Digital Influence: Social Capital, Social Currency and Personal Branding
- 2. “Ask not what your country can do for you; ask what you can do for your country…’
- 4. THE REAL QUESTION IS… WHAT CAN YOU DO FOR YOUR FUTURE?
- 12. What you say here, contributes to your social capital
- 13. A credit score for THE SOCIAL WEB
- 16. WE ARE MEASURED BY WHAT WE SAY AND THE COMPANY WE KEEP
- 21. WHAT WORKS AGAINST YOU ALSO WORKS FOR YOU!
- 22. social capital
- 25. The collective value of all 'social networks' and the inclinations that arise from these networks to do things for each other -Robert Putnam
- 26. Social capital can be measured by the amount of trust and "reciprocity" in a community or between individuals -Robert Putnam
- 27. Investment in social relations with expected returns in the marketplace - Nan Lin
- 28. Your stature within a community based on your investment in it. Measures: • Trust • Relationships • Reciprocity • Authority • Popularity • Recognition
- 31. Social Objects = Social Currency
- 32. THE CURRENCY OF SOCIAL MEDIA IS ACTION
- 33. social capital vs. influence
- 34. Influence is the ability to cause desirable and measurable actions and outcomes
- 35. Cause Effect Empathy Action Influence = Unites Cause and Effect
- 37. Reach Relevance
- 38. Reach Aspiration Authority Relevance
- 39. Reach Relevance
- 40. Interest Graph Reputation Context Popularity Authority Elements of Digital Reach/Rank Capital Influence Social Graph
- 42. Content Marketing: American Express American Express Open Forum Open Forum Content Marketing requires connecting people and touchpoints through creation, curation and engagement 2. Feature content on dedicated Twitter account 1. Seek influencers to contribute guest content to promote the brand and brand objectives 3. Create a landing page on Facebook to host dialogue 5. Run ad campaign that extends reach on Facebook and blogs 4. Contributors expand the audience through syndication
- 44. Ignorance is bliss…until it’s not
- 45. The future is YOURS TO SHAPE
- 46. WHAT ARE YOU GOING TO DO ABOUT IT?
- 47. balance
- 48. MAY I HAVE YOUR INTENTION PLEASE?
- 49. CREATE IT.
- 50. This box represents my opportunity to define my value
- 51. Your legacy is in your hands