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Lessons Of Innovation Idris Mootee

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Idris Mootee
Idris Mootee

This document outlines 10 lessons of innovation based on experience in the field. The lessons are: 1) Innovation involves selling ideas as well as inventing them. 2) Brainstorming needs structure and rules. 3) Creativity is not the same as innovation, which builds on creative ideas. 4) There is no single clear or simple path to innovation. 5) Innovation occurs at the intersection of unrelated ideas. 6) Innovation requires respectful but intense debate of ideas. 7) Innovation benefits from critical evaluation of flaws and failures. 8) Innovation has its own visual and verbal methods of communicating ideas. 9) Prototyping and failing early are important to innovation. 10) Intrinsic motivation, not money, drives radical

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10 Lessons of Innovation Experience from the field. Idris Mootee CEO Idea Couture Inc.
#1 a big part of innovation is about selling, not just inventing
#2 innovation needs brainstorming and brainstorming needs rules
#3 creativity is not innovation. innovation is built upon creative assets
#4 there’s no “clear” path or “clean” solution
#5 innovation occurs at the intersection of previously unconnected and unrelated planes of thought
#6 innovation is like fencing. You need to learn to fight like a gentleman Innovation happens when people respect each other -- but fight like crazy over their ideas. It’s for fencers only.
#7 innovation requires a few grumpy people They are good at finding flaws and better at pulling the plug and stopping organizations from throwing good money after bad
#8 innovation requires its own visual verbal language A drawing and picture says a thousand words. A journal to put down your thoughts visually will allow you to think about your ideas from various angles, and create clarity of thought.
#9 prototype a lot, fail often, and fail early
#10 money should never come first “People engage in radical innovation not because they get paid for it, but because they want to.” - Gene Meieran, Intel Fellow
thank you 10 Lessons of Innovation Thank you. innovation playground www.mootee.typepad.com www.ideacouture.com

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Lessons Of Innovation Idris Mootee

  • 1. 10 Lessons of Innovation Experience from the field. Idris Mootee CEO Idea Couture Inc.
  • 2. #1 a big part of innovation is about selling, not just inventing
  • 3. #2 innovation needs brainstorming and brainstorming needs rules
  • 4. #3 creativity is not innovation. innovation is built upon creative assets
  • 5. #4 there’s no “clear” path or “clean” solution
  • 6. #5 innovation occurs at the intersection of previously unconnected and unrelated planes of thought
  • 7. #6 innovation is like fencing. You need to learn to fight like a gentleman Innovation happens when people respect each other -- but fight like crazy over their ideas. It’s for fencers only.
  • 8. #7 innovation requires a few grumpy people They are good at finding flaws and better at pulling the plug and stopping organizations from throwing good money after bad
  • 9. #8 innovation requires its own visual verbal language A drawing and picture says a thousand words. A journal to put down your thoughts visually will allow you to think about your ideas from various angles, and create clarity of thought.
  • 10. #9 prototype a lot, fail often, and fail early
  • 11. #10 money should never come first “People engage in radical innovation not because they get paid for it, but because they want to.” - Gene Meieran, Intel Fellow
  • 12. thank you 10 Lessons of Innovation Thank you. innovation playground www.mootee.typepad.com www.ideacouture.com

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