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Mailcamp 2012 - 5 minutes on Mobile Email Design

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The document discusses the rise of mobile email usage. Key points: 1) Over 40% of the British population owns a smartphone and 55% check mobile email daily. 2) 27% of emails are now opened on mobile devices. 3) Only 20% of users find mobile email as easy to use as desktop, indicating a need for improvement in mobile email design. 4) Responsive design, which adapts one HTML layout for different devices, is recommended to optimize the mobile email experience.

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5 minutes on Mobile Email Elliot Ross actionrocket.co | @actionrocket

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actionrocket.co emaildesignreview.com 2

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Why mobile email?

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The mobile revolution •  44.8% of the British population now owns a smartphone •  55% of users check mobile email every day •  27% of emails are opened on mobile devices Sources: The Guardian, Comscore, Econsultancy 4

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Sources: http://www.campaignmonitor.com/blog/post/3495/the-rise-of-mobile-email/ 5

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41.8% 27% 21.7% 5.7% Android iPhone Blackberry Windows Comscore 2011 Mobile Report  6

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To Do: Get the device open stats for your campaigns (Use Litmus.com if your platform can’t do that)

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Only 20% of users surveyed found mobile email as easy to use as on a computer. Strong Signals: Mobile Email Marketing Is Connecting With Consumers  Sources: Comscore, eDialog Mobile Insights report 8

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5 easy wins

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Responsive design

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Responsive Design: One HTML, layout adapts for devices 16

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@iamelliot actionrocket.co/mailcamp emaildesignworkshop.com

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Mailcamp 2012 - 5 minutes on Mobile Email Design