Listening is the new way to do Business

Dick Raman, CEO of BrandReact, Inc., discusses how social media has fundamentally shifted business and consumer power. Consumers can now mobilize and damage companies through social media. Companies must listen to what is said about their brand on social media and engage in meaningful conversations with customers, staff, and prospects. Old marketing methods are no longer effective and buyers are empowered with information, so companies must use social media to retain and acquire customers, manage their reputation, and provide customer service publicly.Read less