Lecture 7, sponsorship
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This document outlines the schedule and expectations for group projects in a Sports PR lecture at the University of Cincinnati. It lists the topics and presentation dates for individual current event presentations. It then provides the schedule and expectations for group projects, including topics like FC Cincinnati's eSports team and a sports book opening at a casino. The document concludes with discussion questions about sponsoring sporting events, including why companies engage in sponsorship, how to leverage it, and metrics to measure success.
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Lecture 7, sponsorship
- 1. Sports PR Lecture: 3.10.2020 University of Cincinnati By Jackie Reau
- 2. Quiz
- 3. Current Event Schedule Choose a topic based on the subject provided Cite two sources in your research Create a presentation with at least three PP slides to share in class on your assigned date
- 4. Schedule March 10: Jordan Garman Topic: Revenue Model of March Madness (men’s basketball tournament) March 10: Nathan Hericks Topic: Ideas for growing attendance at women’s college basketball games March 10: Maddi Larre Topic: Was Women’s World Cup a success in France? March 24: Alex Horton Topic: How the NBA uses innovation to grow revenue, relevance March 24: Albert Kalala Topic: How World Cup 2026 will change the game of soccer in North America
- 5. Schedule March 31: Dan O’Callaghan Topic: Marketing the New Orleans Saints, strategies and tactics March 31: Oland Remington Topic: Sports betting in America and the changing landscape March 31: Dillon Scammon Topic: How does the NHL Winter Classic choose its host cities April 7: Brendan Wilson Topic: How sports agents market their clients April 7: Christopher Wolary Topic: How will the Summer Game 2020 be different
- 6. Expectations of Group Projects -Working knowledge of topic for presentation by all group members -Power Point presentation with visuals and at least three sources -Create a media event to announce the findings of your research on your topic to make it timely news -Write a media alert, news release and 140 character tweet to support the event to be presented in class
- 7. Group Projects Schedule April 7: Bryant, Davidson, Davis, Hericks Topic: FC Cincinnati launches eSports team of amateurs April 7: Elkin, Gaede, Garman, Horton Topic: Sports Book opens at Hard Rock Casino Cincinnati April 7: Kalala, O’Callaghan, Oland, Scammon Topic: Cincinnati is named a Host City for World Cup 2026 April 15: Larre, Wilson, Wolary Topic: UC Men’s Basketball advances to Final Four
- 8. Sponsorship of Sporting Events
- 9. Sponsorship of Sporting Events Why should a company engage in sports sponsorship? How should the company leverage a sports sponsorship to drive business objectives? What are most important factors in deciding on a sponsorship? What are ways to activate a sponsorship to engage target audience? What metrics should company measure in a sponsorship to understand success/opportunities?
- 10. Growing Revenue of the Western & Southern Open by $1 million Sponsorship ($15 million, including $ million title sponsor) Ticket Sales (95% capacity) Food & Beverage vendors (give tournament % of gross sales) Premium parking (300 spots @ $1,000 per spot for the week) How can we grow revenue by $1 million in 2020?