Lean Startup: Insider's Story
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The document discusses the Lean Startup methodology. Some key points: 1. Lean Startup advocates rapid prototyping and customer feedback to quickly test assumptions and evolve products faster than traditional methods. 2. It encourages frequent releases, often multiple times per day, to incorporate customer input through practices like continuous deployment. 3. A central tenet is reducing waste by increasing customer contact to test assumptions early and avoid incorrect directions. This aims to decrease the time to find product-market fit. 4. The document then provides an example story of a company applying Lean Startup tactics like prototyping ideas, using metrics to analyze customer behavior and decisions, and remaining flexible to change based on learning.
![WTF =
wikipedia to fools
Lean Startup is a concept coined (and trademarked) by Eric Ries. Ries writes that lean startups are born out of the following three trends:
1. use of free and open source software,
2. application of agile software development methods, and
3. ferocious customer-centric rapid iteration, as exemplified by the Customer Development process[1].
Lean Startup initially advocates the creation of rapid prototypes designed to test market assumptions, and uses customer feedback to evolve them much faster than via more traditional software
engineering practices, such as the Waterfall model. It is not uncommon to see Lean Startups release new code to production multiple times a day[2], often using a practice known as Continuous
Deployment[3].
According to the New York Times, "The term 'lean start-up' was coined by Mr. Ries, 31, an engineer, entrepreneur and blogger. His inspiration, he says, was the lean manufacturing process, fine-
tuned in Japanese factories decades ago and focused on eliminating any work or investment that doesnʼt produce value for customers." [4]
Lean Startup is sometimes described as Lean Thinking applied to the entrepreneurial process[5]. A central tenet of Lean Thinking is to reduce waste. Lean Startup processes reduce waste by
increasing the frequency of contact with real customers, therefore testing and avoiding incorrect market assumptions as early as possible[6]. This approach attempts to improve on historical
entrepreneurial tactics by reducing the work required to assess assumptions about the market, and to decrease the time it takes a business to find market traction. This is referred to as Minimum
Viable Product.
In The Entrepreneur's Guide to Customer Development, Brant Cooper and Patrick Vlaskovits add a fourth element, and that is the use of powerful, low-cost and easy-to-use analytics. While some
characteristics of lean startups have been practiced for years, the confluence of these trends is a recent phenomenon and offers the potential for unprecedented "speed of iteration" or "number of
learning cycles per dollar" as business hones in on product-market fit[7].
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Lean Startup: Insider's Story
- 1. Lean Start-up Insider’s Story http://squeek.ru
- 2. Bayram Annakov Oleg Parinov crazy CEO JDI Project Manager
- 3. WTF is start-up? WTF is lean?
- 4. WTF = wikipedia to fools Lean Startup is a concept coined (and trademarked) by Eric Ries. Ries writes that lean startups are born out of the following three trends: 1. use of free and open source software, 2. application of agile software development methods, and 3. ferocious customer-centric rapid iteration, as exemplified by the Customer Development process[1]. Lean Startup initially advocates the creation of rapid prototypes designed to test market assumptions, and uses customer feedback to evolve them much faster than via more traditional software engineering practices, such as the Waterfall model. It is not uncommon to see Lean Startups release new code to production multiple times a day[2], often using a practice known as Continuous Deployment[3]. According to the New York Times, "The term 'lean start-up' was coined by Mr. Ries, 31, an engineer, entrepreneur and blogger. His inspiration, he says, was the lean manufacturing process, fine- tuned in Japanese factories decades ago and focused on eliminating any work or investment that doesnʼt produce value for customers." [4] Lean Startup is sometimes described as Lean Thinking applied to the entrepreneurial process[5]. A central tenet of Lean Thinking is to reduce waste. Lean Startup processes reduce waste by increasing the frequency of contact with real customers, therefore testing and avoiding incorrect market assumptions as early as possible[6]. This approach attempts to improve on historical entrepreneurial tactics by reducing the work required to assess assumptions about the market, and to decrease the time it takes a business to find market traction. This is referred to as Minimum Viable Product. In The Entrepreneur's Guide to Customer Development, Brant Cooper and Patrick Vlaskovits add a fourth element, and that is the use of powerful, low-cost and easy-to-use analytics. While some characteristics of lean startups have been practiced for years, the confluence of these trends is a recent phenomenon and offers the potential for unprecedented "speed of iteration" or "number of learning cycles per dollar" as business hones in on product-market fit[7]. [edit]
- 5. Our story
- 6. Nov 2010 Mobile Ad
- 7. Mobile Ad Developer Advertiser Advertising Network
- 9. Two-sided market more... Developer Advertiser more...
- 10. Others
- 11. Insight #1 Focus
- 12. Focus on developers Mar 2011 We need a success story
- 13. Change of plans!
- 14. Change of plans! - security systems
- 15. Change of plans! - security systems - online project management
- 16. Change of plans! - security systems - online project management - first personal computers
- 17. Change of plans! - security systems - online project management - first personal computers - collection of links to research papers
- 18. Change of plans! - security systems - online project management - first personal computers - collection of links to research papers - online game
- 19. Change of plans! - security systems - online project management - first personal computers - collection of links to research papers - online game - printer drivers
- 20. Squeek Apr 2011 Get in touch with people nearby
- 22. Insight #2 Understand your market
- 23. First user testing Apr 2011 Be closer to user
- 24. First user testing Apr 2011 Be closer to a user
- 25. What is happening? How many people? What are they doing? May What is the cost of ad 2011 campaigns?
- 27. Customers (users) funnel iPhone users Visited the site Downloaded the app Opened the app Wrote the first message Visited more than once
- 28. Customers acquisition iPhone users Visited the site Downloaded the app Opened the app Wrote the first message Visited more than once
- 29. Retention iPhone users Visited the site Downloaded the app Opened the app Wrote the first message Visited more than once
- 30. next steps in counting • lifetime value of a customer (LTC) • crash rate • revenue/acquisition cost
- 31. Insight #3 Count everything and double-check There is no product feature without counting
- 32. «Zero problem» People need people to talk to May 2011
- 33. Tactics Feel free not to choose Push notifications Invite
- 36. Action items
- 37. Flexibility Market Changes Fails
- 38. Tools for flexibility • Mock-ups and prototypes • A/B testing • Business models
- 39. Mock-ups • Mock Flow • Simple Diagrams • Post-its
- 40. A/B testing Hard to decide? Test both!
- 41. A/B for e-mail
- 42. Business model
- 43. Lean Start-up idea prototype test
- 44. idea • brainstorm • self-usage • ask!
- 45. prototype • developing new product • adding new feature • can we test our idea without implementing?
- 46. test • give it to the market • take data how the customers use the feature (what indicators?) • decide the necessity of the feature
- 47. example: share button Idea: let the users share the room to their friends Prototype: share button to facebook or vkontakte wall, to twitter or via email Test: nobody uses the button
- 48. example: topics Idea: people need topics for discussion Prototype: creating rooms the number of for different topics messages per day Test: how many people discussed topics Decision: let’s create topics
- 49. Next step for topics • How we can test without implementing and waiting? • We have got Squeek - a dolphin bot • Let the bot give the topic (or ask about it) • How can we evaluate the result?
- 50. Summary • Be flexible • Test your ideas on the market • Analyze the data • and...