Make 2.0 real and relevant: the potential of social reporting as a catalyst to nurture adoption of social software in a research organisation

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The document discusses social reporting as a way to nurture adoption of social software in research organizations. Social reporting allows for collective, live reporting from events using tools like blogs, photos, videos and wikis. It encourages participation and brings more voices into discussions. The document advocates adopting social reporting practices to foster skills like digital literacy, transliteracy and social learning. Challenges include organizational readiness and culture, but benefits include lower adoption barriers and richer learning experiences if social reporting is integrated into events.

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Make 2.0 real and relevant: the potential of social reporting as a catalyst to nurture adoption of social software in a research organisation Elmi Bester, CSIR 4 th African Conference for Digital Scholarship and Curation CSIR International Convention Centre, Pretoria, South Africa 17 May 2011 www.nedicc.ac.za

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#digischol I suppose you could say I’m a SOCIO - cogno -techno geek

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Agenda Context Overview of social reporting Perspective shift Social reporting in a new light Implications Challenges Conclusions

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Context (1) CSIR Knowledge Commons Nurture a culture of knowledge sharing and increase contactivity Physical space AND VIRTUAL SPACE

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Context (2) – Establishing the Virtual Knowledge Commons Phase 1: Infrastructure & capabilities Identification and sourcing/setup of the relevant tools Build an adequate level of understanding and fluency Social reporting as practice framework selected Phase 2: Adoption & entrenchment (mainstreaming) Facilitate adoption as part of knowledge sharing and contactivity initiatives with a view on the entrenchment of these in the culture and flow of the organisation Measure progress/activity Phase 3: Value realisation & impact understanding Assess and measure the value and impact, as well as the perceptions of value and impact

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Context (3) Adopted stance as technology steward enabling people to discover and appropriate useful technology enable people to find and create content express their identity and usefully participate in communities and networks through these technologies (From: Digital Habitats: Wenger, White & Smith 2009)

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Overview of social reporting “ Social reporting is a set of skills and tools mixing journalism, facilitation and social media to report collectively and live from an event, capture the moments of the event and develop interactive conversations. ” http://ictkm.cgiar.org/tutorials/organise-social-reporting-from-events/ Add a rich multi-modal layer of participation during an event (Informal) narrative of event – include more voices and diversity Can bring in non-attendees into conversation; reach out Place ownership of tools in the hands of community and networks members. They are allowed to use them in ways that make sense for them and for their purposes. Typical footprints of social reporting include blog posts, video clips, photos, wikis and microsharing (a familiar list) References available on http://thinkingknowledge.wikispaces.com

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Social reporting: Curation (1)

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Social reporting: Curation (2)

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Social reporting: Curation (3)

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Web 2.0 @ ShareFair Cali (May 2010) Web 2.0 tools give us the opportunity to allow everyone to be informed and participate. Here follow some of the channels that you can use to follow the Feria and engage in: Blog, Delicious, Flickr, Facebook Fan page, Twitter 200 hundred participants from 18 countries 429 Visits for a total of 861 pageviews, by 289 unique visitors, from 27 countries/territories, reads the blog traffic report for period May 23-30 TweetReach , the system to see how far your tweets travel reported tag #sharefaircali: Reached 31,311 people via 566 tweets, for a total of 280,388 impressions contributed by 57 twitterers

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Share Fair in Addis (October 2010) http://youtu.be/fv5oOxAki38

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#digischol 16 May 2011

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Extended conversations

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Shift in our perspectives Using social media tools Digital literacies If we build it, will they come Training ………………………. Adopt social reporting as practice Adopting practices ……….. Transliteracy If we build it, will they participate Social learning, learning about, practicing to do Lower cost of ‘2.0’ adoption in other contexts as well New windows of opportunity & & & & &

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Practising practices Practi s e perform (an activity) or exercise (a skill) repeatedly or regularly in order to acquire, improve or maintain proficiency in it carry out or perform (a particular activity, method, or custom) habit ually or regularly Practi c e the actual application or use of an idea, belief, or method, as opposed to theories relating to it the customary, habitual, or expected procedure or way of doing of something http://oxforddictionaries.com/view/entry/m_en_gb0654700#m_en_gb0654700 http://oxforddictionaries.com/view/entry/m_en_gb0654670#dws-m_en_gb-m-en_gb-msdict-00002%E2%80%93050935 Social reporting : Documented practice; Regular opportunities; Real experience with meaningful outputs and results. Opportunity to practise different roles and practies at different events.

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Social Reporting as an umbrella practice

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Transliteracy Various terms – digital literacies, 21 st century literacies, new media literacies (imply many literacies) Unifying perspective It is not about learning text literacy and visual literacy and digital literacy and social media literacy in isolation from each other, but about the interaction among these skills and the fluent switching between multiple modalities “ the ability to read, write and interact across multiple platforms, tools and media from signing and orality through handwriting, print, TV, radio and films, to digital social networks” (Thomas et al 2007) Social reporting : Multi-modal; integrate offline & online

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Participatory culture Interactivity as an affordance of technology  participation as an affordance of culture Being literate = what it is like to contribute own expertise to a process that involves many intelligences Define participatory culture as one: With relatively low barriers to artistic expression and engagement With strong support for creating and sharing one’s creations with others With some type of informal mentorship whereby what is known by the most experienced is passed along to novices Where members believe that their contributions matter Where members feel some degree of social connection with one another From: Confronting the Challenges of Participatory Culture , Jenkins et al. Social reporting : Many-to-many; incentive can be facilitated by active visibility, encouragement and recognition before, during and after the event; leverage the energy of event. Opportunity to find ‘natural fit’ – many roles involved.

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Social learning, learning about & practicing to do Researching Your Own Practice: The Discipline of Noticing John Mason , 2002 Invent & notice useful ways of using tools Social reporting : Shared experience affords shared reflection; focused exposure to possibilities and dynamics.

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Lower barriers to adoption Skills and setup (perceived) Lack of clarity what the benefits might be (reported) Limited normative acceptance I just don’t have time to learn all of this by myself Why + How + What Social reporting : Training and coaching available; make benefits from individual and institutional perspective visible; implicit normative sanctioning; provides re-usable guidelines, templates and toolkits.

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Practical implications To plan event & social reporting as one experience Be deliberate in creating opportunity for participatory culture and transliteracy Nurture conditions for Social Learning - before, during and after event Replicable infrastructure, guidelines and templates Should be able to adopt the tools introduced with minimum investment (to learn and to buy) Many opportunities for social reporting Events, courses, field visits A group could also opt to do a “social reporting week”

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Challenges Organisational readiness ICT infrastructure Social media policies & governance Culture of experimentation Capacity (coaches; coordinators; stewards) Volunteerism Organisational platforms do not have the same usability (& analytics) as open platforms Can distract focus from the event Not yet sure how strong it will be in addressing or negotiating key institutional barriers & long-standing normative expectations of scholarly and research conduct

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Conclusion Deeper change than just e-ink Richer and multidimensional conceptual framework Coherent, participatory and continuous learning experience Develop individual and organisational capacity

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Elmi Bester [email_address] elmibester Elmi Bester thinkingknowledge.wordpress.com thinkingknowledge.wikispaces.com S 25 44.717 E 028 16.684

More Related Content

Make 2.0 real and relevant: the potential of social reporting as a catalyst to nurture adoption of social software in a research organisation

1. Make 2.0 real and relevant: the potential of social reporting as a catalyst to nurture adoption of social software in a research organisation Elmi Bester, CSIR 4 th African Conference for Digital Scholarship and Curation CSIR International Convention Centre, Pretoria, South Africa 17 May 2011 www.nedicc.ac.za

2. #digischol I suppose you could say I’m a SOCIO - cogno -techno geek

3. Agenda Context Overview of social reporting Perspective shift Social reporting in a new light Implications Challenges Conclusions

4. Context (1) CSIR Knowledge Commons Nurture a culture of knowledge sharing and increase contactivity Physical space AND VIRTUAL SPACE

5. Context (2) – Establishing the Virtual Knowledge Commons Phase 1: Infrastructure & capabilities Identification and sourcing/setup of the relevant tools Build an adequate level of understanding and fluency Social reporting as practice framework selected Phase 2: Adoption & entrenchment (mainstreaming) Facilitate adoption as part of knowledge sharing and contactivity initiatives with a view on the entrenchment of these in the culture and flow of the organisation Measure progress/activity Phase 3: Value realisation & impact understanding Assess and measure the value and impact, as well as the perceptions of value and impact

6. Context (3) Adopted stance as technology steward enabling people to discover and appropriate useful technology enable people to find and create content express their identity and usefully participate in communities and networks through these technologies (From: Digital Habitats: Wenger, White & Smith 2009)

7. Overview of social reporting “ Social reporting is a set of skills and tools mixing journalism, facilitation and social media to report collectively and live from an event, capture the moments of the event and develop interactive conversations. ” http://ictkm.cgiar.org/tutorials/organise-social-reporting-from-events/ Add a rich multi-modal layer of participation during an event (Informal) narrative of event – include more voices and diversity Can bring in non-attendees into conversation; reach out Place ownership of tools in the hands of community and networks members. They are allowed to use them in ways that make sense for them and for their purposes. Typical footprints of social reporting include blog posts, video clips, photos, wikis and microsharing (a familiar list) References available on http://thinkingknowledge.wikispaces.com

8. Social reporting: Curation (1)

9. Social reporting: Curation (2)

10. Social reporting: Curation (3)

11.

12. Web 2.0 @ ShareFair Cali (May 2010) Web 2.0 tools give us the opportunity to allow everyone to be informed and participate. Here follow some of the channels that you can use to follow the Feria and engage in: Blog, Delicious, Flickr, Facebook Fan page, Twitter 200 hundred participants from 18 countries 429 Visits for a total of 861 pageviews, by 289 unique visitors, from 27 countries/territories, reads the blog traffic report for period May 23-30 TweetReach , the system to see how far your tweets travel reported tag #sharefaircali: Reached 31,311 people via 566 tweets, for a total of 280,388 impressions contributed by 57 twitterers

13. Share Fair in Addis (October 2010) http://youtu.be/fv5oOxAki38

14. #digischol 16 May 2011

15. Extended conversations

16. Shift in our perspectives Using social media tools Digital literacies If we build it, will they come Training ………………………. Adopt social reporting as practice Adopting practices ……….. Transliteracy If we build it, will they participate Social learning, learning about, practicing to do Lower cost of ‘2.0’ adoption in other contexts as well New windows of opportunity & & & & &

17.

18. Practising practices Practi s e perform (an activity) or exercise (a skill) repeatedly or regularly in order to acquire, improve or maintain proficiency in it carry out or perform (a particular activity, method, or custom) habit ually or regularly Practi c e the actual application or use of an idea, belief, or method, as opposed to theories relating to it the customary, habitual, or expected procedure or way of doing of something http://oxforddictionaries.com/view/entry/m_en_gb0654700#m_en_gb0654700 http://oxforddictionaries.com/view/entry/m_en_gb0654670#dws-m_en_gb-m-en_gb-msdict-00002%E2%80%93050935 Social reporting : Documented practice; Regular opportunities; Real experience with meaningful outputs and results. Opportunity to practise different roles and practies at different events.

19. Social Reporting as an umbrella practice

20.

21. Transliteracy Various terms – digital literacies, 21 st century literacies, new media literacies (imply many literacies) Unifying perspective It is not about learning text literacy and visual literacy and digital literacy and social media literacy in isolation from each other, but about the interaction among these skills and the fluent switching between multiple modalities “ the ability to read, write and interact across multiple platforms, tools and media from signing and orality through handwriting, print, TV, radio and films, to digital social networks” (Thomas et al 2007) Social reporting : Multi-modal; integrate offline & online

22. Participatory culture Interactivity as an affordance of technology  participation as an affordance of culture Being literate = what it is like to contribute own expertise to a process that involves many intelligences Define participatory culture as one: With relatively low barriers to artistic expression and engagement With strong support for creating and sharing one’s creations with others With some type of informal mentorship whereby what is known by the most experienced is passed along to novices Where members believe that their contributions matter Where members feel some degree of social connection with one another From: Confronting the Challenges of Participatory Culture , Jenkins et al. Social reporting : Many-to-many; incentive can be facilitated by active visibility, encouragement and recognition before, during and after the event; leverage the energy of event. Opportunity to find ‘natural fit’ – many roles involved.

23. Social learning, learning about & practicing to do Researching Your Own Practice: The Discipline of Noticing John Mason , 2002 Invent & notice useful ways of using tools Social reporting : Shared experience affords shared reflection; focused exposure to possibilities and dynamics.

24. Lower barriers to adoption Skills and setup (perceived) Lack of clarity what the benefits might be (reported) Limited normative acceptance I just don’t have time to learn all of this by myself Why + How + What Social reporting : Training and coaching available; make benefits from individual and institutional perspective visible; implicit normative sanctioning; provides re-usable guidelines, templates and toolkits.

25. Practical implications To plan event & social reporting as one experience Be deliberate in creating opportunity for participatory culture and transliteracy Nurture conditions for Social Learning - before, during and after event Replicable infrastructure, guidelines and templates Should be able to adopt the tools introduced with minimum investment (to learn and to buy) Many opportunities for social reporting Events, courses, field visits A group could also opt to do a “social reporting week”

26. Challenges Organisational readiness ICT infrastructure Social media policies & governance Culture of experimentation Capacity (coaches; coordinators; stewards) Volunteerism Organisational platforms do not have the same usability (& analytics) as open platforms Can distract focus from the event Not yet sure how strong it will be in addressing or negotiating key institutional barriers & long-standing normative expectations of scholarly and research conduct

27. Conclusion Deeper change than just e-ink Richer and multidimensional conceptual framework Coherent, participatory and continuous learning experience Develop individual and organisational capacity

28. Any questions?

29. Elmi Bester [email_address] elmibester Elmi Bester thinkingknowledge.wordpress.com thinkingknowledge.wikispaces.com S 25 44.717 E 028 16.684

Editor's Notes

Barriers to adoption Experimental and challenge since not normative and institutionalised practice Disconnected and isolated exposures Not part of mainstream flow – no recognition etc Research problem To identify and plan an initiative to nurture the adoption of social software in a research organisation Reduce adoption costs Strengthen organisation capability Time & priorities Pioneering within the organisation Demonstrate institutionalisation & value (difference between value & impact) Open up to notice opportunities and potential application in research practices – both individual and project and group and collective
Extended conversations, connect & collect.
Polyphonic narration & democratic representation
Understanding reach vs. exposure Reach is the total number of unique Twitter users that received tweets about the search term. Exposure is the total number of times tweets about the search term were received by users. We call each receipt of a tweet an impression . See below for how TweetReach does these calculations.
Retrospective coherence.
Non-linearity Collective and distributed knowledge systems
Literacy in the 21 st century is about multiple media and participating in multiple digital contexts that requires new habits of mind, new ways of processing culture and new ways of interacting with the world around us and relating to each other
Lens that looks at how culture absorbs and responds to the explosion of new media technologies with new affordances of openness and collectiveness, new flows of information and knowledge, and new ways of connecting and relating In a participatory culture been literate is further about discovering what it is like to contribute own expertise to a process that involves many intelligences . A key dynamic is that the community itself provides strong incentives for creative expression and active participation.