What You Did Not Plan for in 2015 Jordan Koene #SEJSummit
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The document discusses key topics from the #SEJSummit conference including content security, doomsday plans, and non-Google search. For content security, it discusses auditing websites to identify sensitive content that should be blocked from search engines. For doomsday plans, it notes the increasing risk of SEO drops and penalties from Google and the importance of recovery plans. For non-Google search, it lists alternative search engines and content sources to target, such as Yahoo, YouTube, social media platforms, commerce sites, local search and job search sites.
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What You Did Not Plan for in 2015 Jordan Koene #SEJSummit
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- 6. #SEJSummit #Searchmetrics Content Security •What is Google indexing? •Do you have sensitive content indexed? •Can I protect my customers, employees and business by blocking content from Google •Content Audit for Risk
- 7. #SEJSummit #Searchmetrics What should I be looking for?•Login pages, email reset •Content which is only for a select group •Help or instructional content •Ask yourself, is this necessary in Google?
- 11. #SEJSummit #Searchmetrics Dooms Day Plan •More and more brands websites are seeing dramatic SEO drops •The number of penalties is growing •Google changes are targeting niche or categories •Overlooked technical changes cause dramatic drops •Recovering from Google issues is slow
- 17. #SEJSummit #Searchmetrics Non-Google Search •3 Y’s (Yahoo, Youtube, Yandex) •Social Search (Facebook and Twitter) •Commerce Search (eBay, Amazon, Alibaba) •Image Search (Pinterest, Twitter) •Content Search (Wikipedia, CNN) •Local Search (Yelp, Maps) •Job Search (Glassdoor, Indeed)
- 19. SF Zoo Job Page #SEJSummit #Searchmetrics