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KPI

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Caren Sofia Villamil

Key performance indicators (KPIs) allow companies to measure progress towards objectives. KPIs should be linked to company goals and reviewed regularly to assess program status. Developing effective KPIs involves determining business objectives and the website's goals, then identifying KPIs to measure them. KPIs provide benefits like controlling actions, applying corrective measures, and improving decision-making. They must be metrics that are measured frequently, influence success, and promote performance. Characteristics of good KPIs include showing goals, being based on data, setting expectations, and updating actions. Examples of KPIs include bounce rate, time on site, and keyword rankings.

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KEY PERFORMANCE INDICATORS (KPI)
KPI  The metrics that allow the measurement of the progress of the website in relation to its objectives are key performance indicators denominated.  KPIs should help measure and define progress towards company objectives
IMPORTANCE OF KPIS  The KPIs give a very good idea of good planning of social media.  To avoid the failure of programs or social networks, the structure of the KPIs must be executed correctly.  KPIs must be constantly reviewed to determine the status of the program
DETERMINATION OF A KPI business objectives objectives of the website/social media KPI
ADVANTAGES OF KPI  KPI controls and follows the actions released from the work done.  The KPI provides the possibility of applying corrective measures of the deviations of the indicators, both positive and negative.  A KPI favors the understanding of the error and the success of a business.  KPIs help to learn and improve business decision making.
CHARACTERISTICS OF A KPI  They are metrics that never refer to money.  The KPI is measured very frequently. It is normal to measure KPI daily or weekly.  The general manager and the management team of the company are the ones acting according to the KPIs.  KPIs determine what work groups should do.  KPIs demand a clear commitment and responsibility in business.  KPIs influence the success of companies.  KPIs promote a positive impact on the performance of the company.
THE CHARACTERISTICS THAT KPI MUST MEET, ACCORDING TO MORTENSEN  Show the goal of the organization  Be based on real data  Set expectations  Update actions  All KPIs must have context  The KPI must have meaning at different levels
KPI TYPES  KPI Offline: Financial / economic indices, Trade indicators, Logistics indicators, Productivity indicators, Time indicators and Quality indicators  KPI Online: Adwords, Analytics and social networks  KPI´s en Analytics: KPI's of Audiencia Generales, KPI's Acquisition KPI's General Behavior, KPI's General Conversions
KPI EXAMPLES  Rebound rate:The bounce rate indicates how many people enter the website and show the interaction they have on the website.  Average stay time on the page: It is an average of the time that users stay on the website, this indicator is misleading.  Ranking of keywords: the proof that a positioning strategy is taking effect can be quickly observed in a keyword ranking chart.
ANALYZING ITERATIVE KPI ACCOMPLISHMENT Identify and define KPIs KPI List Estime KPI accomplishment cost survey KPI cost relation Optimize total KPI accomplishment cost Finding the critical KPIs and improvement patents
DIFFERENCES BETWEEN METRICS AND KPI  Metric is a measure or statistic of an event.  KPI quantifies how website goals are being done
CONSTRAINTS OF A WEB ANALYTICS PROJECT Know the reason why the company exists Set specific goals Define the most suitable KPIs, taking into account the difference between metrics and KPI Set quantitative objectives for each KPI Generate adequate segments
REFERENCES  Aguilar, L. J. (2015). SISTEMAS DE INFORMACION EN LA EMPRESA. ALFAOMEGA .  Cai, L. X. (2009). Improving supply chain performance management: A systematic approach to analyzing iterative KPI accomplishment. Decision Support Systems, 512-521.  Fernández, M. (2016). NeoAttack. Obtenido de https://neoattack.com/kpi-o-key-performance- indicators/  Porras, M. (1 de Septiembre de 2017). Mailrelay. Obtenido de https://blog.mailrelay.com/es/2017/09/01/kpi-que-son-y-como-elegirlos-en-tu-estrategia

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KPI

  • 2. KPI  The metrics that allow the measurement of the progress of the website in relation to its objectives are key performance indicators denominated.  KPIs should help measure and define progress towards company objectives
  • 3. IMPORTANCE OF KPIS  The KPIs give a very good idea of good planning of social media.  To avoid the failure of programs or social networks, the structure of the KPIs must be executed correctly.  KPIs must be constantly reviewed to determine the status of the program
  • 4. DETERMINATION OF A KPI business objectives objectives of the website/social media KPI
  • 5. ADVANTAGES OF KPI  KPI controls and follows the actions released from the work done.  The KPI provides the possibility of applying corrective measures of the deviations of the indicators, both positive and negative.  A KPI favors the understanding of the error and the success of a business.  KPIs help to learn and improve business decision making.
  • 6. CHARACTERISTICS OF A KPI  They are metrics that never refer to money.  The KPI is measured very frequently. It is normal to measure KPI daily or weekly.  The general manager and the management team of the company are the ones acting according to the KPIs.  KPIs determine what work groups should do.  KPIs demand a clear commitment and responsibility in business.  KPIs influence the success of companies.  KPIs promote a positive impact on the performance of the company.
  • 7. THE CHARACTERISTICS THAT KPI MUST MEET, ACCORDING TO MORTENSEN  Show the goal of the organization  Be based on real data  Set expectations  Update actions  All KPIs must have context  The KPI must have meaning at different levels
  • 8. KPI TYPES  KPI Offline: Financial / economic indices, Trade indicators, Logistics indicators, Productivity indicators, Time indicators and Quality indicators  KPI Online: Adwords, Analytics and social networks  KPI´s en Analytics: KPI's of Audiencia Generales, KPI's Acquisition KPI's General Behavior, KPI's General Conversions
  • 9. KPI EXAMPLES  Rebound rate:The bounce rate indicates how many people enter the website and show the interaction they have on the website.  Average stay time on the page: It is an average of the time that users stay on the website, this indicator is misleading.  Ranking of keywords: the proof that a positioning strategy is taking effect can be quickly observed in a keyword ranking chart.
  • 10. ANALYZING ITERATIVE KPI ACCOMPLISHMENT Identify and define KPIs KPI List Estime KPI accomplishment cost survey KPI cost relation Optimize total KPI accomplishment cost Finding the critical KPIs and improvement patents
  • 11. DIFFERENCES BETWEEN METRICS AND KPI  Metric is a measure or statistic of an event.  KPI quantifies how website goals are being done
  • 12. CONSTRAINTS OF A WEB ANALYTICS PROJECT Know the reason why the company exists Set specific goals Define the most suitable KPIs, taking into account the difference between metrics and KPI Set quantitative objectives for each KPI Generate adequate segments
  • 13. REFERENCES  Aguilar, L. J. (2015). SISTEMAS DE INFORMACION EN LA EMPRESA. ALFAOMEGA .  Cai, L. X. (2009). Improving supply chain performance management: A systematic approach to analyzing iterative KPI accomplishment. Decision Support Systems, 512-521.  Fernández, M. (2016). NeoAttack. Obtenido de https://neoattack.com/kpi-o-key-performance- indicators/  Porras, M. (1 de Septiembre de 2017). Mailrelay. Obtenido de https://blog.mailrelay.com/es/2017/09/01/kpi-que-son-y-como-elegirlos-en-tu-estrategia