Lean UX for Agile Teams
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My slides from my talk at Agile Austin, March 2013. The talk covered key concepts from the book "Lean UX", written by Jeff Gothelf and me, and available here: www.leanuxbook.com
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Lean UX for Agile Teams
- 1. March 11, 2013 Lean UX for Agile Teams Jeff Gothelf Josh Seiden www.neo.com
- 2. Me and my #hashtags Josh Seiden www.neo.com @jseiden @neo_innovation #leanUX #leanStartup
- 4. The Lean UX Cycle State your desired outcomes Ideas Declare your assump2ons Hypothesize: write the test first Learn Build Design an Experiment Make an MVP Get out of the building Team synthesis Data Product Repeat Measure
- 5. AGENDA 1. MANAGE OUTCOMES 2. FREEDOM TO EXPERIMENT 3. CONTINUOUS LEARNING 5
- 6. 1 MANAGE OUTCOMES 6
- 7. Output
- 8. Outcome
- 9. Impact
- 10. Many companies manage to output. Instead, focus on outcomes. Don’t make teams responsible for impact.
- 11. Case Study: TheLadders 14%
- 14. Case Study: TheLadders 63%
- 15. 2 FREEDOM TO EXPERIMENT 15
- 16. Kill
- 17. Pivot
- 18. Double-down
- 19. 2. Freedom to experiment….and fail 1. Run small, low-risk experiments 2. Refine your hypotheses 3. Reward learning (aka failure) 4. Make decisions based on objective observations
- 20. Case Study: Social Media Benchmarking Observed: Small business owners want to use social media for marketing but don’t know how. Hypothesis: They would pay for a service that provides benchmarking data from their peers. 20
- 21. What’s the smallest thing we can build? 21
- 22. Don’t design a product, design an experiment. 22
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- 27. 3 CONTINUOUS LEARNING 27
- 28. Reduce Inventory, Risk and Waste This is No one going to clicked. be BIG! Make a design MONTHS Get feedback from market decision HOURS Concept credit: @clevergirl
- 29. A system built on continuous learning Risk Learning! Diagram concept: @clevergirl 29
- 30. 3. Continuous learning 1. Instrument your software to measure usage 2. Build a process that includes the customer (regularly) 3. Combine the what (quantitative) with the why (qualitative) for a holistic view of your product
- 31. AGENDA 1. MANAGE OUTCOMES 2. FREEDOM TO EXPERIMENT 3. CONTINUOUS LEARNING 31
- 32. THANK YOU! @jboogie | @jseiden www.leanuxbook.com www.neo.com 32