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Lynzee Giamalva - Personal Brand Exploration Kit

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I have developed a brand identity kit for my personal brand for an assignment in the Digital Marketing Bachelors of Science Degree Program at Full Sail University.

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PERSONAL Brand Exploration PERSONAL Lynzee Giamalva Project & Portfolio I : Week 1 Digital Marketing June 14, 2024
CAREER CATEGORY: Launch a Digital Marketing Course for Makers and Creative Entrepreneurs. ENTREPRENEURIAL ENDEAVORS SHORT TERM CAREER GOAL: LONG TERM CAREER GOAL: IMMEDIATLEY AFTER GRADUATION, 2026 Develop and launch an online course specifically tailored to the needs of makers and creative entrepreneurs. I aim to achieve at least 100 enrollments before the December 31st, 2026. Utilize my existing knowledge, social media precense, and network to create and promote the course. 5 YEARS AFTER GRADUATION, 2031 Establish a Marketing Company for Makers and Creative Entrepreneurs, helping talented makers find success through the power of digital marketing. Image: Pexels - George Milton
PROFESSION Digital Marketing Marketing Manager Search Marketing Strategists Creative Director OCCUPATION POTENTIAL JOB TITLES Source : Onetonline.org | Indeed.com | Images: Pexels
AUDIENCE Makers who are actively selling and have inventory. Small business owners in creative industries such as photography studios, home decor shops and woodworking or ceramic studios. target Source : Book Yourself Solid
Work Experience: 2 years self-employed clothing based small business. 3 years in customer service/assistant based positions. 3 years as a manager for a cleaning company. LYNZEE GIAMALVA COMPETITION REGINA ALMAGUER Work Experience: 5 years self-employed with a small business customizing products through screen printing, sublimation, and and other print media. Education: Current Student enrolled in Digital Marketing, B.S. at Full Sail University Current Student enrolled in Communication and Media Studies, B.S. at Full Sail University. Attended Texas Women’s University. Education: Noteworthy Experience: Noteworthy Experience: Experienced entrepreneur with over five years of trial and error, as well as a loyal clientele. Strong administrative professional. Multiple years in leadership positions. Skills & Proficiencies Skills & Proficiencies Communication Experience across 4 companies. | 0 endorsements CRM experience across 2 companies. | 0 endorsements Customer Loyalty & Expeience across 4 companies. | 0 endorsements Personal Branding | 0 endorsements Leadership | 0 endorsements SEO | 0 endorsements Social Media Marketing | 0 endorsements Overall Online Presence: 46 connections, banner image customized with landscape photo, headshot could be more professional. No articles published. Actively comments and interacts with followers. GRADE : POOR 28 out of 100 Overall Online Presence: 23 connections, banner image customized with detailed, personal graphic, headshot is professional. No articles published. GRADE : POOR 25 out of 100 Source : LinkdIn
IDENTITY GOLDEN CIRCLE : Why? How? What? I believe in ambition and creativity, and I know from experience how a lack of tools and knowledge can hinder the success of a creative business. Offering comprehensive digital marketing courses, interactive workshops, and a supportive community for makers and creative entrepreneurs. Digital Marketing services for makers and creative entrepreneurs CORE VALUES: Ambition 1. Creativity 2. Inspiration 3. Compassion 4. Quality 5. VISION: Educate makers and creative entrepreneurs to transform their creative passions into thriving successful businesses by harnessing the power of digital marketing. GUIDING PRINCIPLE: Cultural resilience - individuals and communities can deal with and overcome adversity not just based on individual characteristics alone, but also from the support of larger sociocultural factors. Source : Start With Why | Core Values Discovery Excersise | Springer PASSION: Creative Business SUPER POWER: Inspiring makers to take action based on my experience they relate to.
PROMISE & POSITION I help makers and creative entrepreneurs increase their revenue by providing them with actionable digital marketing strategies and fostering a supportive community. PROMISE PROMISE & POSITION Empowering Creative Success POSITION
NETWORKING Digital Summit Conference December 11-12, 2024 Portland, OR Objective - Network with industry professionals & attend the masterclasses. INDUSTRY EVENTS: Source : Digital Summit | Mobile Makerspace Mobile Makerspace | July Business Meeting July 15, 2024 Objective - Meet local makers and get involved with the community. ELEVATOR PITCH: You know how many makers and creative entrepreneurs struggle to effectively market their products and grow their businesses? Well, what I do is provide them with actionable digital marketing strategies and foster a supportive community to help them increase their revenue. In fact, my students have seen significant improvements in their online presence and sales, transforming their creative passions into thriving businesses. MENTORSHIP: Seeking a mentor who is an experienced digital marketing strategies with a proven track record and scaling small businesses.
DIGITAL MARKETING Volume: ZERO Relevance: HIGH Purity: HIGH Diversity: LOW Validation: HIGH ONLINE ID CALC. SCORES BRAND ARCHETYPE DIGITAL MARKETING SARATEGY TO IMPROVE ONLINE ID CALCULATOR SCROES WHILE EXUDING BRAND ARCHETYPE Archetype: The Hero Description: The Hero archetype embodies strength, courage, determination, and the drive to overcome obstacles. Heroes are characterized by their ambition to achieve great things, their resilience in the face of challenges, and their commitment to making a significant impact. Focus Variables: VOLUME & DIVERSITY Type of Content: Blog Weekly blog posts on a dedicaded site. Posts will include valuable information for makers seeking to advance their marketing efforts. Primary Tools for Distribution: Share blog posts through various social media platforms. Email-Marketing - I will build an e-mail list with traffic from the blog, and send bi- weekly newsletters featuring the latest blog post and/or upcoming interviews. Conceptual Material: Kaye Putnam, Content Marketing Institute, CareerBlast
PROFESSIONAL DEVELOPMENT SEARCH ENGINE OPTIMIZATION (SEO) TECHNICAL Task: Complete SEO Certification Course Org.: HubSpot Date: Dec. 2024 PROFESSIONAL DEVELOPMENT TRANSFERABLE DATA ANALYTICS & GOOGLE ANALYTICS PROJECT MANAGMENT PUBLIC SPEAKING Source : HubSpot | Google Analytics | Univerisity of South Alabama | Coursera Task: Complete Advanced Google Analytics Org.: Google Date: Dec. 2024 Task: Complete Google Project Managment Professional Certification Org.: Coursera Date: Dec. 2024 Task: Enroll in Mastering Public Speaking Course Org.: University of South Alabama Date: August 14, 2024
REFERENCES 11-2021.00 - Marketing managers. (n.d.). O*NET OnLine. https://www.onetonline.org/link/summary/11-2021.00 13-1161.01 - Search marketing strategists. (n.d.). O*NET OnLine. https://www.onetonline.org/link/summary/13-1161.01 Book yourself solid illustrated: The fastest, easiest, and most reliable system for getting more clients than you can handle even if you hate marketing and selling. (n.d.). O’Reilly Online Learning. https://learning.oreilly.com/library/view/book-yourself- solid/9781118611357/9781118611357c2.xhtml#c02_level1_1 Canva Studio. (2019, October 31). Woman sharing her presentation with her colleagues. Pexels.com. https://www.pexels.com/photo/woman-sharing-her-presentation-with-her- colleagues-3153198/ (2023, May 11). Careerblast.TV. https://careerblast.tv/ Digital Summit. (2024). Digital summit Portland | December 11-12, 2024. Digital Summit | Digital Marketing Community and Conference Series. https://www.digitalsummit.com/portland/ George Milton. (2021, March 4). Anonymous woman working on laptop. Pexels.com. https://www.pexels.com/photo/anonymous-woman-working-on-laptop-in-room-7034717/ The golden circle. (n.d.). Simon Sinek. https://simonsinek.com/golden-circle/ Google project management:. (n.d.). Coursera. https://www.coursera.org/professional- certificates/google-project-management? utm_medium=sem&utm_source=gg&utm_campaign=B2C_NAMER_google-project- management_google_FTCOF_professional-certificates_country- US&campaignid=12507120706&adgroupid=125843721784&device=c&keyword=project%20managem ent%20certification&matchtype=b&network=g&devicemodel=&adposition=&creativeid=50473023 8855&hide_mobile_promo&gad_source=1&gclid=Cj0KCQjw97SzBhDaARIsAFHXUWA5D7unTRPkSYW eI1AXLbdd4Lm3cEkZzB1_rOvptUMJHlwBZW7JWAMaAlpzEALw_wcB Google. (2024). Google analytics Academy. google.com. https://analytics.google.com/analytics/academy/course/7 HUBSPOT. (2024). Courses & lessons | HubSpot Academy. HubSpot Academypage. https://academy.hubspot.com/courses/seo-training Indeed Editorial Team. (2024, April 18). 16 types of jobs and digital marketing. indeed.com. https://www.indeed.com/career-advice/finding-a-job/types-of-jobs-in-digital-marketing Kindel Media. (2021, April 28). People in the office discussing a project. Pexels.com. https://www.pexels.com/photo/people-in-the-office-discussing-a-project-7688336/ Mastering public speaking. (n.d.). Online Courses and Certification Prep Classes | ed2go. https://www.ed2go.com/usouthal/online-courses/public-speaking-mastering/ Michal Port, Jocelyn Wallace. (2013). Book yourself solid illustrated: The fastest, easiest, and most reliable system for getting more clients than you can handle even if you hate marketing and selling. O’Reilly Online Learning. https://learning.oreilly.com/library/view/book-yourself- solid/9781118611357/9781118611357c2.xhtml#c02_level1_1 Mobile Makers. (2024). Business Meeting. MakerspaceMobile.org. https://makerspacemobile.org/event/june-2024-business-meeting/ Occupation keyword search. (n.d.). O*NET OnLine. https://www.onetonline.org/find/result? s=digital+marketing Regina Almaguer - TrapJaw clothing | LinkedIn. (2024). LinkedIn. https://www.linkedin.com/in/reginalalmaguer/ Ron Lach. (2021, May 27). A woman sitting on a chair while holding paperwork. Just a moment... https://www.pexels.com/photo/a-woman-sitting-on-a-chair-while-holding-paper-works- 8085256/ Sinek, S. (2009, September). How great leaders inspire action. TED: Ideas Worth Spreading. https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action Springer, Boston, MA. (2015, March 11). Cultural resilience. SpringerLink. https://link.springer.com/referenceworkentry/10.1007/978-0-387-71799- 9_115#:~:text=The%20notion%20of%20cultural%20resilience,support%20of%20larger%20sociocultu ral%20factors Teona Swift. (2021, February 16). ethnic artisan stitching textile. Pexels.com. https://www.pexels.com/photo/ethnic-artisan-stitching-textile-while-showing-shibori- technique-at-home-6850701/

More Related Content

Lynzee Giamalva - Personal Brand Exploration Kit

  • 1. PERSONAL Brand Exploration PERSONAL Lynzee Giamalva Project & Portfolio I : Week 1 Digital Marketing June 14, 2024
  • 2. CAREER CATEGORY: Launch a Digital Marketing Course for Makers and Creative Entrepreneurs. ENTREPRENEURIAL ENDEAVORS SHORT TERM CAREER GOAL: LONG TERM CAREER GOAL: IMMEDIATLEY AFTER GRADUATION, 2026 Develop and launch an online course specifically tailored to the needs of makers and creative entrepreneurs. I aim to achieve at least 100 enrollments before the December 31st, 2026. Utilize my existing knowledge, social media precense, and network to create and promote the course. 5 YEARS AFTER GRADUATION, 2031 Establish a Marketing Company for Makers and Creative Entrepreneurs, helping talented makers find success through the power of digital marketing. Image: Pexels - George Milton
  • 3. PROFESSION Digital Marketing Marketing Manager Search Marketing Strategists Creative Director OCCUPATION POTENTIAL JOB TITLES Source : Onetonline.org | Indeed.com | Images: Pexels
  • 4. AUDIENCE Makers who are actively selling and have inventory. Small business owners in creative industries such as photography studios, home decor shops and woodworking or ceramic studios. target Source : Book Yourself Solid
  • 5. Work Experience: 2 years self-employed clothing based small business. 3 years in customer service/assistant based positions. 3 years as a manager for a cleaning company. LYNZEE GIAMALVA COMPETITION REGINA ALMAGUER Work Experience: 5 years self-employed with a small business customizing products through screen printing, sublimation, and and other print media. Education: Current Student enrolled in Digital Marketing, B.S. at Full Sail University Current Student enrolled in Communication and Media Studies, B.S. at Full Sail University. Attended Texas Women’s University. Education: Noteworthy Experience: Noteworthy Experience: Experienced entrepreneur with over five years of trial and error, as well as a loyal clientele. Strong administrative professional. Multiple years in leadership positions. Skills & Proficiencies Skills & Proficiencies Communication Experience across 4 companies. | 0 endorsements CRM experience across 2 companies. | 0 endorsements Customer Loyalty & Expeience across 4 companies. | 0 endorsements Personal Branding | 0 endorsements Leadership | 0 endorsements SEO | 0 endorsements Social Media Marketing | 0 endorsements Overall Online Presence: 46 connections, banner image customized with landscape photo, headshot could be more professional. No articles published. Actively comments and interacts with followers. GRADE : POOR 28 out of 100 Overall Online Presence: 23 connections, banner image customized with detailed, personal graphic, headshot is professional. No articles published. GRADE : POOR 25 out of 100 Source : LinkdIn
  • 6. IDENTITY GOLDEN CIRCLE : Why? How? What? I believe in ambition and creativity, and I know from experience how a lack of tools and knowledge can hinder the success of a creative business. Offering comprehensive digital marketing courses, interactive workshops, and a supportive community for makers and creative entrepreneurs. Digital Marketing services for makers and creative entrepreneurs CORE VALUES: Ambition 1. Creativity 2. Inspiration 3. Compassion 4. Quality 5. VISION: Educate makers and creative entrepreneurs to transform their creative passions into thriving successful businesses by harnessing the power of digital marketing. GUIDING PRINCIPLE: Cultural resilience - individuals and communities can deal with and overcome adversity not just based on individual characteristics alone, but also from the support of larger sociocultural factors. Source : Start With Why | Core Values Discovery Excersise | Springer PASSION: Creative Business SUPER POWER: Inspiring makers to take action based on my experience they relate to.
  • 7. PROMISE & POSITION I help makers and creative entrepreneurs increase their revenue by providing them with actionable digital marketing strategies and fostering a supportive community. PROMISE PROMISE & POSITION Empowering Creative Success POSITION
  • 8. NETWORKING Digital Summit Conference December 11-12, 2024 Portland, OR Objective - Network with industry professionals & attend the masterclasses. INDUSTRY EVENTS: Source : Digital Summit | Mobile Makerspace Mobile Makerspace | July Business Meeting July 15, 2024 Objective - Meet local makers and get involved with the community. ELEVATOR PITCH: You know how many makers and creative entrepreneurs struggle to effectively market their products and grow their businesses? Well, what I do is provide them with actionable digital marketing strategies and foster a supportive community to help them increase their revenue. In fact, my students have seen significant improvements in their online presence and sales, transforming their creative passions into thriving businesses. MENTORSHIP: Seeking a mentor who is an experienced digital marketing strategies with a proven track record and scaling small businesses.
  • 9. DIGITAL MARKETING Volume: ZERO Relevance: HIGH Purity: HIGH Diversity: LOW Validation: HIGH ONLINE ID CALC. SCORES BRAND ARCHETYPE DIGITAL MARKETING SARATEGY TO IMPROVE ONLINE ID CALCULATOR SCROES WHILE EXUDING BRAND ARCHETYPE Archetype: The Hero Description: The Hero archetype embodies strength, courage, determination, and the drive to overcome obstacles. Heroes are characterized by their ambition to achieve great things, their resilience in the face of challenges, and their commitment to making a significant impact. Focus Variables: VOLUME & DIVERSITY Type of Content: Blog Weekly blog posts on a dedicaded site. Posts will include valuable information for makers seeking to advance their marketing efforts. Primary Tools for Distribution: Share blog posts through various social media platforms. Email-Marketing - I will build an e-mail list with traffic from the blog, and send bi- weekly newsletters featuring the latest blog post and/or upcoming interviews. Conceptual Material: Kaye Putnam, Content Marketing Institute, CareerBlast
  • 10. PROFESSIONAL DEVELOPMENT SEARCH ENGINE OPTIMIZATION (SEO) TECHNICAL Task: Complete SEO Certification Course Org.: HubSpot Date: Dec. 2024 PROFESSIONAL DEVELOPMENT TRANSFERABLE DATA ANALYTICS & GOOGLE ANALYTICS PROJECT MANAGMENT PUBLIC SPEAKING Source : HubSpot | Google Analytics | Univerisity of South Alabama | Coursera Task: Complete Advanced Google Analytics Org.: Google Date: Dec. 2024 Task: Complete Google Project Managment Professional Certification Org.: Coursera Date: Dec. 2024 Task: Enroll in Mastering Public Speaking Course Org.: University of South Alabama Date: August 14, 2024
  • 11. REFERENCES 11-2021.00 - Marketing managers. (n.d.). O*NET OnLine. https://www.onetonline.org/link/summary/11-2021.00 13-1161.01 - Search marketing strategists. (n.d.). O*NET OnLine. https://www.onetonline.org/link/summary/13-1161.01 Book yourself solid illustrated: The fastest, easiest, and most reliable system for getting more clients than you can handle even if you hate marketing and selling. (n.d.). O’Reilly Online Learning. https://learning.oreilly.com/library/view/book-yourself- solid/9781118611357/9781118611357c2.xhtml#c02_level1_1 Canva Studio. (2019, October 31). Woman sharing her presentation with her colleagues. Pexels.com. https://www.pexels.com/photo/woman-sharing-her-presentation-with-her- colleagues-3153198/ (2023, May 11). Careerblast.TV. https://careerblast.tv/ Digital Summit. (2024). Digital summit Portland | December 11-12, 2024. Digital Summit | Digital Marketing Community and Conference Series. https://www.digitalsummit.com/portland/ George Milton. (2021, March 4). Anonymous woman working on laptop. Pexels.com. https://www.pexels.com/photo/anonymous-woman-working-on-laptop-in-room-7034717/ The golden circle. (n.d.). Simon Sinek. https://simonsinek.com/golden-circle/ Google project management:. (n.d.). Coursera. https://www.coursera.org/professional- certificates/google-project-management? utm_medium=sem&utm_source=gg&utm_campaign=B2C_NAMER_google-project- management_google_FTCOF_professional-certificates_country- US&campaignid=12507120706&adgroupid=125843721784&device=c&keyword=project%20managem ent%20certification&matchtype=b&network=g&devicemodel=&adposition=&creativeid=50473023 8855&hide_mobile_promo&gad_source=1&gclid=Cj0KCQjw97SzBhDaARIsAFHXUWA5D7unTRPkSYW eI1AXLbdd4Lm3cEkZzB1_rOvptUMJHlwBZW7JWAMaAlpzEALw_wcB Google. (2024). Google analytics Academy. google.com. https://analytics.google.com/analytics/academy/course/7 HUBSPOT. (2024). Courses & lessons | HubSpot Academy. HubSpot Academypage. https://academy.hubspot.com/courses/seo-training Indeed Editorial Team. (2024, April 18). 16 types of jobs and digital marketing. indeed.com. https://www.indeed.com/career-advice/finding-a-job/types-of-jobs-in-digital-marketing Kindel Media. (2021, April 28). People in the office discussing a project. Pexels.com. https://www.pexels.com/photo/people-in-the-office-discussing-a-project-7688336/ Mastering public speaking. (n.d.). Online Courses and Certification Prep Classes | ed2go. https://www.ed2go.com/usouthal/online-courses/public-speaking-mastering/ Michal Port, Jocelyn Wallace. (2013). Book yourself solid illustrated: The fastest, easiest, and most reliable system for getting more clients than you can handle even if you hate marketing and selling. O’Reilly Online Learning. https://learning.oreilly.com/library/view/book-yourself- solid/9781118611357/9781118611357c2.xhtml#c02_level1_1 Mobile Makers. (2024). Business Meeting. MakerspaceMobile.org. https://makerspacemobile.org/event/june-2024-business-meeting/ Occupation keyword search. (n.d.). O*NET OnLine. https://www.onetonline.org/find/result? s=digital+marketing Regina Almaguer - TrapJaw clothing | LinkedIn. (2024). LinkedIn. https://www.linkedin.com/in/reginalalmaguer/ Ron Lach. (2021, May 27). A woman sitting on a chair while holding paperwork. Just a moment... https://www.pexels.com/photo/a-woman-sitting-on-a-chair-while-holding-paper-works- 8085256/ Sinek, S. (2009, September). How great leaders inspire action. TED: Ideas Worth Spreading. https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action Springer, Boston, MA. (2015, March 11). Cultural resilience. SpringerLink. https://link.springer.com/referenceworkentry/10.1007/978-0-387-71799- 9_115#:~:text=The%20notion%20of%20cultural%20resilience,support%20of%20larger%20sociocultu ral%20factors Teona Swift. (2021, February 16). ethnic artisan stitching textile. Pexels.com. https://www.pexels.com/photo/ethnic-artisan-stitching-textile-while-showing-shibori- technique-at-home-6850701/