The document discusses developing a personal brand and profile on LinkedIn. It recommends completing your profile, growing your network, joining groups in your industry or alumni, and participating in discussions. The key is to have a consistent personal brand that evokes a positive emotion for others and encourages them.
2. For Additional Social Media Coaching, Presentations and Training
please visit Mitch Miles and the
26.2 Group at the following
336.303.0262
@mitchmiles - Twitter
www.mitchmiles262.com - Web
LinkedIn.com/in/mitchmiles – LinkedIn
gothe262@gmail.com - Web
65. – 1st Degree – personal,
immediate network.
– 2nd Degree – connected
to at least one member
of your 1st degree to
introduce you.
– 3rd Degree – connected
to at least one member
of your 2nd degree
connection.
66. Top Priorities
1. Importance of Your Personal Brand
2. Complete Your Personal Profile
3. Grow Your Personal Network
4. Join Industry/Alumni/Professional Groups
5. Participate in Groups/Discussions
6. Skills & Expertise
7. Seek Introductions
8. Gather Recommendations
67. Top Priorities
1. Importance of Your Personal Brand
2. Complete Your Personal Profile
3. Grow Your Personal Network
4. Join Industry/Alumni/Professional Groups
5. Participate in Groups/Discussions
6. Skills & Expertise
7. Seek Introductions
8. Gather Recommendations
69. Personal Brand Defined …
… stimulates a meaningful emotional response
in another person or audience about the
qualities or values for which that person stands.
• What are the emotions he or she evokes?
• What are the values and qualities that come to
mind when you think of that person?
70. “The single most important step in building
an effective Personal Brand is accepting that
what you think of yourself is nearly irrelevant:
Branding is all about what others think.”
22 Immutable Laws of Branding
Al and Laura Ries
71. “reserving a word or phrase in the mind of another.”
Steps to determine your Personal Brand
1.Identify the emotion you want to evoke in your audience.
2.Identify the word or phrase that reflects that emotion you want
others to associate with you.
3.You must consistently engage in intentional behavior that
promotes and reinforces the word or phrase you have chosen.
22 Immutable Laws of Branding
Al and Laura Ries
72. Personal Brand Defined …
… stimulates a meaningful emotional response
in another person or audience about the
qualities or values for which that person stands.
• What are the emotions he or she evokes?
• What are the values and qualities that come to
mind when you think of that person?
73. my ONE word/phrase
is
“ENCOURAGE, TO ENCOURAGE”
•Am I Encouraging?
•Would this Encourage or Discourage?
•Do I bring a smile or a frown when I am around others?
•Praising or Putting Down?
•Is my tone Kind or Mean?
74. 22 Immutable Laws of Branding
Al and Laura Ries
Personal Brand Exercise
1.Identify the emotion you want to evoke in your audience.
2.Identify the word or phrase that reflects that emotion you want
others to associate with you.
3.You must consistently engage in intentional behavior that
promotes and reinforces the word or phrase you have chosen.
77. If Individuals and Companies hire
and work with people they like, trust
and connect with, keep in mind the
following when making an impression on
LinkedIn …
78. “You don’t get a second chance
to make a first impression“
98. I help individuals and brands to
share their story with specific
audiences so that relationships are
built, strategic partnerships are
created and revenues are
increased.
110. For Additional Social Media Coaching,
please visit Mitch Miles and the
26.2 Group at the following
336.303.0262
@mitchmiles - Twitter
www.mitchmiles262.com - Web
LinkedIn.com/in/mitchmiles – LinkedIn
gothe262@gmail.com - Web
I am always asked – what is The 26.2 Group – why 26.2? So let me get that right out of the way … there are 26.2 Miles in a Marathon, My last name is Miles, so I teach - No matter what you do … whether it’s just life, parenting, marriage, sales & marketing, training, and especially now social media … take it one mile at a time, one social media channel at a time – don’t focus on the past, don’t get to anxious about the future – be in the moment. Marathon runners, will think occasionally about the finish line, however, the majority of the race they are focused on the next mile marker, the next stride, the next turn – they are in the moment … so that’s what I am going to ask of you during our time together … lets take one mile at a time, almost one slide at a time …
Mitch Miles is President of The 26.2 Group, a social training and strategy organization based in the Piedmont Triad Region of North Carolina. He assists businesses with strategy, coaching and implementation of social media solutions in order to grow their business, stay connected to their clients, as well as engage strategic partners and vendors. Mitch currently teaches social media marketing at GTCC, and this summer is conducting several social media summer camps at The Proximity Hotel.
am always asked – what is The 26.2 Group – why 26.2? So let me get that right out of the way … there are 26.2 Miles in a Marathon, My last name is Miles, so I teach - No matter what you do … whether it’s just life, parenting, marriage, sales & marketing, training, and especially now social media … take it one mile at a time, one social media channel at a time – don’t focus on the past, don’t get to anxious about the future – be in the moment. Marathon runners, will think occasionally about the finish line, however, the majority of the race they are focused on the next mile marker, the next stride, the next turn – they are in the moment … so that’s what I am going to ask of you during our time together … lets take one mile at a time, almost one slide at a time …
Mitch Miles is President of The 26.2 Group, a social training and strategy organization based in the Piedmont Triad Region of North Carolina. He assists businesses with strategy, coaching and implementation of social media solutions in order to grow their business, stay connected to their clients, as well as engage strategic partners and vendors. Mitch currently teaches social media marketing at GTCC, and this summer is conducting several social media summer camps at The Proximity Hotel.
Do You Have a Headache yet?
50% of members are from outside the US
http://learn.linkedin.com/groups/ - user guides – check them out
50% of members are from outside the US
1 new user added every second
50% of members are from outside the US
http://learn.linkedin.com/groups/ - user guides – check them out
50% of members are from outside the US
http://learn.linkedin.com/groups/ - user guides – check them out
50% of members are from outside the US
http://learn.linkedin.com/groups/ - user guides – check them out
Robert Plutchik's theory
Plutchik's Wheel of Emotions
This says that the basic eight emotions are:
Fear → feeling afraid. Other words are terror (strong fear), shock, phobia
Anger → feeling angry. A stronger word is rage.
Sadness → feeling sad. Other words are sorrow, grief (a stronger feeling, for example when someone has died) or depression (feeling sad for a long time). Some people think depression is a different emotion.
Joy → feeling happy. Other words are happiness, gladness.
Disgust → feeling something is wrong or dirty
Trust → a positive emotion; admiration is stronger; acceptance is weaker
Anticipation → in the sense of looking forward positively to something which is going to happen. Expectation is more neutral.
Surprise → how one feels when something unexpected happens
Book Two of Aristotle's Rhetoric
This theory says that the emotions are:
Anger, opposite calmness (not feeling excited)
Friendship (Love), opposite enmity (feeling hate)
Fear, opposite confidence (having no fear)
Shame, opposite shamelessness (shame: how one feels about one's past bad actions or thoughts; shamelessness: one does not feel shame, but others think one should.)
Kindness (benevolence), opposite unkindness (kindness: when people are good to other people)
Pity (when people feel sorry for other people)
Indignation (feeling angry because something is not fair, such as undeserved good fortune)
Envy, jealous (pain when people have something that one wishes for oneself)