Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
SlideShare a Scribd company logo

Jennifer nash pr_comms. credentials_contact

•
•
S
SpotlightNetTv

This document provides a summary of Jennifer Nash's PR and communications credentials and experience. She has extensive experience in PR and communications strategies across multiple industries including property, construction, retail, luxury goods, and non-profits. Her skills include strategic planning, media relations, social media management, event planning, and stakeholder engagement. She has worked with a variety of clients in the UK, US, Africa on projects such as residential and commercial real estate developments, business re-launches, and non-profit initiatives.

Related slideshows

Digital, Brand, and Impact
Digital, Brand, and ImpactDigital, Brand, and Impact
Digital, Brand, and Impact
 
Growing your business with social media and online marketing
Growing your business with social media and online marketingGrowing your business with social media and online marketing
Growing your business with social media and online marketing
 
Out of the box ideas ambush marketing techniques
Out of the box ideas ambush marketing techniquesOut of the box ideas ambush marketing techniques
Out of the box ideas ambush marketing techniques
 
1 of 43
Download to read offline
Jennifer Nash PR & Comms Credentials Educating Minds | Changing Lives
Jennifer Nash – Expertise / Affiliation Summary Jennifer’s core experience is PR & Communications copy writing and strategic planning with vast employee engagement solutions, stakeholder communications, persuasion and influencing for win-win outcomes. Among my highest achievements are destination and place-making for Soho, London. Lifestyle Magazine editorial content curation with b2b marketing; global luxury, retail merchant services and property management in Africa, USA & UK. Current consultancy roles include: Internal Comms (Construction client side) NDA in place (2) Lead PR & Comms (agency side) IMEX Elite Standard – Property Developer and construction. • Stakeholder & Community engagement specialist at private and government level relations. • PR Communications, CEP, E-mail & Field marketing for Print & Digital Media • Extensive multi-national experience in strategic brand development and repositioning. • Paid, Earned, Shared and Owned media management. • Planned and Reactive Lifestyle events and projects. • A keen International Liaisons & Communications diplomacy protégé' • Associate member of Institute of Residential Property Management (England & Wales) • Associate member Urban Land Institute (USA & UK) • North American ESL graduate with Copy writing skills | Luxury Retail Diploma - USA • Public Relations Communications Association (PRCA) Member • PR & Advertising BA Hons – First class candidate (UoW) • Jennifer is a Wife and Mom first; who is passionate about Social Justice and is an aspiring Philanthropist with a volunteering resume from Flying Doctor Services, American Cancer Society, Oxfam, Shaw Trust and now is the founding patron of The HML Foundation.
PR & Communications Experience in these Areas & Industries Place-Making Destination Marketing Community / HR Engagement Retail & Leisure Property Construction & Regeneration Travel &Tourism Luxury & Lifestyle Graduate Mentorship Banking & Financial Services Book Launch and Publishing Event Planning
Summary of PR & Communications Portfolios
Integrated Communications Expertise: Radio, TV, Expos, Events, Press & Social Media Magazines Television Press Advertorials My Communications strategy experience ranges from B2C and B2B Communications which I have seamlessly integrated to ensure a consistent approach and messaging Brochures Events
Who.What. Where. When. How. With extensive experience of living, working and implementing solutions in developing countries enhanced by experience of working in USA, Africa, and UK, I have delivered locally ‘cultured’ comms. This on-the-ground specialist knowledge is underpinned and supported by a broad range of working in the highly regulated Commercial and Residential Property Management which requires agile PR & Communications expertise, stakeholder communications and community engagement skills and a large dossier of valuable contacts worldwide. My PR and Communications strategies are coordinated with and supported by the wider savvy key network, including specialists industry experts in Media, Retail, Healthcare, Real Estate, leasehold enfranchisement, Government level Planning and Procurement, Research, Insurance. As well as offering leading industry expertise through influencers. I have instrumentally planned media appearances and CSR partnerships for SME’s, Brands and Trans National Corporations like Standard Bank, Peroni, BMW and Harrow town centre.
Hard and Soft Skills Press Relations • b2b PR - print media, blogs & on-line • b2c PR - print media, blogs & on-line • Communications (Press Kit) • Press launches & events Public Relations • CopyWriting • Press Release • Crisis Management • Thought Leadership • Speeches and By lines • Influencer management • Brand identity and Reputation • CSR Event Management • Native Content placement • Social Media PR Engagements • Email marketing / blogs / Articles • Property & Block Management • Client,Tenant and Landlord Relations • Benefits and Rewards management • Celebrity Endorsement / Activism • Stakeholder Comms / Management • Local community Engagement & Consultation Marketing & Communications • Brand Development & Strategy • Marketing Communications • Digital and Social Media Strategy • Communication frameworks,Strategies and plans • Event Development and Management • Sponsorship • Brand Collaborations (field marketing) • Awards & Loyalty Schemes • Advertising • Ad Copy • Creativity & Art Direction • InDesign basic skill • Typography • ColourTheory • Type culture • Neural Marketing • Web design page layouts Research &Analysis • Qualitative & Quantitative Research • Analysis & Surveys • Measurement & Evaluation • Summative & Formative
Summary Mixed Portfolio As a Consultant / Account Director
Imex Elite Standard The Eden Villas Project (2018) Lilayi Eureka Park, Lusaka, Zambia
Brand Ideation Marketing Materials for Off Plan Residential Development in Lusaka Aims: • Conceptualise Brand Identity • Create Brand Heuristics • Develop Copy for marketing Collateral • Produce a ground breaking event • Support EstateAgent Sales of 11 Units • Deliver brand key message How • On-going programme of pro-active engagement • Formal (meetings and presentations) and informal (lunches and dinners) • Regular meetings with Developer MD / PGP Estate agent • Identify and establish PESO channels,Engage via social media and monitor NPL • Produce a Ground-breaking experiential exhibition using a live drone video feed from site. • Draft a key note speech for the property developer MD • Curate event program,manage stakeholders,press, vendors,and ensure prospect engagement throughout project Brief Case Study: Project Management for Luxury Villas in Lusaka Luxury Living Redefined Designed Event Invites + Copy Provided copy for brochure
Evaluation and measurement post ground breaking event Gained 125 Engaged / hot leads Drafted CEO’s Speech and established event program Achieved Event ROI within 6 months
PaymentSense. 242 Acklam Road London, W10 5JJ United Kingdom 2016 /17
Manage and Deliver Stakeholder Communications and Community Engagement in South East Aims: • Mission is to support small businesses by helping them meet the growing demand to accept card payments.From card machines to online payment gateways and virtual terminals, PS provides a range of merchant services to over 60,000 independent businesses across the UK and Ireland. • How • Pro actively Identify and communicate with small business and increase merchant solution conversions • Regular meetings with Small Business Owners to examine their bank statements and establish areas of improvement for their ROI • Establish payment solutions and gateway pathways • Draft contracts and establish after sales comms • Connect client to internal teams for client retention and ongoing relationship management • PromoteWOM and integrate PR & marketing comms • Cross promote other related products like Capital-On-Tap • Promote brand heuristics viaTrust Pilot Brief Case Study: Account Manager (Visa and Mastercard Merchant Solutions)
LaVinci Salon Launch 32 Station Rd, Gerrards Cross SL9 8EL Gerrards Cross, Bucks (2016)
The Challenge What: • Management Buyout of a failing hair salon • Drive Positive perceptions and encourageWOM • Smoothly navigate any individual sensitivities • Maintain existing clients while inviting new ones • Manage transitional reputation via social media • Sell the idea of a black ethnic minority running a salon in a predominantly‘white’ community How • Re Brand salon with a fresh and inviting feel • Launch event (with snacks,service discounts and samples / free consultation) • Regular meetings with new owner • Created social media accounts from scratch. • Engaged followers and monitored comments in real time • Establish press relations to announce relaunch • Train SMT to manage / engage on Social media platforms BEFORE AFTER In 2016 La Vinci approached me help re launch a hair & beauty salon in a very saturated and competitive market town of Gerrards Cross
The Red head • Headshot of a brunet was chosen for its rarity • The image encapsulates the dare to be different yet classy look • The eyes of the model are looking sideways for cheekiness • The model has a complete beauty outlook from hair and skin texture – but is in full makeup and nail polish (hand on chin) to emphasise the option of wearing make up • TheTag line is in light white font on a grey back ground for a subliminal message that life is not always black and white – there some grey areas too La Vinci Hair & Beauty Lounge: The new brand delivers wit, fun and relaxed pampering The Logo head • Headshot logo play on with lime green font colour that reflects natural health,peaceful freshness and vibrancy • The image border in grey to define the hair silhouette with a splash of green eyelashes • The text typography is comic Sans with a lavish‘L’ swish to embrace the words on top and below it • Finally the hair & beauty lounge text copy completes the idea of the salon is beyond hair.Its for pampering and relaxing
Established Social Media and Offers Created offers and discounts for first 3 months
Measurement and Evaluation post re-launch 100 % 5 Star Ratings 85 % Customer Retention 200 % new customer acquisition Achieved positive brand heuristics
The HML Foundation Non Profit Organisation The Genesis Library Project (2017)
Stakeholder Communications & Community Engagement Aims: • Keep stakeholders updaters on progress • Drive Positive perceptions and encourageWOM • Smoothly navigate any individual sensitivities • Monitor changing SWOT landscape • Manage online reputation via social media How • On-going programme of pro-active engagement • Formal (meetings and presentations) and informal (lunches and dinners) • Regular meetings with Lusaka City Council • Engage via social media and online forums and monitor comments • Use pop-up library as stakeholder exhibition space Launched NGO in Zambia Volunteer recruitment & positioning for donor funding 10 Volunteer Sign ups 1 Franchise take up 2 donor funding Offers WIP
DentFix Ltd 1c, Corinium Industrial Estate, Raans Rd Amersham, Bucks 98,000 SF (2016/18)
Repair brand reputation due to bad press because customers cannot get appointment The Challenge • Bad press and negative feedback due to long waiting periods • Customer Perception management • Work turn around too long • Over saturated marketing • Replace ads with articles in local magazines Solution • Analysed customer insight and segmentation • Encouraged brand collaborations with dealerships • Drafted PR articles for local magazines Email Marketing and PR Strategies Sent two separate emails 1. Retain & reward existing customer 2. Appease &Assure new customers Social Media Strategies 1. Revamped social media accounts with new imagery / re worded blurbs 2. Routinely posted engaging content 3. Stopped all self promotional content posts 4. Created customer appreciation offers and deals 5. Monitored and improved customer response time 6. Timely intervened or abated crisis's from escalation 7. Improved customer reviews ratings • 600 % combined increase in brand heuristics • 200 % increase in SEO ranking & website click throughs • 98 % Follower increase on all platforms • 78 % Social media engagement increase • 4 local media mentions 70 % email open rate / interaction on 200 % customers Reach, Resonance and Reaction from native advertising
In The Local Press / Magazines Samples of Articles
Summary Copy writing Have produced PR & marketing copy for local magazine articles, blurbs for personal social media profiles, full Press Kits, Blogs and Celebrity endorsements. This page showcases some samples of my writing styles. Press Kit
Summary Property & Construction Portfolios I’ve worked on as part of a team
The Lexicon The Bracknell Forest Council Regeneration Project (Recent)
Summary Portfolio – Commercial Real Estate Agency: Portland & Coverdale A L & G,Schroders BFC.Development With striking, modern architecture, stylish landscaped spaces for social activities, brand new public art, both open air and covered facilities, as well as new restaurants for a more exciting evening offer,The Lexicon will combine an exciting array of experiences in once convenient destination. • Developed proposition to attract independent retailers and restaurants Responsible for all PR and Marketing communications including: • Strategic communications planning & development • Consumer and trade press relations • Social media planning campaigns and content • Local stakeholder and community relations • Production of lifestyle magazines • Hotels ad tourism strategy • Milestone events and community relations • Stakeholder Communications • Worked with developers on mapping a Crisis Management plan
(2015)
Summary Portfolio The Portman Estate - Portman Village & Chiltern Street • Developed proposition to attract independent retailers and restaurants Responsible for all PR and Marketing communications including: • Strategic communications planning & development • Consumer and trade press relations • Social media planning campaigns and content • Local stakeholder and community relations • Production of lifestyle magazines • Hotels ad tourism strategy includingAndre Balazs at Chiltern firehouse and Zetter Marylebone • Seasonal events and StreetParty • PR for the sale of MarbleArch House to British Land • Working withTPE to develop corporate profile
Summary Portfolio Chiltern Street in the Press In London Vogue TheTelegraph Luxury
Summary Portfolio The Portman Estate - Portman Village & New Quebec Street & Seymour Place • Developed proposition to attract independent retailers and restaurants - New Quebec Street - local shops,lifestyle brands & services - Seymour Place - International dining destination Responsible for all PR and Marketing communications including: • Strategic communications planning & development • Consumer and trade press relations • Brand’s PR including:Eliska Interiors,The Grazing Goat, Buy MyWardrobe • Social media planning campaigns and content • Stakeholder and local community relations • Production of lifestyle magazine,TheVillager & e-newsletters • Hotels ad tourism strategy including the launch of the new Zetter Hotel,Marylebone,this summer • Seasonal events and StreetParty
My Retail Experience Includes developing and delivering: • Large scale brand positioning and re-positioning campaigns • Marketing and PR strategies • Tourism marketing strategies • Events including press launches and in-store customer events • Strategies to retain and acquire high spending customers • Collaborations and strategic partnerships with third party brands • Loyalty schemes • Generating income from indoor and outdoor spaces ...which are all designed to drive footfall sales and,in some cases,perception change.
Summary Portfolio Retail Experience through Je t‘aime Victoria Secrets • RepresentedVictoria’s Secrets (The worlds biggest lingerie brand) on a large scale-repositioning campaign designed to attract brides. The Jewel & Klaus Rygaard,Lusaka • Developed commercially successful tourism marketing strategy, targeting key oversees luxury markets. • Developed a New CustomerAcquisition Strategy to target most valuable domestic customer segments. Other Projects • Developed brand partnerships e.g Zambia Breweries Peroni beer as part of the lifestyle campaign. • Worked with brands to develop programme of customer events e.g. Fashion shows for Alfred Angelo, After Six and Wonder Bra. • Secured marketing & PR support from Standard Chartered Bank to support our SME clients through merchant services and rewards programs. Disclaimer: Please note the above referenced do not represent or constitute a claim by individual body of experience. The list of clients or projects mentioned above are an amalgamation of my individual Kcontribution as a team members’ work experience through past employment. If you seek reference from any of the above this can be provided on request on an individual merit of the named person only; through their associated former employers or client whichever maybe applicable.
The Kew Riverside TW9 1 Melliss Avenue, Richmond Surrey (2014)
Summary Portfolio – Residential Real Estate The Kew Riverside TW9 A Berkeley Group Development • Kew Riverside in Kew (U.K.) Set in 26 acres is a prestigious riverside development of contemporary apartments, townhouses and detached homes Located on the south bank of the River Thames • Managed the development to attract HNWI residents both buy to let and renters • Responsible for all PR and Marketing communications including: • Strategic communications planning & development • Consumer and trade press relations • Social media planning campaigns and content • Local stakeholder & community relations e.g. realtors, churches • Production of lifestyle tenant relations events • Managed a full onsite management team providing 24 /7 concierge, and estate management • Managed auxiliary staff and supervised major works by outside contractors and vendors • Managed the Leisure centre management company • Provided onsite H & S inspections, and staff training ensuring regulatory compliance • Managed budget, Service Charge, AGM’s & other ad-hoc admin
FEDEX LVK 7275 Johnson Dr Pleasanton, CA 98,000 SF (2005)
Summary Portfolio – Commercial Real Estate San Francisco, CA A ChamberlinAssoc.Development The Challenge Federal Express needed a last-mile distribution facility adjacent to a primary freeway interchange for their overnight delivery service in the Tri-Valley. Solution Because of our extensive knowledge of the region, we were able to uncover an off-market site at a freeway interchange that was critical to FedEx's overnight distribution system. In addition, we effectively carried out creative site planning to integrate the client's requirements with an irregularly shaped site. Our deep experience and detailed knowledge of what was permitted allowed us to make extensive modifications to their generic building specifications without any loss of functionality. The site was highly visible and the local municipality strongly opposed our use. Through tenacious pursuit of approvals, we were able to overcome their objections to deliver this key site to our client. Chamberlin Associates completed site selection, site and space design, approvals and permit management, shell and tenant improvement construction, and financing. Result Federal Express acquired a long-term lease and a turnkey build-to- suit for a 98,000 square foot distribution building on an ideal site, despite land constraints and city objections.
ARBOR 5860-5880 W. Las Positas Blvd. Pleasanton, CA 94,000 SF (2006)
Summary Portfolio – Commercial Real Estate San Francisco, CA A ChamberlinAssoc.Development • Chamberlin Associates is a full-service real estate development firm. Which owns and lease multi-tenant business parks. Arbour is set in the Bay Area’s most sort after leafy Central Business District and home to Chamberlin HQ. • Managed the deelopement to attract professional service businesses • Responsible for rental and charge-back reconciliation • Strategic communications planningg & execution • Vendor and trade admin relations • Sstakeholder & community relations e.g. Brokers / tenants • Production of tenant appreciation events • Managed a full onsite management team providing 24 /7 concierge, and estate management • Managed auxiliary staff and supervised major works by outside contractors and vendors • On call first response for emergency services (Fire & Security) • Provided onsite H & S inspections, and staff training ensuring regulatory compliance • Managed stock flows, Work orders, CSR events & other ad-hoc admin
Testimonials “I approached Jennifer inAugust 2016 to hire her as our PR & Communications agent for our EdenVillas project (www.edenvillas.net),and I was really surprised by her style to plan everything for the ground breaking event whilst she was abroad in UK,and just flew to Lusaka one week before the event date (May 2017), getting everything in order.I have over 30 years of experience in international markets,form the gulf oil countries,to Canada,and from NorthAfrica to Central & SouthAfrica;I simply can tell you that she is a very hardworking and visionary lady.” Ashraf Moussa | CEO,IMEX Elite Standard Ltd.Zambia Events:“I attended your bridal expo in May 2008 at Arcades and was very impressed with the level of professionalism and range of services and products that were on hand for us” Monica | Lusaka resident Disclaimer: Please note the above referenced do not represent or constitute a claim by Keystone Group as a corporate body experience. The list of clients or projects mentioned above are an amalgamation of individual Keystone Group team members’ work experience through past employment. If you seek reference from any of the above this can be provided on request on an individual merit of the named person only; through their associated former employers or client whichever maybe applicable.
Testimonials PR & Comms: “The level of response you have achieved is highly impressive and exciting for the future of PV. I can’t wait to see how things progress!” Philip Norris |The Portman Estate Crisis Management: “As a new start up business it is always really hard to know what each week and month will have in store for you.Financially we tend to be extra careful how we manage our funds.But Jennifer at Keystone has been so helpful, supportive and has given such valued advice, she has introduced us to Capital onTap,she was quick and more than willing in helping us to get our application through,which was approved the same day! Now we are more relaxed about managing and spending money,as we know that we always will have that little bit extra to fall back on!Thank you Jennifer for all your help and advice!” Cyreane Clement | Savanna Family Butchers Brand Positioning and Perception Change: “I completed a management buyout of a failing beauty and hair salon in Gerrards Cross in November 2016.My aim was to rebrand and launch a fresh version of the salon.With all branding and marketing collateral done,it was then that Jennifer approached me with a pitch to help launch LaVinci. Jennifer devised a PR campaign strategy & delivery that led to a successful customer centric engagement within a very small budget of which I have since had a ROI.I would highly recommend Jennifer as a consultant to manage PR & Comms for Start-Ups or SME in brand positioning or perception change.” Luceen | LaVinci Hair & Beauty Lounge
Positioned Keystone Group to deliver end-to-end bespoke communication solutions through its 7 trading divisions in a variety of sectors such as the Property landscape;place-making, regeneration, retail & leisure,destinations and neighbourhoods, mixed-use schemes, commercial and residential developments. In addition, KG offers SmartKey Business Support Solutions through Employee Engagement and Graduate orArtisan Mentorships.We also deliver successful projects for retail brands and department stores in the USA,UK and Africa. Our skills and experience range from the pre- planning stage and consultation,through to stakeholder and community engagement,construction and development and onto launch,asset management and reputation building. We reached out to consumer audiences,to encourage people to discover new destinations & products, and build brand loyalty with them.We use a variety of tools,including press,social media, digital and direct marketing,newsletters, magazines and events. We have extensive experience in multi-million dollar,multi- faceted projects,as well as S.M.E businesses.we pride ourselves on delivering excellent and consistent results for our clients.We are cherishour long-term relationships with our clients. Past: “Since 2008 have delivered high profile campaigns from the innovation of the‘SmartVow’ finance product with Standard Chartered Bank to the invention of the first ever bridal expo and wedding magazine in Zambia; to the repositioning of the legacy bridal brand Je t’aime. Have played integral parts in PR & Comms campaigns for Berkley Group,Crisis & Property Management for Peverel, O & H, Orchard & Shipman & Chamberlin Associates “In 2017/ 18 seamlessly launched and delivered a CSR innovations for The HML Foundation. * Delivered successful launches and brand positioning for Imex Elite Standard and perception change DentFix and LaVinci Future: “Always looking for challenging opportunities to assist employers or clients to improve their internal or external comms”
Thank you Jennifer Faith Nash (née Limula) PR & Comms Consultant Borne Studio Gerrards Cross Bucks SL9 0LR Tel: 075 1873 3692 E: jfl.nash@outlook.com LI: www.linkedin.com/in/jennifer-faith-nash-née-limula-17475518 United kingdom United States EMEA developing integrated PR & Comms which inspire people toWork. Shop. Learn. Live &Thrive @IamJenNash

More Related Content

Jennifer nash pr_comms. credentials_contact

  • 1. Jennifer Nash PR & Comms Credentials Educating Minds | Changing Lives
  • 2. Jennifer Nash – Expertise / Affiliation Summary Jennifer’s core experience is PR & Communications copy writing and strategic planning with vast employee engagement solutions, stakeholder communications, persuasion and influencing for win-win outcomes. Among my highest achievements are destination and place-making for Soho, London. Lifestyle Magazine editorial content curation with b2b marketing; global luxury, retail merchant services and property management in Africa, USA & UK. Current consultancy roles include: Internal Comms (Construction client side) NDA in place (2) Lead PR & Comms (agency side) IMEX Elite Standard – Property Developer and construction. • Stakeholder & Community engagement specialist at private and government level relations. • PR Communications, CEP, E-mail & Field marketing for Print & Digital Media • Extensive multi-national experience in strategic brand development and repositioning. • Paid, Earned, Shared and Owned media management. • Planned and Reactive Lifestyle events and projects. • A keen International Liaisons & Communications diplomacy protégé' • Associate member of Institute of Residential Property Management (England & Wales) • Associate member Urban Land Institute (USA & UK) • North American ESL graduate with Copy writing skills | Luxury Retail Diploma - USA • Public Relations Communications Association (PRCA) Member • PR & Advertising BA Hons – First class candidate (UoW) • Jennifer is a Wife and Mom first; who is passionate about Social Justice and is an aspiring Philanthropist with a volunteering resume from Flying Doctor Services, American Cancer Society, Oxfam, Shaw Trust and now is the founding patron of The HML Foundation.
  • 3. PR & Communications Experience in these Areas & Industries Place-Making Destination Marketing Community / HR Engagement Retail & Leisure Property Construction & Regeneration Travel &Tourism Luxury & Lifestyle Graduate Mentorship Banking & Financial Services Book Launch and Publishing Event Planning
  • 4. Summary of PR & Communications Portfolios
  • 5. Integrated Communications Expertise: Radio, TV, Expos, Events, Press & Social Media Magazines Television Press Advertorials My Communications strategy experience ranges from B2C and B2B Communications which I have seamlessly integrated to ensure a consistent approach and messaging Brochures Events
  • 6. Who.What. Where. When. How. With extensive experience of living, working and implementing solutions in developing countries enhanced by experience of working in USA, Africa, and UK, I have delivered locally ‘cultured’ comms. This on-the-ground specialist knowledge is underpinned and supported by a broad range of working in the highly regulated Commercial and Residential Property Management which requires agile PR & Communications expertise, stakeholder communications and community engagement skills and a large dossier of valuable contacts worldwide. My PR and Communications strategies are coordinated with and supported by the wider savvy key network, including specialists industry experts in Media, Retail, Healthcare, Real Estate, leasehold enfranchisement, Government level Planning and Procurement, Research, Insurance. As well as offering leading industry expertise through influencers. I have instrumentally planned media appearances and CSR partnerships for SME’s, Brands and Trans National Corporations like Standard Bank, Peroni, BMW and Harrow town centre.
  • 7. Hard and Soft Skills Press Relations • b2b PR - print media, blogs & on-line • b2c PR - print media, blogs & on-line • Communications (Press Kit) • Press launches & events Public Relations • CopyWriting • Press Release • Crisis Management • Thought Leadership • Speeches and By lines • Influencer management • Brand identity and Reputation • CSR Event Management • Native Content placement • Social Media PR Engagements • Email marketing / blogs / Articles • Property & Block Management • Client,Tenant and Landlord Relations • Benefits and Rewards management • Celebrity Endorsement / Activism • Stakeholder Comms / Management • Local community Engagement & Consultation Marketing & Communications • Brand Development & Strategy • Marketing Communications • Digital and Social Media Strategy • Communication frameworks,Strategies and plans • Event Development and Management • Sponsorship • Brand Collaborations (field marketing) • Awards & Loyalty Schemes • Advertising • Ad Copy • Creativity & Art Direction • InDesign basic skill • Typography • ColourTheory • Type culture • Neural Marketing • Web design page layouts Research &Analysis • Qualitative & Quantitative Research • Analysis & Surveys • Measurement & Evaluation • Summative & Formative
  • 8. Summary Mixed Portfolio As a Consultant / Account Director
  • 9. Imex Elite Standard The Eden Villas Project (2018) Lilayi Eureka Park, Lusaka, Zambia
  • 10. Brand Ideation Marketing Materials for Off Plan Residential Development in Lusaka Aims: • Conceptualise Brand Identity • Create Brand Heuristics • Develop Copy for marketing Collateral • Produce a ground breaking event • Support EstateAgent Sales of 11 Units • Deliver brand key message How • On-going programme of pro-active engagement • Formal (meetings and presentations) and informal (lunches and dinners) • Regular meetings with Developer MD / PGP Estate agent • Identify and establish PESO channels,Engage via social media and monitor NPL • Produce a Ground-breaking experiential exhibition using a live drone video feed from site. • Draft a key note speech for the property developer MD • Curate event program,manage stakeholders,press, vendors,and ensure prospect engagement throughout project Brief Case Study: Project Management for Luxury Villas in Lusaka Luxury Living Redefined Designed Event Invites + Copy Provided copy for brochure
  • 11. Evaluation and measurement post ground breaking event Gained 125 Engaged / hot leads Drafted CEO’s Speech and established event program Achieved Event ROI within 6 months
  • 12. PaymentSense. 242 Acklam Road London, W10 5JJ United Kingdom 2016 /17
  • 13. Manage and Deliver Stakeholder Communications and Community Engagement in South East Aims: • Mission is to support small businesses by helping them meet the growing demand to accept card payments.From card machines to online payment gateways and virtual terminals, PS provides a range of merchant services to over 60,000 independent businesses across the UK and Ireland. • How • Pro actively Identify and communicate with small business and increase merchant solution conversions • Regular meetings with Small Business Owners to examine their bank statements and establish areas of improvement for their ROI • Establish payment solutions and gateway pathways • Draft contracts and establish after sales comms • Connect client to internal teams for client retention and ongoing relationship management • PromoteWOM and integrate PR & marketing comms • Cross promote other related products like Capital-On-Tap • Promote brand heuristics viaTrust Pilot Brief Case Study: Account Manager (Visa and Mastercard Merchant Solutions)
  • 14. LaVinci Salon Launch 32 Station Rd, Gerrards Cross SL9 8EL Gerrards Cross, Bucks (2016)
  • 15. The Challenge What: • Management Buyout of a failing hair salon • Drive Positive perceptions and encourageWOM • Smoothly navigate any individual sensitivities • Maintain existing clients while inviting new ones • Manage transitional reputation via social media • Sell the idea of a black ethnic minority running a salon in a predominantly‘white’ community How • Re Brand salon with a fresh and inviting feel • Launch event (with snacks,service discounts and samples / free consultation) • Regular meetings with new owner • Created social media accounts from scratch. • Engaged followers and monitored comments in real time • Establish press relations to announce relaunch • Train SMT to manage / engage on Social media platforms BEFORE AFTER In 2016 La Vinci approached me help re launch a hair & beauty salon in a very saturated and competitive market town of Gerrards Cross
  • 16. The Red head • Headshot of a brunet was chosen for its rarity • The image encapsulates the dare to be different yet classy look • The eyes of the model are looking sideways for cheekiness • The model has a complete beauty outlook from hair and skin texture – but is in full makeup and nail polish (hand on chin) to emphasise the option of wearing make up • TheTag line is in light white font on a grey back ground for a subliminal message that life is not always black and white – there some grey areas too La Vinci Hair & Beauty Lounge: The new brand delivers wit, fun and relaxed pampering The Logo head • Headshot logo play on with lime green font colour that reflects natural health,peaceful freshness and vibrancy • The image border in grey to define the hair silhouette with a splash of green eyelashes • The text typography is comic Sans with a lavish‘L’ swish to embrace the words on top and below it • Finally the hair & beauty lounge text copy completes the idea of the salon is beyond hair.Its for pampering and relaxing
  • 17. Established Social Media and Offers Created offers and discounts for first 3 months
  • 18. Measurement and Evaluation post re-launch 100 % 5 Star Ratings 85 % Customer Retention 200 % new customer acquisition Achieved positive brand heuristics
  • 19. The HML Foundation Non Profit Organisation The Genesis Library Project (2017)
  • 20. Stakeholder Communications & Community Engagement Aims: • Keep stakeholders updaters on progress • Drive Positive perceptions and encourageWOM • Smoothly navigate any individual sensitivities • Monitor changing SWOT landscape • Manage online reputation via social media How • On-going programme of pro-active engagement • Formal (meetings and presentations) and informal (lunches and dinners) • Regular meetings with Lusaka City Council • Engage via social media and online forums and monitor comments • Use pop-up library as stakeholder exhibition space Launched NGO in Zambia Volunteer recruitment & positioning for donor funding 10 Volunteer Sign ups 1 Franchise take up 2 donor funding Offers WIP
  • 21. DentFix Ltd 1c, Corinium Industrial Estate, Raans Rd Amersham, Bucks 98,000 SF (2016/18)
  • 22. Repair brand reputation due to bad press because customers cannot get appointment The Challenge • Bad press and negative feedback due to long waiting periods • Customer Perception management • Work turn around too long • Over saturated marketing • Replace ads with articles in local magazines Solution • Analysed customer insight and segmentation • Encouraged brand collaborations with dealerships • Drafted PR articles for local magazines Email Marketing and PR Strategies Sent two separate emails 1. Retain & reward existing customer 2. Appease &Assure new customers Social Media Strategies 1. Revamped social media accounts with new imagery / re worded blurbs 2. Routinely posted engaging content 3. Stopped all self promotional content posts 4. Created customer appreciation offers and deals 5. Monitored and improved customer response time 6. Timely intervened or abated crisis's from escalation 7. Improved customer reviews ratings • 600 % combined increase in brand heuristics • 200 % increase in SEO ranking & website click throughs • 98 % Follower increase on all platforms • 78 % Social media engagement increase • 4 local media mentions 70 % email open rate / interaction on 200 % customers Reach, Resonance and Reaction from native advertising
  • 23. In The Local Press / Magazines Samples of Articles
  • 24. Summary Copy writing Have produced PR & marketing copy for local magazine articles, blurbs for personal social media profiles, full Press Kits, Blogs and Celebrity endorsements. This page showcases some samples of my writing styles. Press Kit
  • 25. Summary Property & Construction Portfolios I’ve worked on as part of a team
  • 26. The Lexicon The Bracknell Forest Council Regeneration Project (Recent)
  • 27. Summary Portfolio – Commercial Real Estate Agency: Portland & Coverdale A L & G,Schroders BFC.Development With striking, modern architecture, stylish landscaped spaces for social activities, brand new public art, both open air and covered facilities, as well as new restaurants for a more exciting evening offer,The Lexicon will combine an exciting array of experiences in once convenient destination. • Developed proposition to attract independent retailers and restaurants Responsible for all PR and Marketing communications including: • Strategic communications planning & development • Consumer and trade press relations • Social media planning campaigns and content • Local stakeholder and community relations • Production of lifestyle magazines • Hotels ad tourism strategy • Milestone events and community relations • Stakeholder Communications • Worked with developers on mapping a Crisis Management plan
  • 29. Summary Portfolio The Portman Estate - Portman Village & Chiltern Street • Developed proposition to attract independent retailers and restaurants Responsible for all PR and Marketing communications including: • Strategic communications planning & development • Consumer and trade press relations • Social media planning campaigns and content • Local stakeholder and community relations • Production of lifestyle magazines • Hotels ad tourism strategy includingAndre Balazs at Chiltern firehouse and Zetter Marylebone • Seasonal events and StreetParty • PR for the sale of MarbleArch House to British Land • Working withTPE to develop corporate profile
  • 30. Summary Portfolio Chiltern Street in the Press In London Vogue TheTelegraph Luxury
  • 31. Summary Portfolio The Portman Estate - Portman Village & New Quebec Street & Seymour Place • Developed proposition to attract independent retailers and restaurants - New Quebec Street - local shops,lifestyle brands & services - Seymour Place - International dining destination Responsible for all PR and Marketing communications including: • Strategic communications planning & development • Consumer and trade press relations • Brand’s PR including:Eliska Interiors,The Grazing Goat, Buy MyWardrobe • Social media planning campaigns and content • Stakeholder and local community relations • Production of lifestyle magazine,TheVillager & e-newsletters • Hotels ad tourism strategy including the launch of the new Zetter Hotel,Marylebone,this summer • Seasonal events and StreetParty
  • 32. My Retail Experience Includes developing and delivering: • Large scale brand positioning and re-positioning campaigns • Marketing and PR strategies • Tourism marketing strategies • Events including press launches and in-store customer events • Strategies to retain and acquire high spending customers • Collaborations and strategic partnerships with third party brands • Loyalty schemes • Generating income from indoor and outdoor spaces ...which are all designed to drive footfall sales and,in some cases,perception change.
  • 33. Summary Portfolio Retail Experience through Je t‘aime Victoria Secrets • RepresentedVictoria’s Secrets (The worlds biggest lingerie brand) on a large scale-repositioning campaign designed to attract brides. The Jewel & Klaus Rygaard,Lusaka • Developed commercially successful tourism marketing strategy, targeting key oversees luxury markets. • Developed a New CustomerAcquisition Strategy to target most valuable domestic customer segments. Other Projects • Developed brand partnerships e.g Zambia Breweries Peroni beer as part of the lifestyle campaign. • Worked with brands to develop programme of customer events e.g. Fashion shows for Alfred Angelo, After Six and Wonder Bra. • Secured marketing & PR support from Standard Chartered Bank to support our SME clients through merchant services and rewards programs. Disclaimer: Please note the above referenced do not represent or constitute a claim by individual body of experience. The list of clients or projects mentioned above are an amalgamation of my individual Kcontribution as a team members’ work experience through past employment. If you seek reference from any of the above this can be provided on request on an individual merit of the named person only; through their associated former employers or client whichever maybe applicable.
  • 34. The Kew Riverside TW9 1 Melliss Avenue, Richmond Surrey (2014)
  • 35. Summary Portfolio – Residential Real Estate The Kew Riverside TW9 A Berkeley Group Development • Kew Riverside in Kew (U.K.) Set in 26 acres is a prestigious riverside development of contemporary apartments, townhouses and detached homes Located on the south bank of the River Thames • Managed the development to attract HNWI residents both buy to let and renters • Responsible for all PR and Marketing communications including: • Strategic communications planning & development • Consumer and trade press relations • Social media planning campaigns and content • Local stakeholder & community relations e.g. realtors, churches • Production of lifestyle tenant relations events • Managed a full onsite management team providing 24 /7 concierge, and estate management • Managed auxiliary staff and supervised major works by outside contractors and vendors • Managed the Leisure centre management company • Provided onsite H & S inspections, and staff training ensuring regulatory compliance • Managed budget, Service Charge, AGM’s & other ad-hoc admin
  • 36. FEDEX LVK 7275 Johnson Dr Pleasanton, CA 98,000 SF (2005)
  • 37. Summary Portfolio – Commercial Real Estate San Francisco, CA A ChamberlinAssoc.Development The Challenge Federal Express needed a last-mile distribution facility adjacent to a primary freeway interchange for their overnight delivery service in the Tri-Valley. Solution Because of our extensive knowledge of the region, we were able to uncover an off-market site at a freeway interchange that was critical to FedEx's overnight distribution system. In addition, we effectively carried out creative site planning to integrate the client's requirements with an irregularly shaped site. Our deep experience and detailed knowledge of what was permitted allowed us to make extensive modifications to their generic building specifications without any loss of functionality. The site was highly visible and the local municipality strongly opposed our use. Through tenacious pursuit of approvals, we were able to overcome their objections to deliver this key site to our client. Chamberlin Associates completed site selection, site and space design, approvals and permit management, shell and tenant improvement construction, and financing. Result Federal Express acquired a long-term lease and a turnkey build-to- suit for a 98,000 square foot distribution building on an ideal site, despite land constraints and city objections.
  • 38. ARBOR 5860-5880 W. Las Positas Blvd. Pleasanton, CA 94,000 SF (2006)
  • 39. Summary Portfolio – Commercial Real Estate San Francisco, CA A ChamberlinAssoc.Development • Chamberlin Associates is a full-service real estate development firm. Which owns and lease multi-tenant business parks. Arbour is set in the Bay Area’s most sort after leafy Central Business District and home to Chamberlin HQ. • Managed the deelopement to attract professional service businesses • Responsible for rental and charge-back reconciliation • Strategic communications planningg & execution • Vendor and trade admin relations • Sstakeholder & community relations e.g. Brokers / tenants • Production of tenant appreciation events • Managed a full onsite management team providing 24 /7 concierge, and estate management • Managed auxiliary staff and supervised major works by outside contractors and vendors • On call first response for emergency services (Fire & Security) • Provided onsite H & S inspections, and staff training ensuring regulatory compliance • Managed stock flows, Work orders, CSR events & other ad-hoc admin
  • 40. Testimonials “I approached Jennifer inAugust 2016 to hire her as our PR & Communications agent for our EdenVillas project (www.edenvillas.net),and I was really surprised by her style to plan everything for the ground breaking event whilst she was abroad in UK,and just flew to Lusaka one week before the event date (May 2017), getting everything in order.I have over 30 years of experience in international markets,form the gulf oil countries,to Canada,and from NorthAfrica to Central & SouthAfrica;I simply can tell you that she is a very hardworking and visionary lady.” Ashraf Moussa | CEO,IMEX Elite Standard Ltd.Zambia Events:“I attended your bridal expo in May 2008 at Arcades and was very impressed with the level of professionalism and range of services and products that were on hand for us” Monica | Lusaka resident Disclaimer: Please note the above referenced do not represent or constitute a claim by Keystone Group as a corporate body experience. The list of clients or projects mentioned above are an amalgamation of individual Keystone Group team members’ work experience through past employment. If you seek reference from any of the above this can be provided on request on an individual merit of the named person only; through their associated former employers or client whichever maybe applicable.
  • 41. Testimonials PR & Comms: “The level of response you have achieved is highly impressive and exciting for the future of PV. I can’t wait to see how things progress!” Philip Norris |The Portman Estate Crisis Management: “As a new start up business it is always really hard to know what each week and month will have in store for you.Financially we tend to be extra careful how we manage our funds.But Jennifer at Keystone has been so helpful, supportive and has given such valued advice, she has introduced us to Capital onTap,she was quick and more than willing in helping us to get our application through,which was approved the same day! Now we are more relaxed about managing and spending money,as we know that we always will have that little bit extra to fall back on!Thank you Jennifer for all your help and advice!” Cyreane Clement | Savanna Family Butchers Brand Positioning and Perception Change: “I completed a management buyout of a failing beauty and hair salon in Gerrards Cross in November 2016.My aim was to rebrand and launch a fresh version of the salon.With all branding and marketing collateral done,it was then that Jennifer approached me with a pitch to help launch LaVinci. Jennifer devised a PR campaign strategy & delivery that led to a successful customer centric engagement within a very small budget of which I have since had a ROI.I would highly recommend Jennifer as a consultant to manage PR & Comms for Start-Ups or SME in brand positioning or perception change.” Luceen | LaVinci Hair & Beauty Lounge
  • 42. Positioned Keystone Group to deliver end-to-end bespoke communication solutions through its 7 trading divisions in a variety of sectors such as the Property landscape;place-making, regeneration, retail & leisure,destinations and neighbourhoods, mixed-use schemes, commercial and residential developments. In addition, KG offers SmartKey Business Support Solutions through Employee Engagement and Graduate orArtisan Mentorships.We also deliver successful projects for retail brands and department stores in the USA,UK and Africa. Our skills and experience range from the pre- planning stage and consultation,through to stakeholder and community engagement,construction and development and onto launch,asset management and reputation building. We reached out to consumer audiences,to encourage people to discover new destinations & products, and build brand loyalty with them.We use a variety of tools,including press,social media, digital and direct marketing,newsletters, magazines and events. We have extensive experience in multi-million dollar,multi- faceted projects,as well as S.M.E businesses.we pride ourselves on delivering excellent and consistent results for our clients.We are cherishour long-term relationships with our clients. Past: “Since 2008 have delivered high profile campaigns from the innovation of the‘SmartVow’ finance product with Standard Chartered Bank to the invention of the first ever bridal expo and wedding magazine in Zambia; to the repositioning of the legacy bridal brand Je t’aime. Have played integral parts in PR & Comms campaigns for Berkley Group,Crisis & Property Management for Peverel, O & H, Orchard & Shipman & Chamberlin Associates “In 2017/ 18 seamlessly launched and delivered a CSR innovations for The HML Foundation. * Delivered successful launches and brand positioning for Imex Elite Standard and perception change DentFix and LaVinci Future: “Always looking for challenging opportunities to assist employers or clients to improve their internal or external comms”
  • 43. Thank you Jennifer Faith Nash (née Limula) PR & Comms Consultant Borne Studio Gerrards Cross Bucks SL9 0LR Tel: 075 1873 3692 E: jfl.nash@outlook.com LI: www.linkedin.com/in/jennifer-faith-nash-née-limula-17475518 United kingdom United States EMEA developing integrated PR & Comms which inspire people toWork. Shop. Learn. Live &Thrive @IamJenNash