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The Frontiers of Big Data 
Kenneth Cukier 
Data Editor, The Economist 
Co-author “Big Data: A revolution that will transform how we live, work and think” 
OECD Global Forum on the Knowledge Economy, Tokyo, October 2, 2014
more…
more is not more…
more is not more… 
more is new
more is not more… 
more is new 
more is better
more is not more… 
more is new 
more is better 
more is different
Kenneth Cukier gfke 2014
Kenneth Cukier gfke 2014
Kenneth Cukier gfke 2014
more is not more… 
more is new 
more is better 
more is different
Kenneth Cukier gfke 2014
Kenneth Cukier gfke 2014
Kenneth Cukier gfke 2014
more is not more… 
more is new 
more is better 
more is different
Kenneth Cukier gfke 2014
Kenneth Cukier gfke 2014
new, better, different
new, better, different 
example
new, better, different 
example 
drug side-effects
new, better, different 
example 
drug side-effects 
without a medical study
search queries
82 million search queries!
Source: “Web-scale pharmacovigilance: listening to signals from the crowd.” White RW, 
Tatonetti NP, Shah NH, Altman RB, Horvitz E. J Am Med Inform Assoc. 2013 May 1;20(3):404-8
how 
technology 
data 
mindset
lesson 
data = resource 
new raw material 
economic & social input
Source: "The World’s Technological Capacity to Store, Communicate, and Compute Information," Martin 
Hilbert, Priscila López, Science, 1 April 2011: Vol. 332 no. 6025 pp. 60-65
datafication
datafication 
location
Kenneth Cukier gfke 2014
datafication 
posture
Kenneth Cukier gfke 2014
datafication
the world 
platform for the 
collection and analysis 
of data
machine learning
Kenneth Cukier gfke 2014
machine learning 
computer translation 
speech recognition 
self-driving car 
etc . . .
Kenneth Cukier gfke 2014
Source: "Systematic Analysis of Breast Cancer Morphology Uncovers Stromal Features Associated with Survival." 
A.H. Beck, et al. (w/ Daphne Koller), Science Translational Medicine, 3(108), 2011
more is not more… 
more is new 
more is better 
more is different
regulation
regulation 
privacy
Kenneth Cukier gfke 2014
regulation 
privacy 
ownership
Kenneth Cukier gfke 2014
regulation
regulation 
more is not more
Kenneth Cukier gfke 2014
Kenneth Cukier gfke 2014
regulation 
not more 
new 
better 
different
Kenneth Cukier gfke 2014
more is not more… 
more is new 
more is better 
more is different
thank you 
KennethCukier@Economist.com 
@kncukier

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Kenneth Cukier gfke 2014