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MADigital social media strategy

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Zainab Choco
Zainab Choco

This document outlines a social media strategy for a company. It includes setting SMART goals, defining the target audience, analyzing competitors' social media accounts, creating a content plan for platforms like Facebook, Twitter and Instagram, improving current social media accounts, and tracking performance. The strategy draws lessons from leading brands like Oreo that have strong engagement, unique content across platforms, and large audiences. The goal is to distinguish the company and build relationships through interactive posts and campaigns.

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1 Social Media Strategy Research Zainab Ali
2 Table Of Content Setting SMART goals 3 Define the target audience 3 Analyze the Competition 4 1. 4SPOTS company 4 2. Ignite Software & Design company 6 1. Oreo 9 Content Plan 12 Improve social media account 13 Track and evaluate 14 References 15
3 Setting SMART goals The first step to any successful plan is to set specific, measurable, achievable, relevant, and time-based goals. These goals help developing an attainable strategy. (Dod, 2016) 1. Gain 10K followers on Instagram by 2017. 2. Increase brand awareness through Twitter by creating a marketing campaign in the next three months. 3. Keeping the company social media accounts updated by adding different posts everyday. 4. Raise the engagement rate with the users on Twitter, Instagram and Facebook by 100 comments on every post by the end of 2016. Define the target audience It’s important to target the correct segment of users to create, design and send the correct message. (Dod, 2016). The next step is to conduct a survey and a research to identify the company target audience and which social media platform they prefer. The survey will identify location, age, gender, income and education level.
4 Analyze the Competition It’s always a good idea to search for inspiration from industry leaders and competitors. To Benefit from their previous experiences, they have already built a wealth of knowledge, which the company can integrate into the social media strategy plan. (LePage, 2014) The purpose of this examination is to see how the competitors are doing on social media and how they are engaging with their potential customers. (Patel, 2015) 1. 4SPOTS company They specialize in design-led brand communication and digital innovation. They are using three social media channels, which are (Facebook, Twitter and Instagram) • Twitter This is their Twitter account it’s updated, they have 654 followers and they have few retweets. They don’t have engagement with their followers.
5 • Facebook 4SPOTS Facebook account is updated, 8190 people like their page, they don’t have reviews and they have few likes and comments on every post. This is their progress from their Facebook page.
6 • Instagram This is their Instagram page, their page is updated they post the same pictures that they used for Facebook and Twitter they have 470 followers, the highest likes they got is 38 and they have few comments. They don’t have any customer engagement. Their social media accounts are updated, they have few likes and comments. There is no engagement between the company and their followers; they are not doing well on their social media accounts. 2. Ignite Software & Design company Founded in 2015, Ignite Software & Design is a digital marketing company aimed at enhancing your online and digital presence. They are using three social media channels, which are (Facebook, Twitter and Instagram) • Twitter
7 This is Ignite account on Twitter, their page is not updated frequently, and they have 358 followers. They are sharing useful and funny post but they aren’t any engagement with any of them. • Facebook Their Facebook page is updated, 4,962 people like their page and they got 11 positive reviews. They almost don’t have any like or comment, their engagement rate is zero. This is their progress from their Facebook page.
8 • Instagram The account is updated with the same pictures are shared on their three different social media accounts. They have 1020 followers; they have few comments and an average of 30 likes. Some of their social media accounts are updated; they have some likes and comments. They have original content but there is no engagement between the company and their followers; they are not doing well on their social media accounts. The research of two local competitors (4SPOTS Company and Ignite Company) social media accounts shows that both of them are using (Facebook, Twitter and Instagram) to connect with their customers. The accounts show that they don’t have plans for engaging with their customers and raising their brand awareness. Which means that they are missing consumers, it’s a good opportunity for MADigital to distinguish on the social media. It’s important to engage with the customers on social media channels because the company can gather valuable information from the customers. As well as engaging on social media channels, makes the company has a great impact on search engine rankings. (Domocos, 2015) It also reduces the marketing costs and builds a relationship between the customers and the brand where they can express their feelings freely about they service or the product. (Winbush, 2015)
9 To create a successful social media strategy, the company must research social media leaders. 1. Oreo According to the guardian Oreo is one of the top brands that got social media right in 2015. (Daykin, 2015) • Twitter They have 808K followers; every post shared on their account is retweeted, liked and got many comments. Their account is update with different media posts. This post retweeted 501 and favorites 2.7K. The customers are engaging with the brand that makes it very successful.
10 • Facebook This is Oreo Facebook page, 42,115,606 people liked it. It’s updated with different content, like picture and videos. This is the same post that they post it on Twitter; on Facebook it got 8.7K like, 216 shares and 134 comments. That shows how high is the engagement rate. This is Oreo progress on Facebook.
11 • Instagram They have 1.5M followers on Instagram, which is a huge number of followers. They share different pictures and videos from their Twitter and Facebook accounts that make Oreo creative and unique in every social media platform. On every post they have thousands of likes and comments. They are very close to their audience. Based on the research on Oreo social media accounts, the results as the following: 1. They have a clear social media plan that includes customer integration and satisfaction. 2. They have different content for every social media platform 3. They encourage customers to be creative through posting unique content. 4. They have a huge audience in more than three different social media channels. 5. Their Facebook page still alive because of their interactive posts. 6. They have several marketing campaigns that make them more connected and popular.
12 Content Plan 1. Focus on three social media platforms “Facebook, Twitter and Instagram”. 2. Create different original content for every social media channel. 3. Create interactive and engaging content. 4. Keep the social media accounts updated. • Twitter The company will use Twitter to educate people about social media, SEO, logos and brands. Tweet popular quotes that relate to the brand and to the audience. Share the important events that are coming soon. Moreover the company will create hash-tag every month to share favorite brand, logo or any type of technology or media. The goal is to make the hash-tag popular to engage with users, speared brand awareness and have more followers. Plan the content and make schedule to be post two times a day. • Facebook For Facebook page the company will design original infographic that explain how the company works, how to create the designs and what’s the process of any project. In addition MADigital will create videos about the work environment, logo design process from the paper to the end result and the joyful moments at the office.
13 • Instagram On the Instagram the company will share every finished project and ask about the users opinion of it what they think the company should improve or change. MADigital also will post related content from Tamkeen, because it’s a credible account for Bahrainis and they like their creative content. As well as that MADigital Instagram account will have contents to engage with the followers and have more followers. Improve social media account There are some tools that can help in improving social media accounts. One of the efficient tools is Google analytics because it allows seeing where the users come from and if they engage with the content or not. Another idea to improve the company social media account and to promote it is to use Instagram ads, which are popular and low cost. Moreover the company will try to be a part of Tamkeen events that help people to improver their skills in different levels. That helps the company to expand the relationship between the brand and Bahraini people. An additional idea is to get an interview in Startup magazine, to talk about MADigital brand to introduce it to more people through the magazine. The last thing in the improving list is to make a marketing campaign that involves helping people on Instagram and Twitter to have a value and credibility.
14 An example of TOMS marketing campaign on Twitter. Track and evaluate The last step is to analysis the social media accounts constantly to see which post it getting more likes and response from people. What’s or isn’t working, what to improve in the strategy, and what adjustments need to be made. (Patel, 2015) (LePage, 2014) To stay on the track and don’t lose the followers and their trust.
15 Bibliography Daykin, J. (2015, December 16). Five brands that got social media right in 2015 . Retrieved from The Guardian: http://www.theguardian.com/media-network/2015/dec/16/brands- social-media-best-2015 Dod, R. (2016, January 8). Improving Your Social Media Strategy. Retrieved from Small Bsiness Trends: http://smallbiztrends.com/2016/01/improve-your-social-media- strategy.html Domocos, A. (2015, April 27). Importance of your Business Engaging on Social Media Channels. Retrieved from Adeldemeyer: http://adeldemeyer.com/importance-of-your-business-engaging-on- social-media-channels/ LePage, E. (2014, October 29). How To Create A Social Media Marketing Plan In 6 Steps. Retrieved from Hoot Suite: https://blog.hootsuite.com/how-to-create-a-social-media-marketing- plan/ Patel, N. (2015, June 15). Stop Guessing: Here’s a Social Media Strategy That Works. Retrieved from Quicksprout: https://www.quicksprout.com/2015/06/15/stop-guessing-heres-a- social-media-strategy-that-works/ Winbush, T. (2015, April 20). Does Your Brand Truly Engage on Social Media? Retrieved from simplymeasured: http://simplymeasured.com/blog/does-your-brand-truly-engage-on- social-media/#sm.001slikeg14p9enhs4y2bjeirie9w

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MADigital social media strategy

  • 2. 2 Table Of Content Setting SMART goals 3 Define the target audience 3 Analyze the Competition 4 1. 4SPOTS company 4 2. Ignite Software & Design company 6 1. Oreo 9 Content Plan 12 Improve social media account 13 Track and evaluate 14 References 15
  • 3. 3 Setting SMART goals The first step to any successful plan is to set specific, measurable, achievable, relevant, and time-based goals. These goals help developing an attainable strategy. (Dod, 2016) 1. Gain 10K followers on Instagram by 2017. 2. Increase brand awareness through Twitter by creating a marketing campaign in the next three months. 3. Keeping the company social media accounts updated by adding different posts everyday. 4. Raise the engagement rate with the users on Twitter, Instagram and Facebook by 100 comments on every post by the end of 2016. Define the target audience It’s important to target the correct segment of users to create, design and send the correct message. (Dod, 2016). The next step is to conduct a survey and a research to identify the company target audience and which social media platform they prefer. The survey will identify location, age, gender, income and education level.
  • 4. 4 Analyze the Competition It’s always a good idea to search for inspiration from industry leaders and competitors. To Benefit from their previous experiences, they have already built a wealth of knowledge, which the company can integrate into the social media strategy plan. (LePage, 2014) The purpose of this examination is to see how the competitors are doing on social media and how they are engaging with their potential customers. (Patel, 2015) 1. 4SPOTS company They specialize in design-led brand communication and digital innovation. They are using three social media channels, which are (Facebook, Twitter and Instagram) • Twitter This is their Twitter account it’s updated, they have 654 followers and they have few retweets. They don’t have engagement with their followers.
  • 5. 5 • Facebook 4SPOTS Facebook account is updated, 8190 people like their page, they don’t have reviews and they have few likes and comments on every post. This is their progress from their Facebook page.
  • 6. 6 • Instagram This is their Instagram page, their page is updated they post the same pictures that they used for Facebook and Twitter they have 470 followers, the highest likes they got is 38 and they have few comments. They don’t have any customer engagement. Their social media accounts are updated, they have few likes and comments. There is no engagement between the company and their followers; they are not doing well on their social media accounts. 2. Ignite Software & Design company Founded in 2015, Ignite Software & Design is a digital marketing company aimed at enhancing your online and digital presence. They are using three social media channels, which are (Facebook, Twitter and Instagram) • Twitter
  • 7. 7 This is Ignite account on Twitter, their page is not updated frequently, and they have 358 followers. They are sharing useful and funny post but they aren’t any engagement with any of them. • Facebook Their Facebook page is updated, 4,962 people like their page and they got 11 positive reviews. They almost don’t have any like or comment, their engagement rate is zero. This is their progress from their Facebook page.
  • 8. 8 • Instagram The account is updated with the same pictures are shared on their three different social media accounts. They have 1020 followers; they have few comments and an average of 30 likes. Some of their social media accounts are updated; they have some likes and comments. They have original content but there is no engagement between the company and their followers; they are not doing well on their social media accounts. The research of two local competitors (4SPOTS Company and Ignite Company) social media accounts shows that both of them are using (Facebook, Twitter and Instagram) to connect with their customers. The accounts show that they don’t have plans for engaging with their customers and raising their brand awareness. Which means that they are missing consumers, it’s a good opportunity for MADigital to distinguish on the social media. It’s important to engage with the customers on social media channels because the company can gather valuable information from the customers. As well as engaging on social media channels, makes the company has a great impact on search engine rankings. (Domocos, 2015) It also reduces the marketing costs and builds a relationship between the customers and the brand where they can express their feelings freely about they service or the product. (Winbush, 2015)
  • 9. 9 To create a successful social media strategy, the company must research social media leaders. 1. Oreo According to the guardian Oreo is one of the top brands that got social media right in 2015. (Daykin, 2015) • Twitter They have 808K followers; every post shared on their account is retweeted, liked and got many comments. Their account is update with different media posts. This post retweeted 501 and favorites 2.7K. The customers are engaging with the brand that makes it very successful.
  • 10. 10 • Facebook This is Oreo Facebook page, 42,115,606 people liked it. It’s updated with different content, like picture and videos. This is the same post that they post it on Twitter; on Facebook it got 8.7K like, 216 shares and 134 comments. That shows how high is the engagement rate. This is Oreo progress on Facebook.
  • 11. 11 • Instagram They have 1.5M followers on Instagram, which is a huge number of followers. They share different pictures and videos from their Twitter and Facebook accounts that make Oreo creative and unique in every social media platform. On every post they have thousands of likes and comments. They are very close to their audience. Based on the research on Oreo social media accounts, the results as the following: 1. They have a clear social media plan that includes customer integration and satisfaction. 2. They have different content for every social media platform 3. They encourage customers to be creative through posting unique content. 4. They have a huge audience in more than three different social media channels. 5. Their Facebook page still alive because of their interactive posts. 6. They have several marketing campaigns that make them more connected and popular.
  • 12. 12 Content Plan 1. Focus on three social media platforms “Facebook, Twitter and Instagram”. 2. Create different original content for every social media channel. 3. Create interactive and engaging content. 4. Keep the social media accounts updated. • Twitter The company will use Twitter to educate people about social media, SEO, logos and brands. Tweet popular quotes that relate to the brand and to the audience. Share the important events that are coming soon. Moreover the company will create hash-tag every month to share favorite brand, logo or any type of technology or media. The goal is to make the hash-tag popular to engage with users, speared brand awareness and have more followers. Plan the content and make schedule to be post two times a day. • Facebook For Facebook page the company will design original infographic that explain how the company works, how to create the designs and what’s the process of any project. In addition MADigital will create videos about the work environment, logo design process from the paper to the end result and the joyful moments at the office.
  • 13. 13 • Instagram On the Instagram the company will share every finished project and ask about the users opinion of it what they think the company should improve or change. MADigital also will post related content from Tamkeen, because it’s a credible account for Bahrainis and they like their creative content. As well as that MADigital Instagram account will have contents to engage with the followers and have more followers. Improve social media account There are some tools that can help in improving social media accounts. One of the efficient tools is Google analytics because it allows seeing where the users come from and if they engage with the content or not. Another idea to improve the company social media account and to promote it is to use Instagram ads, which are popular and low cost. Moreover the company will try to be a part of Tamkeen events that help people to improver their skills in different levels. That helps the company to expand the relationship between the brand and Bahraini people. An additional idea is to get an interview in Startup magazine, to talk about MADigital brand to introduce it to more people through the magazine. The last thing in the improving list is to make a marketing campaign that involves helping people on Instagram and Twitter to have a value and credibility.
  • 14. 14 An example of TOMS marketing campaign on Twitter. Track and evaluate The last step is to analysis the social media accounts constantly to see which post it getting more likes and response from people. What’s or isn’t working, what to improve in the strategy, and what adjustments need to be made. (Patel, 2015) (LePage, 2014) To stay on the track and don’t lose the followers and their trust.
  • 15. 15 Bibliography Daykin, J. (2015, December 16). Five brands that got social media right in 2015 . Retrieved from The Guardian: http://www.theguardian.com/media-network/2015/dec/16/brands- social-media-best-2015 Dod, R. (2016, January 8). Improving Your Social Media Strategy. Retrieved from Small Bsiness Trends: http://smallbiztrends.com/2016/01/improve-your-social-media- strategy.html Domocos, A. (2015, April 27). Importance of your Business Engaging on Social Media Channels. Retrieved from Adeldemeyer: http://adeldemeyer.com/importance-of-your-business-engaging-on- social-media-channels/ LePage, E. (2014, October 29). How To Create A Social Media Marketing Plan In 6 Steps. Retrieved from Hoot Suite: https://blog.hootsuite.com/how-to-create-a-social-media-marketing- plan/ Patel, N. (2015, June 15). Stop Guessing: Here’s a Social Media Strategy That Works. Retrieved from Quicksprout: https://www.quicksprout.com/2015/06/15/stop-guessing-heres-a- social-media-strategy-that-works/ Winbush, T. (2015, April 20). Does Your Brand Truly Engage on Social Media? Retrieved from simplymeasured: http://simplymeasured.com/blog/does-your-brand-truly-engage-on- social-media/#sm.001slikeg14p9enhs4y2bjeirie9w