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Kmc Pres For Radio Days Conference

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Nevo Hadas
Nevo Hadas

this presentation was given at the radio days conference to discuss the challenges on creating an online presence for radio stations.

1 of 37
 
KMC not chicken
Removing choke…
paper
Photo
MUSIC
Daily news OR Daily Newspaper
Radio? are we audience focused or media focused?
What will today’s 17 year old find engaging in 5 years time?
What will today’s 14 yr old find engaging in 8 years time?
What will today’s 12 yr old find engaging in 10 years time?
Trends that will impact Radio
 
 
From Medium to carrier of Mediums
 
Number of advertisers Number of media consumed More media, more advertisers, more targeted price Can we benefit like on-line businesses More smaller transactions??
Key Trends Radio wont go away, but slower growth (or decline) Smaller share of total adspend % share of new media revenues will NOT match our share of radio revenues No protection, only quality
In the long term… Our core products will not bring us the growth we need in their present form
Web & mobile are not competitors to radio but part of radio 3.0
 
 
 
Its not a website/mobisite It’s a business!
R e,ven.ue Shift or gr o w th
850 920 Total Value 300 mobile 600 50 affiliates 20 ad sense/ad networks 250 search 200 non OPA 350 OPA Non-Addressable Addressable
People Skills Content Technology Support Sales Commitment Do I have who I need? Are they a new media person? Design, video editing, SEO, social media Where, who, how, how often What CMS, capabilities, time horizon, mobi Who answers the queries, what if something breaks Who will sell, How, How much, radio/on-line bundling This is expensive and scary, who supports it
New Media Design Process concept wireframe test communicate launch measure iterate
 
 
Usability?
cool tools Analytics Google analytics, quantcast, alexa Webmaster tools Google webmaster tools User Behaviour Crazyegg, Clicktale Seo tools Page-checkers, key word suggestion tools, rank checkers - http://www.socialseo.com/the-top-15-free-seo-tools.html Optimization tools Yslow www.websiteoptimization.com/services/analyze/
Planning Required Content Plan Marketing Plan On-air Newsletter plan SMS’s SEO plan SEM plan
Social Media Twitter Facebook Xing Ning Myspace Digg Delicious Stumble on ORM is coming!
 
Mobile Strategy Focus on WAP Only 20k iPhones in SA Why would they use it SMS is key for now 800 000 sms’s per day Calendar’s planning
KMC not chicken Linked in: http:// www.linkedin.com/in/nevohadas Twitter @nevoda Blog: Nevoda.wordpress.com KMC Blog: notchicken.wordpress.com

More Related Content

Kmc Pres For Radio Days Conference

  • 1.  
  • 3. Removing choke…
  • 7. Daily news OR Daily Newspaper
  • 8. Radio? are we audience focused or media focused?
  • 9. What will today’s 17 year old find engaging in 5 years time?
  • 10. What will today’s 14 yr old find engaging in 8 years time?
  • 11. What will today’s 12 yr old find engaging in 10 years time?
  • 12. Trends that will impact Radio
  • 13.  
  • 14.  
  • 15. From Medium to carrier of Mediums
  • 16.  
  • 17. Number of advertisers Number of media consumed More media, more advertisers, more targeted price Can we benefit like on-line businesses More smaller transactions??
  • 18. Key Trends Radio wont go away, but slower growth (or decline) Smaller share of total adspend % share of new media revenues will NOT match our share of radio revenues No protection, only quality
  • 19. In the long term… Our core products will not bring us the growth we need in their present form
  • 20. Web & mobile are not competitors to radio but part of radio 3.0
  • 21.  
  • 22.  
  • 23.  
  • 24. Its not a website/mobisite It’s a business!
  • 25. R e,ven.ue Shift or gr o w th
  • 26. 850 920 Total Value 300 mobile 600 50 affiliates 20 ad sense/ad networks 250 search 200 non OPA 350 OPA Non-Addressable Addressable
  • 27. People Skills Content Technology Support Sales Commitment Do I have who I need? Are they a new media person? Design, video editing, SEO, social media Where, who, how, how often What CMS, capabilities, time horizon, mobi Who answers the queries, what if something breaks Who will sell, How, How much, radio/on-line bundling This is expensive and scary, who supports it
  • 28. New Media Design Process concept wireframe test communicate launch measure iterate
  • 29.  
  • 30.  
  • 32. cool tools Analytics Google analytics, quantcast, alexa Webmaster tools Google webmaster tools User Behaviour Crazyegg, Clicktale Seo tools Page-checkers, key word suggestion tools, rank checkers - http://www.socialseo.com/the-top-15-free-seo-tools.html Optimization tools Yslow www.websiteoptimization.com/services/analyze/
  • 33. Planning Required Content Plan Marketing Plan On-air Newsletter plan SMS’s SEO plan SEM plan
  • 34. Social Media Twitter Facebook Xing Ning Myspace Digg Delicious Stumble on ORM is coming!
  • 35.  
  • 36. Mobile Strategy Focus on WAP Only 20k iPhones in SA Why would they use it SMS is key for now 800 000 sms’s per day Calendar’s planning
  • 37. KMC not chicken Linked in: http:// www.linkedin.com/in/nevohadas Twitter @nevoda Blog: Nevoda.wordpress.com KMC Blog: notchicken.wordpress.com