Links & Risk Management at IONsearch 2013
- 1. LINKS & RISK MANAGEMENT C H R I S T O P H C . C E M P E R
- 2. ABOUT CHRISTOPH C. CEMPER - SEO - LRT - Daddy
- 3. ABOUT CEMPER.COM - 10 Years Experience in Link Building and SEO - Link Research Tools - Link Detox - Talking about Risk of Links since 2011
- 4. A LOOK BACK TO 2012 JUST 1 SLIDE
- 5. 2012 YEAR OF THE PENGUINS
- 7. WHO WAS HIT BY GOOGLE PENGUIN?
- 8. AREN‘T WE ALL JUST A BIT … FACING THE FACTS IS THE FIRST STEP…
- 9. UNNATURAL?
- 10. LET‘S JUST SEARCH FOR SOME THE ONLY WAY TO RECOVERY
- 11. BAD LINKS ! • Link Detox • Removal Outreach • Google Disavow • Round-Trip Disavow • and REMOVAL!
- 14. FOR THE PAST DIRTY PRACTICES IN SEO
- 15. THESE TIMES ARE OVER NOW… „MAYBE WON’T HELP, BUT WON‘T HARM"
- 17. „AWESOME“ ADS
- 21. „HIGH PR“ BLOG POSTS
- 26. PROFILE LINKS ROSES ROSES ROSES ROSES ROSES AND…
- 30. YUK!
- 31. OMG! ARE THOSE OLD SEO TACTICS ARE STILL BEING USED?
- 32. WHAT‘S UNNATURAL… • Ask Donna… • Donna Versace
- 34. AND THEN…
- 35. WHO‘S SURPRISED?
- 36. WHO‘S SURPRISED?
- 37. OLD SEO JUNK
- 40. OR THIS
- 41. VERY OLD NOGOS IN LINKBUILDING
- 42. MATT CUTTS HAS MORE
- 43. PENGUIN 4 IS COMING … will be significant and one of the most talked about Google algorithm updates this year. SXSW 03/13
- 45. RETHINK NOW! TIME TO CHANGE YOUR MINDSET
- 46. PAST: PRICE PER LINK! Price per Link Price per Link Price per Link Price per Link Price per Link Price per Link Price per Link pro Link 11 Cent… COME ON!
- 47. NOW: RISK PER LINK! • How • Might • Your • Links • Harm • YOU?
- 48. RISK MANAGEMENT FOR LINKS
- 49. DIVERSIFICATION? • Distribution to many agencies? • „Spread the risk “ • =Diversification of responsibility? • Who controls, checks, approves? • Need for centralized control & reviews
- 50. LEGACY-ISSUES • PRECAUTIONARY Review – not only at 70% • Disavow • Removal • Prepare Outreach
- 51. EMERGENCY-PLAN • Prepare Outreach • Link Seller Contact List • Link Trader Contact List • „Warm Up“ – do they still exist?
- 52. REGULAR REVIEW • Regular Review for Link Detox Risk • New awareness unlike 12 mo ago • Classify your links by risk types • Classify your links by risk probability
- 53. TECHNICAL RISK • Networks • PR Punishment • IDX Punishment • etc… DTOX Rules… • ALGO FILTER
- 54. POLITICAL RISK • DO NOT Make Google look stupid! • Be a Good Merchant! • Competitors = Denunciators? • MANUAL PENALTY!
- 55. RISK PROBABILITY Increases … • When technical rules have been broken • With link strength • When your link profile is unnatural (competitors!) • When making Matt look stupid • …
- 56. LINK DETOX RISK
- 57. LINK DETOX RISK
- 58. HEALTHY LINKS OF YOUR COMPETITORS • Link Detox for competitors • „Healthy Links“ as prospects • Collect first…
- 59. RISK-CHECK BETTER TO BE SAFE ... THAN SORRY
- 60. WHY CHECK LINKS? A LINK IS A LINK?
- 61. A LINK COULD BE… 1. OK for a domain 2. Suspicious for other domains 3. „the icing on the cake“
- 62. CHECKLIST • Is the link technically OK? • Can I show the link to Matt Cutts? • Can I show the link to <my competitor>? • Am I able to remove the link? • Am I practicing safe SEO in general?
- 63. KILLER PHRASES
- 66. LEARN FAST… Anyone who stops learning is old, whether at twenty or eighty. Anyone who keeps learning stays young. The greatest thing in life is to keep your mind young. Henry Ford I., American industrialist, 1863 - 1947
- 68. BAD MERCHANTS merchants, restaurants with „bad reputation “ will be punished … we don't want low quality experience merchants to be ranking in the search results. SXSW 03/13
- 69. „BAD ANCHORS“ • Since 2008 – Google Safesearch Bowling • New „Negative SEO“-wave?
- 70. „TRAFFIC LINKS “ • Links with Clicks/Traffic = OK • Links „without“ Traffic = null or negative ⇒Big Picture: User Behaviour
- 71. Up to 5 Million Links … http://cemper.co/cx13f
- 75. BECOME A LRT SUPERSTAR Business card = Chance for classroom training 5 x 1-classroom training in Vienna http://cemper.co/lrta
- 76. SOURCES • IF penalty: http://cemper.co/cx13a • IF 101: http://cemper.co/cx13b • SEL: http://cemper.co/cx13c • SEL link networks: http://cemper.co/cx13e • 5 M Detox: http://cemper.co/cx13f • Link Detox Risk: http://www.linkdetox.com/risk/
- 77. THANK YOU! QUESTIONS? GET IN TOUCH christoph@cemper.com @cemper http://www.cemper.com/ http://www.LinkResearchTools.com