Link Building 2018

Fili Wiese
SearchBrothers.uk
Session: Link Building 2018
former Google
Search Quality
for Your SEO
@filiwiese #brightonSEO

SearchBrothers.uk - former Google Search Quality for Your SEO

Absolutely!

Great For
Discovery

Webmaster
Guidelines

“Any links intended to manipulate
PageRank or a site’s ranking in Google
search results may be considered part
of a link scheme and a violation of
Google’s Webmaster Guidelines.”
read.sc/link.policy

“Additionally, creating links that
weren’t editorially placed or vouched
for by the site’s owner on a page,
otherwise known as unnatural links,
can be considered a violation of our
guidelines.”
read.sc/link.policy

“[Don’t] Participate in link exchanges
for the sole purpose of increasing
your ranking in search engines.”
(August 15, 2001)
read.sc/aoie

Link Building = OK

read.sc/link.policy

read.sc/xonfy

read.sc/tvfwj & read.sc/otlp

read.sc/pagerank

read.sc/brtb

Google is not against
link building and
never has been!

Link Building 2018
Avoid Link Liabilities
SearchBrothers.uk

Manual Penalties

Clean up your
backlink profile

sbr.link/
https://disavow.tools

Disavow Bad Links

Link Building 2018
Are Links Still Important?
SearchBrothers.uk

Yes!

Link Building = Good

Link Building = Necessary!

read.sc/w3.proposal

World Wide Web = Links

Link Building 2018
Focus of Link Building?
SearchBrothers.uk

Why?

Conversions

Brand
Awareness

Link Building 2018
How To Build Links?
SearchBrothers.uk

Don't Lose Focus

rel=nofollow

read.sc/url.parameters

ABL

Know Your
Audience

Long-term
Growth

Link Building 2018
Take Aways
SearchBrothers.uk

Stop wasting money on building
links that do not directly drive
convertible traffic.

Focus on building
convertible traffic links
read.sc/linkbuilding

Fili Wiese
SEO Expert
ex-Google Support Engineer
ex-Google Search Quality
→ Sign up for Advanced SEO Tips at online.marketing

SearchBrothers.uk
former Google Search Quality for Your SEO

Link Building 2018

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Link Building 2018