi Group, individual franchise boards and in market ad agencies. • Managed communication on multiple levels between corporate office, franchise boards, and all field level staff. • Organized and led monthly and quarterly meetings for each regional market. • Lead and develop “street” teams with regional Ad Agencies on promotions and giveaways to strengthen brand awareness within each specific market segment. • Identified and coordinated opportunities for local PR firms to utilize promotional packages, press releases, brand building, and special events. • Focal point for new web page development look/feel, also coordinate all data and content with web developers to launch national website. • Lead and participated in field level program launches geared towards building brand awareness and customer traffic. EDUCATION: Indiana Institute of Technology, Fort Wayne Indiana B.A. Business Management Confidential Resume