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Lakme ppt

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Lakmé is an Indian cosmetics brand owned by Hindustan Unilever that started in 1950 at the request of Jawaharlal Nehru to produce beauty products domestically. It began as a subsidiary of the Tata Group and was later sold to HUL in 1996. Lakmé has grown to become a leader in the Indian cosmetics market with a wide range of products and over 200 salons across India. It faces competition from international brands but maintains popularity through innovation and celebrity brand ambassadors.

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PRESENTEDBY YOGASHREE MBA- GENERAL VELSUNIVERSITY

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CONTENT 1. ABOUT LAKMÉ 2. HOW IT STARTED ? 3. HOW IT GREW ? 4. LIST OF PRODUCTS 5. DISTRIBUTION PLACES 6. LIST OF SERVICES 7. GIFT CARD 8. PARTNERS 9. COMPETITORS 10. BRAND AMBASSADORS 11. WEBSITE 12. SWOT ANALYSIS 13. CONCLUSION VELS UNIVERSITY

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ABOUT LAKMÉ: Lakmé is an Indian brand of cosmetics and salon services. It is owned by Hindustan Unilever ltd Founder: J.R.D. Tata, a French- born Indian aviator and Ex-chairman of Tata group. Area survived: World wide VELS UNIVERSITY

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HOW IT STARTED ? Lakme started as a 100% subsidiary of Tata Group. In 1950, Indian cosmetic Lakme was started famously because of the Prime Minister, Jawaharlal Nehru, was concerned that Indian women were spending precious foreign exchange on beauty products, and personally requested JRD Tata to manufacture them in India VELS UNIVERSITY

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In 1996, Tata sold off their stakes to Hindustan Unilever Ltd, for Rs 200 Crore After HUL started its new business in the beauty industry by setting up Lakmé Beauty Salons in India. Now HUL having 220 salons in all over India and also they have 130 franchise partners HOW IT GREW? Even today, when most multinational beauty products are available in India, Lakmé still occupies a special place in the hearts of Indian women. VELS UNIVERSITY

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LIST OF SOME PRODUCTS VELS UNIVERSITY

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DISTRIBUTION PLACES 1. HYPER MARKET 2. SUPER MARKET 3. DEPARTMENTAL STORES VELS UNIVERSITY

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List of services VELS UNIVERSITY

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TRENDY HAIR STYLES PERFECT MAKE UP VELS UNIVERSITY

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Colour your hair Take care, hair VELS UNIVERSITY

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Picture perfect brides BE BOLD, NAILS VELS UNIVERSITY

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Gift your beloved ones Lakme Salon Gift Cards have 12 months validity from the day of purchase at no additional fees. The card valid for lakme services only. Starting price – Rs 1000 VELS UNIVERSITY

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Lakme Salon brings you TIGI’s idea of keeping the art of hairdressing fresh, dynamic and alive. Lakmé Salon invites you to experience Moroccan Oil at the hydrating and restoring spa. Hair colour, treatment, hair care to hair styling with the professional hair care of Schwarzkopf Lakme Salon and Sothys together bring you an advanced skin care experience and expertise. Lakme salon partners VELS UNIVERSITY

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COMPETITORS Revlon is one of the closest competitors of Lakmé in the market, and on social media as well. VELS UNIVERSITY

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BRAND AMBASSADOR After kareena kapoor , it's now shraddha kapoor has been roped in as the brand ambassador of lakme. VELS UNIVERSITY

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Lakme website VELS UNIVERSITY

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Swot analysis Strengths 1. Brand 2. Vast range of products and services 3. Innovative performance Threats 1. International brands coming into the domestic cosmetics market can be a threat to the market share held by Lakme 2. Availability of cheap local brand and imitations Opportunities 1. In India, today peoples are more interested in personal grooming 2. Improving brand image with top models and fashion is Weaknesses 1. High service cost 2. Product cost is high 3. If the gift card is lost or stolen, no new card will be issued and no money will be reimbursed VELS UNIVERSITY

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Conclusion Lakmé continuously innovates to offer a wide range of high performance and world class color cosmetics, skincare products, and beauty salons. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé also offers its consumers a comprehensive beauty experience through its products and services at the Lakmé Salons and Studios. VELS UNIVERSITY

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THANK U VELS UNIVERSITY

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Lakme ppt

  • 2. CONTENT 1. ABOUT LAKMÉ 2. HOW IT STARTED ? 3. HOW IT GREW ? 4. LIST OF PRODUCTS 5. DISTRIBUTION PLACES 6. LIST OF SERVICES 7. GIFT CARD 8. PARTNERS 9. COMPETITORS 10. BRAND AMBASSADORS 11. WEBSITE 12. SWOT ANALYSIS 13. CONCLUSION VELS UNIVERSITY
  • 3. ABOUT LAKMÉ: Lakmé is an Indian brand of cosmetics and salon services. It is owned by Hindustan Unilever ltd Founder: J.R.D. Tata, a French- born Indian aviator and Ex-chairman of Tata group. Area survived: World wide VELS UNIVERSITY
  • 4. HOW IT STARTED ? Lakme started as a 100% subsidiary of Tata Group. In 1950, Indian cosmetic Lakme was started famously because of the Prime Minister, Jawaharlal Nehru, was concerned that Indian women were spending precious foreign exchange on beauty products, and personally requested JRD Tata to manufacture them in India VELS UNIVERSITY
  • 5. In 1996, Tata sold off their stakes to Hindustan Unilever Ltd, for Rs 200 Crore After HUL started its new business in the beauty industry by setting up Lakmé Beauty Salons in India. Now HUL having 220 salons in all over India and also they have 130 franchise partners HOW IT GREW? Even today, when most multinational beauty products are available in India, Lakmé still occupies a special place in the hearts of Indian women. VELS UNIVERSITY
  • 7. DISTRIBUTION PLACES 1. HYPER MARKET 2. SUPER MARKET 3. DEPARTMENTAL STORES VELS UNIVERSITY
  • 12. Gift your beloved ones Lakme Salon Gift Cards have 12 months validity from the day of purchase at no additional fees. The card valid for lakme services only. Starting price – Rs 1000 VELS UNIVERSITY
  • 13. Lakme Salon brings you TIGI’s idea of keeping the art of hairdressing fresh, dynamic and alive. Lakmé Salon invites you to experience Moroccan Oil at the hydrating and restoring spa. Hair colour, treatment, hair care to hair styling with the professional hair care of Schwarzkopf Lakme Salon and Sothys together bring you an advanced skin care experience and expertise. Lakme salon partners VELS UNIVERSITY
  • 14. COMPETITORS Revlon is one of the closest competitors of Lakmé in the market, and on social media as well. VELS UNIVERSITY
  • 15. BRAND AMBASSADOR After kareena kapoor , it's now shraddha kapoor has been roped in as the brand ambassador of lakme. VELS UNIVERSITY
  • 17. Swot analysis Strengths 1. Brand 2. Vast range of products and services 3. Innovative performance Threats 1. International brands coming into the domestic cosmetics market can be a threat to the market share held by Lakme 2. Availability of cheap local brand and imitations Opportunities 1. In India, today peoples are more interested in personal grooming 2. Improving brand image with top models and fashion is Weaknesses 1. High service cost 2. Product cost is high 3. If the gift card is lost or stolen, no new card will be issued and no money will be reimbursed VELS UNIVERSITY
  • 18. Conclusion Lakmé continuously innovates to offer a wide range of high performance and world class color cosmetics, skincare products, and beauty salons. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé also offers its consumers a comprehensive beauty experience through its products and services at the Lakmé Salons and Studios. VELS UNIVERSITY