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Macroeconomics
Lecture 2
Wealth Creation
Questions?
1. Where is the iPhone made?
2. Can you drop an exam in this class?
3. What percentage score do you have to earn in order to get a C+
4. What day is our first exam?
5. Is scarcity the same thing as poverty?
6. How many hours a week will you invest on homework for this class?
7. What does it mean to optimize your tradeoffs?
8. What percent of the working population were farmers in the U.S. in 1800?
9. What is the ultimate resource?
10. How many people were on the planet in 1800?
11. According to Angus Maddison, when did the world change?
12. Where was the iPhone designed ( trick question)
13. Who is Malcom McLean (Google question)
Student
Introductions
What does it
cost to ship
an iPhone
from China
to the U.S?
What does it cost to ship an iPhone from China to the U.S.?
54¢
450,000 iPhones cost about $242,000 to charter
Fuel accounting for more than half the expense. 44,700 gallons
Does
Saudi Arabia
help make
iPhones?
How many
miles does
an iPhone
travel before
you get it?
Lecture2
Two cameras, a video recorder,
a digital compass, a satellite-
navigation system, a barometer,
a fingerprint scanner, a high-
resolution color display, an LED
flashlight, touch sensors, a
stereo system, a motion sensor/
game controller, encryption
circuits, an array of radio
transmitters that connect via
WiFi, Bluetooth and near-field
communication bands, and,
last and also least, the guts of a
cellular telephone.
How many
miles does
an iPhone
travel before
you get it?
500,000 miles
https://www.wired.com/2016/04/iphones-500000-mile-journey-pocket/
Defeat
Darkness
Lecture2
58 Hours
41.5 Hours
1750 B.C.
3 Hours
1800
2 Hours
1850
Whale oil for light
Demand increases
Whales are common property
Run out of whales
Price of lamp oil goes up
Look for substitutes
Samuel Kier
Pennsylvania
USA
1840s
Salt Mine
Oil
byproduct
Lecture2
Petroleum
Latin
petra - rock
oleum - oil
George H. Bissell
Benjamin Stillman
Yale University
First to distill
petroleum into
parts or fractions
distill is to heat up
and capture vapor
at different
temperatures
BISSELL REPORT
Your company have in their
possession a raw material from
which, by simple and not
expensive process, they may
manufacture very valuable
products.
It is worthy of note that my
experiments prove that nearly
the whole of the raw product
may be manufactured without
waste, and this solely by a well-
directed process which is in
practice in one of the most
simple of all chemical
processes.”Professor Benjamin Sillman
Yale College
Products Degrees C. Carbon
liquified petroleum gas 20 1 - 4
chemical, naphtha 70 5 - 9
gasoline 120 5 - 10
jet fuel, kerosene, paraffin 170 10 - 16
diesel 270 14-20
lubricants, oils, waxes, polishes 320 20 - 50
ships, factories, heating 370 20 - 70
bitumen, roads, roofs 400 >70
Lecture2
George H. Bissell
Needed
Financial Capital:
incorporation laws
and investors
Pennsylvania Rock-
Oil Company
Used Stillman
Report
Lecture2
Colonel Drake
August 27, 1859
Colonel Drake
Titusville, Pennsylvania
USA
Lecture2
Kerosene
Greek
“wax”
Gasoline and
Diesel
Dangerous
byproducts
1883
Innovation
Electric Light Bulb
1/4 the the price of
Kerosene light
Nikolaus Otto
1867
Germany
Charles Duryea
1892
First gasoline-powered car
Rudolph Diesel
French - German
reads a book by
Sadi Carnot
1881 patent
ice maker
At first, his submission
is declined as being "not
original", however, after
an appeal, a patent is
granted on February 28,
1892.
Has 15 years of
protection
Receives patents in
Germany, United States,
and England
Financial Capital
Maschinefabrik Augsburg
John D. Rockefeller


Buys first refinery
1865
Starts Standard Oil
1870
Controls 90% of
U.S. oil market
1890
Standard Oil
Blue Barrel of Oil


bbl
42 U.S. gallons
159 liters
allow for
evaporation and
leakage to 40 gallons
Henry Ford


automobile
innovator
Starts Ford Motor
Company
1903
1908
Model T Ford
Lecture2
Lecture2
Henry Ford


“If I had asked
people what they
wanted, they would
have said faster
horses.”
Ford
Cars
Rockefeller
Gasoline
Wright
Brothers
Lecture2
December 17, 1903
Lecture2
Lecture2
Lecture2
Hans von Ohain
German
1939
Gas Turbine
Gas Turbine
Frank Whittle
U.K.
May 15, 1941
First Jet Aircraft
Flight
Kerosene Fuel
Whales to 747s
Profit attracts Innovation
Time
$ Innovation drops cost
allowing price to
also drop
Price
Innovation
Innovation
Innovation
Innovation
Cost
What is Wealth?
What People Want
How is
wealth
created?
Productivity
Output
divided by
Input
Anything that helps you
create wealth
What is Capital?
Intellectual
Financial Physical
Human
Culture
Entrepreneur
trust
knowledge
skills
personality
health
relationships
natural resources
time
buildings
equipment
things than make things
money and risk
savers and borrowers
time is money
(1+r)n
insurance  
limited liability corporations
ideas
technology
methods
Entrepreneurs
Cultural
Human
Physical
Intellectual
Financial
Six Types of Capital
Entreprenural Capital
creates better things by
combining capital in
new and different ways
Cultural
Capital
Worldview
Political
Legal
Economic
How people
view and treat other
people
Expectations
Cultural Capital
Property Rights
Rule of Law
Political Stability
No peace ... No prosperity
Cultural Capital
Lady
Justice
Weight of the
evidence
versus
Status of the
parties

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