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Key Person of Influence Productising

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Andrew Priestley
Andrew Priestley

These are the slides for the KPI Momentum on Productising that we suggest you watch before product day. Darren Shirlaw is one of the presenters . In this slide show we explore some of Darren's concepts then explore the Ascending Transaction Model (ATM) in more detail with case studies. You can find more examples at www.keypersonofinfluence.com

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Momentum 2 Pre-Productise
Text Meet Darren Shirlaw
What Text What do you do?
How Text How do you do it?
Why Text Why do you do what you do?
How What Why Text Why provides the context
Start Up Growth ? Text Excited Frantic Payback Frustration Jaded £££ Stress What happens next?
Think Feel Know Communication
P1 Thai Restaurant D1 Restaurant Patrons P1 D1
Cooking Thai Restaurant School P1 P2 P1 P2
Thai Restaurant Cooking Classes P1 P2 D1 F2F P2 / D1
Thai Cooking Food Restaurant Classes Tours P1 P2 P3 D1 D2 F2F P3 D2
Case Study 1
Key Person of Influence Productising
P1/D1
P2 D1
P3 D1
P4/D2
P5/D3
£ Thai Restaurant £ Di4U
£ Thai Cook Book Restaurant £ DIY?
£ Cooking School Thai Restaurant Cook Book £ P1 P2 P3 /D1
Core £ P4P Cooking School Thai Restaurant £ Cook Book Which earns more now?
P4P Core £ Food Tours Thai Restaurant Cooking School Cook Book £ The school is now core
Gifts P4P Core £ Food Thai Tours Restaurant Web Cooking Cook Book School Online recipes Vouchers £ How do we ‘feed’ the core?
Gifts P4P Core £ Web Thai Restaurant Food Tours Cooking videos Cook Cooking Book School Online Vouchers £ recipes Add more incentives
Gifts P4P Core £ F2F Delivered Thai Digitally Restaurant Food Tours Videos Cooking Cook Book School Online recipes Vouchers £ Spend less F2F time doing P4P
£ P5 / D5 P1 / D5 P5 / D1 P2 / D1 P1 / D1 Where does the value show up?
Case Study 2
What is she already doing well?
What can you see here?
Free Gift /JV
Text £2 Gift
Text £2 Gift
Text £2 P4Ps
Text £2 Pedometer £10 Shoes from £49
Text £2 P4P: 1 Day Workshops £120 p/p
Text £2 Gift
Note the tabs and opt-in
Social proof
Social media
Gift Relational Support
Note JV with Bupa! P4Ps
From £775+Core Products
Brand + Product + Distribution
Possible mudmap of the ATM
UK www.keypersonofinfluence.com Australia www.keypersonofinfluence.com.au Interested?

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Key Person of Influence Productising

Editor's Notes

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  3. People from the Daily Telegraph were giving out handbills at Covent Garden.\n
  4. People from the Daily Telegraph were giving out handbills at Covent Garden.\n
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  7. People from the Daily Telegraph were giving out handbills at Covent Garden.\n
  8. People from the Daily Telegraph were giving out handbills at Covent Garden.\n
  9. People from the Daily Telegraph were giving out handbills at Covent Garden.\n
  10. People from the Daily Telegraph were giving out handbills at Covent Garden.\n
  11. People from the Daily Telegraph were giving out handbills at Covent Garden.\n
  12. People from the Daily Telegraph were giving out handbills at Covent Garden.\n
  13. People from the Daily Telegraph were giving out handbills at Covent Garden.\n
  14. People from the Daily Telegraph were giving out handbills at Covent Garden.\n
  15. People from the Daily Telegraph were giving out handbills at Covent Garden.\n
  16. People from the Daily Telegraph were giving out handbills at Covent Garden.\n
  17. People from the Daily Telegraph were giving out handbills at Covent Garden.\n
  18. People from the Daily Telegraph were giving out handbills at Covent Garden.\n
  19. People from the Daily Telegraph were giving out handbills at Covent Garden.\n
  20. People from the Daily Telegraph were giving out handbills at Covent Garden.\n
  21. People from the Daily Telegraph were giving out handbills at Covent Garden.\n
  22. People from the Daily Telegraph were giving out handbills at Covent Garden.\n
  23. People from the Daily Telegraph were giving out handbills at Covent Garden.\n
  24. People from the Daily Telegraph were giving out handbills at Covent Garden.\n
  25. People from the Daily Telegraph were giving out handbills at Covent Garden.\n
  26. People from the Daily Telegraph were giving out handbills at Covent Garden.\n
  27. People from the Daily Telegraph were giving out handbills at Covent Garden.\n
  28. People from the Daily Telegraph were giving out handbills at Covent Garden.\n
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