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Joomla Day New England - Black Belt Joomla

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compassdesign

The document discusses strategies for making a Joomla website successful. It emphasizes getting visitors (traffic) to the site through search engine optimization and other methods. It then stresses the importance of converting those visitors into customers or members through well-designed pages and registration processes. Finally, it discusses keeping visitors loyal and engaged through community features, email marketing, and social networking. The overall goal is to attract traffic, have visitors take desired actions on the site, and encourage them to return through building an active community.

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Black Belt Joomla Barrie North How to make your Joomla website successful
The Usual Bit www.joomlashack.com (2005) www.compassdesigns.net (2005) www.joomlabook.com (2007) www.simplweb.com (2008)
Black Belt Joomla? 80% of what you want to do will take 20% of the effort “ Maximum Efficiency… Minimum Effort”
So you want a website? Why?
The Gode-ster The Pachinko Machine The balls are visitors Traffic comes in the top Conversions at the bottom The web is direct mail marketing
The Secret of Success “ Jakob Nielsen-San” B = V x C x L Where B = amount of “business” done by the site V = unique visitors coming to the site C = conversion rate L = loyalty rate
Visitor Lifecycle Turn strangers into friends This is about getting the traffic to your site. It includes strategies such as SEO and advertising Turning friends into customers This is about conversion, having a defined plan of how you convert (get to register) a site visitor. Turning customers into salespeople Coined as viral marketing, this involves inspiring and empowering members to spread the word.
Three Phases of Pachinko
Stage One – Visitors Getting raw traffic to your website Traditionally called SEO Other options, e.g. PPC
Joomla SEO Secrets
Black Belt SEO Tricks Keyword Use in Title Tag (4.9) Global Link Popularity of Site (4.5) Anchor Text of Inbound Link (4.4) Link Popularity within the Site's Internal Link Structure (4.1) Age of Site (4) Topical Relevance of Inbound Links to Site (3.9) Link Popularity of Site in Topical Community (3.9) Keyword Use in Body Text (3.9) Global Link Popularity of Linking Site (3.7) Topical Relationship of Linking Page (3.6) Source: http://www.seomoz.org/article/search -ranking-factors
So What is the Secret Barrie?
Google loves this S%$t
Black Belt Joomla Tip Template Overrides! Yummy H tags Tableless layout
SEOMoz to Joomla
Joomla SE “ Internal Linking is the path to SEO mastery” Turn on SEF Craft your page titles Use linked titles and read more Internal Linking modules
SEOMoz Analysis http://www.seomoz.org/blog/a-brief-letter-to-startup-ceos-cpos-founders Get the on-page stuff right - that's easy Target the right keywords - again, easy Earn large numbers of links from diverse, high quality sources with descriptive anchor text - that's crazy hard
Joomla Referral Links Tips “ RSS is your ally” flobblebobbleseocmstest
Maximizing PPC with Joomla “ There are many paths to traffic, but all paths must be measured”
Stage 2 - Conversion
A Good Banana
Problems with Joomla’s Bananas “ see the forest beyond the trees” Its very easy to add widgets or otherwise clutter up Joomla pages. Seen one Joomla homepage you have seen them all.
Ways to Improve Feedback – Analytics and User testing Google Web Optimizer Don’t use the Frontpage component Registration improvements Landing Pages
Feedback – Analytics and User testing “ climbing the mountain takes one step at a time” Google Analytics Goals Under-rated and underused! User testing Usertesting.com
Google Analytics Goals /component/user/?task=register /index.php?option=com_user&task=activate&activation=
Google Web Optimizer Recently working in Joomla www.compassdesigns.net/tutorials/17-joomla-tutorials/294-how-to-use-google-web-optimizer-in-joomla.html
GWO Conversion Rates “ see beyond the numbers to true enlightenment” Conversion rates are contextual to traffic
Registration Improvements Big-ass glowing buttons Customize your language files On site AND the emails Get your emails delivered (From Address) Template the registration form Customize the sign up form Privacy policy Words on the submit button Community Builder
Landing Pages “ your responses must match your visitors intent” You MUST use landing pages simplweb.com/teaching-sells simplweb.com/schools simplweb.com/expo Make a Joomla category and use a hidden menu (easy to remember URL’s)
Landing Pages and Bananas A landing page can only cause one of five actions: Get a visitor to click (to go to another page, on your site or someone else's) Get a visitor to buy Get a visitor to give permission for you to follow up (by email, phone, etc.). This includes registration of course. Get a visitor to tell a friend (and the more subtle) Get a visitor to learn something, which could even include posting a comment or giving you some sort of feedback (Seth Godin)
Stage 3 - Loyalty Why should visitors come back?
Joomla’s Built in Stickiness “ Become a community and seek enlightenment together” ALL sites can become communities Registration Comments Forums Shopping Reviews
Zen Master Stickiness Email Marketing JContact Social Networking Community Builder Jomsocial simplweb.com/teaching-sells
Email Its all about the list Add value Get people coming back Measurable and predictable J!Contact
Black Belt Joomla! “ Understand your site purpose and your three paths to reach it” SEM (balls in the top) Conversion (balls coming down) Stickiness (balls coming back)
Its NOT just SEO
More Information http://www.compassdesigns.net/tutorials/17-joomla-tutorials/294-how-to-use-google-web-optimizer-in-joomla.html http://www.compassdesigns.net/tutorials/17-joomla-tutorials/55-usability-accessibility-web-standards-seo.html http://www.compassdesigns.net/joomla-blog/Are-Joomla-Templates-Getting-Slower-341.html http://www.compassdesigns.net/joomla-blog/Community-Sites-with-Community-Builder-and-Simplweb.html http://www.compassdesigns.net/joomla-blog/Using-Search-on-Joomla-Sites.html http://www.compassdesigns.net/joomla-blog/Duplicate-Titles-in-Joomla.html http://www.compassdesigns.net/joomla-blog/Improve-the-Usability-of-Your-Joomla-Website.html http://www.compassdesigns.net/joomla-blog/2-tips-to-get-sites-indexed-faster-in-google.html http://www.compassdesigns.net/joomla-blog/flobblebobbleseocmstest.html http://www.compassdesigns.net/joomla-blog/Google-Web-Optimizer-and-Joomla-1.5.html http://www.compassdesigns.net/joomla-blog/Increase-Your-traffic-with-Professional-Email-Marketing.html http://www.compassdesigns.net/joomla-blog/Do-You-Have-a-Refund-Policy.html http://www.compassdesigns.net/joomla-blog/Are-Your-Joomla-Confirmation-Emails-Getting-Delivered-.html http://www.compassdesigns.net/joomla-blog/Duplicate-URLs-Confirmed-by-Aaron-Wall.html http://www.compassdesigns.net/joomla-blog/How-to-have-RSS-on-any-page-of-Joomla-1.5.html http://www.compassdesigns.net/joomla-blog/2-tips-to-get-sites-indexed-faster-in-google.html http://www.compassdesigns.net/joomla-blog/Top-10-Joomla-SEO-tips-for-Google.html
Questions? Stump the Chump

More Related Content

Joomla Day New England - Black Belt Joomla

  • 1. Black Belt Joomla Barrie North How to make your Joomla website successful
  • 2. The Usual Bit www.joomlashack.com (2005) www.compassdesigns.net (2005) www.joomlabook.com (2007) www.simplweb.com (2008)
  • 3. Black Belt Joomla? 80% of what you want to do will take 20% of the effort “ Maximum Efficiency… Minimum Effort”
  • 4. So you want a website? Why?
  • 5. The Gode-ster The Pachinko Machine The balls are visitors Traffic comes in the top Conversions at the bottom The web is direct mail marketing
  • 6. The Secret of Success “ Jakob Nielsen-San” B = V x C x L Where B = amount of “business” done by the site V = unique visitors coming to the site C = conversion rate L = loyalty rate
  • 7. Visitor Lifecycle Turn strangers into friends This is about getting the traffic to your site. It includes strategies such as SEO and advertising Turning friends into customers This is about conversion, having a defined plan of how you convert (get to register) a site visitor. Turning customers into salespeople Coined as viral marketing, this involves inspiring and empowering members to spread the word.
  • 8. Three Phases of Pachinko
  • 9. Stage One – Visitors Getting raw traffic to your website Traditionally called SEO Other options, e.g. PPC
  • 11. Black Belt SEO Tricks Keyword Use in Title Tag (4.9) Global Link Popularity of Site (4.5) Anchor Text of Inbound Link (4.4) Link Popularity within the Site's Internal Link Structure (4.1) Age of Site (4) Topical Relevance of Inbound Links to Site (3.9) Link Popularity of Site in Topical Community (3.9) Keyword Use in Body Text (3.9) Global Link Popularity of Linking Site (3.7) Topical Relationship of Linking Page (3.6) Source: http://www.seomoz.org/article/search -ranking-factors
  • 12. So What is the Secret Barrie?
  • 14. Black Belt Joomla Tip Template Overrides! Yummy H tags Tableless layout
  • 16. Joomla SE “ Internal Linking is the path to SEO mastery” Turn on SEF Craft your page titles Use linked titles and read more Internal Linking modules
  • 17. SEOMoz Analysis http://www.seomoz.org/blog/a-brief-letter-to-startup-ceos-cpos-founders Get the on-page stuff right - that's easy Target the right keywords - again, easy Earn large numbers of links from diverse, high quality sources with descriptive anchor text - that's crazy hard
  • 18. Joomla Referral Links Tips “ RSS is your ally” flobblebobbleseocmstest
  • 19. Maximizing PPC with Joomla “ There are many paths to traffic, but all paths must be measured”
  • 20. Stage 2 - Conversion
  • 22. Problems with Joomla’s Bananas “ see the forest beyond the trees” Its very easy to add widgets or otherwise clutter up Joomla pages. Seen one Joomla homepage you have seen them all.
  • 23. Ways to Improve Feedback – Analytics and User testing Google Web Optimizer Don’t use the Frontpage component Registration improvements Landing Pages
  • 24. Feedback – Analytics and User testing “ climbing the mountain takes one step at a time” Google Analytics Goals Under-rated and underused! User testing Usertesting.com
  • 25. Google Analytics Goals /component/user/?task=register /index.php?option=com_user&task=activate&activation=
  • 26. Google Web Optimizer Recently working in Joomla www.compassdesigns.net/tutorials/17-joomla-tutorials/294-how-to-use-google-web-optimizer-in-joomla.html
  • 27. GWO Conversion Rates “ see beyond the numbers to true enlightenment” Conversion rates are contextual to traffic
  • 28. Registration Improvements Big-ass glowing buttons Customize your language files On site AND the emails Get your emails delivered (From Address) Template the registration form Customize the sign up form Privacy policy Words on the submit button Community Builder
  • 29. Landing Pages “ your responses must match your visitors intent” You MUST use landing pages simplweb.com/teaching-sells simplweb.com/schools simplweb.com/expo Make a Joomla category and use a hidden menu (easy to remember URL’s)
  • 30. Landing Pages and Bananas A landing page can only cause one of five actions: Get a visitor to click (to go to another page, on your site or someone else's) Get a visitor to buy Get a visitor to give permission for you to follow up (by email, phone, etc.). This includes registration of course. Get a visitor to tell a friend (and the more subtle) Get a visitor to learn something, which could even include posting a comment or giving you some sort of feedback (Seth Godin)
  • 31. Stage 3 - Loyalty Why should visitors come back?
  • 32. Joomla’s Built in Stickiness “ Become a community and seek enlightenment together” ALL sites can become communities Registration Comments Forums Shopping Reviews
  • 33. Zen Master Stickiness Email Marketing JContact Social Networking Community Builder Jomsocial simplweb.com/teaching-sells
  • 34. Email Its all about the list Add value Get people coming back Measurable and predictable J!Contact
  • 35. Black Belt Joomla! “ Understand your site purpose and your three paths to reach it” SEM (balls in the top) Conversion (balls coming down) Stickiness (balls coming back)
  • 37. More Information http://www.compassdesigns.net/tutorials/17-joomla-tutorials/294-how-to-use-google-web-optimizer-in-joomla.html http://www.compassdesigns.net/tutorials/17-joomla-tutorials/55-usability-accessibility-web-standards-seo.html http://www.compassdesigns.net/joomla-blog/Are-Joomla-Templates-Getting-Slower-341.html http://www.compassdesigns.net/joomla-blog/Community-Sites-with-Community-Builder-and-Simplweb.html http://www.compassdesigns.net/joomla-blog/Using-Search-on-Joomla-Sites.html http://www.compassdesigns.net/joomla-blog/Duplicate-Titles-in-Joomla.html http://www.compassdesigns.net/joomla-blog/Improve-the-Usability-of-Your-Joomla-Website.html http://www.compassdesigns.net/joomla-blog/2-tips-to-get-sites-indexed-faster-in-google.html http://www.compassdesigns.net/joomla-blog/flobblebobbleseocmstest.html http://www.compassdesigns.net/joomla-blog/Google-Web-Optimizer-and-Joomla-1.5.html http://www.compassdesigns.net/joomla-blog/Increase-Your-traffic-with-Professional-Email-Marketing.html http://www.compassdesigns.net/joomla-blog/Do-You-Have-a-Refund-Policy.html http://www.compassdesigns.net/joomla-blog/Are-Your-Joomla-Confirmation-Emails-Getting-Delivered-.html http://www.compassdesigns.net/joomla-blog/Duplicate-URLs-Confirmed-by-Aaron-Wall.html http://www.compassdesigns.net/joomla-blog/How-to-have-RSS-on-any-page-of-Joomla-1.5.html http://www.compassdesigns.net/joomla-blog/2-tips-to-get-sites-indexed-faster-in-google.html http://www.compassdesigns.net/joomla-blog/Top-10-Joomla-SEO-tips-for-Google.html