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The Second Screen: Connect Your Fans -- John Mullin, R/GA Interactive (Falling Skies)

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realtime marketing business use case by John Mullin, Executive Digital Producer, Mobile and Social Platforms, R/GA Interactive (Falling Skies) at #RLTM Realtime Marketing Lab, October 14, 2013 at The Altman Building, NYC.

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Wednesday August 14th 2013 A&E‟S „DUCK DYNASTY‟ SEASON PREMIERE SHATTERS CABLE RECORD WITH A WHOPPING 11.8 MILLION VIEWERS BECOMING THE #1 NONFICTION SERIES TELECAST IN CABLE HISTORY “Duck Dynasty was the most social show on television Wednesday night, EPISODE ALSO BREAKS CABLE RECORD AMONG ADULTS 25-54 AND the series had more total activity across all major social media platforms NETWORK RECORDS AMONG 18-49 AND 18-34 DEMOS than any other telecast on cable or broadcast for the night by a huge margin.” Source: Bluefin Labs
R/GA Mobile and Social Platforms How Did We Get Here? 2013
Wednesday August 14th 2013 A&E‟S „DUCK DYNASTY‟ SEASON PREMIERE SHATTERS CABLE RECORD WITH A WHOPPING 11.8 MILLION VIEWERS BECOMING THE #1 NONFICTION SERIES TELECAST IN CABLE HISTORY “Duck Dynasty was the most social RECORD AMONG Wednesday night, EPISODE ALSO BREAKS CABLE show on television ADULTS 25-54 AND the series had more total activity 18-49 all major social media NETWORK RECORDS AMONG acrossAND 18-34 DEMOS platforms than any other telecast on cable or broadcast for the night by a huge margin.” Source: Bluefin Labs
Wednesday August 14th 2013 A&E‟S „DUCK DYNASTY‟ SEASON PREMIERE SHATTERS CABLE RECORD WITH A WHOPPING 11.8 MILLION VIEWERS BECOMING THE #1 NONFICTION SERIES TELECAST IN CABLE HISTORY “Duck Dynasty was the most social show on television Wednesday night, EPISODE ALSO BREAKS CABLE RECORD AMONG ADULTS 25-54 AND the series had more total activity across all major social media platforms NETWORK RECORDS AMONG 18-49 AND 18-34 DEMOS than any other telecast on cable or broadcast for the night by a huge margin.” Source: Bluefin Labs
Wednesday August 14th 2013 A&E‟S „DUCK DYNASTY‟ SEASON PREMIERE SHATTERS CABLE RECORD WITH A WHOPPING 11.8 MILLION VIEWERS BECOMING THE #1 NONFICTION SERIES TELECAST IN CABLE HISTORY “Duck Dynasty was the most social show on television Wednesday night, EPISODE ALSO BREAKS CABLE RECORD AMONG ADULTS 25-54 AND the series had more total activity across all major social media platforms NETWORK RECORDS AMONG 18-49 AND 18-34 DEMOS than any other telecast on cable or broadcast for the night by a huge margin.” Source: Bluefin Labs
Wednesday August 14th 2013 A&E‟S „DUCK DYNASTY‟ SEASON PREMIERE SHATTERS CABLE RECORD WITH A WHOPPING 11.8 MILLION VIEWERS BECOMING THE #1 NONFICTION SERIES TELECAST IN CABLE HISTORY “Duck Dynasty was the most social show on television Wednesday night, EPISODE ALSO BREAKS CABLE RECORD AMONG ADULTS 25-54 AND the series had more total activity across all major social media platforms NETWORK RECORDS AMONG 18-49 AND 18-34 DEMOS than any other telecast on cable or broadcast for the night by a huge margin.” Source: Bluefin Labs
Wednesday August 14th 2013 A&E‟S „DUCK DYNASTY‟ SEASON PREMIERE SHATTERS CABLE RECORD WITH A WHOPPING 11.8 MILLION VIEWERS BECOMING THE #1 NONFICTION SERIES TELECAST IN CABLE HISTORY “Duck Dynasty was the most social show on television Wednesday night, EPISODE ALSO BREAKS CABLE RECORD AMONG ADULTS 25-54 AND the series had more total activity across all major social media platforms NETWORK RECORDS AMONG 18-49 AND 18-34 DEMOS than any other telecast on cable or broadcast for the night by a huge margin.” Source: Bluefin Labs
Wednesday August 14th 2013 A&E‟S „DUCK DYNASTY‟ SEASON PREMIERE SHATTERS CABLE RECORD WITH A WHOPPING 11.8 MILLION VIEWERS BECOMING THE #1 NONFICTION SERIES TELECAST IN CABLE HISTORY “Duck Dynasty was the most social show on television Wednesday night, EPISODE ALSO BREAKS CABLE RECORD AMONG ADULTS 25-54 AND the series had more total activity across all major social media platforms NETWORK RECORDS AMONG 18-49 AND 18-34 DEMOS than any other telecast on cable or broadcast for the night by a huge margin.” Source: Bluefin Labs
Wednesday August 14th 2013 A&E‟S „DUCK DYNASTY‟ SEASON PREMIERE SHATTERS CABLE RECORD WITH A WHOPPING 11.8 MILLION VIEWERS BECOMING THE #1 NONFICTION SERIES TELECAST IN CABLE HISTORY “Duck Dynasty was the most social show on television Wednesday night, EPISODE ALSO BREAKS CABLE RECORD AMONG ADULTS 25-54 AND the series had more total activity across all major social media platforms NETWORK RECORDS AMONG 18-49 AND 18-34 DEMOS than any other telecast on cable or broadcast for the night by a huge margin.” Source: Bluefin Labs
Wednesday August 14th 2013 A&E‟S „DUCK DYNASTY‟ SEASON PREMIERE SHATTERS CABLE RECORD WITH A WHOPPING 11.8 MILLION VIEWERS BECOMING THE #1 NONFICTION SERIES TELECAST IN CABLE HISTORY “Duck Dynasty was the most social show on television Wednesday night, EPISODE ALSO BREAKS CABLE RECORD AMONG ADULTS 25-54 AND the series had more total activity across all major social media platforms NETWORK RECORDS AMONG 18-49 AND 18-34 DEMOS than any other telecast on cable or broadcast for the night by a huge margin.” Source: Bluefin Labs
Wednesday August 14th 2013 A&E‟S „DUCK DYNASTY‟ SEASON PREMIERE SHATTERS CABLE RECORD WITH A WHOPPING 11.8 MILLION VIEWERS BECOMING THE #1 NONFICTION SERIES TELECAST IN CABLE HISTORY “Duck Dynasty was the most social show on television Wednesday night, EPISODE ALSO BREAKS CABLE RECORD AMONG ADULTS 25-54 AND the series had more total activity across all major social media platforms NETWORK RECORDS AMONG 18-49 AND 18-34 DEMOS than any other telecast on cable or broadcast for the night by a huge margin.” Source: Bluefin Labs
Wednesday August 14th 2013 A&E‟S „DUCK DYNASTY‟ SEASON PREMIERE SHATTERS CABLE RECORD WITH A WHOPPING 11.8 MILLION VIEWERS BECOMING THE #1 NONFICTION SERIES TELECAST IN CABLE HISTORY “Duck Dynasty was the most social show on television Wednesday night, EPISODE ALSO BREAKS CABLE RECORD AMONG ADULTS 25-54 AND the series had more total activity across all major social media platforms NETWORK RECORDS AMONG 18-49 AND 18-34 DEMOS than any other telecast on cable or broadcast for the night by a huge margin.” Source: Bluefin Labs
Wednesday August 14th 2013 A&E‟S „DUCK DYNASTY‟ SEASON PREMIERE SHATTERS CABLE RECORD WITH A WHOPPING 11.8 MILLION VIEWERS BECOMING THE #1 NONFICTION SERIES TELECAST IN CABLE HISTORY “Duck Dynasty was the most social show on television Wednesday night, EPISODE ALSO BREAKS CABLE RECORD AMONG ADULTS 25-54 AND the series had more total activity across all major social media platforms NETWORK RECORDS AMONG 18-49 AND 18-34 DEMOS than any other telecast on cable or broadcast for the night by a huge margin.” Source: Bluefin Labs
Wednesday August 14th 2013 A&E‟S „DUCK DYNASTY‟ SEASON PREMIERE SHATTERS CABLE RECORD WITH A WHOPPING 11.8 MILLION VIEWERS BECOMING THE #1 NONFICTION SERIES TELECAST IN CABLE HISTORY “Duck Dynasty was the most social show on television Wednesday night, EPISODE ALSO BREAKS CABLE RECORD AMONG ADULTS 25-54 AND the series had more total activity across all major social media platforms NETWORK RECORDS AMONG 18-49 AND 18-34 DEMOS than any other telecast on cable or broadcast for the night by a huge margin.” Source: Bluefin Labs
Wednesday August 14th 2013 A&E‟S „DUCK DYNASTY‟ SEASON PREMIERE SHATTERS CABLE RECORD WITH A WHOPPING 11.8 MILLION VIEWERS BECOMING THE #1 NONFICTION SERIES TELECAST IN CABLE HISTORY “Duck Dynasty was the most social show on television Wednesday night, EPISODE ALSO BREAKS CABLE RECORD AMONG ADULTS 25-54 AND the series had more total activity across all major social media platforms NETWORK RECORDS AMONG 18-49 AND 18-34 DEMOS than any other telecast on cable or broadcast for the night by a huge margin.” Source: Bluefin Labs
R/GA The Final Product Mobile and Social Platforms 2013
Wednesday August 14th 2013 A&E‟S „DUCK DYNASTY‟ SEASON PREMIERE SHATTERS CABLE RECORD WITH A WHOPPING 11.8 MILLION VIEWERS BECOMING THE #1 NONFICTION SERIES TELECAST IN CABLE HISTORY “Duck Dynasty was the most social show on television Wednesday night, EPISODE ALSO BREAKS CABLE RECORD AMONG ADULTS 25-54 AND the series had more total activity across all major social media platforms NETWORK RECORDS AMONG 18-49 AND 18-34 DEMOS than any other telecast on cable or broadcast for the night by a huge margin.” Source: Bluefin Labs
Wednesday August 14th 2013 A&E‟S „DUCK DYNASTY‟ SEASON PREMIERE SHATTERS CABLE RECORD WITH A WHOPPING 11.8 MILLION VIEWERS BECOMING THE #1 NONFICTION SERIES TELECAST IN CABLE HISTORY “Duck Dynasty was the most social show on television Wednesday night, EPISODE ALSO BREAKS CABLE RECORD AMONG ADULTS 25-54 AND the series had more total activity across all major social media platforms NETWORK RECORDS AMONG 18-49 AND 18-34 DEMOS than any other telecast on cable or broadcast for the night by a huge margin.” Source: Bluefin Labs
R/GA Mobile and Social Platforms 2013

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The Second Screen: Connect Your Fans -- John Mullin, R/GA Interactive (Falling Skies)

  • 1. Wednesday August 14th 2013 A&E‟S „DUCK DYNASTY‟ SEASON PREMIERE SHATTERS CABLE RECORD WITH A WHOPPING 11.8 MILLION VIEWERS BECOMING THE #1 NONFICTION SERIES TELECAST IN CABLE HISTORY “Duck Dynasty was the most social show on television Wednesday night, EPISODE ALSO BREAKS CABLE RECORD AMONG ADULTS 25-54 AND the series had more total activity across all major social media platforms NETWORK RECORDS AMONG 18-49 AND 18-34 DEMOS than any other telecast on cable or broadcast for the night by a huge margin.” Source: Bluefin Labs
  • 2. R/GA Mobile and Social Platforms How Did We Get Here? 2013
  • 3. Wednesday August 14th 2013 A&E‟S „DUCK DYNASTY‟ SEASON PREMIERE SHATTERS CABLE RECORD WITH A WHOPPING 11.8 MILLION VIEWERS BECOMING THE #1 NONFICTION SERIES TELECAST IN CABLE HISTORY “Duck Dynasty was the most social RECORD AMONG Wednesday night, EPISODE ALSO BREAKS CABLE show on television ADULTS 25-54 AND the series had more total activity 18-49 all major social media NETWORK RECORDS AMONG acrossAND 18-34 DEMOS platforms than any other telecast on cable or broadcast for the night by a huge margin.” Source: Bluefin Labs
  • 4. Wednesday August 14th 2013 A&E‟S „DUCK DYNASTY‟ SEASON PREMIERE SHATTERS CABLE RECORD WITH A WHOPPING 11.8 MILLION VIEWERS BECOMING THE #1 NONFICTION SERIES TELECAST IN CABLE HISTORY “Duck Dynasty was the most social show on television Wednesday night, EPISODE ALSO BREAKS CABLE RECORD AMONG ADULTS 25-54 AND the series had more total activity across all major social media platforms NETWORK RECORDS AMONG 18-49 AND 18-34 DEMOS than any other telecast on cable or broadcast for the night by a huge margin.” Source: Bluefin Labs
  • 5. Wednesday August 14th 2013 A&E‟S „DUCK DYNASTY‟ SEASON PREMIERE SHATTERS CABLE RECORD WITH A WHOPPING 11.8 MILLION VIEWERS BECOMING THE #1 NONFICTION SERIES TELECAST IN CABLE HISTORY “Duck Dynasty was the most social show on television Wednesday night, EPISODE ALSO BREAKS CABLE RECORD AMONG ADULTS 25-54 AND the series had more total activity across all major social media platforms NETWORK RECORDS AMONG 18-49 AND 18-34 DEMOS than any other telecast on cable or broadcast for the night by a huge margin.” Source: Bluefin Labs
  • 6. Wednesday August 14th 2013 A&E‟S „DUCK DYNASTY‟ SEASON PREMIERE SHATTERS CABLE RECORD WITH A WHOPPING 11.8 MILLION VIEWERS BECOMING THE #1 NONFICTION SERIES TELECAST IN CABLE HISTORY “Duck Dynasty was the most social show on television Wednesday night, EPISODE ALSO BREAKS CABLE RECORD AMONG ADULTS 25-54 AND the series had more total activity across all major social media platforms NETWORK RECORDS AMONG 18-49 AND 18-34 DEMOS than any other telecast on cable or broadcast for the night by a huge margin.” Source: Bluefin Labs
  • 7. Wednesday August 14th 2013 A&E‟S „DUCK DYNASTY‟ SEASON PREMIERE SHATTERS CABLE RECORD WITH A WHOPPING 11.8 MILLION VIEWERS BECOMING THE #1 NONFICTION SERIES TELECAST IN CABLE HISTORY “Duck Dynasty was the most social show on television Wednesday night, EPISODE ALSO BREAKS CABLE RECORD AMONG ADULTS 25-54 AND the series had more total activity across all major social media platforms NETWORK RECORDS AMONG 18-49 AND 18-34 DEMOS than any other telecast on cable or broadcast for the night by a huge margin.” Source: Bluefin Labs
  • 8. Wednesday August 14th 2013 A&E‟S „DUCK DYNASTY‟ SEASON PREMIERE SHATTERS CABLE RECORD WITH A WHOPPING 11.8 MILLION VIEWERS BECOMING THE #1 NONFICTION SERIES TELECAST IN CABLE HISTORY “Duck Dynasty was the most social show on television Wednesday night, EPISODE ALSO BREAKS CABLE RECORD AMONG ADULTS 25-54 AND the series had more total activity across all major social media platforms NETWORK RECORDS AMONG 18-49 AND 18-34 DEMOS than any other telecast on cable or broadcast for the night by a huge margin.” Source: Bluefin Labs
  • 9. Wednesday August 14th 2013 A&E‟S „DUCK DYNASTY‟ SEASON PREMIERE SHATTERS CABLE RECORD WITH A WHOPPING 11.8 MILLION VIEWERS BECOMING THE #1 NONFICTION SERIES TELECAST IN CABLE HISTORY “Duck Dynasty was the most social show on television Wednesday night, EPISODE ALSO BREAKS CABLE RECORD AMONG ADULTS 25-54 AND the series had more total activity across all major social media platforms NETWORK RECORDS AMONG 18-49 AND 18-34 DEMOS than any other telecast on cable or broadcast for the night by a huge margin.” Source: Bluefin Labs
  • 10. Wednesday August 14th 2013 A&E‟S „DUCK DYNASTY‟ SEASON PREMIERE SHATTERS CABLE RECORD WITH A WHOPPING 11.8 MILLION VIEWERS BECOMING THE #1 NONFICTION SERIES TELECAST IN CABLE HISTORY “Duck Dynasty was the most social show on television Wednesday night, EPISODE ALSO BREAKS CABLE RECORD AMONG ADULTS 25-54 AND the series had more total activity across all major social media platforms NETWORK RECORDS AMONG 18-49 AND 18-34 DEMOS than any other telecast on cable or broadcast for the night by a huge margin.” Source: Bluefin Labs
  • 11. Wednesday August 14th 2013 A&E‟S „DUCK DYNASTY‟ SEASON PREMIERE SHATTERS CABLE RECORD WITH A WHOPPING 11.8 MILLION VIEWERS BECOMING THE #1 NONFICTION SERIES TELECAST IN CABLE HISTORY “Duck Dynasty was the most social show on television Wednesday night, EPISODE ALSO BREAKS CABLE RECORD AMONG ADULTS 25-54 AND the series had more total activity across all major social media platforms NETWORK RECORDS AMONG 18-49 AND 18-34 DEMOS than any other telecast on cable or broadcast for the night by a huge margin.” Source: Bluefin Labs
  • 12. Wednesday August 14th 2013 A&E‟S „DUCK DYNASTY‟ SEASON PREMIERE SHATTERS CABLE RECORD WITH A WHOPPING 11.8 MILLION VIEWERS BECOMING THE #1 NONFICTION SERIES TELECAST IN CABLE HISTORY “Duck Dynasty was the most social show on television Wednesday night, EPISODE ALSO BREAKS CABLE RECORD AMONG ADULTS 25-54 AND the series had more total activity across all major social media platforms NETWORK RECORDS AMONG 18-49 AND 18-34 DEMOS than any other telecast on cable or broadcast for the night by a huge margin.” Source: Bluefin Labs
  • 13. Wednesday August 14th 2013 A&E‟S „DUCK DYNASTY‟ SEASON PREMIERE SHATTERS CABLE RECORD WITH A WHOPPING 11.8 MILLION VIEWERS BECOMING THE #1 NONFICTION SERIES TELECAST IN CABLE HISTORY “Duck Dynasty was the most social show on television Wednesday night, EPISODE ALSO BREAKS CABLE RECORD AMONG ADULTS 25-54 AND the series had more total activity across all major social media platforms NETWORK RECORDS AMONG 18-49 AND 18-34 DEMOS than any other telecast on cable or broadcast for the night by a huge margin.” Source: Bluefin Labs
  • 14. Wednesday August 14th 2013 A&E‟S „DUCK DYNASTY‟ SEASON PREMIERE SHATTERS CABLE RECORD WITH A WHOPPING 11.8 MILLION VIEWERS BECOMING THE #1 NONFICTION SERIES TELECAST IN CABLE HISTORY “Duck Dynasty was the most social show on television Wednesday night, EPISODE ALSO BREAKS CABLE RECORD AMONG ADULTS 25-54 AND the series had more total activity across all major social media platforms NETWORK RECORDS AMONG 18-49 AND 18-34 DEMOS than any other telecast on cable or broadcast for the night by a huge margin.” Source: Bluefin Labs
  • 15. Wednesday August 14th 2013 A&E‟S „DUCK DYNASTY‟ SEASON PREMIERE SHATTERS CABLE RECORD WITH A WHOPPING 11.8 MILLION VIEWERS BECOMING THE #1 NONFICTION SERIES TELECAST IN CABLE HISTORY “Duck Dynasty was the most social show on television Wednesday night, EPISODE ALSO BREAKS CABLE RECORD AMONG ADULTS 25-54 AND the series had more total activity across all major social media platforms NETWORK RECORDS AMONG 18-49 AND 18-34 DEMOS than any other telecast on cable or broadcast for the night by a huge margin.” Source: Bluefin Labs
  • 16. R/GA The Final Product Mobile and Social Platforms 2013
  • 17. Wednesday August 14th 2013 A&E‟S „DUCK DYNASTY‟ SEASON PREMIERE SHATTERS CABLE RECORD WITH A WHOPPING 11.8 MILLION VIEWERS BECOMING THE #1 NONFICTION SERIES TELECAST IN CABLE HISTORY “Duck Dynasty was the most social show on television Wednesday night, EPISODE ALSO BREAKS CABLE RECORD AMONG ADULTS 25-54 AND the series had more total activity across all major social media platforms NETWORK RECORDS AMONG 18-49 AND 18-34 DEMOS than any other telecast on cable or broadcast for the night by a huge margin.” Source: Bluefin Labs
  • 18. Wednesday August 14th 2013 A&E‟S „DUCK DYNASTY‟ SEASON PREMIERE SHATTERS CABLE RECORD WITH A WHOPPING 11.8 MILLION VIEWERS BECOMING THE #1 NONFICTION SERIES TELECAST IN CABLE HISTORY “Duck Dynasty was the most social show on television Wednesday night, EPISODE ALSO BREAKS CABLE RECORD AMONG ADULTS 25-54 AND the series had more total activity across all major social media platforms NETWORK RECORDS AMONG 18-49 AND 18-34 DEMOS than any other telecast on cable or broadcast for the night by a huge margin.” Source: Bluefin Labs
  • 19. R/GA Mobile and Social Platforms 2013