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Linked In For Business Development

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The document provides an overview of using LinkedIn to market a business or organization. It discusses setting up and optimizing various LinkedIn profile elements like the headline, photo, experience section, and groups to connect with potential clients and partners. Tips are given to engage with connections by participating in discussions, sharing content, and reaching out offline when appropriate opportunities arise.

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Using LinkedIn to Increase Your Visibility
Using LinkedIn to Make Connections and Market Your Business or Organization Schedule: 2:00-5:00pm (Breaks at approximately 3:00 and 4:00) Restroom codes: Men: Women: Course Objectives: At the end of the 3-hour course, each participant will have a better understanding of the following features on LinkedIn Homepage Profile Applications Groups Company Pages Settings & Personalization Twitter integration
LinkedIn Facts There are now 90 million users across the globe United States 42.8% India 13.7% United Kingdom 6.7% Netherlands 3.7% Canada 2.8% Italy 2.3% Germany 2.3% Spain 2.0% Australia 1.9% South Africa 1.4%
What are some of the reasons to use LinkedIn? Recruit new staff Find new clients Find power partners/referral partners Spread the word about something Find events that benefit me Connect with past colleagues Look for new resources Find funding Get ideas
Questions about LinkedIn?
Sections to Cover for Better Results Homepage Profile Groups Applications Company Pages Settings & Personalization Twitter integration
Homepage News and updates from your network, messages, and invitations to connect. Which past colleagues and classmates have recently joined LinkedIn. Who’s viewed your profile, how your network is growing Updates/Shares/Groups/More NEW- search feature
Profile Headline- it stays with you. Keywords and tagline help you stand out “ Helping Professional Services Firms Attract More Clients and Win More New Business” Photo- a must!! Status Update Employment and Education
Profile Recommendations are useful for vetting you Offer to give recommendations to people and they’ll often reciprocate Put some passion into your profile- think about what makes you unique or valuable Summary Keywords! 1 st or 3 rd person? This is your chance to be clear about who you are and what you do
Profile, continued Experience- add it in Personal Information- privacy is overrated Get your vanity URL Groups and Associations- more opportunities to find connections with others Bottom line: Think of every section as a way to insert keywords and phrases that make you “findable”
Contacts are Everything Consider connecting with those you do NOT know Your connections see your activity Connections Tagging Searching Adding Removing
Groups are Golden Join up to 50 groups and 50 subgroups Be strategic- think about being unique Join groups that hold your target market Geographic groups are great for offline events Join discussions; start discussions for greater visibility and to find potential connections
Company Pages Offer a great opportunity to showcase products and services LinkedIn enhanced Company Pages a few months ago- check them out again Add your Company Page to your Profile Allow you to do reconnaissance on your competition and potential clients Remove the gatekeeper
Applications Blog Amazon Reading List Events Slideshare Presentations Google Presentation Tweets
Settings and Personalization Notification settings, such as group announcements Privacy settings Invitations Vanity URL
Twitter Add your Twitter account(s) Send your tweets to your profile using #in Frequency is debatable- depends on how you prefer to use your status
Tips from the Pros Your Headline appears everywhere with you- make it count When sending a connection request, always add a personal note Look at every section in the profile as an opportunity to insert keywords to make you more “findable” Like/Comment/Share in your network activity Connect with those you don’t know
Tips from the Pros, continued Participate in groups Consider starting your own group, or be a group manager Fill out your profile to 100%- you’re more “findable” Update your status regularly
Turning connections into more Would you like to have coffee? Are you interested in attending this event? I saw you attended this event…. I loved that book too… Wow! Great presentation you posted! Love that tweet!
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Linked In For Business Development

  • 1. Using LinkedIn to Increase Your Visibility
  • 2. Using LinkedIn to Make Connections and Market Your Business or Organization Schedule: 2:00-5:00pm (Breaks at approximately 3:00 and 4:00) Restroom codes: Men: Women: Course Objectives: At the end of the 3-hour course, each participant will have a better understanding of the following features on LinkedIn Homepage Profile Applications Groups Company Pages Settings & Personalization Twitter integration
  • 3. LinkedIn Facts There are now 90 million users across the globe United States 42.8% India 13.7% United Kingdom 6.7% Netherlands 3.7% Canada 2.8% Italy 2.3% Germany 2.3% Spain 2.0% Australia 1.9% South Africa 1.4%
  • 4. What are some of the reasons to use LinkedIn? Recruit new staff Find new clients Find power partners/referral partners Spread the word about something Find events that benefit me Connect with past colleagues Look for new resources Find funding Get ideas
  • 6. Sections to Cover for Better Results Homepage Profile Groups Applications Company Pages Settings & Personalization Twitter integration
  • 7. Homepage News and updates from your network, messages, and invitations to connect. Which past colleagues and classmates have recently joined LinkedIn. Who’s viewed your profile, how your network is growing Updates/Shares/Groups/More NEW- search feature
  • 8. Profile Headline- it stays with you. Keywords and tagline help you stand out “ Helping Professional Services Firms Attract More Clients and Win More New Business” Photo- a must!! Status Update Employment and Education
  • 9. Profile Recommendations are useful for vetting you Offer to give recommendations to people and they’ll often reciprocate Put some passion into your profile- think about what makes you unique or valuable Summary Keywords! 1 st or 3 rd person? This is your chance to be clear about who you are and what you do
  • 10. Profile, continued Experience- add it in Personal Information- privacy is overrated Get your vanity URL Groups and Associations- more opportunities to find connections with others Bottom line: Think of every section as a way to insert keywords and phrases that make you “findable”
  • 11. Contacts are Everything Consider connecting with those you do NOT know Your connections see your activity Connections Tagging Searching Adding Removing
  • 12. Groups are Golden Join up to 50 groups and 50 subgroups Be strategic- think about being unique Join groups that hold your target market Geographic groups are great for offline events Join discussions; start discussions for greater visibility and to find potential connections
  • 13. Company Pages Offer a great opportunity to showcase products and services LinkedIn enhanced Company Pages a few months ago- check them out again Add your Company Page to your Profile Allow you to do reconnaissance on your competition and potential clients Remove the gatekeeper
  • 14. Applications Blog Amazon Reading List Events Slideshare Presentations Google Presentation Tweets
  • 15. Settings and Personalization Notification settings, such as group announcements Privacy settings Invitations Vanity URL
  • 16. Twitter Add your Twitter account(s) Send your tweets to your profile using #in Frequency is debatable- depends on how you prefer to use your status
  • 17. Tips from the Pros Your Headline appears everywhere with you- make it count When sending a connection request, always add a personal note Look at every section in the profile as an opportunity to insert keywords to make you more “findable” Like/Comment/Share in your network activity Connect with those you don’t know
  • 18. Tips from the Pros, continued Participate in groups Consider starting your own group, or be a group manager Fill out your profile to 100%- you’re more “findable” Update your status regularly
  • 19. Turning connections into more Would you like to have coffee? Are you interested in attending this event? I saw you attended this event…. I loved that book too… Wow! Great presentation you posted! Love that tweet!