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Mahindra Cars ppt

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This document compares Mahindra & Mahindra and Hyundai Motors. It provides information on their founding, leadership, revenue, employees, product portfolio, target customers, positioning, strengths, weaknesses, opportunities, threats, and competitors. In the present scenario section, it notes that Mahindra's auto sector registered 24% growth in Q1 2013 while Hyundai's cumulative sales were up 8.7% with a 2.3% increase in domestic market share.

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Mahindra Cars ppt

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MAHINDRA & MAHINDRA VS HUNDAI MOTORS

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INTRODUCTION MAHINDRA & MAHINDRA GROUP • FOUNDED-1945 • MD- ANAND MAHINDRA • REVENUE- ₹ 11297.2 CRORE • EMPLOYEES-34,612 • FOUNDED-1967 • CEO- CHUNG MONG KOO • REVENUE-US$ 86 BILLION • EMPLOYEES-63,099 HUNDAI MOTORS

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INTRODUCTION MAHINDRA & MAHINDRA GROUP • PARENT COMPANY-MAHINDRA • CATEGORY-SEDANS, HATCHBACKS, SUV’S • SECTOR-AUTOMOBILES • TAGLINE-RISE • USP- MAHINDRA SUV’S HAVE A STRONGHOLD IN THE INDIAN COMMERCIAL TAXI MARKET WHICH HAVE GOOD PERFORMANCEON TOUGH TERRAINS HUNDAI MOTORS • PARENT COMPANY-HYUNDAI MOTOR COMPANY • CATEGORY - SEDANS, HATCHBACKS, SUV’S • SECTOR- AUTOMOBILES • TAGLINE - NEW THINKING NEW POSSIBILITIES • USP - HYUNDAI OPERATES THE WORLD'S LARGEST INTEGRATED AUTOMOBILE MANUFACTURING FACILITY IN S KOREA, WHICH IS CAPABLE OF PRODUCING 1.6 MILLION UNITS ANNUALLY

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PRODUCT PORTFOLIO MAHINDRA & MAHINDRA GROUP 1. MAHINDRA BOLERO 2 MAHINDRA RENAULT LOGAN 3. MAHINDRA SCORPIO 4. MAHINDRA VERITO 5. MAHINDRA XYLO 6.MAHINDRA XUV500 HUNDAI MOTORS 1. HYUNDAI ACCENT 2. HYUNDAI GETZ 3. HYUNDAI I10 4. HYUNDAI I20 5. HYUNDAI SANTA FE 6. HYUNDAI SANTRO XING 7. HYUNDAI SONATA EMBERA 8. HYUNDAI TUCSON 9. HYUNDAI VERNA

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STP MAHINDRA & MAHINDRA GROUP SEGMENT COMPLETE AUTOMOBILE SEGMENT INCLUDING SEDANS & SUV’S TARGET GROUP YOUNG EXECUTIVES FROM THE UPPER-MIDDLE INCOME BRACKET POSITIONING A BRAND WHICH PROMOTES NEW THINKING, ACCEPTS NO LIMITS AND DRIVES POSITIVE CHANGE HUNDAI MOTORS SEGMENT COMPLETE AUTOMOBILE SEGMENT INCLUDING HATCHBACKS, SEDANS & SUV’S TARGET GROUP YOUNG EXECUTIVES FROM THE UPPER-MIDDLE INCOME BRACKET POSITIONING HYUNDAI GIVES LUXURY CARS AT AFFORDABLE PRICES WHICH IS A GLOBALLY RECOGNIZED AND ACCEPTED BRAND

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SWOT ANALYSIS-STRENGTHS MAHINDRA & MAHINDRA GROUP 1. MAHINDRA HAS BEEN ONE OF THE STRONGEST BRANDS IN THE INDIAN AUTOMOBILE MARKET 2. MAHINDRA GROUP GIVE EMPLOYMENT TO OVER 110,000 EMPLOYEES 3. EXCELLENT BRANDING AND ADVERTISING, AND LOW AFTER SALES SERVICE COST 4. STURDY SUV’S GOOD FOR INDIAN ROADS AND OFF-ROAD TERRAIN HUNDAI MOTORS 1. THE COMPANY EMPLOYS ABOUT 75,000 PERSONS AROUND THE WORLD. 2. HYUNDAI VEHICLES ARE SOLD IN 193 COUNTRIES THROUGH SOME 6,000 DEALERSHIPS AND SHOWROOMS WORLDWIDE 3. HYUNDAI SELLS OVER 1.5 MILLION VEHICLES PER YEAR 4. HYUNDAI MOTOR COMPANY HAS OVER 75,000 EMPLOYEES GLOBALLY

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SWOT ANALYSIS-WEAKNESS MAHINDRA & MAHINDRA GROUP 1. MAHINDRA’S PARTNERSHIP WITH RENAULT DID NOT LIVE UP TO INTERNATIONAL QUALITY STANDARDS THROUGH THEIR BRAND LOGAN HUNDAI MOTORS 1.HYUNDAI LACKS CARS FOR THE ULTRA-PREMIUM SEGMENT

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SWOT ANALYSIS-OPPORTUNITIES MAHINDRA & MAHINDRA GROUP 1. DEVELOPING HYBRID CARS AND FUEL EFFICIENT CARS FOR THE FUTURE 2.TAPPING EMERGING MARKETS ACROSS THE WORLD AND BUILDING A GLOBAL BRAND 3.FAST GROWING AUTOMOBILE MARKET 4.GROWING IN THE MARKET THROUGH ELECTRIC CAR REVA (CONTROLLING STAKE) AND ENTRY INTO TWO- WHEELER SEGMENTS HUNDAI MOTORS 1. DEVELOPING HYBRID CARS AND FUEL EFFICIENT CARS FOR THE FUTURE 2.TAPPING EMERGING MARKETS ACROSS THE WORLD AND BUILDING A GLOBAL BRAND 3.FAST GROWING AUTOMOBILE MARKET

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SWOT ANALYSIS-THREATS MAHINDRA & MAHINDRA GROUP 1. GOVERNMENT POLICIES FOR THE AUTOMOBILE SECTOR ACROSS THE WORLD 2. EVER INCREASING FUEL PRICES 3. INTENSE COMPETITION FROM GLOBAL AUTOMOBILE BRANDS 4. SUBSTITUTE MODES OF PUBLIC TRANSPORT LIKE BUSES, METRO TRAINS ETC HUNDAI MOTORS 1. GOVERNMENT POLICIES FOR THE AUTOMOBILE SECTOR ACROSS THE WORLD 2. EVER INCREASING FUEL PRICES 3. INTENSE COMPETITION FROM GLOBAL AUTOMOBILE BRANDS 4. SUBSTITUTE MODES OF PUBLIC TRANSPORT LIKE BUSES, METRO TRAINS ETC

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COMPETITORS MAHINDRA & MAHINDRA GROUP 1.HONDA 2.TOYOTA 3.NISSAN 4.HYUNDAI 5.FIAT 6.MITSUBISHI HUNDAI MOTORS 1.HONDA 2.TOYOTA 3.NISSAN 4.CHEVROLET 5.FIAT 6.MITSUBISHI 7.MARUTI UDYOG 8.TATA MOTORS 9. SKODA 10. TOYOTA 11. VOLKSWAGEN 12. FORD 7.MARUTI UDYOG 8.TATA MOTORS 9. SKODA 10. TOYOTA 11. VOLKSWAGEN 12. FORD

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PRESENT SCENARIO(2013) MAHINDRA & MAHINDRA GROUP • MAHINDRA'S AUTO SECTOR REGISTERS 24% GROWTH DURING Q1 OF FY 2012-13 . • M&M'S DOMESTIC SALES GREW BY 4.5 PER CENT TO 42,408 UNITS LAST MONTH AS AGAINST 40,574 UNITS A YEAR EARLIER HUNDAI MOTORS • HYUNDAI CUMULATIVE SALES UP BY 8.7% • HYUNDAI MOTOR CLOCKS RISE IN DOMESTIC MARKET SHARE BY 2.3 PER CENT TO 23 PER CENT

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Mahindra Cars ppt

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Mahindra Cars ppt

  • 2. MAHINDRA & MAHINDRA VS HUNDAI MOTORS
  • 3. INTRODUCTION MAHINDRA & MAHINDRA GROUP • FOUNDED-1945 • MD- ANAND MAHINDRA • REVENUE- ₹ 11297.2 CRORE • EMPLOYEES-34,612 • FOUNDED-1967 • CEO- CHUNG MONG KOO • REVENUE-US$ 86 BILLION • EMPLOYEES-63,099 HUNDAI MOTORS
  • 4. INTRODUCTION MAHINDRA & MAHINDRA GROUP • PARENT COMPANY-MAHINDRA • CATEGORY-SEDANS, HATCHBACKS, SUV’S • SECTOR-AUTOMOBILES • TAGLINE-RISE • USP- MAHINDRA SUV’S HAVE A STRONGHOLD IN THE INDIAN COMMERCIAL TAXI MARKET WHICH HAVE GOOD PERFORMANCEON TOUGH TERRAINS HUNDAI MOTORS • PARENT COMPANY-HYUNDAI MOTOR COMPANY • CATEGORY - SEDANS, HATCHBACKS, SUV’S • SECTOR- AUTOMOBILES • TAGLINE - NEW THINKING NEW POSSIBILITIES • USP - HYUNDAI OPERATES THE WORLD'S LARGEST INTEGRATED AUTOMOBILE MANUFACTURING FACILITY IN S KOREA, WHICH IS CAPABLE OF PRODUCING 1.6 MILLION UNITS ANNUALLY
  • 5. PRODUCT PORTFOLIO MAHINDRA & MAHINDRA GROUP 1. MAHINDRA BOLERO 2 MAHINDRA RENAULT LOGAN 3. MAHINDRA SCORPIO 4. MAHINDRA VERITO 5. MAHINDRA XYLO 6.MAHINDRA XUV500 HUNDAI MOTORS 1. HYUNDAI ACCENT 2. HYUNDAI GETZ 3. HYUNDAI I10 4. HYUNDAI I20 5. HYUNDAI SANTA FE 6. HYUNDAI SANTRO XING 7. HYUNDAI SONATA EMBERA 8. HYUNDAI TUCSON 9. HYUNDAI VERNA
  • 6. STP MAHINDRA & MAHINDRA GROUP SEGMENT COMPLETE AUTOMOBILE SEGMENT INCLUDING SEDANS & SUV’S TARGET GROUP YOUNG EXECUTIVES FROM THE UPPER-MIDDLE INCOME BRACKET POSITIONING A BRAND WHICH PROMOTES NEW THINKING, ACCEPTS NO LIMITS AND DRIVES POSITIVE CHANGE HUNDAI MOTORS SEGMENT COMPLETE AUTOMOBILE SEGMENT INCLUDING HATCHBACKS, SEDANS & SUV’S TARGET GROUP YOUNG EXECUTIVES FROM THE UPPER-MIDDLE INCOME BRACKET POSITIONING HYUNDAI GIVES LUXURY CARS AT AFFORDABLE PRICES WHICH IS A GLOBALLY RECOGNIZED AND ACCEPTED BRAND
  • 7. SWOT ANALYSIS-STRENGTHS MAHINDRA & MAHINDRA GROUP 1. MAHINDRA HAS BEEN ONE OF THE STRONGEST BRANDS IN THE INDIAN AUTOMOBILE MARKET 2. MAHINDRA GROUP GIVE EMPLOYMENT TO OVER 110,000 EMPLOYEES 3. EXCELLENT BRANDING AND ADVERTISING, AND LOW AFTER SALES SERVICE COST 4. STURDY SUV’S GOOD FOR INDIAN ROADS AND OFF-ROAD TERRAIN HUNDAI MOTORS 1. THE COMPANY EMPLOYS ABOUT 75,000 PERSONS AROUND THE WORLD. 2. HYUNDAI VEHICLES ARE SOLD IN 193 COUNTRIES THROUGH SOME 6,000 DEALERSHIPS AND SHOWROOMS WORLDWIDE 3. HYUNDAI SELLS OVER 1.5 MILLION VEHICLES PER YEAR 4. HYUNDAI MOTOR COMPANY HAS OVER 75,000 EMPLOYEES GLOBALLY
  • 8. SWOT ANALYSIS-WEAKNESS MAHINDRA & MAHINDRA GROUP 1. MAHINDRA’S PARTNERSHIP WITH RENAULT DID NOT LIVE UP TO INTERNATIONAL QUALITY STANDARDS THROUGH THEIR BRAND LOGAN HUNDAI MOTORS 1.HYUNDAI LACKS CARS FOR THE ULTRA-PREMIUM SEGMENT
  • 9. SWOT ANALYSIS-OPPORTUNITIES MAHINDRA & MAHINDRA GROUP 1. DEVELOPING HYBRID CARS AND FUEL EFFICIENT CARS FOR THE FUTURE 2.TAPPING EMERGING MARKETS ACROSS THE WORLD AND BUILDING A GLOBAL BRAND 3.FAST GROWING AUTOMOBILE MARKET 4.GROWING IN THE MARKET THROUGH ELECTRIC CAR REVA (CONTROLLING STAKE) AND ENTRY INTO TWO- WHEELER SEGMENTS HUNDAI MOTORS 1. DEVELOPING HYBRID CARS AND FUEL EFFICIENT CARS FOR THE FUTURE 2.TAPPING EMERGING MARKETS ACROSS THE WORLD AND BUILDING A GLOBAL BRAND 3.FAST GROWING AUTOMOBILE MARKET
  • 10. SWOT ANALYSIS-THREATS MAHINDRA & MAHINDRA GROUP 1. GOVERNMENT POLICIES FOR THE AUTOMOBILE SECTOR ACROSS THE WORLD 2. EVER INCREASING FUEL PRICES 3. INTENSE COMPETITION FROM GLOBAL AUTOMOBILE BRANDS 4. SUBSTITUTE MODES OF PUBLIC TRANSPORT LIKE BUSES, METRO TRAINS ETC HUNDAI MOTORS 1. GOVERNMENT POLICIES FOR THE AUTOMOBILE SECTOR ACROSS THE WORLD 2. EVER INCREASING FUEL PRICES 3. INTENSE COMPETITION FROM GLOBAL AUTOMOBILE BRANDS 4. SUBSTITUTE MODES OF PUBLIC TRANSPORT LIKE BUSES, METRO TRAINS ETC
  • 11. COMPETITORS MAHINDRA & MAHINDRA GROUP 1.HONDA 2.TOYOTA 3.NISSAN 4.HYUNDAI 5.FIAT 6.MITSUBISHI HUNDAI MOTORS 1.HONDA 2.TOYOTA 3.NISSAN 4.CHEVROLET 5.FIAT 6.MITSUBISHI 7.MARUTI UDYOG 8.TATA MOTORS 9. SKODA 10. TOYOTA 11. VOLKSWAGEN 12. FORD 7.MARUTI UDYOG 8.TATA MOTORS 9. SKODA 10. TOYOTA 11. VOLKSWAGEN 12. FORD
  • 12. PRESENT SCENARIO(2013) MAHINDRA & MAHINDRA GROUP • MAHINDRA'S AUTO SECTOR REGISTERS 24% GROWTH DURING Q1 OF FY 2012-13 . • M&M'S DOMESTIC SALES GREW BY 4.5 PER CENT TO 42,408 UNITS LAST MONTH AS AGAINST 40,574 UNITS A YEAR EARLIER HUNDAI MOTORS • HYUNDAI CUMULATIVE SALES UP BY 8.7% • HYUNDAI MOTOR CLOCKS RISE IN DOMESTIC MARKET SHARE BY 2.3 PER CENT TO 23 PER CENT