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Les 7 lois des e-mails de vente très efficaces - Webinar

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Elric Legloire
Elric Legloire

Gong et Clari viennent de faire un webinar sur les 7 lois des e-mails de vente très efficaces. Dedans y'a des exemples concrets des 7 lois.

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7 Laws of Highly Effective Sales Emails Book more meetings and close deals with these laws.
Devin Reed Head of Content Strategy Kyle Coleman VP, Revenue Growth & Enablement
● Importance of constructing the winning email ● The 7 laws of highly effective sales emails ● Why these 7 laws matter ● Deep Dive ○ Groundbreaking data from Gong ○ Email examples ● Giveaway! Table of Contents
Did you know? 306.4 B emails are sent out everyday The average worker receives 120 emails every day And of that? Only 25% are opened
Why does this matter to you?
Set More Meetings Move Deals Forward Faster Close More Deals These 7 Laws Will Help You...
LAW #1Don’t Use ROI in Cold Emails
Les 7 lois des e-mails de vente très efficaces - Webinar
Hi Kyle, A lot of people ask me if a something partnership will work for them. The short answer is yes. A partnership with something is a direct line into a community of 300,000 product managers. In fact, one out of every five product leaders is a member of our community. As a marketing leader, how would you like to speed up our sales velocity by 29%, increase your leads by 40% and 10X your ROI? Check out how our team at something helped Amplitude do just that in this case study. Are you free on Wednesday morning for a quick chat? Or, use my Calendly. Best, What these emails look like....
LAW #2Don’t Ask for Time in Cold Outreach
Les 7 lois des e-mails de vente très efficaces - Webinar
What these emails look like... Hello Kyle, I just wanted to follow up to see what you thought about something data and how to identify the In-Market accounts using the same. I’d love the opportunity to tell you a few of my ideas over a 15-minute call. Are you free next Thursday? If so, feel free to book some time on my calendar: Calendar Link I would love to share our something Datasheet for a Friday read. Have a good weekend and hope to talk to you next week.
Instead... Build your business case with before-and-after stories Before 1,000 leads per month 10% Lead-to-Opp conversion 20% Opp Close Rate Average Deal Size: 10K After 1,000 leads per month 12% Lead-to-Opp conversion 22% Opp Close Rate Average Deal Size: 11K Result $200k per month (20 deals, $10k each) Result $290,400/month (24.6 deals, $11k each)
The buyer just entered the sales cycle, which CTA should you use in the email? 🔘 Open-Ended: do you have time next week to meet? 🔘 Specific: are you available to meet Tuesday at 4 PM? 🔘 Interest: are you interested in learning more about X? POLL
LAW #3Ask for Time for In-Pipeline Opportunities
Les 7 lois des e-mails de vente très efficaces - Webinar
LAW #4Do Single-Thread Email Follow-Ups After Group Calls
Response rates are highest at 2 recipients then decline. Once the group is 3 participants or more, move to single-threaded emails for follow-up.
LAW #5Use Email Engagement to Forecast Your Deals
Les 7 lois des e-mails de vente très efficaces - Webinar
Winning deals see a 753% increase in email exchanges as they zero in on a signature versus closed-lost deals
LAW #6Make It About Them
Law #6: Make It About Them General Terms Our clients Users [COMPANY NAME] You You’ll Your team vs. vs. vs. Pronouns to Use
LAW #7Use Words That Sell
Law #7: Use Words That Sell Their Name “Imagine closing the gap between your top reps, and everyone else. “Imagine” Talk about the valuable tasks and ‘jobs’ the product will help the customer do. Use Case Verbiage Use crisp, decisive, strong language: “Definitely”, “Certainly”, “We can do that”. Decisive Language and Words People have been telling you “a person’s favorite sound in the world is the sound of their own name” since the early 1900s.
Don’t be afraid to experiment with words
● Using ROI language and time in cold emails decreases success rate. Instead, focus on interest and outcomes. ● Follow up individually with each meeting participant after a group call. This will lead to more email engagement to help you forecast your deals. ● Focus on pronoun-heavy emails and keywords that sell to personalize the customer experience. Recap
If you enjoyed this presentation, would you want to set up a conversation with our team? 🔘 Yes 🔘 No 🔘 I’ll have to think about it. POLL
Post a Linkedin post with your favorite takeaway, and we’ll pick two people for an email feedback session. *Don’t forget to tag Gong! GIVEAWAY
P.S. Follow Gong on LinkedIn All attendees will receive a list of 7 Laws of Highly Effective Sales Emails in the follow up email w/the recording Forecasting a nightmare? Hit up Clari.com/demo

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Les 7 lois des e-mails de vente très efficaces - Webinar

  • 1. 7 Laws of Highly Effective Sales Emails Book more meetings and close deals with these laws.
  • 2. Devin Reed Head of Content Strategy Kyle Coleman VP, Revenue Growth & Enablement
  • 3. ● Importance of constructing the winning email ● The 7 laws of highly effective sales emails ● Why these 7 laws matter ● Deep Dive ○ Groundbreaking data from Gong ○ Email examples ● Giveaway! Table of Contents
  • 4. Did you know? 306.4 B emails are sent out everyday The average worker receives 120 emails every day And of that? Only 25% are opened
  • 6. Set More Meetings Move Deals Forward Faster Close More Deals These 7 Laws Will Help You...
  • 7. LAW #1Don’t Use ROI in Cold Emails
  • 9. Hi Kyle, A lot of people ask me if a something partnership will work for them. The short answer is yes. A partnership with something is a direct line into a community of 300,000 product managers. In fact, one out of every five product leaders is a member of our community. As a marketing leader, how would you like to speed up our sales velocity by 29%, increase your leads by 40% and 10X your ROI? Check out how our team at something helped Amplitude do just that in this case study. Are you free on Wednesday morning for a quick chat? Or, use my Calendly. Best, What these emails look like....
  • 10. LAW #2Don’t Ask for Time in Cold Outreach
  • 12. What these emails look like... Hello Kyle, I just wanted to follow up to see what you thought about something data and how to identify the In-Market accounts using the same. I’d love the opportunity to tell you a few of my ideas over a 15-minute call. Are you free next Thursday? If so, feel free to book some time on my calendar: Calendar Link I would love to share our something Datasheet for a Friday read. Have a good weekend and hope to talk to you next week.
  • 13. Instead... Build your business case with before-and-after stories Before 1,000 leads per month 10% Lead-to-Opp conversion 20% Opp Close Rate Average Deal Size: 10K After 1,000 leads per month 12% Lead-to-Opp conversion 22% Opp Close Rate Average Deal Size: 11K Result $200k per month (20 deals, $10k each) Result $290,400/month (24.6 deals, $11k each)
  • 14. The buyer just entered the sales cycle, which CTA should you use in the email? 🔘 Open-Ended: do you have time next week to meet? 🔘 Specific: are you available to meet Tuesday at 4 PM? 🔘 Interest: are you interested in learning more about X? POLL
  • 15. LAW #3Ask for Time for In-Pipeline Opportunities
  • 17. LAW #4Do Single-Thread Email Follow-Ups After Group Calls
  • 18. Response rates are highest at 2 recipients then decline. Once the group is 3 participants or more, move to single-threaded emails for follow-up.
  • 19. LAW #5Use Email Engagement to Forecast Your Deals
  • 21. Winning deals see a 753% increase in email exchanges as they zero in on a signature versus closed-lost deals
  • 23. Law #6: Make It About Them General Terms Our clients Users [COMPANY NAME] You You’ll Your team vs. vs. vs. Pronouns to Use
  • 25. Law #7: Use Words That Sell Their Name “Imagine closing the gap between your top reps, and everyone else. “Imagine” Talk about the valuable tasks and ‘jobs’ the product will help the customer do. Use Case Verbiage Use crisp, decisive, strong language: “Definitely”, “Certainly”, “We can do that”. Decisive Language and Words People have been telling you “a person’s favorite sound in the world is the sound of their own name” since the early 1900s.
  • 26. Don’t be afraid to experiment with words
  • 27. ● Using ROI language and time in cold emails decreases success rate. Instead, focus on interest and outcomes. ● Follow up individually with each meeting participant after a group call. This will lead to more email engagement to help you forecast your deals. ● Focus on pronoun-heavy emails and keywords that sell to personalize the customer experience. Recap
  • 28. If you enjoyed this presentation, would you want to set up a conversation with our team? 🔘 Yes 🔘 No 🔘 I’ll have to think about it. POLL
  • 29. Post a Linkedin post with your favorite takeaway, and we’ll pick two people for an email feedback session. *Don’t forget to tag Gong! GIVEAWAY
  • 30. P.S. Follow Gong on LinkedIn All attendees will receive a list of 7 Laws of Highly Effective Sales Emails in the follow up email w/the recording Forecasting a nightmare? Hit up Clari.com/demo