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Leaders In Communications

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Sarah Lobrot

This document announces the 4th Annual Leaders in Communications Half-Day Conference and Networking Drinks event on November 5, 2015 in London. The event will feature a half-day program of sessions on communications strategies and leadership, followed by a drinks reception. Sessions will address the recent UK election results, reputation management, using new media and driving consumer lifestyles, and how communications professionals can gain influence at the board level. The event is intended for senior communications professionals and will be held under Chatham House Rule to encourage open debate.

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w w w.leadersincomms.com 4th Annual Half-Day Conference And Networking Drinks 05 November 2015 M by Montcalm, Shoreditch, London Designed for and by leaders in communications Sold out for the last 2 years, this exclusive event looks at communications from the top and how to leverage your PR strategy to drive your business or organisation forward. Both strategic and practical, the event offers an eye-opening half-day programme, followed by a drinks reception giving you the opportunity to network with the leaders breaking new ground in communications today. SPONSORED BY: Join 100+ professionals at the fourth edition of Leaders In Communications and take your leadership further: Election special! Analysis of the best communications strategies that have influenced the political agenda Dual perspectives on reputation from the “corporate” and “public” affairs angles The new media: exploring consumer lifestyles, driving the news agenda and storytelling Shape the future of communications by participating in peer-to-peer discussions or exclusive breakout sessions Mastering board games: make communications integral to business success This must-attend event is limited in attendance to those heading up in-house PR functions. It is the only opportunity of its kind to share knowledge and expertise with your peers on the crème-de-la-crème of PR strategy and campaigns. Are you ready to challenge yourself as a leader in communications? All sessions will be held under Chatham House Rule to encourage honest debate and openness. JOIN OUR GROUP: Leaders In Communications (PRWeek) FOLLOW US @PRWeekEvents #PRWLEADERS 2015 speakers include:
w w w.leadersincomms.com Thursday, 5 November 2015 12.00 Registration, networking and light buffet lunch 13.00 Chair’s opening remarks George Eykyn, Director of Communications, British Gas COMMUNICATIONS ANALYSIS: UK ELECTION 13.15 Post general election keynote address: what opportunities and challenges lie ahead? As the dust settles after the general election, this keynote speaker will share their views on what lies ahead for the UK and how your organisation- private, public or charity- can best adapt to the new political and economic landscape. Are there other challenges ahead, such as the EU referendum, and how should you prepare for them? This powerful keynote reviews the current landscape and its impact on PR. Keynote speaker to be announced shortly 13.45 Analysis: PR and the general election... what worked, what didn’t? These two perspectives will highlight how PR and communications have been used in the general election to influence consumers and the political agenda. 1. Driving voter registration: the challenge of getting a million people to sign up Every five years the general election comes around, dominating conversations and news headlines across the UK for weeks leading up to it. How do you cut through the noise to deliver the crucial but arguably not-so-glamorous message of, “you can’t vote unless you’re registered”? Alex Robertson at The Electoral Commission talks about what it took to get more than a million people registered before the election. He’ll discuss the importance of using data and behavioural science to inform and continuously refine your strategy and what can be achieved by rallying support from media companies like Channel 4, Facebook and Twitter as well as forming partnerships with more than 80 other voluntary and private sector organisations, to create a community engaged in promoting voter registration. Alex Robertson, Director of Communication, The Electoral Commission 2. Getting housing to the top of the agenda: lessons from the long campaign When an issue bursts onto the public stage, its presence can seem inevitable. But that often belies the hard work, innovation, false starts and lessons learned the hard way to get it there. Roger Harding at Shelter will share his top lessons from the long campaign to put the high cost of housing on the centre stage in the recent election. Discover what this and the election more generally tells us about communications strategy, finding creativity in repetition and getting a team to truly understand how a new audience thinks. Roger Harding, Director of Communications, Policy, and Campaigns, Shelter MAKE ‘REPUTATION’ MATTER...EVEN MORE 14.30 How do shareholders value the reputation of your company? For the first time we’re able to shine some light on a question that has confounded many business leaders: how is the management of reputation factored into the way companies are valued? Through in-depth interviews with the City’s most influential money men and women, Schillings’ analysis will set out best practice principles to help businesses mitigate the risk posed to net value by reputational damage. Join the session to hear Chris Scott share insights as well as key findings from Schillings’ second Reputation Resilience Report, which offers first-hand accounts of how people value companies’ reputation. Chris Scott, Partner, Schillings 14.50 Reputation management: corporate versus public/government affairs perspectives r Who manages the reputation in your organisation: corporate comms, public affairs, legal team or even the CEO? r How can close collaboration between corporate comms and public affairs teams promote more effective communications and reputation management? r Could and should private sector companies and public sector organisations be more aligned in their approach to engaging their respective audiences - should they try to stand in each others’ shoes? Hugh Davies, Corporate Affairs Director, Three UK – responsible for corporate affairs with experience of managing public affairs and working in situations where the bias is loaded in both directions Stephen Hardwick, Director of Corporate Communications, HMRC - responsible for both public affairs (stakeholder relations) and corporate affairs (media, marketing, and customer comms) Emma Reynolds, Director of Corporate Affairs, AB InBev - responsible for corporate affairs including corporate and brand communications, government affairs and corporate responsibility 15.20 Afternoon Refreshments THE NEW MEDIA: CONSUMER LIFESTYLE, DRIVING THE NEWS AGENDA AND STORYTELLING 15.50 Quick-fire case studies: content and engagement Each speaker will have 10 minutes to present their views and insights on their topic, followed by some time for discussions and Q&A: 1. PR Lifestyle: influencing and changing consumers’ habits Speaker to be announced shortly Election special! Dual Perspectives New Media
w w w.leadersincomms.com Thursday, 5 November 2015 2. Using the news agenda to build brands, gain coverage and win consumers’ hearts Brands are built through communicating an emotive message to the consumer. For companies such as Travelzoo, the biggest opportunity to gain a place in the hearts and minds of consumers is to extend media coverage beyond the travel pages and into the main news and lifestyle sections of the press and broadcast media. The challenge is how to do this. By giving examples of recent coverage on Travelzoo linked to the General Election, International Women’s Day and the Beach Body Ready campaign, this talk will focus on how to be smart when using the news agenda to gain positive coverage for your brand. Louise Hodges, Head of Communications, Europe and Global Coordinator, Travelzoo 3. Selling the unsexy: using a sexy film to promote DIY The nation’s best-selling book, Fifty Shades of Grey, premiered as the UK’s highest profile film of the year in February 2015. Primarily a sexy film, it included a famous scene in a hardware store. B&Q is the UK’s largest hardware retailer. The challenge was to make an indelible topical connection between the film and B&Q and generate low cost awareness. This case study delves into the inside story behind the headlines to see how the objective was achieved. William Ostrom, Director of Corporate Communications and Brand, B&Q 16.30 20 min joint Q&A and panel discussion SHAPE THE FUTURE OF COMMUNICATIONS 16.50 Strategic roundtable discussions/breakout sessions Topics have been determined through in-depth industry research and reflect the most current issues impacting senior communications professionals today. Join one or two of the following sessions: r In-house team of the future: what does it look like? Are PR and marketing teams going to be fully integrated? What skills are needed when everyone has to become more generalist as opposed to specialist? r Brand: inside out, outside in: how can you engage your staff with your brand (and ultimately your vision and values?) How do you make IC and external communications collaborate more and use employees’ feedback in innovative ways? r Professional development: what does it mean to be a “Leader”? What can you do to drive your leadership further? What are the next steps to move your career forward – accessing the board or other managerial positions? r New media / new platforms: as multi-platforms develop, how can you get your stories on the world’s biggest platforms and other emerging ones? r Content, storytelling and brand narrative: are your stories compelling enough to have the desired impact and effect change? How can you translate new messages and ideas into powerful stories, and make the right connections between messages, channels, audience and the larger story of your brand? r Creativity and brand: how can you develop an environment for your team to share ideas and be innovative? How can you and your team be innovative when under constant pressure and tight deadlines? r International communications: how are communications teams collaborating and working across the world: resourcing, team building, overseas division, etc? A VIEW FROM THE TOP: MASTERING BOARD GAMES 17.50 Thought-leadership bonus session Reserved for an exclusive partner 18.10 Panel discussion: be recognised as the leader that you are and drive strategies from the board room Each year this very exclusive panel session explores how senior communications and PR professionals can forge better relationships with their executives and ensure comms activities are positioned as a vital asset for the organisation. This year we’ll bring you some of the UK’s top communications professionals who have made it to the board table. They will reveal how they achieved it and their role in driving the wider business agenda: r What are the key skills needed to get you into that board room? How do you go about convincing senior leaders that communications should be part of broader strategic discussions? r How can you be seen as a valuable asset to the organisation, and not only for your PR skills: expand your language, get recognised and seen as the leader that you are? r How should you liaise with other senior people in the organisation such as Legal, HR, Finance and thus increase your influence? Richard Scott, Executive Director, Corporate Affairs, Virgin Trains Catherine Colloms, Director of Corporate Affairs, Paddy Power Jennifer Scardino, Director of Corporate Affairs and Marketing UK, Head of International Communications, Santander UK plc Martin Fewell, Director of Media and Communications, Metropolitan Police 18.40 Chair’s closing remarks 18.45 Drinks reception 20.00 Close of event Shape The Future Mastering Board Games
w w w.leadersincomms.com 05 November 2015 M by Montcalm, Shoreditch, London SPONSORED BY:  Book online www.leadersincomms.com  Call +44 (0)20 8267 4011 BOOK YOUR PLACE TODAY Please visit www.leadersincomms.com for full terms & conditions This is a closed-door event and attendance is limited to in-house Directors, VPs and anyone else responsible for developing and implementing their organisation’s overall strategic public relations programme and heading up PR functions. £500 + VAT PRICING INFORMATION COMMERCIAL OPPORTUNITIES RELATED CONFERENCES Interested in gaining exclusive access to this event and positioning yourself as an industry leading service provider? For further information on how to get involved, please contact Alexsandra Russo on: alexsandra.russo@haymarket.com or call +44 (0)20 8267 4991. Cancellation Date: 15 October 2015 Conference code: 17013152153 4th Annual Half-Day Conference And Networking Drinks

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Leaders In Communications

  • 1. w w w.leadersincomms.com 4th Annual Half-Day Conference And Networking Drinks 05 November 2015 M by Montcalm, Shoreditch, London Designed for and by leaders in communications Sold out for the last 2 years, this exclusive event looks at communications from the top and how to leverage your PR strategy to drive your business or organisation forward. Both strategic and practical, the event offers an eye-opening half-day programme, followed by a drinks reception giving you the opportunity to network with the leaders breaking new ground in communications today. SPONSORED BY: Join 100+ professionals at the fourth edition of Leaders In Communications and take your leadership further: Election special! Analysis of the best communications strategies that have influenced the political agenda Dual perspectives on reputation from the “corporate” and “public” affairs angles The new media: exploring consumer lifestyles, driving the news agenda and storytelling Shape the future of communications by participating in peer-to-peer discussions or exclusive breakout sessions Mastering board games: make communications integral to business success This must-attend event is limited in attendance to those heading up in-house PR functions. It is the only opportunity of its kind to share knowledge and expertise with your peers on the crème-de-la-crème of PR strategy and campaigns. Are you ready to challenge yourself as a leader in communications? All sessions will be held under Chatham House Rule to encourage honest debate and openness. JOIN OUR GROUP: Leaders In Communications (PRWeek) FOLLOW US @PRWeekEvents #PRWLEADERS 2015 speakers include:
  • 2. w w w.leadersincomms.com Thursday, 5 November 2015 12.00 Registration, networking and light buffet lunch 13.00 Chair’s opening remarks George Eykyn, Director of Communications, British Gas COMMUNICATIONS ANALYSIS: UK ELECTION 13.15 Post general election keynote address: what opportunities and challenges lie ahead? As the dust settles after the general election, this keynote speaker will share their views on what lies ahead for the UK and how your organisation- private, public or charity- can best adapt to the new political and economic landscape. Are there other challenges ahead, such as the EU referendum, and how should you prepare for them? This powerful keynote reviews the current landscape and its impact on PR. Keynote speaker to be announced shortly 13.45 Analysis: PR and the general election... what worked, what didn’t? These two perspectives will highlight how PR and communications have been used in the general election to influence consumers and the political agenda. 1. Driving voter registration: the challenge of getting a million people to sign up Every five years the general election comes around, dominating conversations and news headlines across the UK for weeks leading up to it. How do you cut through the noise to deliver the crucial but arguably not-so-glamorous message of, “you can’t vote unless you’re registered”? Alex Robertson at The Electoral Commission talks about what it took to get more than a million people registered before the election. He’ll discuss the importance of using data and behavioural science to inform and continuously refine your strategy and what can be achieved by rallying support from media companies like Channel 4, Facebook and Twitter as well as forming partnerships with more than 80 other voluntary and private sector organisations, to create a community engaged in promoting voter registration. Alex Robertson, Director of Communication, The Electoral Commission 2. Getting housing to the top of the agenda: lessons from the long campaign When an issue bursts onto the public stage, its presence can seem inevitable. But that often belies the hard work, innovation, false starts and lessons learned the hard way to get it there. Roger Harding at Shelter will share his top lessons from the long campaign to put the high cost of housing on the centre stage in the recent election. Discover what this and the election more generally tells us about communications strategy, finding creativity in repetition and getting a team to truly understand how a new audience thinks. Roger Harding, Director of Communications, Policy, and Campaigns, Shelter MAKE ‘REPUTATION’ MATTER...EVEN MORE 14.30 How do shareholders value the reputation of your company? For the first time we’re able to shine some light on a question that has confounded many business leaders: how is the management of reputation factored into the way companies are valued? Through in-depth interviews with the City’s most influential money men and women, Schillings’ analysis will set out best practice principles to help businesses mitigate the risk posed to net value by reputational damage. Join the session to hear Chris Scott share insights as well as key findings from Schillings’ second Reputation Resilience Report, which offers first-hand accounts of how people value companies’ reputation. Chris Scott, Partner, Schillings 14.50 Reputation management: corporate versus public/government affairs perspectives r Who manages the reputation in your organisation: corporate comms, public affairs, legal team or even the CEO? r How can close collaboration between corporate comms and public affairs teams promote more effective communications and reputation management? r Could and should private sector companies and public sector organisations be more aligned in their approach to engaging their respective audiences - should they try to stand in each others’ shoes? Hugh Davies, Corporate Affairs Director, Three UK – responsible for corporate affairs with experience of managing public affairs and working in situations where the bias is loaded in both directions Stephen Hardwick, Director of Corporate Communications, HMRC - responsible for both public affairs (stakeholder relations) and corporate affairs (media, marketing, and customer comms) Emma Reynolds, Director of Corporate Affairs, AB InBev - responsible for corporate affairs including corporate and brand communications, government affairs and corporate responsibility 15.20 Afternoon Refreshments THE NEW MEDIA: CONSUMER LIFESTYLE, DRIVING THE NEWS AGENDA AND STORYTELLING 15.50 Quick-fire case studies: content and engagement Each speaker will have 10 minutes to present their views and insights on their topic, followed by some time for discussions and Q&A: 1. PR Lifestyle: influencing and changing consumers’ habits Speaker to be announced shortly Election special! Dual Perspectives New Media
  • 3. w w w.leadersincomms.com Thursday, 5 November 2015 2. Using the news agenda to build brands, gain coverage and win consumers’ hearts Brands are built through communicating an emotive message to the consumer. For companies such as Travelzoo, the biggest opportunity to gain a place in the hearts and minds of consumers is to extend media coverage beyond the travel pages and into the main news and lifestyle sections of the press and broadcast media. The challenge is how to do this. By giving examples of recent coverage on Travelzoo linked to the General Election, International Women’s Day and the Beach Body Ready campaign, this talk will focus on how to be smart when using the news agenda to gain positive coverage for your brand. Louise Hodges, Head of Communications, Europe and Global Coordinator, Travelzoo 3. Selling the unsexy: using a sexy film to promote DIY The nation’s best-selling book, Fifty Shades of Grey, premiered as the UK’s highest profile film of the year in February 2015. Primarily a sexy film, it included a famous scene in a hardware store. B&Q is the UK’s largest hardware retailer. The challenge was to make an indelible topical connection between the film and B&Q and generate low cost awareness. This case study delves into the inside story behind the headlines to see how the objective was achieved. William Ostrom, Director of Corporate Communications and Brand, B&Q 16.30 20 min joint Q&A and panel discussion SHAPE THE FUTURE OF COMMUNICATIONS 16.50 Strategic roundtable discussions/breakout sessions Topics have been determined through in-depth industry research and reflect the most current issues impacting senior communications professionals today. Join one or two of the following sessions: r In-house team of the future: what does it look like? Are PR and marketing teams going to be fully integrated? What skills are needed when everyone has to become more generalist as opposed to specialist? r Brand: inside out, outside in: how can you engage your staff with your brand (and ultimately your vision and values?) How do you make IC and external communications collaborate more and use employees’ feedback in innovative ways? r Professional development: what does it mean to be a “Leader”? What can you do to drive your leadership further? What are the next steps to move your career forward – accessing the board or other managerial positions? r New media / new platforms: as multi-platforms develop, how can you get your stories on the world’s biggest platforms and other emerging ones? r Content, storytelling and brand narrative: are your stories compelling enough to have the desired impact and effect change? How can you translate new messages and ideas into powerful stories, and make the right connections between messages, channels, audience and the larger story of your brand? r Creativity and brand: how can you develop an environment for your team to share ideas and be innovative? How can you and your team be innovative when under constant pressure and tight deadlines? r International communications: how are communications teams collaborating and working across the world: resourcing, team building, overseas division, etc? A VIEW FROM THE TOP: MASTERING BOARD GAMES 17.50 Thought-leadership bonus session Reserved for an exclusive partner 18.10 Panel discussion: be recognised as the leader that you are and drive strategies from the board room Each year this very exclusive panel session explores how senior communications and PR professionals can forge better relationships with their executives and ensure comms activities are positioned as a vital asset for the organisation. This year we’ll bring you some of the UK’s top communications professionals who have made it to the board table. They will reveal how they achieved it and their role in driving the wider business agenda: r What are the key skills needed to get you into that board room? How do you go about convincing senior leaders that communications should be part of broader strategic discussions? r How can you be seen as a valuable asset to the organisation, and not only for your PR skills: expand your language, get recognised and seen as the leader that you are? r How should you liaise with other senior people in the organisation such as Legal, HR, Finance and thus increase your influence? Richard Scott, Executive Director, Corporate Affairs, Virgin Trains Catherine Colloms, Director of Corporate Affairs, Paddy Power Jennifer Scardino, Director of Corporate Affairs and Marketing UK, Head of International Communications, Santander UK plc Martin Fewell, Director of Media and Communications, Metropolitan Police 18.40 Chair’s closing remarks 18.45 Drinks reception 20.00 Close of event Shape The Future Mastering Board Games
  • 4. w w w.leadersincomms.com 05 November 2015 M by Montcalm, Shoreditch, London SPONSORED BY:  Book online www.leadersincomms.com  Call +44 (0)20 8267 4011 BOOK YOUR PLACE TODAY Please visit www.leadersincomms.com for full terms & conditions This is a closed-door event and attendance is limited to in-house Directors, VPs and anyone else responsible for developing and implementing their organisation’s overall strategic public relations programme and heading up PR functions. £500 + VAT PRICING INFORMATION COMMERCIAL OPPORTUNITIES RELATED CONFERENCES Interested in gaining exclusive access to this event and positioning yourself as an industry leading service provider? For further information on how to get involved, please contact Alexsandra Russo on: alexsandra.russo@haymarket.com or call +44 (0)20 8267 4991. Cancellation Date: 15 October 2015 Conference code: 17013152153 4th Annual Half-Day Conference And Networking Drinks