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Make Like a Startup

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leisa reichelt
leisa reichelt

my talk from the LBi 'What's Next in Experience Design' in which I talk about why skunk works style internal start ups are prone to failure and the characteristics of successful start ups that larger organisations could seek to adopt in order to foster innovation & creativity company wide.

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Make like a start up @leisa
bigger is not better big is dumb our challenge is to design ways to not let scale kill intelligence, creativity and passion.
A start-up is formed. Once a new product has been decided on, a team is organized and segregated from the rest of the company by secrecy agreements and sometimes physical barriers. Sections of the building may be locked or cordoned off to make room for the teams working on a sensitive new project. This effectively creates a ‘start-up’ inside the company that is only responsible to the executive team, freeing them from the reporting structure of a big company. http://thenextweb.com/apple/2012/01/24/this-is-how-apples-top-secret-product-
A start-up is formed. Once a new product has been decided on, a team is organized and segregated from the rest of the company by secrecy agreements and sometimes physical barriers. Sections of the building may be locked or cordoned off to make room for the teams working on a sensitive new project. This effectively creates a ‘start-up’ inside the company that is only responsible to the executive team, freeing them from the reporting structure of a big company. http://thenextweb.com/apple/2012/01/24/this-is-how-apples-top-secret-product-
REALLY make like a Start Up
focus! what are we doing here?
http://www.adaptivepath.com/ideas/design-interrupted-design-time-versus-meeting-time http://www.paulgraham.com/makersschedule.html
get out of silos small multidisciplinary teams ftw
make hypotheses not requirements let designers design
measure actionable metrics
failure is B.A.U.* don’t celebrate it, don’t vilify it incorporate it in your plans *BAU - business as usual
stay humble keep asking questions if you don’t cannibalise products a start up will
redesign your organisation - make like a start up @leisa

More Related Content

Make Like a Startup

  • 1. Make like a start up @leisa
  • 2. bigger is not better big is dumb our challenge is to design ways to not let scale kill intelligence, creativity and passion.
  • 3. A start-up is formed. Once a new product has been decided on, a team is organized and segregated from the rest of the company by secrecy agreements and sometimes physical barriers. Sections of the building may be locked or cordoned off to make room for the teams working on a sensitive new project. This effectively creates a ‘start-up’ inside the company that is only responsible to the executive team, freeing them from the reporting structure of a big company. http://thenextweb.com/apple/2012/01/24/this-is-how-apples-top-secret-product-
  • 4. A start-up is formed. Once a new product has been decided on, a team is organized and segregated from the rest of the company by secrecy agreements and sometimes physical barriers. Sections of the building may be locked or cordoned off to make room for the teams working on a sensitive new project. This effectively creates a ‘start-up’ inside the company that is only responsible to the executive team, freeing them from the reporting structure of a big company. http://thenextweb.com/apple/2012/01/24/this-is-how-apples-top-secret-product-
  • 6. focus! what are we doing here?
  • 8. get out of silos small multidisciplinary teams ftw
  • 9. make hypotheses not requirements let designers design
  • 11. failure is B.A.U.* don’t celebrate it, don’t vilify it incorporate it in your plans *BAU - business as usual
  • 12. stay humble keep asking questions if you don’t cannibalise products a start up will
  • 13. redesign your organisation - make like a start up @leisa