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Lee Rainie - The new impact of libraries

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The document summarizes key findings from recent Pew Internet Project reports about changing digital media behaviors and their impact. It discusses how: 1) Only 4% of Facebook users actually derive pleasure from using the site, with most feeling despair upon logging in. 2) Mobile internet access is widespread, with 89% of adults owning phones and 46% owning smartphones. 3) Social media engagement is common, with 59% of adults using sites like Facebook and 16% using Twitter. 4) These trends are changing how knowledge is accessed, shared and influenced as information becomes more pervasive, participatory and networked through various online platforms.

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The New Impact of Libraries Netherlands Library Association November 15, 2012 Lee Rainie: Director, Pew Internet Project Email: Lrainie@pewinternet.org PewInternet.org
What is the Pew Internet Project? A comprehensive and groundbreaking new report Number Of Users released Monday by the Pew Research Center’s Internet and American Life Project has found that Who Actually only“As itusers of Facebook derive pleasure of any .... four turns out, the vast majority of human kind from the to become depressed when they beings tend popular social networking website. Enjoy Facebook see the past five the report, the life summarized According to years of their remainder of the 950 million people registered with Facebook, Down To 4 right there in front of them in a sad little despite using the site on a regular basis, take no timeline,” said lead researcher John Elliott. joy in doing so, and in fact feel a profound sense of hopelessness and despair immediately upon logging in…
The traits of networked information • Pervasively • Linked generated • Social currency • Pervasively • Multi-platformed consumed • Real-time and • Portable timeless • Personal • More quickly • Participatory generated and • Continually edited delivered
Digital Revolution 1: Broadband Internet (85%) and Broadband at home (66%)
Networked creators and curators (among internet users) • 69% are social networking site users • 59% share photos and videos • 46% creators; 41% curators • 37% contribute rankings and ratings • 33% create content tags • 30% share personal creations • 26% post comments on sites and blogs • 16% use Twitter • 14% are bloggers • 18% (of smartphone owners) share their locations; 74% get location info and do location sharing
Impact on knowledge • Rise of “fifth estate” of civic and community actors (including citizen “vigilantes”) • The zone of legitimate argumentation expands • Information becomes “networked” through links, crowdsourcing, perpetual editing/feedback
Revolution 2: Mobile – 89% of adults 46% smartphones 321.7 Total U.S. population: 315.5 million 2012
Rise of e-reading devices >One third of American adults own at least one device Ebook reader Tablet 30% 25% 22% 20% 19% 19% 12% 10% 10% 10% 8% 6% 5% 5% 4% 4% 3% 3% 2% 0% Apr-09 Sep-09 May-10 Sep-10 Nov-10 May-11 Dec-11 Jan-12 Aug-12
Apps > 50% of adults 50% % of cell owners who have 43% 40% downloaded apps 38% 30% 29% 22% 20% 10% 0% Sept 2009 May 2010 August 2011 April 2012
Impact on knowledge • Information becomes pervasive – a “third skin” • Augmented reality highlights the merger of data world and real world • Attention zones change – “Continuous partial attention” – Deep dives – Info snacking
Digital Revolution 3 Social networking – 59% of all adults 18-29 30-49 50-64 65+ 100% 86% 87% 92% % of internet users 80% 76% 67% 68% 73% 60% 61% 49% 48% 49% 57% 40% 47% 25% 29% 25% 38% 20% 26% 9% 8% 11% 7% 4% 13% 6% 7% 0% 1% 2005 2006 2007 2008 2009 2010 2011 2012
Impact on knowledge • Composition and character of people’s social networks change AND they become important channels of learning and influence • Amateur experts sit aside credentialed experts • Organizations can become “helper nodes” in people’s networks
6 questions for librarians 1. What “business” are you in? 2. What’s the franchise? What’s the commodity? 3. What’s the social media/social networking play? 4. What’s the mobile play? 5. What’s the gift economy play? 6. What is the analytics play? (metrics of success)
Be not afraid
Thank you!

More Related Content

Lee Rainie - The new impact of libraries

  • 1. The New Impact of Libraries Netherlands Library Association November 15, 2012 Lee Rainie: Director, Pew Internet Project Email: Lrainie@pewinternet.org PewInternet.org
  • 2. What is the Pew Internet Project? A comprehensive and groundbreaking new report Number Of Users released Monday by the Pew Research Center’s Internet and American Life Project has found that Who Actually only“As itusers of Facebook derive pleasure of any .... four turns out, the vast majority of human kind from the to become depressed when they beings tend popular social networking website. Enjoy Facebook see the past five the report, the life summarized According to years of their remainder of the 950 million people registered with Facebook, Down To 4 right there in front of them in a sad little despite using the site on a regular basis, take no timeline,” said lead researcher John Elliott. joy in doing so, and in fact feel a profound sense of hopelessness and despair immediately upon logging in…
  • 3. The traits of networked information • Pervasively • Linked generated • Social currency • Pervasively • Multi-platformed consumed • Real-time and • Portable timeless • Personal • More quickly • Participatory generated and • Continually edited delivered
  • 4. Digital Revolution 1: Broadband Internet (85%) and Broadband at home (66%)
  • 5. Networked creators and curators (among internet users) • 69% are social networking site users • 59% share photos and videos • 46% creators; 41% curators • 37% contribute rankings and ratings • 33% create content tags • 30% share personal creations • 26% post comments on sites and blogs • 16% use Twitter • 14% are bloggers • 18% (of smartphone owners) share their locations; 74% get location info and do location sharing
  • 6. Impact on knowledge • Rise of “fifth estate” of civic and community actors (including citizen “vigilantes”) • The zone of legitimate argumentation expands • Information becomes “networked” through links, crowdsourcing, perpetual editing/feedback
  • 7. Revolution 2: Mobile – 89% of adults 46% smartphones 321.7 Total U.S. population: 315.5 million 2012
  • 8. Rise of e-reading devices >One third of American adults own at least one device Ebook reader Tablet 30% 25% 22% 20% 19% 19% 12% 10% 10% 10% 8% 6% 5% 5% 4% 4% 3% 3% 2% 0% Apr-09 Sep-09 May-10 Sep-10 Nov-10 May-11 Dec-11 Jan-12 Aug-12
  • 9. Apps > 50% of adults 50% % of cell owners who have 43% 40% downloaded apps 38% 30% 29% 22% 20% 10% 0% Sept 2009 May 2010 August 2011 April 2012
  • 10. Impact on knowledge • Information becomes pervasive – a “third skin” • Augmented reality highlights the merger of data world and real world • Attention zones change – “Continuous partial attention” – Deep dives – Info snacking
  • 11. Digital Revolution 3 Social networking – 59% of all adults 18-29 30-49 50-64 65+ 100% 86% 87% 92% % of internet users 80% 76% 67% 68% 73% 60% 61% 49% 48% 49% 57% 40% 47% 25% 29% 25% 38% 20% 26% 9% 8% 11% 7% 4% 13% 6% 7% 0% 1% 2005 2006 2007 2008 2009 2010 2011 2012
  • 12. Impact on knowledge • Composition and character of people’s social networks change AND they become important channels of learning and influence • Amateur experts sit aside credentialed experts • Organizations can become “helper nodes” in people’s networks
  • 13. 6 questions for librarians 1. What “business” are you in? 2. What’s the franchise? What’s the commodity? 3. What’s the social media/social networking play? 4. What’s the mobile play? 5. What’s the gift economy play? 6. What is the analytics play? (metrics of success)

Editor's Notes

  1. “The New Impact of Librarians” The theme of the anniversary conference on Thursday, November 15, is: ImPact : Information that really matters.Information Professionals matter because we see to it that our users/customers get THE information that works for them. We want to stress the impact that information professionals have (or can/should have) in organizations, and that with their searching, structuring, analyzing etc. of the right and reliable information, companies can save lots of money (due to saving on time that people lose now in finding the right information for their work and decision making) and make better decisions.
  2. http://www.theonion.com/articles/number-of-users-who-actually-enjoy-facebook-down-t,29503/?ref=auto
  3. This is the way Pew Internet measures content creation….