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LINDSAY'S PORTFOLIO 2016

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Lindsay Mayhall

Lindsay Mayhall has extensive experience in marketing, branding, and business development. She has held senior marketing roles at several companies, including Everett Wade Enterprises, Aaron, Bell International, and San Diego Social Magazine. Her background includes developing integrated marketing campaigns, brand management, public relations, media relations, and strategic business consulting. She has a proven track record of growing revenue and achieving marketing goals for her employers.

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Lindsay Mayhall Dynamic Marketing Champion 619-867-1932 lindsay.mayhall@gmail.com
2 Table of Contents Lindsay Mayhall’s Resume 3-5 The Real Deals are a collaboration of promotional ads that targeted the most affluent communities in Colorado. All clients, ads, and distribution were created, designed, and distributed by the team that I integrated and guided to generate additional revenue for Everett Wade Enterprises 6-11 Created articles from content provided by the public relations department at Cubic Corporation when I worked as a consultant for SEM and SEO purposes. Articles were released to the international market to inform the public of the details associated to the government contracts obtained by Cubic 12-13 As the Senior Marketing Director at Aaron, Bell International I utilized popular search terminology to incorporate into the company’s SEM campaigns to index ad words that were highly sought when inquiries were inputted into a Google search hence bringing these articles to the front of a search ultimately leading to the company’s website 14-17 I was asked to provide an in depth report to Factory Design Labs showcasing the analytical market research depicting the best and worst company websites and the enhanced improvements that would generate additional online traffic and update its current aesthetic. This report was used to acquire additional clients for the ad agency hence increasing revenue 18-24
3 Educational  Background     San  Diego  State  University,  San  Diego,  CA     September  1997  –May  2002     BA  in  Professional  Studies  and  Fine  Arts     Major:  Communication  with  a  Specialization  in  Interactional  Studies           ·  Research  Assistant  to  the  SDSU  Graduate  Advisor/Professor           ·  Published  articles  in,  Ethical  Medical  Interaction           ·  Methodological  Communication           ·  Theories  of  Communication           ·  Philosophy  of  Communication           ·  Professional  Settings  and  Communication         Professional  Summary:   Market  Penetration:  Sound  knowledge  and  understanding  of  marketing  trends,  principles  and   methods   Brand  Management:  Energetic,  innovative  and  persuasive  with  effective  networking  skills  to   establish  market  positioning   Market  Development:  Excellent  communication  and  leadership  abilities  to  expand  potential   market  segments       Areas  of  Expertise:   Online  Marketing:  Social  Media  Networking,  Online  Branding,  Digital      Marketing,  Online   Advertising,  Lead  Generation   Marketing  Strategy:  Strategic  Partnerships,  Competitive  Analysis,  Market  Research,  Business   Development,  Viral  Marketing   Product  Marketing:  Innovative  Thinking,  Marketing  Management                   Accomplishments:     Worked  with  producers  and  successfully  obtained  a  segment  for  my  family  on  the  Ellen  DeGeneres                   Show  to  showcase  family  real  estate  hence  winning  Ellen’s  12  Days  of  Giveaways  and  obtaining  over   100  national  property  bids     Successfully  proposed  clients’  projects  to  news  sources  hence  obtaining  national  news  recognition   through  national  segments   Voluntarily  worked  exclusively  with  veteran  programs  and  was  able  to  secure  $20k  of  donations,  gift   cards,  products  from  Walmart,  Target,  Coors  Brewing  Company,  and  Costco  for  veteran  graduation   events   Lindsay E. Mayhall lindsay.mayhall@gmail.com c: 619-867-1932 o: 720-441-2878 www.mayhallpr.com www.mayhallmarketing.com Dynamic Marketing Champion Master in achieving business marketing strategy goals
4       Employers:     Everett  Wade  Enterprises   Director  of  Marketing   January  2014-­‐Present     Everett  Wade  Enterprises  is  a  branding  and  marketing  communications  agency  that  helps  clients  discover     their  true  voice  and  purpose  to  inspire  audiences  around  the  world.     • Developed and launched integrated multi-channel print, web, and direct marketing campaigns that propelled sales from $1.2 million to $3.7 million by year-end • Direct brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral and tradeshow marketing • Create concept and copy for journal ads, direct mail campaigns and sales collateral for diverse clients and projects • Deliver social media monitoring and effectiveness reports for senior management     Aaron,  Bell  International     Senior  Marketing  Director   August  2010-­‐November  2014       Aaron,  Bell  International  is  an  independent  investment  bank  focused  on  middle  market  private  sector   transactions.  ABI  clients  are  typically  companies  with  EBITDA  of  $1  million  to  $25  million  and   enterprise  values  of  $5  million  to  $250  million.       • Communicate  financial  information  and  complex  strategic  issues  to  assist  and  guide   client  decision-­‐makers   • Develop  client  networks  and  support  efforts  in  creating  and  executing  advertising,  sales   and  marketing  strategies       • Extensive  experience  with  financial  and  strategic  analysis  for  M&A,  partnerships  and   capital  investments   • Create  and  Publish  articles  and  Press  Releases  pertaining  to  valuations  and  strategic   software,  merger  and  acquisition  methods   • Publisher  of  online  magazine  to  gain  client  awareness  and  involvement,  CEO  Strategic    Solutions   • Contribute  Marketing  efforts  to  companies  with  EBITDA  of  $25  million  and  prepare  for   Sale                      
5       San  Diego  Social  Magazine     Vice  President  of  Online  Print  Media/Interactive  Marketing     November  2006  –  July  2010       Entertainment  and  Event  publication  designed  to  not  only  provide  San  Diego  with  the  most   comprehensive  print  and  online  media  possible,  but  to  also  work  as  an  advocate  to  give  back  to  the   community  through  participation  in  various  philanthropic  organizations.         • Responsible  for  the  direction  and  coordination  of  all  marketing  and  business   development  efforts   • Monitor  market  changes  and  adjust  marketing  strategies  in  an  effort  to  remain   competitive  in  the  ever-­‐changing  economic  climate   • Present  detailed  business  strategies  and  policies  to  the  board  of  investors       • Responsible  for  growing  and  perpetuating  the  San  Diego  Social  brand  in  local  markets   by    actively  seeking  industry  leaders  within  Southern  California   • Oversee  all  elements  that  contribute  to  the  creation  of  the  monthly  publication  from  the    storyboard  to  the  distribution   • Create  all  sales  collateral  and  online  product  demonstrations   • Help  design  and  execute  the  infrastructure  for  the  San  Diego  Social  ecommerce   platform,    release  2010  from  functionality  to  the  User  Interface   • Assist  in  the  development  of  the  web  interface-­‐allowing  user  generated  ad  campaigns   • Responsible  for  securing  all  charter  accounts  within  the  San  Diego  Social  network           Skills:         • Exceptional  communication  and  negotiation  skills  with  a  professional      demeanor   • Strong  work  ethic,  high  energy  level  with  a  consistent  commitment  to  corporate   success   • Self-­‐motivated  team  player       • Unique  combination  of  creativity,  analytical  skills  and  detail  orientation     • Proficient  in  all  social  media  outlets  including  Facebook,  Twitter,  Instagram,  LinkedIn,   Snapchat,  Hootsuite,  etc.  to  execute  mass-­‐marketing  strategies           • Knowledgeable  of  a  variety  of  CRM  systems           • Experienced  managing  corporate  e-­‐mail  campaigns  from  creative  conceptualization  to   product  delivery   • Proficient  in  Pages,  Key  Note,  Numbers,  Excel,  Word,  Power  Point,  Act-­‐on,  etc.      
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12       Cubic  wins  $24  million  to  develop  threat  assessment  software     Cubic has received a three-year, $24 million contract from the U.S. Space and Naval Warfare Systems Command (SPAWAR) to develop new software tools to help the U.S. military prepare for enemy attacks involving chemical, biological, radiological and nuclear (CBRN) weapons. Cubic will design, develop, test and support the fielding of the new software applications as prime contractor for the Joint Operational Effects Federation (JOEF) program. Ultimately, the Department of Defense (DoD) and all branches of the U.S. armed forces will use the JOEF tools to assess and plan for CBRN threats to U.S. military air, land and sea operations. ―The JOEF software is going to revolutionize the way the Department of Defense conducts CBRN preparation activities,ǁ‖ said Dr. Tom Stark, principal scientist for Cubic’s Threat Technologies Division in Kingstowne, Virginia. ―The software will standardize and automate estimating processes, and also add analytical underpinning.ǁ‖ Cubic personnel in Kingstowne and San Diego will work with DoD and all in-theater combatant commands to determine user requirements. Cubic is expected to deliver a base set of networked, collaborative modeling, analysis and work flow management tools during the first two years of the program. These tools will help DoD and service users formally assess CBRN impacts from an opposing military force, so planners can coordinate logistics support to prepare for the threats. ―The planning process now is fairly non-analytical and based on the subjective judgments of each service,ǁ‖ Stark said. ―The new tool will automate the planning process, and offer modeling and simulation tools to improve analysis. It will also drive a standardization of the planning process among all branches of the armed forces.ǁ‖ Jim Balentine, senior vice president in charge of Cubic’s Mission Support Business Unit, said the new JOEF software development contract represents a first for Cubic — designing and developing software applications used for military operations. ―In addition to possible program expansion, we expect that this work will lead to additional opportunities,ǁ‖ Balentine said. In addition to military operations, the JOEF software could eventually be used in computer-based simulations used for training combat forces. Balentine noted that Cubic already has considerable experience in planning and executing constructive computer-based simulations used to prepare combat units for an operational deployment, and is now adding software development capabilities.
13 Defense  subsidiary  recognized  as  "Best  Place  to  Work"  in  San   Diego       A  compelling  mission  statement  coupled  with  a  family-­‐friendly  environment  resulted  in  Cubic  Defense   Applications,   Inc.   (CDAI)   being   recognized   as   one   of   the   “Best   Places   to   Work”   by   the   San   Diego   Business  Journal  and  Monster.com.       CDAI’s  low  turnover,  a  flexible  9/80  work  schedule,  and  a  highly  utilized  employee  referral  program   were  just  some  of  the  factors  that  contributed  to  this  recognition.  Part  of  the  Cubic  Defense   Applications  Group,  CDAI  is  the  subsidiary  of  Cubic  Corporation  that  includes  and  supports  Cubic’s   San  Diego-­‐based  Training  Systems  and  Communications  &  Electronics  business  units.  From  a  large   pool  of  nominees,  an  independent  panel  of  judges  determined  which  companies  outshined  their   competitors  by  education,  communication  and  community  involvement.  Another  determining  factor   was  CDAI’s  outstanding  benefits,  health  and  wellness  programs.       “We  value  our  reputation  as  an  employer  of  choice  and  will  continue  to  focus  on  retaining  our   talented  employees,”  said  Human  Resources  Vice  President  Barbara  Abelin.  “We  want  employees  to   be  proud  to  say  that  they  work  for  Cubic.”     Setting   the   bar   high,   employee   satisfaction   is   the   heart   of   the   company.   This   is   pursued   and   evaluated  by  the  longevity  of  employees,  interactive  breakfasts  with  the  CEO,  internal  promotions   measured  and  reported  on  a  quarterly  basis,  and  a  high  rehire  rate.  With  this  in  mind,  it  comes  as  no   surprise  that   CDAI  has  proven  to  be  the  best  as  the  company  recognizes  that  the  investment  with  the  greatest   return  will  continually  be  the  employees.  It  is  through  their  dedication  and  skills  that  Cubic  has   prospered  and  will  continue  to  move  ahead.  
14                               Best  Steps  to  Increase  Merger  and  Acquisition  Business  Sale  Multiples   By  Lindsay  Mayhall   Senior  Marketing  Manager         Due  to  the  recent  economic  downturn,  many  businesses  are  operating  with  considerable   caution  while  awaiting  the  thriving  economy  to  return.  Competition  in  specific  markets  is   growing  at  a  rapid  rate,  causing  middle-­‐market  businesses  to  struggle  with  economic   solutions  to  gain  market  share.   Business  owners  are  faced  with  the  opportunity  to  sell   their  company  and  enjoy  the  fruits  of  their  labor,  or  take  an  assertive  approach  to  increase   market  share  and  by  out-­‐maneuvering  the  competition.     An  effective  option  is  to  affiliate  with  an  M&A  advisor  that  offers  connections  and   knowledge  about  your  business  environment,  and  is  able  to  provide  you  with  the   information  you  require  to  make  more  effective  decisions.      Business valuation  should  be   an  all-­‐inclusive  assessment  of  the  tangible  and  intangible  assets  of  the  business  and  its   potential  to  earn  future  profits  in  the  opinion  of  the  evaluation  expert.   The  senior   managing  directors  of  Aaron,  Bell  International  have  consulted  and  negotiated  with   hundreds  of  businesses  across  a  diverse  spectrum  of  operations  ranging  from  start-­‐up  to   Fortune  100.   They  focus  on  securing  the  highest  value  when  selling  a  business  by   identifying  the  hidden  value  which  is  often  overlooked  due  to  the  over-­‐reliance  on   valuation  formulas  and  industry  business  sale  standards.         Mergers  and  Acquisitions  may  be  the  best  expansion  approach  for  many  business   owners.  The  principal  benefits  from  mergers  or  acquisitions  are  increased  sales,    market   share  expansion,  and  cost  efficiencies.  A  number  of  compelling  reasons  exist  for  a  merger   or  acquisition,  not  all  of  which  are  necessarily  financial  in  nature:  product  line   enhancements,  geographic  expansion,  and  advanced  management  teams.  A  truly  successful   M&A  transaction  dramatically  increases  results  when  effectively  planned  and  the  selling   owner  has  sought  professional  advice.   Compatibility,  culture,  product,  customer,  and  
15 production  synergies,  and  numerous  additional  issues  are  assessed  in  due  diligence.   Even   in  the  best  economic  times,  many  factors  beyond  financial  results  alone  must  be  addressed   when  assessing  a  target  company.  These  include  whether  the  target  is  a  public  or  private   company,  industry  competitiveness,  whether  the  target  has  strong  relationships  with   employees,  customers,  vendors  and  distributors,  management  team  experience,  and   whether  management  is  capable  of  taking  the  company  to  the  next  level.     The  investment  bankers  at  Aaron,  Bell  are  merger  and  acquisition  experts  and  have   maximized  results  for  companies  with  EBITDA  of  $1  million  to  $25  million  and  enterprise   values  of  $5  million  to  $250  million.  They  have  successfully  consulted  with  companies  to   expand  geographically,  allowing  their  products  and  services  to  thrive  in  new  markets.   Growth  through  mergers  and  acquisitions  can  transform  a  company  into  a  recognized   industry  leader  by  becoming  the  first  choice  for  customers,  management,  and  employees.     For a complementary consultation to determine your ideal growth or sale strategy, please contact Aaron, Bell International or call 720-200-0470.
16 By  Lindsay  Mayhall   Senior  Marketing  Manager     Tips  to  Determine  the  Right  Time  to  Sell  a  Business:  Exit  Strategy  Structuring  &   Business  Valuation     For  more  information,  please  click    www.aaron-­‐bell.com     Whether  to  consider  a  sale  or  not  is  relevant  only  in  terms  of  the  life  goals  of  the  business   owner.  When  a  business  owner  decides  that  the  opportunity  cost  of  owning  the  business  is   greater  than  the  overall  value  received  from  owning  the  business,  or  if  an  owner  decides  to   take  chips  off  the  table,  it  is  time  to  seriously  consider  selling  all  or  part  of  that  company.     The  Immediate  Need  to  Sell     Often  a  business  owner  will  approach  the  idea  of  selling  their  business  due  to  an   uncontrollable  or  unforeseen  circumstance  that  is  directly  affecting  their  life.  These  factors   may  include  one  or  more  of  the  following:     x Death  of  a  business  partner,  loss  of  a  key  employee  or  family  member   x Personal  illness  that  may  inhibit   their  ability  to  operate  or  oversee  the  business   x Depleting  funds   x Loss  of  a  key  account   x Retirement     If  you  can  relate  to  any  of  the  above,  it  may  be  the  time  to  begin  the  process  of  working   with  a  team  of  strategic  advisors  that  will  guide  you  through  the  appropriate  steps  to   maximize  the  value  of  your  business.     The  Benefits  of  Selling  Now  as  Opposed  to  Later     If  you  are  contemplating  the  ramifications  of  selling  your  business  now  as  opposed  to  later,   ask  yourself  if  you  will  experience  the  financial  freedom  to  live  comfortably  while  still   enjoying  the  finer  things  in  life  by  selling  now?  You  may  feel  the  benefits  of  waiting  a  few   years  will  increase  the  value  of  your  business  due  to  a  stronger  economy  or  a  flourishing  
17 industry.  If  an  outside  team  with  investment  banking  experience  determines  that  the   current  state  of  your  company  will  not  generate  the  financial  independence  you  require,  it   is  highly  recommended  that  you  either  wait  until  they  are  confident  that  it  will  or  they   work  with  you  to  develop  a  strategy  enabling  you  to  secure  your  desired  value.           Valuations     Determining  your  company's  current  market  value  can  help  you  plan  for  retirement  or   define  your  options  if  you  decide  to  explore  alternatives.  These  reasons  alone  justify  why  a   valuation  is  extremely  important  to  the  current  and  future  potential  of  your  business.  The   valuation  may  exceed  your  expectations  and  prove  that  your  business  is  ready  for  a   successful  sale.  However,  you  may  choose  to  delay  the  process  and  allow  the  business  to   become  more  profitable  over  the  next  few  years.  However,  you  should  exercise  caution   when  considering  a  delay  because  it  may  backfire  due  to  the  ever-­‐changing  economic   climate.  The  condition  of  your  business  may  take  a  drastic  turn  in  three  years  causing  an   unexpected  reduction  in  value.  A  key  point  to  consider  is  that  your  decision  to  delay  a  sale   now  can  greatly  impact  your  goals  in  the  future.  It  is  unwise  to  assume  the  future  will  be  as   bright  or  brighter  than  current  conditions,  unless  you  develop  a  viable  strategic  plan  to   enhance  sales  or  value.           The  Exit  Strategy     If  there  are  no  detrimental  concerns  currently  affecting  your  business  for  an  immediate  sale,   you  should  develop  an  exit  strategy.  Perhaps  expenses  need  to  be  reduced,  buying  practices   improved,  tighter  controls  placed  on  accounts  receivable,  or  enhanced  customer  service  or   focused  sales  and  marketing  initiatives  need  to  be  considered.  Develop  a  realistic  timeline   and  begin  executing  the  performance  improvement  practices  you  identify.  With  a  proper   business  valuation  and  some  superior  exit  strategy  planning,  you  can  provide  for  a  smooth   transition  and  make  the  business  more  valuable  and  desirable.     These  individual  strategies  will  prove  pertinent  when  determining  “the  right  time”.   However,  you  should  not  make  these  crucial  decisions  alone.  It  is  imperative  that  you   evaluate  your  future  objectives  with  a  group  of  expert  advisors  that  are  qualified  and   experienced  in  mergers  and  acquisitions.  For  over  20  years,  Aaron,  Bell  International  has   been  dedicated  to  delivering    strategic fit transactions  that  maximize  value  and  enable   clients  to  achieve  or  exceed  their  strategic  and  personal  objectives.  Aaron,  Bell  is  a   performance  based  firm  that  diligently  defines  client  goals  and  objectives  to  produce  best-­‐   fit  terms  and  results.  
18                                 Online Marketing Forecast for Factory Design Labs By Lindsay Mayhall Tumi Tumi is the leading international brand of luxury travel, business and lifestyle accessories. Since its founding in 1975, Tumi's commitment to design excellence, functional superiority and technical innovation has made it the brand of choice for the world's most discerning and demanding travelers. Generated $250-500 million in 2015 Although Tumi has continually seasoned their products to be the best in the industry, their website lacks contemporary appeal and remains stagnate. Tumi’s luggage has a cohesive factor that appeals to the avid traveler by playing the perfect role for the business savvy jet-setter, and I believe that Tumi’s digital campaign needs to be true to this theory as well. Who better to bring this brand together and deliver it to the proper audience than Factory Design Lab’s team of travelers. They know the importance behind the ideal luggage, standing up to the spontaneity of every traveler’s experience. Factory Design Labs can digitally master the perfect scenario, proving that the Tumi line is more than an accessory, but a necessity. Marketing Director: Mikal Celentano
19 Burberry Burberry is a British luxury fashion house, manufacturing clothing, fragrance, and fashion accessories. Its distinctive tartan pattern has become one of its most widely copied trademarks. The company has branded stores and franchises around the world, and also sells through concessions in third-party stores Generated $2.3 billion in 2015 Burberry has become extremely mainstream and fashion forward. Their current marketing campaign only appeals to a certain demographic while a wide array of fashionistas still choose Burberry’s competitors as they do not identify with their current marketing strategy. Burberry lacks an edgy campaign that is going to grab the attention of the savvy consumer. Factory Design Labs has the tenacity and creative tactic to make Burberry’s vision, a reality. E-Commerce and Marketing Director: Donna David Bloomingdales An upscale-luxury, full-line American department store owned by Macy's, Inc. Bloomingdale's plans to open the company's first international location in Spring 2010 with apparel and home stores in Dubai Mall in the United Arab Emirates.
20 Generated $71 billion in 2015 Bloomingdales is the leader in ultra-luxury brands however, their digital marketing campaign proves differently. Bloomingdales’ website lacks luster, pizzazz and branding. This is the perfect opportunity for Factory Design Labs to approach Bloomingdales due to its expansion in Dubai and the United Arab Emirates-two regions expecting flawless marketing. Director of Marketing: Sara Warnes De Beers De Beers and the various companies within the De Beers Family of Companies are in the diamond, diamond mining, diamond trading and industrial diamond manufacturing sectors. It is by far the largest, luxurious company in all these categories. Generated $318 million in 2015 De Beers has dealt with declining sales from 2007, which registered at $7 billion, to 2009 reported revenue of $318 million. In line with most products in the luxury goods sector, the diamond industry was severely affected in 2009 by the global recession. De Beers is not allowing this to keep them down and has stated that they are positioning their empire for a global upturn, within the next year. This is a perfect opportunity for Factory Design Labs to grab the diamond giant and rebrand the organization to once again become, the leading Diamond conglomerate in the industry. Marketing Director: Neil Sussman
21 TODS Tod's Group is an Italian company which produces shoes and other leather goods, and is presided over by businessman Diego Della Valle. It is most famous for its driving shoes. The creation of the high luxury shoes was acquired in the mid–1990s and developed the beginning of this magnificent Millennium. Generated $960 million in 2015 Revealed in January, sales of the diversified luxury group inched up 0.8 percent to 713.1 million euros, or $963.4 million. This also out performed most European prestige products groups in 2009, which suffered falls in revenue between 5 and 10 percent. Clearly not being hurt too badly by this economy, TODS now has the perfect opportunity to place their future focus on driving its brand into the next level. While keeping the classy edge that TODS has developed, Factory Design Lab creates the necessary spin that opens up TODS’ products to the savvy business professional, working in a contemporary market while still remaining true to his or hers’ traditional roots. Exclusive Operator: Kurt Geiger Swarovski Swarovski is the brand name for a range of precision-cut crystal glass and related luxury products produced by Swarovski AG of Wattens, Austria. The Swarovski Crystal range includes crystal sculptures and miniatures, jewel and couture, home decor and chandeliers. Generated $1billion in 2015 Swarovski is a luxury line that caters to the female, Caucasian audience between the ages 18-49. After close review of their marketing campaign, including Swarovski’s website, one would never
22 know to whom Swarovski was targeting. This is a company that needs to parallel its pristine product by creating a brand that caters to its prestigious and vivacious demographic. As seen on the runways, costumes and lighting in the most stellar homes, Factory Design Labs is the key to Swarovski’s marketing success. Director of Marketing: Karen Lyon Bentley Bentley Motors Limited is a British manufacturer of automobiles founded on January 18, 1919 by Walter Owen Bentley. Since 1998, the company has been owned by the Volkswagen Group of Germany. Generated $250 million in 2015 As the forefront of the car industry, Bentley has risen to the top of Hollywood’s elite screaming, ―If you own a Bentley, you’ve made it.ǁ‖ This is no longer the car showcased in the museums; this is the car that is being driven fast and furious by many of the world’s wealthiest players. Bentley’s old connotation of being the British manufactured automobile, no longer applies in today’s world and Factory Design Labs knows just how to explode Bentley’s new brand, driving it to the highest level of adoration. Marketing Director: Janice Hinson
23 Hidesign Hidesign is an internationally successful brand in the ―affordable luxuryǁ‖ category. It’s a brand that is born out of passion, sets its first foot internationally and then comes to the Indian market almost two decades of marketing its presence in various parts of the globe. Generated $50 million in 2015 Not recognized by many, yet their success is proven through their past revenue stream of increased sales year after year. Making its way into the Indian Market, Hidesign is sitting in the rafters carefully watching and waiting for the perfect opportunity to set their brand on fire. The Indian market has a flourishing economy and expects nothing but the best when it comes to the success of the brands within. If these brands are not aesthetically advanced, the consumer will shun the organization, reaping havoc for years to come. Factory Design Labs can carefully assemble the most skillful crusade, keeping the company’s passion for the products’ design, style and concept, at the forefront of this campaign. Managing Director: Dilup Kapur LVMH A world leader in luxury, LVMH Moët Hennessy - Louis Vuitton possesses a unique portfolio of over 60 prestigious brands. The Group is active in five different sectors: wine and spirits, fashion and leather goods, perfumes and cosmetics, watches and jewelry. Generated $33 billion dollars in 2015
24 While continually being the industry leader, LVMH did admit that this current economic crisis has hindered the Groups sales in the beginning of 2009. LVMH relies strongly on the creativity of their branding and LVMH knows it would be dangerous to forecast a date for a solid global recovery. For this reason they will not relax their efforts, and will only continue to focus on truly profitable and strategic opportunities. Factory Design Labs can prove to be the key driver for their current innovative strategy, bringing LVMH’s brand awareness front and center, worldwide. Marketing Director: Loraine Morris During my research, I came across my own findings of one of the wealthiest companies of the world that has yet to enter the world of digital marketing. Please refer to the website: www.berkshirehathaway.com Berkshire Hathaway, Inc. Berkshire Hathaway is a holding company that owns a number of subsidiaries engaged in a diverse variety of business activities. Founded in 1889, Berkshire Hathaway is headquartered in Omaha, Nebraska. Berkshire Hathaway’s diverse operations include insurance; utility and energy; a variety of manufacturing, service, and retail businesses; building products; other manufacturing; information services; retailing; financial services; and miscellaneous operations. Warren Buffet is the company’s Chairman and CEO Generated $107.7 billion in 2015 With the history and wealth that this company holds, I was astonished when I stumbled across their website. There is no roadblock, justification or reason why this company has yet to embrace the aesthetic beauty that digital marketing can create. To me, this was an easy find, and an even easier approach as I would assume that this Berkshire Hathaway would embrace the creative mindset that Factory Design Labs has to deliver. Although their name may not be luxurious, they own everything that is. Director of Marketing: Mike Johnson
25 Lindsay Mayhall Marketing Guru Communication Expert Your Next Savant Call or Email Lindsay Mayhall today 619-867-1932 Lindsay.mayhall@gmail.com

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LINDSAY'S PORTFOLIO 2016

  • 1. Lindsay Mayhall Dynamic Marketing Champion 619-867-1932 lindsay.mayhall@gmail.com
  • 2. 2 Table of Contents Lindsay Mayhall’s Resume 3-5 The Real Deals are a collaboration of promotional ads that targeted the most affluent communities in Colorado. All clients, ads, and distribution were created, designed, and distributed by the team that I integrated and guided to generate additional revenue for Everett Wade Enterprises 6-11 Created articles from content provided by the public relations department at Cubic Corporation when I worked as a consultant for SEM and SEO purposes. Articles were released to the international market to inform the public of the details associated to the government contracts obtained by Cubic 12-13 As the Senior Marketing Director at Aaron, Bell International I utilized popular search terminology to incorporate into the company’s SEM campaigns to index ad words that were highly sought when inquiries were inputted into a Google search hence bringing these articles to the front of a search ultimately leading to the company’s website 14-17 I was asked to provide an in depth report to Factory Design Labs showcasing the analytical market research depicting the best and worst company websites and the enhanced improvements that would generate additional online traffic and update its current aesthetic. This report was used to acquire additional clients for the ad agency hence increasing revenue 18-24
  • 3. 3 Educational  Background     San  Diego  State  University,  San  Diego,  CA     September  1997  –May  2002     BA  in  Professional  Studies  and  Fine  Arts     Major:  Communication  with  a  Specialization  in  Interactional  Studies           ·  Research  Assistant  to  the  SDSU  Graduate  Advisor/Professor           ·  Published  articles  in,  Ethical  Medical  Interaction           ·  Methodological  Communication           ·  Theories  of  Communication           ·  Philosophy  of  Communication           ·  Professional  Settings  and  Communication         Professional  Summary:   Market  Penetration:  Sound  knowledge  and  understanding  of  marketing  trends,  principles  and   methods   Brand  Management:  Energetic,  innovative  and  persuasive  with  effective  networking  skills  to   establish  market  positioning   Market  Development:  Excellent  communication  and  leadership  abilities  to  expand  potential   market  segments       Areas  of  Expertise:   Online  Marketing:  Social  Media  Networking,  Online  Branding,  Digital      Marketing,  Online   Advertising,  Lead  Generation   Marketing  Strategy:  Strategic  Partnerships,  Competitive  Analysis,  Market  Research,  Business   Development,  Viral  Marketing   Product  Marketing:  Innovative  Thinking,  Marketing  Management                   Accomplishments:     Worked  with  producers  and  successfully  obtained  a  segment  for  my  family  on  the  Ellen  DeGeneres                   Show  to  showcase  family  real  estate  hence  winning  Ellen’s  12  Days  of  Giveaways  and  obtaining  over   100  national  property  bids     Successfully  proposed  clients’  projects  to  news  sources  hence  obtaining  national  news  recognition   through  national  segments   Voluntarily  worked  exclusively  with  veteran  programs  and  was  able  to  secure  $20k  of  donations,  gift   cards,  products  from  Walmart,  Target,  Coors  Brewing  Company,  and  Costco  for  veteran  graduation   events   Lindsay E. Mayhall lindsay.mayhall@gmail.com c: 619-867-1932 o: 720-441-2878 www.mayhallpr.com www.mayhallmarketing.com Dynamic Marketing Champion Master in achieving business marketing strategy goals
  • 4. 4       Employers:     Everett  Wade  Enterprises   Director  of  Marketing   January  2014-­‐Present     Everett  Wade  Enterprises  is  a  branding  and  marketing  communications  agency  that  helps  clients  discover     their  true  voice  and  purpose  to  inspire  audiences  around  the  world.     • Developed and launched integrated multi-channel print, web, and direct marketing campaigns that propelled sales from $1.2 million to $3.7 million by year-end • Direct brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral and tradeshow marketing • Create concept and copy for journal ads, direct mail campaigns and sales collateral for diverse clients and projects • Deliver social media monitoring and effectiveness reports for senior management     Aaron,  Bell  International     Senior  Marketing  Director   August  2010-­‐November  2014       Aaron,  Bell  International  is  an  independent  investment  bank  focused  on  middle  market  private  sector   transactions.  ABI  clients  are  typically  companies  with  EBITDA  of  $1  million  to  $25  million  and   enterprise  values  of  $5  million  to  $250  million.       • Communicate  financial  information  and  complex  strategic  issues  to  assist  and  guide   client  decision-­‐makers   • Develop  client  networks  and  support  efforts  in  creating  and  executing  advertising,  sales   and  marketing  strategies       • Extensive  experience  with  financial  and  strategic  analysis  for  M&A,  partnerships  and   capital  investments   • Create  and  Publish  articles  and  Press  Releases  pertaining  to  valuations  and  strategic   software,  merger  and  acquisition  methods   • Publisher  of  online  magazine  to  gain  client  awareness  and  involvement,  CEO  Strategic    Solutions   • Contribute  Marketing  efforts  to  companies  with  EBITDA  of  $25  million  and  prepare  for   Sale                      
  • 5. 5       San  Diego  Social  Magazine     Vice  President  of  Online  Print  Media/Interactive  Marketing     November  2006  –  July  2010       Entertainment  and  Event  publication  designed  to  not  only  provide  San  Diego  with  the  most   comprehensive  print  and  online  media  possible,  but  to  also  work  as  an  advocate  to  give  back  to  the   community  through  participation  in  various  philanthropic  organizations.         • Responsible  for  the  direction  and  coordination  of  all  marketing  and  business   development  efforts   • Monitor  market  changes  and  adjust  marketing  strategies  in  an  effort  to  remain   competitive  in  the  ever-­‐changing  economic  climate   • Present  detailed  business  strategies  and  policies  to  the  board  of  investors       • Responsible  for  growing  and  perpetuating  the  San  Diego  Social  brand  in  local  markets   by    actively  seeking  industry  leaders  within  Southern  California   • Oversee  all  elements  that  contribute  to  the  creation  of  the  monthly  publication  from  the    storyboard  to  the  distribution   • Create  all  sales  collateral  and  online  product  demonstrations   • Help  design  and  execute  the  infrastructure  for  the  San  Diego  Social  ecommerce   platform,    release  2010  from  functionality  to  the  User  Interface   • Assist  in  the  development  of  the  web  interface-­‐allowing  user  generated  ad  campaigns   • Responsible  for  securing  all  charter  accounts  within  the  San  Diego  Social  network           Skills:         • Exceptional  communication  and  negotiation  skills  with  a  professional      demeanor   • Strong  work  ethic,  high  energy  level  with  a  consistent  commitment  to  corporate   success   • Self-­‐motivated  team  player       • Unique  combination  of  creativity,  analytical  skills  and  detail  orientation     • Proficient  in  all  social  media  outlets  including  Facebook,  Twitter,  Instagram,  LinkedIn,   Snapchat,  Hootsuite,  etc.  to  execute  mass-­‐marketing  strategies           • Knowledgeable  of  a  variety  of  CRM  systems           • Experienced  managing  corporate  e-­‐mail  campaigns  from  creative  conceptualization  to   product  delivery   • Proficient  in  Pages,  Key  Note,  Numbers,  Excel,  Word,  Power  Point,  Act-­‐on,  etc.      
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  • 12. 12       Cubic  wins  $24  million  to  develop  threat  assessment  software     Cubic has received a three-year, $24 million contract from the U.S. Space and Naval Warfare Systems Command (SPAWAR) to develop new software tools to help the U.S. military prepare for enemy attacks involving chemical, biological, radiological and nuclear (CBRN) weapons. Cubic will design, develop, test and support the fielding of the new software applications as prime contractor for the Joint Operational Effects Federation (JOEF) program. Ultimately, the Department of Defense (DoD) and all branches of the U.S. armed forces will use the JOEF tools to assess and plan for CBRN threats to U.S. military air, land and sea operations. ―The JOEF software is going to revolutionize the way the Department of Defense conducts CBRN preparation activities,ǁ‖ said Dr. Tom Stark, principal scientist for Cubic’s Threat Technologies Division in Kingstowne, Virginia. ―The software will standardize and automate estimating processes, and also add analytical underpinning.ǁ‖ Cubic personnel in Kingstowne and San Diego will work with DoD and all in-theater combatant commands to determine user requirements. Cubic is expected to deliver a base set of networked, collaborative modeling, analysis and work flow management tools during the first two years of the program. These tools will help DoD and service users formally assess CBRN impacts from an opposing military force, so planners can coordinate logistics support to prepare for the threats. ―The planning process now is fairly non-analytical and based on the subjective judgments of each service,ǁ‖ Stark said. ―The new tool will automate the planning process, and offer modeling and simulation tools to improve analysis. It will also drive a standardization of the planning process among all branches of the armed forces.ǁ‖ Jim Balentine, senior vice president in charge of Cubic’s Mission Support Business Unit, said the new JOEF software development contract represents a first for Cubic — designing and developing software applications used for military operations. ―In addition to possible program expansion, we expect that this work will lead to additional opportunities,ǁ‖ Balentine said. In addition to military operations, the JOEF software could eventually be used in computer-based simulations used for training combat forces. Balentine noted that Cubic already has considerable experience in planning and executing constructive computer-based simulations used to prepare combat units for an operational deployment, and is now adding software development capabilities.
  • 13. 13 Defense  subsidiary  recognized  as  "Best  Place  to  Work"  in  San   Diego       A  compelling  mission  statement  coupled  with  a  family-­‐friendly  environment  resulted  in  Cubic  Defense   Applications,   Inc.   (CDAI)   being   recognized   as   one   of   the   “Best   Places   to   Work”   by   the   San   Diego   Business  Journal  and  Monster.com.       CDAI’s  low  turnover,  a  flexible  9/80  work  schedule,  and  a  highly  utilized  employee  referral  program   were  just  some  of  the  factors  that  contributed  to  this  recognition.  Part  of  the  Cubic  Defense   Applications  Group,  CDAI  is  the  subsidiary  of  Cubic  Corporation  that  includes  and  supports  Cubic’s   San  Diego-­‐based  Training  Systems  and  Communications  &  Electronics  business  units.  From  a  large   pool  of  nominees,  an  independent  panel  of  judges  determined  which  companies  outshined  their   competitors  by  education,  communication  and  community  involvement.  Another  determining  factor   was  CDAI’s  outstanding  benefits,  health  and  wellness  programs.       “We  value  our  reputation  as  an  employer  of  choice  and  will  continue  to  focus  on  retaining  our   talented  employees,”  said  Human  Resources  Vice  President  Barbara  Abelin.  “We  want  employees  to   be  proud  to  say  that  they  work  for  Cubic.”     Setting   the   bar   high,   employee   satisfaction   is   the   heart   of   the   company.   This   is   pursued   and   evaluated  by  the  longevity  of  employees,  interactive  breakfasts  with  the  CEO,  internal  promotions   measured  and  reported  on  a  quarterly  basis,  and  a  high  rehire  rate.  With  this  in  mind,  it  comes  as  no   surprise  that   CDAI  has  proven  to  be  the  best  as  the  company  recognizes  that  the  investment  with  the  greatest   return  will  continually  be  the  employees.  It  is  through  their  dedication  and  skills  that  Cubic  has   prospered  and  will  continue  to  move  ahead.  
  • 14. 14                               Best  Steps  to  Increase  Merger  and  Acquisition  Business  Sale  Multiples   By  Lindsay  Mayhall   Senior  Marketing  Manager         Due  to  the  recent  economic  downturn,  many  businesses  are  operating  with  considerable   caution  while  awaiting  the  thriving  economy  to  return.  Competition  in  specific  markets  is   growing  at  a  rapid  rate,  causing  middle-­‐market  businesses  to  struggle  with  economic   solutions  to  gain  market  share.   Business  owners  are  faced  with  the  opportunity  to  sell   their  company  and  enjoy  the  fruits  of  their  labor,  or  take  an  assertive  approach  to  increase   market  share  and  by  out-­‐maneuvering  the  competition.     An  effective  option  is  to  affiliate  with  an  M&A  advisor  that  offers  connections  and   knowledge  about  your  business  environment,  and  is  able  to  provide  you  with  the   information  you  require  to  make  more  effective  decisions.      Business valuation  should  be   an  all-­‐inclusive  assessment  of  the  tangible  and  intangible  assets  of  the  business  and  its   potential  to  earn  future  profits  in  the  opinion  of  the  evaluation  expert.   The  senior   managing  directors  of  Aaron,  Bell  International  have  consulted  and  negotiated  with   hundreds  of  businesses  across  a  diverse  spectrum  of  operations  ranging  from  start-­‐up  to   Fortune  100.   They  focus  on  securing  the  highest  value  when  selling  a  business  by   identifying  the  hidden  value  which  is  often  overlooked  due  to  the  over-­‐reliance  on   valuation  formulas  and  industry  business  sale  standards.         Mergers  and  Acquisitions  may  be  the  best  expansion  approach  for  many  business   owners.  The  principal  benefits  from  mergers  or  acquisitions  are  increased  sales,    market   share  expansion,  and  cost  efficiencies.  A  number  of  compelling  reasons  exist  for  a  merger   or  acquisition,  not  all  of  which  are  necessarily  financial  in  nature:  product  line   enhancements,  geographic  expansion,  and  advanced  management  teams.  A  truly  successful   M&A  transaction  dramatically  increases  results  when  effectively  planned  and  the  selling   owner  has  sought  professional  advice.   Compatibility,  culture,  product,  customer,  and  
  • 15. 15 production  synergies,  and  numerous  additional  issues  are  assessed  in  due  diligence.   Even   in  the  best  economic  times,  many  factors  beyond  financial  results  alone  must  be  addressed   when  assessing  a  target  company.  These  include  whether  the  target  is  a  public  or  private   company,  industry  competitiveness,  whether  the  target  has  strong  relationships  with   employees,  customers,  vendors  and  distributors,  management  team  experience,  and   whether  management  is  capable  of  taking  the  company  to  the  next  level.     The  investment  bankers  at  Aaron,  Bell  are  merger  and  acquisition  experts  and  have   maximized  results  for  companies  with  EBITDA  of  $1  million  to  $25  million  and  enterprise   values  of  $5  million  to  $250  million.  They  have  successfully  consulted  with  companies  to   expand  geographically,  allowing  their  products  and  services  to  thrive  in  new  markets.   Growth  through  mergers  and  acquisitions  can  transform  a  company  into  a  recognized   industry  leader  by  becoming  the  first  choice  for  customers,  management,  and  employees.     For a complementary consultation to determine your ideal growth or sale strategy, please contact Aaron, Bell International or call 720-200-0470.
  • 16. 16 By  Lindsay  Mayhall   Senior  Marketing  Manager     Tips  to  Determine  the  Right  Time  to  Sell  a  Business:  Exit  Strategy  Structuring  &   Business  Valuation     For  more  information,  please  click    www.aaron-­‐bell.com     Whether  to  consider  a  sale  or  not  is  relevant  only  in  terms  of  the  life  goals  of  the  business   owner.  When  a  business  owner  decides  that  the  opportunity  cost  of  owning  the  business  is   greater  than  the  overall  value  received  from  owning  the  business,  or  if  an  owner  decides  to   take  chips  off  the  table,  it  is  time  to  seriously  consider  selling  all  or  part  of  that  company.     The  Immediate  Need  to  Sell     Often  a  business  owner  will  approach  the  idea  of  selling  their  business  due  to  an   uncontrollable  or  unforeseen  circumstance  that  is  directly  affecting  their  life.  These  factors   may  include  one  or  more  of  the  following:     x Death  of  a  business  partner,  loss  of  a  key  employee  or  family  member   x Personal  illness  that  may  inhibit   their  ability  to  operate  or  oversee  the  business   x Depleting  funds   x Loss  of  a  key  account   x Retirement     If  you  can  relate  to  any  of  the  above,  it  may  be  the  time  to  begin  the  process  of  working   with  a  team  of  strategic  advisors  that  will  guide  you  through  the  appropriate  steps  to   maximize  the  value  of  your  business.     The  Benefits  of  Selling  Now  as  Opposed  to  Later     If  you  are  contemplating  the  ramifications  of  selling  your  business  now  as  opposed  to  later,   ask  yourself  if  you  will  experience  the  financial  freedom  to  live  comfortably  while  still   enjoying  the  finer  things  in  life  by  selling  now?  You  may  feel  the  benefits  of  waiting  a  few   years  will  increase  the  value  of  your  business  due  to  a  stronger  economy  or  a  flourishing  
  • 17. 17 industry.  If  an  outside  team  with  investment  banking  experience  determines  that  the   current  state  of  your  company  will  not  generate  the  financial  independence  you  require,  it   is  highly  recommended  that  you  either  wait  until  they  are  confident  that  it  will  or  they   work  with  you  to  develop  a  strategy  enabling  you  to  secure  your  desired  value.           Valuations     Determining  your  company's  current  market  value  can  help  you  plan  for  retirement  or   define  your  options  if  you  decide  to  explore  alternatives.  These  reasons  alone  justify  why  a   valuation  is  extremely  important  to  the  current  and  future  potential  of  your  business.  The   valuation  may  exceed  your  expectations  and  prove  that  your  business  is  ready  for  a   successful  sale.  However,  you  may  choose  to  delay  the  process  and  allow  the  business  to   become  more  profitable  over  the  next  few  years.  However,  you  should  exercise  caution   when  considering  a  delay  because  it  may  backfire  due  to  the  ever-­‐changing  economic   climate.  The  condition  of  your  business  may  take  a  drastic  turn  in  three  years  causing  an   unexpected  reduction  in  value.  A  key  point  to  consider  is  that  your  decision  to  delay  a  sale   now  can  greatly  impact  your  goals  in  the  future.  It  is  unwise  to  assume  the  future  will  be  as   bright  or  brighter  than  current  conditions,  unless  you  develop  a  viable  strategic  plan  to   enhance  sales  or  value.           The  Exit  Strategy     If  there  are  no  detrimental  concerns  currently  affecting  your  business  for  an  immediate  sale,   you  should  develop  an  exit  strategy.  Perhaps  expenses  need  to  be  reduced,  buying  practices   improved,  tighter  controls  placed  on  accounts  receivable,  or  enhanced  customer  service  or   focused  sales  and  marketing  initiatives  need  to  be  considered.  Develop  a  realistic  timeline   and  begin  executing  the  performance  improvement  practices  you  identify.  With  a  proper   business  valuation  and  some  superior  exit  strategy  planning,  you  can  provide  for  a  smooth   transition  and  make  the  business  more  valuable  and  desirable.     These  individual  strategies  will  prove  pertinent  when  determining  “the  right  time”.   However,  you  should  not  make  these  crucial  decisions  alone.  It  is  imperative  that  you   evaluate  your  future  objectives  with  a  group  of  expert  advisors  that  are  qualified  and   experienced  in  mergers  and  acquisitions.  For  over  20  years,  Aaron,  Bell  International  has   been  dedicated  to  delivering    strategic fit transactions  that  maximize  value  and  enable   clients  to  achieve  or  exceed  their  strategic  and  personal  objectives.  Aaron,  Bell  is  a   performance  based  firm  that  diligently  defines  client  goals  and  objectives  to  produce  best-­‐   fit  terms  and  results.  
  • 18. 18                                 Online Marketing Forecast for Factory Design Labs By Lindsay Mayhall Tumi Tumi is the leading international brand of luxury travel, business and lifestyle accessories. Since its founding in 1975, Tumi's commitment to design excellence, functional superiority and technical innovation has made it the brand of choice for the world's most discerning and demanding travelers. Generated $250-500 million in 2015 Although Tumi has continually seasoned their products to be the best in the industry, their website lacks contemporary appeal and remains stagnate. Tumi’s luggage has a cohesive factor that appeals to the avid traveler by playing the perfect role for the business savvy jet-setter, and I believe that Tumi’s digital campaign needs to be true to this theory as well. Who better to bring this brand together and deliver it to the proper audience than Factory Design Lab’s team of travelers. They know the importance behind the ideal luggage, standing up to the spontaneity of every traveler’s experience. Factory Design Labs can digitally master the perfect scenario, proving that the Tumi line is more than an accessory, but a necessity. Marketing Director: Mikal Celentano
  • 19. 19 Burberry Burberry is a British luxury fashion house, manufacturing clothing, fragrance, and fashion accessories. Its distinctive tartan pattern has become one of its most widely copied trademarks. The company has branded stores and franchises around the world, and also sells through concessions in third-party stores Generated $2.3 billion in 2015 Burberry has become extremely mainstream and fashion forward. Their current marketing campaign only appeals to a certain demographic while a wide array of fashionistas still choose Burberry’s competitors as they do not identify with their current marketing strategy. Burberry lacks an edgy campaign that is going to grab the attention of the savvy consumer. Factory Design Labs has the tenacity and creative tactic to make Burberry’s vision, a reality. E-Commerce and Marketing Director: Donna David Bloomingdales An upscale-luxury, full-line American department store owned by Macy's, Inc. Bloomingdale's plans to open the company's first international location in Spring 2010 with apparel and home stores in Dubai Mall in the United Arab Emirates.
  • 20. 20 Generated $71 billion in 2015 Bloomingdales is the leader in ultra-luxury brands however, their digital marketing campaign proves differently. Bloomingdales’ website lacks luster, pizzazz and branding. This is the perfect opportunity for Factory Design Labs to approach Bloomingdales due to its expansion in Dubai and the United Arab Emirates-two regions expecting flawless marketing. Director of Marketing: Sara Warnes De Beers De Beers and the various companies within the De Beers Family of Companies are in the diamond, diamond mining, diamond trading and industrial diamond manufacturing sectors. It is by far the largest, luxurious company in all these categories. Generated $318 million in 2015 De Beers has dealt with declining sales from 2007, which registered at $7 billion, to 2009 reported revenue of $318 million. In line with most products in the luxury goods sector, the diamond industry was severely affected in 2009 by the global recession. De Beers is not allowing this to keep them down and has stated that they are positioning their empire for a global upturn, within the next year. This is a perfect opportunity for Factory Design Labs to grab the diamond giant and rebrand the organization to once again become, the leading Diamond conglomerate in the industry. Marketing Director: Neil Sussman
  • 21. 21 TODS Tod's Group is an Italian company which produces shoes and other leather goods, and is presided over by businessman Diego Della Valle. It is most famous for its driving shoes. The creation of the high luxury shoes was acquired in the mid–1990s and developed the beginning of this magnificent Millennium. Generated $960 million in 2015 Revealed in January, sales of the diversified luxury group inched up 0.8 percent to 713.1 million euros, or $963.4 million. This also out performed most European prestige products groups in 2009, which suffered falls in revenue between 5 and 10 percent. Clearly not being hurt too badly by this economy, TODS now has the perfect opportunity to place their future focus on driving its brand into the next level. While keeping the classy edge that TODS has developed, Factory Design Lab creates the necessary spin that opens up TODS’ products to the savvy business professional, working in a contemporary market while still remaining true to his or hers’ traditional roots. Exclusive Operator: Kurt Geiger Swarovski Swarovski is the brand name for a range of precision-cut crystal glass and related luxury products produced by Swarovski AG of Wattens, Austria. The Swarovski Crystal range includes crystal sculptures and miniatures, jewel and couture, home decor and chandeliers. Generated $1billion in 2015 Swarovski is a luxury line that caters to the female, Caucasian audience between the ages 18-49. After close review of their marketing campaign, including Swarovski’s website, one would never
  • 22. 22 know to whom Swarovski was targeting. This is a company that needs to parallel its pristine product by creating a brand that caters to its prestigious and vivacious demographic. As seen on the runways, costumes and lighting in the most stellar homes, Factory Design Labs is the key to Swarovski’s marketing success. Director of Marketing: Karen Lyon Bentley Bentley Motors Limited is a British manufacturer of automobiles founded on January 18, 1919 by Walter Owen Bentley. Since 1998, the company has been owned by the Volkswagen Group of Germany. Generated $250 million in 2015 As the forefront of the car industry, Bentley has risen to the top of Hollywood’s elite screaming, ―If you own a Bentley, you’ve made it.ǁ‖ This is no longer the car showcased in the museums; this is the car that is being driven fast and furious by many of the world’s wealthiest players. Bentley’s old connotation of being the British manufactured automobile, no longer applies in today’s world and Factory Design Labs knows just how to explode Bentley’s new brand, driving it to the highest level of adoration. Marketing Director: Janice Hinson
  • 23. 23 Hidesign Hidesign is an internationally successful brand in the ―affordable luxuryǁ‖ category. It’s a brand that is born out of passion, sets its first foot internationally and then comes to the Indian market almost two decades of marketing its presence in various parts of the globe. Generated $50 million in 2015 Not recognized by many, yet their success is proven through their past revenue stream of increased sales year after year. Making its way into the Indian Market, Hidesign is sitting in the rafters carefully watching and waiting for the perfect opportunity to set their brand on fire. The Indian market has a flourishing economy and expects nothing but the best when it comes to the success of the brands within. If these brands are not aesthetically advanced, the consumer will shun the organization, reaping havoc for years to come. Factory Design Labs can carefully assemble the most skillful crusade, keeping the company’s passion for the products’ design, style and concept, at the forefront of this campaign. Managing Director: Dilup Kapur LVMH A world leader in luxury, LVMH Moët Hennessy - Louis Vuitton possesses a unique portfolio of over 60 prestigious brands. The Group is active in five different sectors: wine and spirits, fashion and leather goods, perfumes and cosmetics, watches and jewelry. Generated $33 billion dollars in 2015
  • 24. 24 While continually being the industry leader, LVMH did admit that this current economic crisis has hindered the Groups sales in the beginning of 2009. LVMH relies strongly on the creativity of their branding and LVMH knows it would be dangerous to forecast a date for a solid global recovery. For this reason they will not relax their efforts, and will only continue to focus on truly profitable and strategic opportunities. Factory Design Labs can prove to be the key driver for their current innovative strategy, bringing LVMH’s brand awareness front and center, worldwide. Marketing Director: Loraine Morris During my research, I came across my own findings of one of the wealthiest companies of the world that has yet to enter the world of digital marketing. Please refer to the website: www.berkshirehathaway.com Berkshire Hathaway, Inc. Berkshire Hathaway is a holding company that owns a number of subsidiaries engaged in a diverse variety of business activities. Founded in 1889, Berkshire Hathaway is headquartered in Omaha, Nebraska. Berkshire Hathaway’s diverse operations include insurance; utility and energy; a variety of manufacturing, service, and retail businesses; building products; other manufacturing; information services; retailing; financial services; and miscellaneous operations. Warren Buffet is the company’s Chairman and CEO Generated $107.7 billion in 2015 With the history and wealth that this company holds, I was astonished when I stumbled across their website. There is no roadblock, justification or reason why this company has yet to embrace the aesthetic beauty that digital marketing can create. To me, this was an easy find, and an even easier approach as I would assume that this Berkshire Hathaway would embrace the creative mindset that Factory Design Labs has to deliver. Although their name may not be luxurious, they own everything that is. Director of Marketing: Mike Johnson
  • 25. 25 Lindsay Mayhall Marketing Guru Communication Expert Your Next Savant Call or Email Lindsay Mayhall today 619-867-1932 Lindsay.mayhall@gmail.com