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LightingRoadshow_Review Sheet 091916

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Mac McWeeney
Mac McWeeney

The Lighting Roadshow is a 24 foot mobile marketing trailer that educates California residents about energy efficient LED lighting and ENERGY Star options through interactive and hands-on demonstrations. It aims to build awareness of energy saving lighting products and drive traffic to retailers during holiday activations by allowing consumers to experience smart lighting controls and learn how new lighting technologies can be integrated into their home.

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LIGHTING ROADSHOW presented by:
The Lighting Roadshow presented by Energy Upgraded California is a 24 foot Mobile Marketing Trailer designed to engage and educate California residents on energy efficiency lighting and the value proposition of purchasing ENERGY Star LED lighting options. This hands-on and interactive experience drives traffic and builds awareness and demand for energy saving products. THE LIGHTING ROADSHOW is available for holiday retail activation!
Interactive lighting automation display for consumers to experience “hands-on” lighting controls via smart devices Tactile demonstration of how new lighting technology can be integrated into a consumer’s home Manufacturer kiosks showcasing the lighting technologies carried and sold by the retailer Knowledgeable staff to guide and educate consumers through the experience Tabling event in-store during activation Consumer data capture and couponing capabilities HIGHLIGHTS OF THE LIGHTING ROADSHOW

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LightingRoadshow_Review Sheet 091916

  • 2. The Lighting Roadshow presented by Energy Upgraded California is a 24 foot Mobile Marketing Trailer designed to engage and educate California residents on energy efficiency lighting and the value proposition of purchasing ENERGY Star LED lighting options. This hands-on and interactive experience drives traffic and builds awareness and demand for energy saving products. THE LIGHTING ROADSHOW is available for holiday retail activation!
  • 3. Interactive lighting automation display for consumers to experience “hands-on” lighting controls via smart devices Tactile demonstration of how new lighting technology can be integrated into a consumer’s home Manufacturer kiosks showcasing the lighting technologies carried and sold by the retailer Knowledgeable staff to guide and educate consumers through the experience Tabling event in-store during activation Consumer data capture and couponing capabilities HIGHLIGHTS OF THE LIGHTING ROADSHOW